True Radical Honesty From Our Community

Let’s get real, expensive skincare does not always equal better skincare. In fact, affordable brands are often the true heroes in your routine.

Ever asked yourself, is your $200 moisturizer truly worth it, or is it all glossy packaging and clever marketing? The truth can be a bit of a gray area, but at the end of the day, skin doesn’t give a hoot about hefty price tags. What it cares about is ingredients that actually ‘do’ something. For example, a great moisturizer should boost hydration and seal moisture into your skin. Sunscreen needs to protect your skin from both UVA and UVB radiation. And a good cleanser should gently but effectively clean the skin without causing irritation or stripping away its important barrier function. And honestly, products are perfectly capable of doing this without breaking the bank.

So, why are some products 10x the price of others? And, the most important question of all, do so-called ‘premium’ products honestly work any better?

What Makes Expensive Skincare So Expensive?

There are many reasons why luxury skincare products come with eye-watering price points. Some are valid, but not all of them are for the good of your skin. Here are the most common reasons you might have to shell out a little bit extra...

1. Fancy Packaging

Packaging is extremely important in the luxury skincare market. Shiny metallic boxes, beautiful glass bottles, gold embossing, they’re all used to create the illusion that what’s inside is of the highest quality and therefore worth paying more for. Unfortunately, that’s not always the case. 

2. Clever Marketing

Double page ads in Vogue or huge TV commercials cost money – especially when a brand has bagged a big celebrity name to flaunt its wares. Well, this money needs to comes from somewhere. Guess where? Yes, your pocket.

3. Proprietary Ingredients 

Proprietary ingredients are what set certain skincare products apart. But just because a product contains a unique ingredient this doesn’t necessarily make it more beneficial to your skin. More often than not, it’s the clinically proven ingredients like retinol, vitamin C, glycerin and niacinamide that do all the heavy lifting. 

4. Potency Of Active Ingredients

While affordable skincare products are often formulated with the same ingredients as their pricier cousins, it’s true that sometimes they don’t contain as much. And this can be reflected in the price. Strong retinols, however, can irritate certain skin types, which doesn’t always make higher price points the best option. Working with your skin and using products that are beneficial, but don't sensitize or irritate, is important here.

What REALLY Matters When Buying Skincare

Don’t get us wrong, we’re not here to totally bash luxury skincare. If you can afford an expensive, bells and whistles moisturizer and it makes you feel good while, crucially, benefiting your skin, then no harm done. Oftentimes, even just the ritual of smothering your body in a beautifully expensive body butter makes it worth every cent.

However, if you’re really stretching yourself to buy something just because the latest A-lister told you to do so, but you’re not really seeing visible results, why bother when there are so many results-driven products out there that come at a fraction of the cost?

Instead of focusing on premium price tags, here are some smarter shopping tips for building an effective, affordable skincare routine…

Focus on Science-Backed Ingredients

Ingredients that have been clinically tested to benefit the skin are the single most important factor in any skincare product. Superheroes created scientifically in a lab include retinol, vitamin C, peptides, niacinamide, vitamin E, glycerin, hyaluronic acid and ceramides. Then you have all the natural botanicals that also work wonders on your skin. Think jojoba oil, green tea, aloe vera and tea tree oil to name just a few. Do your research and look out for these big hitters and you’ll know that a product is going to truly get things done. 

Check The Running Order Of The Ingredients List

Skincare products don’t generally offer up the exact concentrations of their ingredients, but the label will give some of the game away. How so? Well, skincare brands are required by the FDA to print their ingredients in order, starting from the highest in concentration, working down to the lowest. When it gets down to 1 percent or less, however, they can be listed in any order. 

All this is good to know because if a vitamin C serum lists its vitamin C way down the ingredients list, hovering around the bottom, this shows that it contains very little and potentially won't be as effective as one that lists vitamin C nearer the top. Make sure the good stuff is in the top half of a product’s ingredients label. It doesn't need to be at the absolute top (some active ingredients are way too powerful for that!), but top half is a good rule to follow.

The vitamin C in our Vitamin C Facial Serum, for example, is third on the list after water and aloe. That’s good stuff, right there – and it won't make your wallet burst into tears, either.

Understand Your Skin Type & Needs

Way more important than buying into fancy beauty brands with eye-watering price tags, is to be aware of your skin type and find products that work for you. Do a bit of homework getting to know your skin, then you can focus on the things you’d like to improve. Research ingredients that are proven to help certain concerns ­– eg. hyaluronic acid is fantastic for hydrating thirsty skin whereas tea tree oil can work wonders on breakouts –  then do even more homework by looking into formulations that include those ingredients (in decent concentrations). This helps target your routine to suit your needs without buying into fluff your skin can seriously do without.

Don’t Be Duped By False Promises

Creams that promise to be ‘better than Botox’ are never to be believed – no matter their price. The truth is that skincare can only do so much. A 24k gold-infused moisturizer that costs you hundreds of bucks, for example, is unlikely to moisturize your skin any better than one that was $20. Because yes, gold is super indulgent but at the end of the day, it doesn’t moisturize your skin. It’s all the other stuff inside (which didn’t cost the manufacturer $$$s) that does all the talking, not the fancy fillers and inflated price.

Our advice? Stick to science-backed ingredients that are proven to benefit your skin. 

Remember, The Right Product For You Is The One You Regularly Use

Doing your research and making informed decisions are extremely important because, while we’re big advocates of effective skincare that doesn’t cost the earth, there are some fantastic, pricey products out there… as well as some not-so-great inexpensive options.

Research, research, research. Trust us, you’ll know when you find ‘the one’ because you’ll look forward to using it. And that means you'll use it consistently and regularly and therefore be rewarded with the best, most visible results.

Consistency is our favorite word when it comes to a boss skincare routine. So why should you mess with yours just because the weather’s changed? Simple, because, er,  the weather has changed.

Whether you subscribe to seasonal skincare or not, one thing’s for sure, skin becomes drier and more sensitive in the winter time. 

Winter, for most of us, means colder, drier weather which can be tough for your delicate skin to take. Extreme temperatures ­­­– especially when you flip-flop between frigid temperatures outdoors and balmy ones inside ­­– stress out your skin and compromise its critical barrier function. Then there’s the lack of humidity which starves your skin of vital moisture and, well, stresses out your skin and barrier function even further.

However, as you know, we’re all about sticking with a consistent skincare routine, all year round. So what should you do in winter to ensure you’re not causing potential upset to your tried and tested routine, but you’re still giving your skin the extra care it needs to make it through the chilly months?

The answer: make small tweaks rather than massive changes. Here's how.

1. Add In An Extra Layer Of Moisture

A certain level of dryness and dehydration is pretty much a given in the winter months – whatever your skin type ­– but if you’re like us and hate to give up your trusted moisturizer, the good news is, you don’t have to. Instead, layer up by applying a thirst-quenching serum underneath your regular moisturizer each morning. This will help draw water to the surface of your skin, giving it a much-needed boost without having to apply an overly rich moisturizing cream (which, let’s face it, can ruin your makeup!).

We have tons of fabulously hydrating serums that are perfect for winter-parched skin. Hyaluronic Acid Facial Serum is a classic favorite because it combines glycerin, aloe and hyaluronic acid – three of the best hydrating ingredients in skincare. Peptide Facial Serum is another great choice as it really cares for your barrier function while kick-starting sluggish collagen and bringing all sorts of hydration and protection to the skin’s lower layers.

Take your pick, you really can't go wrong with either.

2. Pair Back The Actives

With little moisture in the air for your skin to enjoy during the winter months, the surface of your skin inevitably becomes more dehydrated, dry and sensitive. Of course, if you’ve managed to crush the perfect moisturizing routine for your skin type, this might not be relevant to you, but for the rest of you, it’s wise to be careful with any active ingredients you apply on a regular basis.

Retinol is the obvious culprit for sensitizing the skin so if you apply a retinol product daily, give yourself a break one or two nights a week, swapping it out for something equally as fabulous for your skin – but not quite as potent. Our Niacinamide Facial Serum, for example, is a great option for nights off as it still targets skin aging but is gentler and contains soothing and hydrating ingredients like vitamin E and hyaluronic acid. It's officially awesome for winter skin.

Vitamin C is another one to be cautious around. Of course, our vitamin C formulations contain a gentle type of vitamin C called sodium ascorbyl phosphate which is very kind to the skin and extremely well tolerated by all skin types, all year round. But if you do find your skin feeling a bit winter worn, give it a break for a few days; concentrate on building moisture and hydration back into your skin instead.

3. Focus On Overnight Repair

Skin naturally produces less sebum overnight, so during winter, when there’s a serious lack of moisture in the air, it’s more important than ever to treat your skin with some nourishing overnight respect.

First up, invest in a bedroom humidifier to combat any dryness in the air caused by your indoor heating. Then focus on a really good, quality night cream.

The best night cream for winter must contain a number of emollient or occlusive ingredients. These create a barrier on the surface of your skin to help prevent moisture loss and protect your skin from drying out as you sleep. Try Vitamin C Deep Hydration Night Cream which balances a whole bunch of botanical oils including organic sunflower, coconut and evening primrose (to name just a few!). It also contains our favorite under-the-radar ingredient, MSM, a naturally-occurring sulfur compound which supports collagen and keratin production while limiting inflammation and protecting your skin from damaging free radicals.

4. Alternate Your Cleanser

Do you love your regular cleanser more than life itself? We hear you. But in the winter, when your skin is a little more compromised than normal, you need to tread very carefully with your cleansing routine.

Cleansers play a pivotal role in your skin’s moisture balance. Go too harsh and you will strip all the life from your skin, leaving it sucked dry and prone to irritation, flaking, itchiness and redness. We recommend gentle cleansing all year round, but in the summertime when your skin is oilier and sweatier it can take a bit more than in the winter.

Our trick, once warm days become a distant memory, is to alternate our go-to cleanser with something more mild and caring, especially for the mornings when all you’re really doing is freshening up your skin and removing any minimal surface debris that’s built up overnight. We reach for Soothing Cleansing Milk every morning in the winter. Dry, sensitive skin is basically its middle name. Plus it feels like a comforting hug for your skin as soon as you apply it. And we are all over that.

5. Stay Sun Safe

One thing you shouldn’t change? Your impeccable sunscreen regime. Just because you can’t see the sun shining away in the sky every day in winter, it doesn’t mean it’s not there. Daylight simply doesn’t exist without the sun, remember that. What’s more, reflective surfaces like snow and ice intensify the sun’s damaging rays by reflecting them right back onto your skin, allowing them to get you from all angles.

Apply a broad-spectrum sunscreen to exposed skin every day ­– come rain or shine – and go for an SPF of at least 30 to ensure you are well protected from both UVA and UVB radiation. Studies show that, while clouds do protect you from a small percentage of the sun’s UV rays, up to 80 percent of UVA rays (the ones that age you up) are able to penetrate right through.

Make our SPF 30 Mineral Sunscreen with Vitamin C a part of your morning routine and it’ll soon become a habit you don’t even think about. Just like cleaning your teeth and brushing your hair.

Did you know, some of your favorite comfort foods are doing your skin no favors? Like, no favors at all.

Let’s get one thing straight: when it comes to what you eat, a bar of chocolate here and a cheeseburger there is totally a-OK. What is it they say? Everything in moderation, right? And we agree. As long as you eat healthily for the most part and allow yourself treats when you want them you’re likely to be just fine.

However, when your meal and snack selections start to not only mess with your weight but also screw up your skin, it may be time to take a look at your diet choices. Because chocolate can’t give you acne, but it can definitely trigger your breakouts.

Whatever your comfort food weakness, read on for the biggest skin offenders that might be worth cutting back on. Of course, unless you have some kind of intolerance or a serious allergy, there’s no need to eliminate them entirely. Just know that if you want your skin to be its absolute best self, the old adage could not be more true – you are what you eat…

1. Cakes, Candy & Other Sweet Treats

OK, let’s start with arguably the biggest offender of them all: sugar. With zero nutritional value, sugar is the absolute devil when it comes to the health of your skin. How so? Well, in simple terms, sugar is an inflammatory which not only speeds up the rate at which your skin ages, but can trigger acne breakouts as well as flare-ups in existing skin conditions like rosacea, psoriasis and eczema.

Research also shows that excess sugar leads to the accumulation of advanced glycation end products (AGEs), which are harmful compounds produced by the skin through a process called glycation. AGEs are no fun at all as they not only attack your skin cells but they do a real number on important proteins such as collagen and elastin, causing them to stiffen, weaken and perform poorly. All this manifests itself at the surface of your skin in the form of fine lines, wrinkles, dryness, sagging, dullness and, well, you get the picture.

More often than not, sugar cravings are simply the result of habit because sweet ‘treats’ make you feel happy and uplifted by releasing the ‘feel good’ hormone, dopamine, into your system. Refined white sugar and corn syrup are the real bad boys in this picture so avoid these as much as possible, swapping them out for things like honey or natural sugars found in fruit to get your sweet fix.

2. White Carbs

There is little better than tucking into a chunk of warm, crusty white bread or a pile of spaghetti carbonara of a cold, wintry evening. However, these sit under the refined carbs umbrella. And, note to self, in this case ‘refined’ is most definitely not a positive.

Refined carbs like white bread, pasta and rice are basically carbohydrates that have been processed and therefore stripped of the vitamins, minerals and fiber that make complex carbs so much better for your health and skin. This manufacturing process makes refined carbs easier to digest and offers an instant source of energy. Which may sound great, but this burst of energy is very short-lived (making you want to eat more) and causes a quick rise in blood sugar.

And there we have it: that skin-ruining thing called sugar rises again, which leads to AGEs, inflammation and friends.

Complex carbs are way better than the refined stuff so try to include more oatmeal, sweet potatoes and fruit and veggies in your diet. Less of the white stuff, yes?

3. Salty Snacks

Sure, sugar is seriously bad news. But salt is just as bad where your skin is concerned. You see, salt promotes dehydration, weakening your skin’s barrier function and killing its chances of remaining soft, supple and strong. What’s more, your favorite salty chips or nuts can contain up to 170mg of salt. Eesh!

Truth is, most salt contains around 40 percent sodium. Sodium draws essential moisture from the skin’s cells into the bloodstream in a bid to balance out fluids. This is important business and helps your body to function properly. But too much sodium in your diet puts this clever balancing act out of whack, pulling excess moisture from the cells and resulting in dehydrated skin that can be itchy, puffy, irritated and flaky-looking.

There’s more. When the skin starts to become dry and dehydrated, it produces more oil to compensate for its lack of moisture. And this can be a killer on your skin if you’re prone to breakouts, blocking up your pores and triggering acne before you can say ‘pass the salt!’

It’s important to remember, however, that salt is crucial for your health so don’t avoid it completely. Just try to use less when cooking and give lower sodium savory snacks like unsalted nuts, crackers or veggie chips a go.

4. The Processed Meat Gang

Processed meats like bacon, sausages, salami and deli meats are all super-high in salt. So… see above. They also contain a ton of saturated fat and are often packed with preservatives called nitrites to preserve them and help them last longer. Fair enough. Actually, what if we told you that nitrites assist in the breakdown of collagen and elastin? Not so fair enough, after all.

Reminder: collagen and elastin are important proteins that work hard to keep your skin firm, strong and supple. As skin ages it loses vital collagen and elastin which is why it’s important to do everything you can to preserve them for as long as possible. Quality sleep, kick-ass sun protection, topical antioxidants, you know the score. But if you undo all this hard work by overloading your diet with collagen and elastin-killing preservatives like nitrites. Well, you can say goodbye to youthful-looking skin and hello there, premature aging.

5. Fried Food

It’s estimated that over a quarter of Americans consume fried food from fast food restaurants every single day. Scary right?

Fried foods like burgers, fries, hot dogs and chicken not only raise your bad cholesterol and lower your good cholesterol, but they also increase the number of AGEs in your skin. Remember AGEs ⬆️? Yes, they’re truly the bad guys in this picture. Fried foods, however, produce a whole different kind of AGE to sugar in that they’re not created inside your body, but form within the food when it's cooked at such extreme, dry temperatures.

Studies have shown that dry heat (basically any kind of heat that doesn’t include water) may increase the amount of AGEs in food by up to 100 times. Baking, broiling, roasting and barbecuing all cause AGEs to form in certain high fat/high protein foods (especially red meat), but frying is undoubtedly the worst. Get this: fried bacon contains around ten times the number of AGEs as microwaved bacon. We’re not going to get too technical on you but no, microwaving isn’t a form of dry heat cooking. It’s complicated. Just trust us on that one.

The moral of the story is if you’re worried that your diet is aging you up too fast, think about what you eat and get some balance in your life with more fresh fruit and veggies, unprocessed foods, white meat, fish and legumes.

A great skincare routine can also help to keep your collagen levels in check so why not try our awesome Longevity range which encourages healthy, rather than premature skin aging.

We like that.

We love Target, you love Target, so we’ve expanded our offerings to bring you even more TruSkin favorites at target.com. 

Internet shopping is awesome. It literally embodies the word ‘convenience.’ Nothing else allows you to act immediately when you’re sitting on the sofa in your pajamas and suddenly remember that you’re running out of your trusted facial serum. Log on, add to cart, pay and you’re done. It’s also not real money, so there’s that. Ha, if only that were true.

But seriously, we love internet shopping and, as a skincare company, might not even exist if it weren’t for the wonderful worldwide web. However, there’s also something to be said for visiting a store and seeing those beauty shelves packed with moisturizers, cleansers, scrubs and eye creams. It just brings a whole different level of touchy-feely shopping satisfaction to the table.

In our humble opinion, one of the best stores in which to pour over the beauty shelves is Target. Packed with some of the greatest and newest products available, we could easily lose ourselves in that place for hours.

This is why we chose Target to sell a bunch of TruSkin products. Up until recently, however, we only sold our top serums in store (best-selling Vitamin C Facial Serum, anyone?) plus some other favorites like Vitamin C Brightening Cleanser and Peptide Eye Gel at target.com. But we decided we should no longer play favorites but should expand the collection to include some of the newer members of our family.

Read on to discover what’s new at Target...

The Energizing Serum: Caffeine Facial Serum

Caffeine Facial Serum is the newest member of the TruSkin family and, wow, is it a good one, giving your skin a much-needed boost whenever it needs one (so… every morning, right?).

The secret lies in its double shot of caffeine which helps to boost collagen, improve blood flow and reduce inflammation, thus prolonging youthful-looking skin and holding off on the visible signs of aging like dark spots, fine lines and friends. We combine caffeine with another skin-energizing ingredient: EGCG which is a type of antioxidant found in green tea. This further boosts the buzz while improving hydration and providing much-needed protection from environmental stressors like UV radiation and pollution. What’s more, this baby is super lightweight and sinks into your skin like a dream, providing an extra layer of goodness without suffocating your skin. We’re already in love.

The Retinol-Alternative Range: Rejuvenating Longevity Serum, Depuffing Longevity Eye Cream and Renewing Longevity Moisturizing Cream

At the tail end of 2023 we launched a complete new range of healthy aging products called the Longevity collection. Brimming with incredible ingredients and with three expertly formulated products for the skin and eyes, Longevity is based around the buzziest thing in skincare right now: bakuchiol.

Bakuchiol is a botanical extract that’s been used in traditional Chinese and Indian medicine for years to treat skin ailments and diseases. Thanks to its popularity in Ayurvedic practices, it started making its way into western skincare around 2007 and quickly showed promise because of its similarities to the gold standard of skincare, retinol. As you know, retinol is one of the most highly regarded ingredients for improving the tone and texture of the skin. However, it’s really potent and doesn’t suit all skin types, often causing facial redness, unwanted dryness and itching. Enter bakuchiol which offers all the same benefits as retinol (albeit with a little more patience) plus way fewer annoying side-effects – if any at all. Game. Changer.

Our Rejuvenating Longevity Serum, Depuffing Longevity Eye Cream and Renewing Longevity Moisturizing Cream harness all of this, along with ingredients like antioxidant-rich coffeeberry and snow algae, hydrating glycerin and lingonberry stem cells.

The Skin-Fortifying Treatment: Peptide Facial Serum

As skincare ingredients go, peptides are tricky to get your head around. How so? Well, they’re similar to proteins, but they’re not proteins. You see, both are made up of chains of amino acids, but while proteins (think collagen and elastin) are huge molecules containing long chains of amino acids, peptides are their baby cousins, containing much shorter chains. This can be a tad confusing but know this: due to their similarity, peptides help boost your skin’s production of those all-important proteins. And the result? Healthier-looking skin that’s softer, stronger and more supple.

If this sounds like something you want for your skin, you have to try our Peptide Facial Serum which is chock full of powerful peptides including three of the most clinically tested: palmitoyl tripeptide-1, palmitoyl tetrapeptide-7 and palmitoyl tripeptide-5. Don’t worry, we won’t test you on the names!

The Sensitive Skin Savior: Niacinamide Facial Serum

If you were under the impression that sensitive skin couldn’t get in on the wonders of active ingredients, you could not be more wrong. In fact, sensitive skin is what our Niacinamide Facial Serum was born for.

A proven antioxidant, niacinamide (aka vitamin B3) boasts all the usual benefits of your favorite free radical-fighters (vitamin C, retinol and ferulic acid), but it also helps to regulate inflammation and improve your barrier function to strengthen and protect sensitive or easily irritated skin. It can also provide mild relief for acne breakouts, eczema or rosacea. It’s the exact type of facial serum sensitive skin has been searching for. You’re welcome.

The Incredible Exfoliant: 6% AHA, BHA + PHA Liquid Exfoliant

Regular exfoliation is crucial as skin ages and cellular turnover naturally slows down. Skip this step in your routine and all those dead skin cells won’t slough away effectively; instead they’ll hang around at the surface of your skin causing roughness, dullness and dryness.

Of course, the obvious way to exfoliate your skin is with a scrub – as long as you make it a skin-friendly one like our Vitamin C Gentle Face Scrub – but even so, scrubs aren’t for everyone.

So, if ‘everyone’ includes you, you’re going to love 6% AHA, BHA + PHA Liquid Exfoliant, a leave-on chemical exfoliant. Instead of using fine grains to exfoliate your skin, its turnover powers come from exfoliating acids like glycolic and salicylic which break down the glue between dead skin cells to help them slough away at a more effective rate. Simply apply it to cleansed, toned skin, before your serum and moisturizer, then let it do its thing. Genius.

Good news: there are tons of ways to make your skin feel smoother and healthier.

Thankfully, you don’t remember the skin you were born with. If you did, you would seriously long for its plump, bouncy, softer-than-clouds feel. Because that’s how skin generally is at birth, before it’s touched by pollution, battered by the sun and generally subjected to the slings and arrows of modern life. Everyday wear and tear, however, is inevitable so it’s no use trying to resurrect your 6-month old skin. It’s simply never going to happen.

All is not lost, however, because what you can do is make the most of the skin you’re in right now by looking after it to the best of your abilities. The motto is, treat it right and it will repay you in kind. Granted, it will never feel as soft and smooth as it did way back when, but give yourself a break, EVERYONE has textured skin to some degree and, heck, you can only do so much, right?

On that note, here are some of the most effective ways to get your smoothest skin ever. And more good news: they’re easier than you might think.

Pay Attention To Your Pores

More often than not, rough texture is down to blocked pores. Oil-producing pores are tiny openings found at the top of your hair follicles and sebaceous glands where they release sebum to help moisturize and soften the skin at a surface level. They’re extremely important for keeping your skin healthy but, like all things are life, they’re not perfect. Some people have sebaceous glands that produce too much sebum, others have those that don’t produce anywhere near enough, causing everything from extreme dryness to super-oily skin that’s prone to acne breakouts.

Whatever your pore persuasion, it’s crucial to keep them cleansed, and clear of debris like makeup, dirt and skincare products. This reduces their likelihood of becoming clogged, thus expanding and creating tiny bumps at the surface of your skin. Common sense, right? Instead of stripping your skin with chemical-rich, harsh products, however, it’s important to cleanse right with gentle formulations and warm, never hot water. Our Soothing Cleansing Milk is fantastic for the job - especially if you have dry or sensitive skin – or you could also try Charcoal Clarifying Cleanser which is fantastic for detoxifying your pores and balancing oilier skin types. Cleanse twice daily, no arguments, and again after working out.

It’s Great To Exfoliate

As skin ages, cell turnover slows down and dead skin cells have a tendency to outstay their welcome. It’s kind of inevitable, so to help keep this process from causing rough texture at the surface (and the dullness that inevitably comes as part of the deal!), it’s wise to exfoliate regularly.

Exfoliation encourages dead cells to slough away quicker, so that all the fresh, younger ones have a chance to reveal themselves to the world. And you can do it in a number of ways. Scrubs are the obvious choice, but be wary of harsh formulations that use over-sized particles that feel too sharp on your skin. Chances are, if they feel scratchy, that’s exactly what they’re doing, creating micro-tears on your skin which can cause irritation and long-term sensitivities. Instead, choose a kind-to-skin scrub like our Vitamin C Gentle Face Scrub which uses ultra-fine Bora Bora white sand to leave you with super soft skin, every time.

Not a scrub fan? Then try a leave-on solution that harnesses exfoliating acids like salicylic or glycolic to break down the glue between dead skin cells, giving them a firm nudge to leave town. Try our awesome 6% AHA, BHA + PHA Liquid Exfoliant after cleansing and before applying serum and moisturizer. It’s the simplest way to even out your skin and smooth up its texture, plus it’s gentle enough for almost all skin types.

Layer With Moisture

Whatever your skin type, moisturizer is essential after every cleanse to support and fortify your skin’s barrier function and allow it to do its job properly – which is to keep good things like moisture in and bad things like irritants out. But, we get it, for some of you moisturizer might not be enough. Dehydration, for example, is a killer on the texture of your skin and that requires more attention than some moisturizers are able to offer.

To really get your smoothness going, we recommend doubling down with a hydrating serum as well as a kick-ass moisturizer like Renewing Longevity Moisturizing Cream. Serums that contain hyaluronic acid in particular, are incredible for helping to keep your skin plump, smooth and dewy because they draw moisture to the surface of your skin. Apply a couple of drops of Hyaluronic Acid Facial Serum after cleansing and before moisturizing every day for a deeper moisturization and, over time, your skin will soon feel way more hydrated and much smoother as a result.

Give Irritants The Cold Shoulder

Word is, something in your skincare routine might actually be the cause of textural changes in your skin like dryness and roughness. Synthetic fragrance, for example, is one of the biggest offenders, and denatured alcohol as well as harsh sulfates like SLS and SLES can all be extremely irritating for certain skin types.

Try to avoid the most common irritants and, while you’re at it, look at your skincare routine as a whole and tame things down if it’s too heavy on active ingredients. Active ingredients like retinol, AHAs, BHAs and vitamin C are fantastic, don’t get us wrong, but too much of a good thing can have disastrous results. Rough, dry, flaky skin being just one of them.

Remember: Sunscreen Is King

UV radiation (which is present all year long) produces skin-damaging free radicals which work hard to break down your collagen and elastin and ruin your skin’s soft, smooth bouncebackability. Not only that, but it’s a killer on your skin’s natural levels of hyaluronic acid, leading to dehydration and, well, you know where we’re going here…

It comes as no surprise, therefore, that daily SPF is non-negotiable. Most experts – us included – recommend a broad-spectrum formulation that contains mineral sunscreens like zinc oxide and offers protection of at least SPF 30. Try our SPF 30 Mineral Sunscreen with Vitamin C which is like the lovechild of your favorite moisturizer and sunscreen, with the added benefits of glow-getting vitamin C and age-defying vegan marine collagen.

Because a brighter, glowing complexion is skin goals. But dull, tired, unhealthy-looking skin? No, thank you.

When it comes to things you desire for your skin, bright, healthy-looking, clear and energized top most people’s list. Because even if you have wrinkles, the odd pimple, or a little sagging around your jawline, wide-awake skin trumps them all.

There’s simply no denying it: radiance instantly makes your skin look better. It just does. And although it may feel like an impossible reach, there are many easy ways to up your radiance game. Boosting blood flow to the surface of your skin is a great start, but ridding your face of dulling dead skin cells, boosting hydration and counteracting the damage effects of environmental pollution and UV radiation are also super important if you want to legitimately say a fond farewell to dull, tired skin.

To follow are six simple skincare and lifestyle tricks which are currently on repeat in our quest for brighter, more energized skin. We suggest you get on the same page, pronto.

Make Caffeine Your Friend

Drinking tons of caffeine on the reg might not be the greatest idea for the health of your skin (hi there dehydration), but topical caffeine – the stuff you put ON your skin – is one of the best ingredients for putting a pep in your skin’s step.

For starters, caffeine has an innate ability of tightening the tiny little blood vessels in your skin. This helps stimulate circulation which brings extra oxygen and nutrients to your skin to help it look brighter and firmer. And we don’t know about you, but we’re never going to say no to either of those things.

Caffeine is also a powerful antioxidant, and you know how important antioxidants are in your skincare routine, don’t you? No? Well, to recap, antioxidants help reduce environmental stress on your skin by neutralizing damaging free radicals that form when skin is exposed to things like pollution and UV radiation. Free radicals are killers because they break down important proteins like collagen and elastin causing the strength, suppleness and firmness of your skin to become extremely compromised. The result? Sad skin that looks dull and old before its time.

The even better news is that caffeine has a small molecular structure which makes it a great ingredient for penetrating the skin’s surface and getting deeper into the parts that could really benefit from all of the above. Try applying our new Caffeine Facial Serum every morning before moisturizing to reap all the rejuvenating benefits of caffeine, plus a healthy dose of niacinamide and skin-awakening ginseng. You won’t regret it.

Balance Your Diet

A bright complexion also needs to come from within, so don’t think a diet that’s high in sugar, salt and processed carbs is going to do your skin’s mojo any favors. Because it won’t.

In fact, the quality of the food you eat has a major effect on the look, feel and health of your skin so try to cut down on the bad stuff (c’mon, you know what they are) and switch them out for more skin-friendly foods like fresh fruit and veggies which are high in antioxidants. Beets are particularly awesome for upping your glow game as they contain nitric oxide which is known to have energizing effects on both your skin and your entire body.

And it goes without saying that you should never forget oily fish, seeds and nuts. They're all packed with omega fatty acids which are crucial for fabulous skin.

Start Your Day With A Gentle Face Scrub

We love exfoliation for removing dulling dead skin cells and instantly reviving your skin. It’s just so easy to do and equally as beneficial for the health of your skin. In fact, we rate it up there as the key to glowing skin.

But, of course, you must do it gently and correctly.

One of the best ways to exfoliate and glow up your skin is to grab a gentle face scrub and work this over your face and neck in the shower first thing. Don’t get us wrong, we’re not overly keen on doing this every day (too much exfoliation can overstimulate and thus irritate the skin), but two or three times a week if your skin can tolerate it? Priceless.

For the best wake-up call of your life, we can’t recommend our Vitamin C Gentle Face Scrub enough. The secret to its success lies in yuzu lemon which is a powerful citrus fruit packed with antioxidant properties (see above!). And if that’s not enough for you, we combine it with another of our favorite skin-brighteners, vitamin C, or sodium ascorbyl phosphate to be exact. Work it gently over moist skin after cleansing and rinse thoroughly. Heaven.

Improve Your ZZZs

When you turn in for the night, your skin repairs, regenerates and restores itself in preparation for a new day. Collagen production accelerates, blood flow increases, cell turnover almost doubles and your skin’s natural antioxidant system works extra hard to help repair free radical damage. Miss out on your sleep and you miss out on all this important stuff. And your skin will not thank you for it, resulting in dryness, dehydration and dullness. All the ‘d’s if you will.

If you’re a terrible sleeper, therefore, it’s time to change that. Of course, for some people, that’s easier said than done but if you know what’s causing your sleep to be cruddy, think about ways in which you can change them. Are you glued to your smartphone before bedtime? Stop that. Does your mind go into overdrive as soon as you hit the sack? Try making a ‘to-do’ list earlier in the evening to help clear your mind. Love a bedtime milky coffee? Then make it caffeine-free or, better yet, try a soothing chamomile tea instead.

Oh, and make sure your bedroom is dark, neither too hot nor too cold, and quiet. All these simple tweaks will help you get more quality sleep.

Wake Up Morning Skin With Vitamin C

We mentioned vitamin C earlier but it’s too good not to drive the point home. Because, yes, it’s a total winner for energizing dull skin.

You see, as well as its powerful antioxidant properties, vitamin C helps inhibit melanin production. Why is that crucial for bright, radiant skin? Well, melanin can get a bit wayward thanks to things like sun damage and hormones, and this can cause things like dark spots and an uneven skin tone. Neither of which make for anything close to clear, bright skin.

We have a whole bunch of vitamin C products which are all awesome for rebooting tired skin, but one of our favorite powerhouses is our Vitamin C Super Serum+ which is so good you only need use it two or three times a week to reap its incredible benefits. Its superpowers like in a curated blend of dynamic ingredients including vitamin C, retinol, niacinamide and salicylic acid. Try alternating it with our Caffeine or Vitamin C Facial Serum for truly fabulous results.