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True Radical Honesty From Our Community

  • Serious About Aging Skin? Then You Need To Try These!
    Big news, people: we have not one but two brand new collections of healthy aging skincare products to shout about. And boy are we gonna shout!

    Aging is a funny business. Most of us hate our lined forehead or crow's feet, but when you think about it, mature skin that shows signs of a wear and tear should be a badge of honor. You’re 50… 60… 70… 80… whatever, and this means you’ve lived for many, many years. You have so many stories to tell and you have the wrinkles to prove it. What an awesome privilege!

    However, as fabulous as it is to be alive and well as the decades whizz by, it’s human nature to crave for the skin you had at 25. But life isn’t like that. We all age. And we should accept and celebrate that.

    As skin ages, many things happen at a cellular level. Most importantly, your collagen and elastin levels deplete which makes your skin thinner, weaker, less springy and more susceptible to the visible signs of aging. Sebum production also slows down making your skin feel drier than it used to. Then there’s all the other stuff like ceramides, hyaluronic acid and glycosaminoglycans (GAGs) which work together to help keep your skin hydrated, protected and moisturized. Yeah, they all go south too.

    As if natural aging wasn't enough to deal with, it then gets turbo boosted by, well, life. UV radiation is obviously the biggest culprit here, but other things like stress, diet, environmental pollution and lack of sleep all play their part in the rate at which your skin ages.

    It's no wonder, therefore, that your poor skin starts to look less perky as you mature. So, give it a break – it’s endured a lot.

    Celebrating your age is all well and good, however, but you want your skin to be as healthy as possible, right? Thankfully, there are many ways to help soften the blow of aging skin. Sunscreen, of course, is the major one. Then there’s the rest of your skincare regime which should include a gentle cleanser, facial serum, eye treatment and moisturizer at the very least. Granted, we have plenty of fabulous and extremely effective options that cover all these bases. We know that. You know that. But still, aging is important business and we’ve always felt like we were missing some seriously targeted products to help you age healthily and optimally.

    Well, good news. Our scientists and developers have been working hard for many months to create five new healthy aging solutions to help maximize your skin’s potential as it matures. And yes, we know that five new products are a lot to take in, but don’t panic as they’ve been split into two collections – Collagen to help prevent and tackle the early signs of aging, and Longevity which works on correcting the existing signs of aging skin and protecting it from further damage.

    So let's give a warm welcome to aging skin’s new BFFs…

    The Collagen Collection

    For Proactive, Healthy Aging Prevention

    Did you know, your skin starts to produce around 1 percent less collagen every year from around the age of 20? Of course, everybody is different and you may be one of the lucky ones who manage to hold on to their full whack of collagen until much later. But the truth is, collagen depletion will happen eventually. And that’s a crying shame for the look and feel of your skin because collagen is an important protein that provides a foundation for healthy skin, acting like a brick wall to give it strength, structure and support.

    Looking after your collagen at an early age is a great way to ensure your skin matures beautifully and naturally. And this was the exact thought process behind our NEW Collagen duo – Firming Collagen Day Lotion and Smoothing Collagen Serum.

    Each patent-pending product is crafted to help strengthen your skin’s barrier function and comes packed with science-backed ingredients like vegan collagen peptides, ceramides, green algae and superfruits. Each of these ingredients were specifically chosen to fortify the skin, enhance firmness and shield your skin from environmental nasties. Everything you need when the early signs of aging start to appear.

    Read more about the new Collagen products here

    The Longevity Collection

    For Corrective, Healthy Aging

    No matter how much you try to eradicate fine lines, wrinkles, dark spots and sagging skin before they appear, they’ll eventually get you in some way, shape or form. And if your skin is already showing signs of aging you’re going to love our NEW Longevity collection which includes three corrective healthy aging products: Renewing Longevity Moisturizing Cream, Depuffing Longevity Eye Cream and Rejuvenating Longevity Serum.

    Formulated to help slow down the aging process of your skin, these patent-pending formulas not only help protect your skin against UV and blue light damage but they work hard to reduce the appearance of fine lines and wrinkles that have already appeared. And all this comes without the powers of the mighty (but often irritating) retinol.

    As you know, retinol is the gold standard of the anti-aging world and has decades of proven research under its belt to show what a total baller it is for increasing cellular turnover, strengthening the skin’s supplies of healthy collagen and thus improving the tone, texture and hydration of your skin. The issue is that retinol can be a real headache for some skin types, making it dry, itchy, red and uncomfortable.

    So, what’s the alternative? Well, we’ve packed our new Longevity products with what the internet is coining ‘nature’s alternative to retinol,’ – bakuchiol. Bakuchiol is a botanical extract that’s derived from the leaves and seeds of the babchi plant. It’s been used in traditional Chinese and Ayurvedic medicine for years to treat the skin and has more recently been proven to show similar anti-aging benefits to retinol – minus the irritating side effects. Gentle, non-irritating, ideal for morning and nightly use AND great for all skin types (even sensitive) bakuchiol is making a real name for itself right now.

    All of our Longevity products harness the power of this incredible, natural powerhouse and combine it with other science-backed ingredients like snow algae and lingonberry stem cells. What’s more, clinical studies on these products are already showing fantastic results with 90 percent of users agreeing their skin’s roughness and dryness improved after 12 weeks *.

    Read more about the new Longevity products here

    We can’t wait for you to try out these new skincare formulations. So what are you waiting for? Add to cart, now ;)

    * Bakuchiol study conducted through Sytheon Ltd. Individual results may vary and are not intended to replace personalized skincare advice from a qualified healthcare professional.

    Serious About Aging Skin? Then You Need To Try These!
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  • How To Moisturize Your Skin For The Best Results
    There are tons of ways to make your moisturizing routine work harder for your skin. And if it’s doing a better job, your skin will look way healthier because of it. 

    When it comes to your daily skincare routine, applying cleanser, toner and moisturizer is kind of second nature. But if you’ve become somewhat slap dash with the way in which you use your favorite products – ‘squeeze bottle, shove on skin, done’ –  you’re doing your skin a serious disservice.

    Moisturizer, in particular, deserves a little (don’t worry, it’s just a little) care and attention. From the product you use to how and when you apply it, a few tweaks here and there can make the world of difference.

    Read on for seven ways to make your moisturizer go that extra mile. With very little effort on your behalf!

    Invest In The Right Formulation For Your Skin

    Understanding your skin type and knowing how to enhance, balance and complement it is super important when choosing moisturizer. So, first make sure you know your skin type as well as what your skin’s doing right now. Then you can invest accordingly with lighter formulations if your skin is oily, for example, or something richer if it’s feeling dry and parched.

    The golden rule for superior moisturizing is to ensure your formulation includes a blend of multi-functioning ingredients that not only draw water into your skin (humectants like hyaluronic acid, glycerin and aloe) but also seal all that moisture in. These include emollients like jojoba oil or shea butter which are lighter and ideal for combination or oily skin; or occlusives which are richer, heavier and include the likes of cocoa butter, olive oil and petroleum jelly.

    Apply Moisturizer To Damp Skin

    Being a speed demon with your moisturizer? Priceless. Don’t get us wrong, however, by this we don’t mean slapping it on in sixty seconds flat. Instead, this is all about applying it quick smart after the previous step in your routine.

    Your skin basically needs water to remain soft, radiant and healthy, so one of the most important things you can do is to use whatever moisture you can get. This means that if you’re a simple cleanser and moisturizer person, you should always apply your moisturizer after cleansing while your skin is still damp. And if you like to tone? Ditto, get your moisturizer on your skin pronto while your toner is still damp on the surface of your skin.

    Moisturize AFTER Applying Serum

    Serum is an important step for anyone hoping to target skin concerns like dehydration, aging, dark spots or dull skin, but it MUST be applied before your moisturizer, never afterwards.

    If you’re into your serums then a) good on you, we love you for that, and b) ensure you apply yours to damp skin after cleansing and toning, but before moisturizing. Serums have a smaller molecular size than moisturizer which means they sink in super fast and don’t require you to wait before applying moisturizer. However, this does mean they have to be applied before moisturizer, otherwise they simply won’t work.

    Use The Correct Amount Of Moisturizer

    Often wondered how much moisturizer to use? Well, it’s actually quite simple – read the instructions on the packaging! Sure, it’s easy to fall into the trap of applying tons of moisturizer to dry skin, or applying the smallest amount to oily skin, but this shouldn’t be necessary if you’re buying the right product for your skin type.

    Most moisturizers will tell you how much is a good amount to use and it’s usually around the size of a dime. Of course, some people have smaller or larger faces than others, so obviously a little leeway is fine, but roughly stick to the directed amount and you won’t waste unnecessary product where it’s not needed.

    Massage As You Moisturize

    OK, so you don’t need to be the best masseuse in the world in order to reap rewards from your moisturizing routine. But a little hands-on action is an incredible way to improve blood flow to the skin which brings oxygen and nutrients to the surface while helping to flush away nasty toxins.

    And all it takes is an extra minute or so. You can manage that, right?

    Simply use the pads of your fingers and palms of your hands to work the moisturizer into your skin using circular, upwards movements. Avoid tugging and pulling at your skin (that is a definite no-go area), however. The key is to be fairly firm, but gentle at the same time. We know that sounds bit like a contradiction in terms but hopefully you get where we’re coming from?

    Moisturize Morning & Night No Matter What

    Moisturizing needs to be done twice daily, after every time you cleanse your skin. This is important because it helps replace natural oils and water that get lost during the cleansing process, ensuring your skin remains healthy and constantly moisturized day and night.

    Fun fact: moisturizing before bed is arguably more important than applying it in the morning. How so? Because skin typically produces less sebum at night.

    Finally, Don’t Ignore Your Neck

    A common moisturizing habit is to treat your face like royalty but completely forget about your poor neck. Big mistake. The skin on your neck actually contains fewer sebaceous glands than your face which means it produces way less sebum to keep it naturally moisturized. When you combine this with the face that your neck is exposed to things like sun damage and pollution just as much as your face, it’s no wonder it becomes dry, dehydrated and ages up lightning fast.

    The moral of the story? Treat the skin on your neck with the same amount of TLC as your face. This means cleansing and moisturizing twice a day and, of course, applying SPF every morning.

    And that's the least you can do.

    Hyaluronic Acid
    How To Moisturize Your Skin For The Best Results
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  • What Can Electrolytes Do For Your Skin?
    Say hello to the latest powerhouses for hydrated, healthy skin. And yes, as their name suggests, they’re just like Gatorade for your skin. Well, kinda…

    Some skincare ingredients come and go lightning fast. Especially when they’re all talk, no action! Some, however, are built to totally stand the test of time. Think retinol, vitamin C, vitamin E and exfoliating acids like glycolic and salicylic which are all awesome examples of tried and tested ingredients that are loved the world over. Because, of course, they work.

    When it comes to hydration we’re sure you’re well aware of some of the most successful and commonly used moisture-magnets used in skincare formulations. Yes, here’s looking at you hyaluronic acid, glycerin and aloe vera. But, while incredibly effective at getting the job done, these are not, contrary to popular opinion, the be-all and end-all.

    Enter electrolytes which are pipped to be the new, long-lasting darlings of skincare ingredients.

    But first, let’s revisit skin hydration for a hot minute – because we know it can all get a little confusing…

    What Is Skin Hydration?

    Hydration is simply about the levels of water in your skin. But here’s the thing; hydration has nothing to do with dryness.

    Allow us to elaborate. As you may know, there are four true skin types which are categorized not by their levels of water, but by the activity of your skin’s sebaceous glands and their ability to successfully (or not) moisturize your skin with sebum (oil). These skin types are normal, dry, oily and combination. While your skin can certainly change over the years, your skin type is the one you were born with and it’s predetermined by your genes. In this sense, skin types are very different to skin conditions which are usually the result of lifestyle or environmental factors like your age, hormones, stress levels or the products you put on your skin.

    OK, so how is this all linked to hydration? Well, dehydrated skin is skin that’s lacking in water (NOT oil) and is a condition rather than a skin type. Dehydration can be due to any number of reasons like cold weather, stress, lack of sleep and sun damage, but it's rarely a genetic disposition which means you can have dry skin that’s dehydrated, oily skin that’s dehydrated or, well, you see where we’re going here.

    How Does Skin Naturally Stay Hydrated?

    A healthy barrier function is the key to hydrated skin. This important protective layer not only pulls in water from the air, but also works hard to keep it there, creating a barrier to stop moisture from escaping from the surface of your skin. It does this thanks to its natural moisturizing factor (NMF) which is a combination of amino acids and humectants.

    Pretty smart stuff, right? Indeed it is... Until it isn’t. You see the problems start as skin ages and is subject to years of UV radiation, harsh ingredients in skincare and personal care products, prolonged exposure to water, pollution and so on and so forth. All this works hard to compromise your barrier function and break down your NMF, resulting in all manner of unwanted issues – dehydration included. 

    And this is where help from quenching skincare ingredients like hyaluronic acid, glycerin and, the newest kids on the block, electrolytes come to the rescue.

    So, What Are Electrolytes?

    Ok, here’s the science bit. Electrolytes are essential minerals like calcium, magnesium, potassium and sodium which, when dissolved in water, conduct electricity – hence the name. In terms of your overall health electrolytes are vital for keeping you hydrated, balancing your body’s pH levels, rebuilding damaged tissue and regulating nerve and muscle function. They’re obtained mostly through a balanced, healthy diet and are abundant in things like fresh fruit and veggies.

    You lose electrolytes through sweat (as well as urine, diarrhea and vomiting) which is why many athletes or people who exercise intensely replace them with sports drinks.

    And What’s The Deal With Electrolytes In Skincare?

    When it comes to skincare, applying electrolytes topically has the same moisture-quenching benefits. Their electoral charge helps drive water into the skin and retain essential moisture, while simultaneously giving energy to other hydrators and active ingredients, delivering them to exactly where they’re needed most. The result? Hydrated, plump, soft and most importantly, healthier skin.

    Of course, electrolytes need water in order to work, so it’s important to choose the right water-based formulas for effective results.

    And have we got just the thing in the form of our brand new Multi-Vitamin Facial Serum. Containing a special electrolyte blend of magnesium, potassium and calcium to hydrate your skin with a capital ‘h’, this all-in-one serum is also chock-full of water-binding hyaluronic acid, glycerin and aloe. But it doesn’t stop there. It’s also brimming with a mighty seven skin-loving vitamins to protect, strengthen, brighten, soothe, restore and replenish your skin so it continues to look its absolute best.

    Already becoming a big hit with TruSkin fans, this lightweight serum is ideal for all skin types but we're finding it to be particularly effective for dull, dry, sensitive or dehydrated skin.

    Are electrolytes the future for skincare? Who knows? But what we do know is they’re pretty dreamy for hydrating the skin and helping the rest of your routine perform better.

    And, we don’t know about you, but we’re All. Over. That.

    What Can Electrolytes Do For Your Skin?
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  • Need-To-Know Skincare Trends For 2023
    Want to hear all about the buzziest ingredient in skincare for the coming year? Interested to know the most important trends going on for your complexion right now? You got it.

    Skincare trends are a funny business. After all, the most important thing for skin is to consistently do the best you can for it so you can enjoy its beauty… while trying not to sweat over the not-so-great stuff. ‘Consistency’ and ‘trends’? Hmm, not really two words that go together in the same sentence, are they? Because one’s all about maintaining a regular routine, while the other is all about switching things up to keep up with changes in fashion.

    The thing is, however, skincare trends are an entirely different ballgame to fashion and makeup trends. While the latter are all about buying the latest colors, shapes and must-have ‘it’ items, skincare trends are more focused on your skin as a whole. They’re tailored towards different aspects of your skin or specific types of ingredients, products and new technologies that help maximize your skin’s potential and make it truly glow.

    So, while we’re all about nourishing your skin with a consistent routine and awesome skincare products, trends are still important to us. What kind of skincare company would we be if we weren’t on top of the latest happenings in our beloved industry? And how could we possibly create and launch new product formulations if we weren’t clued up on what you, our awesome customers, actually wanted? 

    On that note, here are some important trends to know for the coming year…

    Skin Minimalism (or skinimalism, if you will!)

    One of our favorite trends, for sure, is this nod towards stripping back your skincare routine to focus on just a small of number of products that do real good. Gone are the days of applying a bazillion products on a daily basis. It’s totally unnecessary… and often does more harm than good, overwhelming your skin with too many active ingredients and often resulting in irritation and sensitivities.

    Instead, the past few years have seen a real trend towards the exact opposite of skin overload. And this trend is set to stay as the economy faces many challenges and frivolous spending is put on hold.

    What does this mean in real terms? Well, it’s simple: less is more. No one really needs 15 serums, so take a few steps back, think about what your skin needs and hone your routine to around five or six purposeful products that work in harmony to treat your skin without overloading it. Your skin will totally thank you for it. Oh, and btw, so will the environment.

    Multi-Use Skincare

    As mentioned, money sets to play a major role in skincare trends as we get into 2023. This means efficient and more affordable, multi-functional products are going to be front of mind all year long.

    Chances are you’re doing this already, but if not, it’s an easy one to subscribe to. First up, look for two- or even three-in-one formulations that offer a number of different skin benefits and a whole lot of bang for your buck (hello SPF 30 Mineral Sunscreen With Vitamin C which moisturizes, protects and brightens your skin!).

    Similarly you’re going to want to try our NEW all-singing, all-dancing Multi-Vitamin Facial Serum which is packed with 11 vitamins, minerals and electrolytes to pump your skin full of all the nutrition it needs while improving tone, texture, strength and elasticity. Apply it after cleansing and before moisturizing to maximize your skin’s potential and cut out all the other unnecessary middle men (ie: countless treatment products that simply don’t cut it!).

    A Focus On Your Barrier Function

    Respecting the integrity of your skin’s barrier function isn’t a trend per se, but tell us this, did you even know what your barrier function was a few years ago? Thought not. Now it’s on everyone’s lips and 2023 is set to be the year that skincare formulations and routines are entirely based around keeping the barrier function healthy.

    A quick reminder: your skin’s barrier function is the uppermost layer of your skin which works hard to protect and moisturize it by keeping all the good stuff in and the bad stuff out. It’s always been there – because, nature – but it’s not really been talked about so much in the past. Who knows why, but what we do know is that now it’s here, it’s going nowhere.

    Your action points to ensure you’re totally on top of this one? Avoid over-exfoliating and steer clear of strong, harsh chemicals, preservatives and surfactants like sodium laureth sulfate (SLS) and sodium lauryl ether sulfate (SLES) which are extremely drying on your skin.

    Also, make sure you’re boosting your skin’s natural moisturizing factor (NMF) to help keep your barrier function in good working order. Include plenty of hydrating ingredients like hyaluronic acid, glycerin and aloe in your regimen and couple these with restorative ceramides and reparative emollients and/or occlusives like jojoba oil and shea butter. We love Vitamin C Brightening Moisturizer which is ideal for a super healthy barrier function.

    The Ingredient Of The Year: Tea Tree

    Natural ingredients often get mocked for not being glamorous, flashy or even as effective as synthetic, science-formulated ingredients. But in certain cases, this could not be further from the truth. Take tea tree, for example, which, like the desire for a cleaner, greener routine, is seeing a big resurgence in skincare right now.

    Used for centuries for its antibacterial, antiseptic and anti-inflammatory powers, tea tree oil has been proven to contain key components to help kill acne-causing bacteria on the surface of the skin. Not only that but it’s a genius when it comes to balancing excess oils, reducing facial redness and calming angry skin. It’s kind of like nature’s alternative to benzoyl peroxide – with the added bonus of fewer side effects.

    Not to blow our own trumpets but we were well ahead of the curve with this trend and added a brand new product to our tea tree range at the end of last year: Tea Tree Super Cleanser+. Along with our Tea Tree Super Serum+ (which currently comes free with any purchase of the Cleanser!) you can now reap the benefits of this botanical super power across your cleansing AND treatment routine. Bonus.

    Your Wellness For The Win

    Studies point to a huge link between your mind and your skin so, while we know life is stressful right now, 2023 is all about looking after your mental health in order for your skin to follow suit.

    Stress and anxiety both play a big impact on your skin. And not in a good way. For starters they elevate your cortisol levels which can weaken your skin; cause inflammation; deplete collagen; increase sebum production and trigger flare-ups in existing skin conditions like rosacea, eczema and psoriasis. Stress also impairs that all-important barrier function which, as you know, is the key for strong, supple, healthy skin.

    This mind-skin connection is extremely motivating and a great thing to focus on when it comes to actively improving your mental well being, raising your self-care habits and enhancing the health of your skin. It also helps you stop seeking perfection and stress less about your lines, wrinkles, zits and oily skin.

    Because stressing about them does nothing but send you right back to square one.


    Need-To-Know Skincare Trends For 2023
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  • 8 Fail-Safe Ways To Save Your Skin During Winter
    Let’s stop your skin from going into cold weather meltdown before it’s too late, shall we?

    While winter might be fun for the kids and your wardrobe, when it comes to the state of your skin, it’s no walk in the park. Colder temperatures, biting winds, snow and a serious lack of humidity all combine to throw your skin completely off-kilter, making it tight, red and anything from a tad dry to seriously flaky and dehydrated.

    And we’re not just talking about the skin on your face, either. Because, while facial skincare understandably takes precedence over the rest of your body (it is the part you look at the most), skin covers every part of your body – from head-to-toe. And during the wintertime, your body, just like your face, will suffer if it gets neglected.

    The answer, of course, is never to leave your skin to its own devices. Because skincare doesn’t work like that. Ever. But especially during winter when it has a tendency to freak out thanks to harsh conditions and extreme temperature changes.

    Want to keep breakouts, dryness, flaky skin and unnecessary redness at bay this winter? Then here are eight of the best ways to winter-proof your skin…

    1. First Things First: Don’t Overhaul Your Entire Skincare Routine

    Healthy skin likes consistency, so while it might be tempting to switch up your whole routine when the seasons change, a few minor tweaks are going to be way more beneficial than a complete overhaul.

    Listen to your skin as winter sets in and make changes accordingly. Yes, the weather has turned chilly and sure, your skin may start to feel drier and more dehydrated than normal, but don’t change your entire cleansing, toning, treating and moisturizing routine. This is so not what your skin needs. Small tweaks? Good. Complete overhaul? Not so much.

    2. Treat Your Barrier Function Like Royalty

    Winter can play hell with your skin’s barrier function so if there’s one thing to be aware of as the weather turns, it’s treating this uppermost layer of your skin with love and respect.

    If your skin starts showing signs of sensitivities, this is an indication your barrier function has become compromised thanks to a dastardly combination of a cold, dry outdoors and hot, dry indoors which literally sucks all the moisture out of your skin.

    Be kind to your skin by cutting back on exfoliation and choosing super gentle cleansers that are free of skin-drying sulfates which strip your barrier of essential oils and hydration. Try Vitamin C Brightening Cleanser morning and night.

    You could also cut back on your treatment serums if you think they might be over-stimulating your barrier function. There’s no shame in using something like our Vitamin C Super Serum + just two or three times a week rather than every day. In fact, we highly recommend it!

    3. Buy A Humidifier

    Cranking up your indoor heating makes the air inside extremely dry so, while they might not be the most attractive things in the world, a bedroom humidifier is an awesome idea for replenishing dry skin during wintertime.

    Humidifiers work by replacing lost moisture in the air. This not only clears your sinuses and helps you breathe better, but extra hydration in the air means extra hydration for your skin. This is super important overnight when your skin goes into regeneration mode and needs all the help it can get. In fact, humidifiers are so great for replenishing your skin’s moisture levels, many skin specialists recommend them for people suffering with chronic dry skin or conditions like psoriasis and eczema.

    Just remember to apply night cream before bed to help seal all that moisture into your skin. And specifically look out for those containing high levels of humectants like glycerin or hyaluronic acid. Why? Because humectants work hard to draw all that extra water from the air into your skin. Bonus! Try Vitamin C Deep Hydration Night Cream which is a big winner for winter skin.

    4. Moisturize, Moisturize & Moisturize Some More

    Speaking of moisture, one product that might be worth levelling up in winter is your moisturizer. It’s no secret that cold, dry weather and artificially heated homes make your skin more dehydrated than normal so most skin types will benefit from some extra help as fall slips away and winter sets in.

    If you love your moisturizer and don’t want to try something richer or heavier just because the weather has turned, we totally respect that. In fact, we celebrate it because there’s an ideal alternative – simply add a hydrating treatment serum into the mix. Our Hyaluronic Acid Facial Serum is an incredible way to boost the moisture levels in your skin. Apply it to damp skin after cleansing, then apply moisturizer over the top.

    5. Try An Oatmeal Bath

    Itchy skin on your body is a total bummer, but very common in winter when it’s cold outside, warm inside and your skin is often wrapped in layers of clothing.

    A great way to soothe dry, itchy skin is to have a warm, oatmeal bath. Oatmeal helps reduce inflammation while protecting, calming, moisturizing and soothing dry, flaky skin. Simply grind a cup of plain oats into a fine powder, add it to your bath and relax. Just don't stay in there for too long...

    6. Resist Hot, Hour-Long Soaks

    Bathing your skin in hot water is tempting when it’s freezing outside, but it can be pretty detrimental to your skin. You know how your fingers and toes sometimes look all crinkly after too long in a hot bath or shower? This is all thanks to dehydration. Hot water basically strips away the protective lipid layer from your skin’s barrier which means all those lovely fats, proteins and moisture are able to readily escape.

    Bathing and showering is great, for sure, but only if you use lukewarm, rather than scorching hot water (with some added oatmeal for extra moisturizing effects!) and limit your time to 10-15 minutes. Also, make sure you apply plenty of moisturizer afterwards, from head-to-toe, to seal water into your skin and help strengthen your barrier function.

    7. Stick With The Sunscreen

    Sunscreen often gets packed away as soon as temperatures drop below 70. But this is a silly mistake you do not want to make. Of course, you won’t need full body SPF every day when most of your skin is concealed by clothing, but any areas not covered up are going to be exposed to UVA radiation – come rain, shine, snow, whatever.

    Apply SPF 30 Mineral Sunscreen to your face and neck as the last step in your morning skincare routine to ensure your delicate skin stays shielded from UV damage every day of the year.

    8. Finally, Pay Extra Attention To Your Hands

    One of the areas to suffer the most during winter? Your hands. Again, this is all thanks to the cold, dry air – combined with constant hand washing, of course.

    Our advice? Don’t stop washing your hands for starters! Instead, use gentle cleansing, sulfate-free products and always apply hand cream afterwards. Wear gloves when you’re doing the dishes, and apply a rich cream to clean hands every night before bed. You could even pop a pair of cotton gloves over the top to really amp up your overnight moisturizing game while helping to heal and calm dry, itchy skin.


    Hyaluronic Acid
    8 Fail-Safe Ways To Save Your Skin During Winter
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  • How To Make Your Skincare Go That Extra Mile
    Feel like your skincare routine isn’t quite cutting it? Here’s how to make it work harder… and better.

    An awesome skincare routine is all well and good, but if you’re not using your products properly, or applying them in the correct order, you’re never going to get the optimal results you deserve.

    Skincare is a fine art and, while it doesn’t take a rocket scientist to figure out how to moisturize your face, knowing the finer details that help maximize a product’s potential can result in some major differences to the look, feel and health of your skin.

    Here’s how to kick-start your routine into doing the best job it can for your skin.

    Rule #1: Always Read Your Labels

    Are you guilty of buying a new product and using it right away without so much as glancing at the label? Big mistake. Sure, you might have spent the last 30 years cleansing your face with zero issues because, come on, how difficult can it be? But it’s worth bearing in mind that not all products are created equal. Some cleansers are formulated to be used without water, others are meant to be applied to damp skin and massaged into your skin for few minutes. And how do you know which is which if you've not read the fine print?

    Reading the instructions is super important and will help you get the most from each and every product in your routine. It’ll help guide you in terms of how often to apply as well as how much to apply. So do it. No arguments.

    Rule #2: Use Your Products In The Correct Order

    This is another one that might sound obvious, but gone are the days when skincare routines were basically cleanse, tone, moisturize… and you’re done. Now there are tinctures, oils, essences, serums, gels, lotions, and all sorts to get your head around. And if you apply them in the wrong order, then they might not work correctly. Money. Down. The. Drain.

    The general rule of thumb when it comes to layering skincare formulations is to cleanse and tone first (obvs) then work from your thinnest to your thickest product. The simple fact is that thinner products aren’t able to penetrate through the thicker stuff so you need to build up to the big guys. This means that after toning, you should apply your serum first, then your eye treatment, moisturizer, face oil and finally – in the mornings anyway – sunscreen. Of course, your specific regimen doesn’t need to include each and every one of these steps, but if it does, then this should be your order if you want to get the best results.

    Rule #3: Apply Your Treatments To Damp Skin

    To turn up the efficacy of your products, full throttle, always apply your first treatment product to moistened skin. This could be an exfoliating toner such as Ocean Minerals Super Toner or an antioxidant serum like our new Peptide Facial Serum. But whatever it is, try to apply it within the first minute of cleansing. The reason for this is that damp skin is more permeable than dry skin which makes it far more receptive to active ingredients like vitamin C, glycolic acid, MSM and peptides.

    Gently pat your skin with a clean towel after cleansing so just a small amount of water is left on the surface, then, using fingertips, apply your treatment product all over your face and neck. Simple, but super effective.

    This being said, there is one exception to the rule, and that’s to avoid doing this if you have skin that’s particularly sensitive to certain ingredients like retinol. Retinol is a potent (but awesome) little beast that can easily irritate sensitive skin. So if you apply it to damp skin you could exacerbate these irritations. Instead, apply it to dry skin, after patch testing first, and you'll likely get along with it way better.

    TruSkin Peptide Facial Serum

    Rule #4: Know That A Serum Is The Absolute Key For Targeting Skin Concerns

    Facial serums might not be absolutely essential for clean, moisturized skin but if you really care about your complexion and the rate at which it ages, facial serums are everything. The bare minimum skincare routine is, of course, cleanser, moisturizer and sunscreen. But if you have concerns like acne, blocked pores, fine lines, wrinkles, dark spots, sagging skin and the like, and you want to really target them with your skincare, you simply HAVE to include a serum (or two) in your daily routine.

    Serums are formulated differently to moisturizers and have a smaller molecular structure. This means they’re able to penetrate the surface of your skin quicker and deeper to hone in on your particular skin gripes. Getting really peeved by dull, patchy skin? Then a moisturizer is essential, for sure, but it will never give you the same results as an antioxidant treatment serum like our best-selling Vitamin C Facial Serum.

    Not sure where to start with choosing the right serum for your needs? Not a problem. Check out our helpful guide right here. And remember that important order: serum comes after cleansing and toning, and before moisturizing. Always.

    Rule #5: Understand The Importance Of An Awesome Nighttime Routine

    Your morning routine is great for waking up your skin, replacing lost moisture and preparing yourself for the day ahead, but overnight is when the real business happens so it’s vital to prepare your skin for eight hours’ worth of healing, regenerating and repairing time before you hit the sack.

    At night, blood flow to your skin increases, collagen production speeds up, cell turnover accelerates, free radicals get nixed by your body’s natural defense system and your skin’s barrier function works hard to restore itself. All good stuff, we think you’ll agree. But how can all this happen if your skin is covered in crud that’s built up on the surface during the day? Well, it can’t. Not properly, anyway. So you simply have to cleanse properly with a gentle but effective face wash before bed. We have three awesome cleansers to choose from depending on your skin type and needs – check them out here. Then, after cleansing, apply a collagen-boosting treatment serum like Retinol Facial Serum followed by Vitamin C Deep Hydration Night Cream to help seal in moisture.


    How To Make Your Skincare Go That Extra Mile
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