True Radical Honesty From Our Community

No doubt you’ve heard of collagen and it’s vital role in the health of your skin. But if that’s where your knowledge ends, read on for some important facts about collagen which promise to help you maximize the look and feel of your complexion.

Collagen is everything when it comes to healthy skin. We could pretty much end this blog post right there but we know that, as skincare connoisseurs, you like to understand more about how your skin functions and what you can do to help it age beautifully. So let’s delve a little deeper into this essential protein, shall we?

As the most abundant component within the connective tissues of the skin, collagen accounts for somewhere between 70 and 80 percent of the skin’s dry weight. It has a dense, fiber-like structure that forms a chain of proteins and, together with its cousin, elastin, it fortifies the entire structure of your skin. Think of it as a kind of internal scaffolding system that gives your skin strength, elasticity and a plump, youthful appearance.

There are many different types of collagen, but over 90 percent of that found in the human body fits into five types. Of those five, type one is the star of the show and found packed into the skin’s dermis where it provides structure and form. The others work alongside it to aid strength, growth, healing and repair, while elastin gives the skin stretch and bouncebackability (don’t you just love that word?).

Together, these important proteins provide the absolute foundation for healthy skin, ensuring that it functions well, and looks and feels awesome.

The Benefits of Collagen In The Skin

Improves cell turnover

Maintains firmness

Plumps and volumizes

Visibly minimizes fine lines and wrinkles

Supports elasticity

Strengthens pores

So What’s The Catch?

The kicker is that after the age of around 25 (give or take) your skin starts to lose between 1 and 1.5 percent of collagen every year. Collagen loss is an entirely natural part of the intrinsic aging process and the reason everybody’s skin eventually becomes thinner, weaker, lax, more wrinkled and less plump as it gets older. Women will especially start to notice the difference in their skin as they go through menopause because it's during this time that the rate of collagen loss really amps up.

Of course, there’s nothing you can do about Father Time, but there are many other factors at play here that are within your control. Poor sleep, chronic stress, environmental pollution and a high-sugar diet all contribute significantly to collagen degradation. And then there’s the obvious culprit: the sun. 

We’ve mentioned this before, and we’ll mention it again, UV radiation is the biggest cause of external skin aging. And that’s mainly down to the way in which it messes with your collagen supplies thanks to the damaging free radicals the sun creates in the dermis of the skin. According to the Skin Cancer Foundation, photoaging is responsible for a whopping 90 percent of visible changes to the skin and those changes (none of which are particularly good!) are a direct result of cumulative sun damage. Ouch.

So what can you do to maintain decent levels of collagen in your skin, even when time is very much against you? Of course, a balanced diet, quality sleep and low levels of stress are super-important. As is a collagen-strengthening skincare routine. And that’s where we can help…

5 Of The Best Products For Your Collagen 

1. Firming Collagen Day Lotion

Dry skin is no good for the aging process which is why daily moisturizer is an absolute must – no matter your skin type. Packed with vegan collagen peptides along with skin-loving ceramides, green algae and botanical superfruits, this lightweight lotion is a great way to help protect your collagen by fortifying the skin and shielding it from all those environmental bad boys we know and love/hate. It's an absolute must for anyone looking to protect the building blocks of their skin so they don’t age up lightning fast.

Because aging is great. A privilege, in fact. But it’s still nice to keep the visible signs of aging to a minimum, right?

2. Retinol Facial Serum

The gold standard for stimulating collagen production is retinol. It’s been tested and proven time and again for having almost unbeatable skills at stimulating collagen synthesis. Not only that but it also provides antioxidant qualities which help to neutralize free radicals before they get a chance to break collagen down. It takes a while to reap the benefits of a retinol skincare formulation, but once you do, you will never look back.

Our fan-favorite retinol serum also contains hyaluronic acid, green tea and vitamin E to hydrate the skin and further nix those pesky free radicals. Because, yes, we think of everything.

3. Peptide Eye Gel

Peptides are another great way to get your collagen supplies going. This is because, just like collagen (a protein, remember?), peptides are made up of strings of amino acids. Studies show that due to their similarities, peptides encourage your skin to produce more collagen – as well as elastin and keratin for that matter!

The thing to remember about peptides is they generally work best as a team and some are more effective than others. We believe firmly in the powers of matrixyl 3000 and palmitoyl tripeptides-1 and -5 which is why they’re carefully crafted into our Peptide Eye Gel. After all, collagen degradation is serious business when it comes to the thin, delicate skin around the eyes.

 4. Collagen Boosting Skin Supplement

The truth is, great skincare doesn’t only happen on the outside. You also have to feed it from the inside with a balanced diet and perhaps a carefully crafted skin supplement.

Collagen supplements are fabulous for improving skin hydration and elasticity but many well-known brands use fish scales or animal bones/skin as their source of collagen. Now we don’t know about you, but we’re not really down with that. This is why ours are made with vegetarian collagen, combined with collagen-boosting superfoods, vitamins C and E plus biotin, a form of vitamin B that’s thought to help promote cell growth and repair. All you have to do is take two tablets each morning, with breakfast, to reap the benefits of this skin brightening and strengthening supplement.

5. SPF 30 Mineral Sunscreen Facial Serum

More impactful than arguably any other skincare formulation, a broad-spectrum sunscreen is simply non-negotiable. Not least because it will seriously help to preserve the collagen you are trying so desperately not to lose by keeping UV rays from penetrating the skin’s surface and thus stopping them from doing a number on all the good stuff in the dermis.

Hate the feeling of daily sunscreen on your skin? Then try our fantastic SPF serum which is so lightweight you’ll never know you’re wearing it. More good news: it also contains sodium ascorbyl phosphate, a gentle derivative of vitamin C which is essential for collagen synthesis.

One wish: to enjoy the tight, gravity-defying skin of 20 years ago. Sadly, it’s not going to happen, so the next best thing? Skincare ingredients that boost collagen and help your skin appear subtly firmer and just a tad more lifted.

Let’s get one thing straight: skincare cannot perform miracles. We’d love to be able to tell you that our new Caffeine Facial Serum can give you the skin of someone 30 years your junior or that our Vitamin C Gentle Face Scrub will eradicate every single one of your much-loathed dark spots after just one use. But we’d be lying. Skincare is awesome, absolutely. And yes, it can 100 percent help to subtly improve the appearance of acne breakouts, wrinkles and aging skin. But it has its limits. And knowing that your favorite moisturizer or prized facial serum can only do so much is crucial. Otherwise, you will always be disappointed. And that’s not what we want for you.

OK, so now this bombshell is out of the way and you understand that skincare ingredients aren’t going to give you an instant facelift or smooth out your laughter lines like fillers or Botox, here’s what they can do.

Choose the right formulation, crafted with thoughtful, clinically-proven ingredients, and skincare can very much improve the look, feel and health of your skin. And if you’ve ever woken up after trying a new serum for the first time, only to be greeted in the mirror by visibly brighter skin, you’ll know exactly what we’re talking about.

So, which ingredients should you pin your hopes on if you’re specifically looking to lift and firm sagging skin? Well, skin starts to go south because of dwindling collagen supplies so boosting collagen production is your first and best bet. Bearing in mind everything we’ve just said about managing expectations, therefore, here are five topical favorites we believe are the most effective for encouraging healthy collagen and helping you on the road to firmer, more toned skin.

1. Peptides

Without blinding you with science, peptides are chemical compounds made from amino acids. They’re very similar to proteins, but where proteins are large molecules made up of long chains of amino acids, peptides are their baby cousins, containing much shorter chains. Why is this of interest? Because due to their similarity, peptides have the smart ability of being able to penetrate the skin where they work like little messengers, signaling for your cells to produce more proteins. And which protein is most abundant in your skin? Yes, you got it, collagen.

In simple terms, applying topical peptides encourages your cells to keep on producing collagen (and elastin, for that matter), thus helping to counteract the skin’s inevitable loss of this vital protein and staving off all that comes with it ­– namely wrinkles, lines and sagging skin.

Try: Firming Collagen Day Lotion which contains vegan collagen peptides, amongst other skincare powerhouses like ceramides, green algae, vitamin E and aloe.

2. Retinol

When it comes to boosting your skin’s supply of healthy collagen very few topical ingredients trump retinol. Ask your derm or any skincare expert and we bet 1,000 bucks they will agree. So, what makes it so darn good? Well, it’s been studied for decades and it never fails to deliver the same skin-regenerating results. You see, retinol has an innate ability to communicate with your skin at a deep cellular level to encourage a speedier production of collagen and elastin in a bid to heal and strengthen your skin. Simple as. Well, it’s not that simple, but that’s all you really need to know.

Of course, retinol isn’t for everyone – it’s so good, it can be a tad irritating for some skin types – but if you used it slowly and carefully, always patch testing it first, you’ll find it can be a fantastic way to help keep your skin firm and youthful-looking for years to come.

Try: Retinol Facial Serum which has been formulated with hyaluronic acid and vitamin E, helping it to be as gentle on your skin as possible.

3. Bakuchiol

If retinol isn’t for you but you’re looking for something that does almost the exact same thing and offers very similar results, allow us to introduce you to bakuchiol.

One of the newest ingredients to the skincare world (but an absolute keeper unlike other ridiculous ingredients that are all fluff and no function), bakuchiol is nature’s best alternative to retinol. How so? Because it works just like its long-running counterpart, stimulating collagen synthesis and accelerating cellular turnover at a deep, below-the-surface level.

Bakuchiol is extracted from the seeds and leaves of the babchi plant and has been used for centuries in Chinese and Ayurvedic medicine. The reason it’s gained such momentum in Western skincare recently is that, granted, it's very similar to retinol, but more importantly it comes with way fewer unwanted side effects. Of course, its gentle nature means it works more slowly but if you sensitive skin and have patience, bakuchiol is a great choice for fighting the visible signs of aging –including sagging skin but certainly not stopping there!

Try: Rejuvenating Longevity Serum which combines bakuchiol with antioxidant-rich lingonberry stem cells and snow algae.

4. Vitamin C

If you don’t know by now how awesome vitamin C is then we’ve been doing something wrong! In our minds, this antioxidant wonder kid can do no wrong.

Like retinol, vitamin C is one of the most trusted and clinically-proven ingredients in the entire world of skincare. It’s known mainly for providing brightening benefits but never forget what an excellent antioxidant it is, offering the absolute best in environmental protection by neutralizing free radicals before they get a chance to destroy collagen – and believe us, that is exactly what free radicals will do if you don’t get in there first.

But it's not just vitamin C's antioxidant prowess that’s crucial for preventing collagen and elastin breakdown. Its highly acidic nature also works hard to boost your collagen and elastin levels. So there’s that.

Try: Vitamin C Deep Hydration Night Cream which gives your skin a delicious overnight boost of protective vitamin C, along with skin-loving botanical oils like jojoba, rosehip and evening primrose.

5. MSM

Sure, we’re all about vitamin C for president here at TruSkin, but another of our skin-firming favorites comes in the form of methylsulfonylmethane, or MSM to friends like you.

Very well tolerated by even the most sensitive of skin types, MSM is a naturally-occurring form of sulfur. And if you didn’t know, sulfur is one of the most important elements in the human body, often touted as the ‘beauty’ or ‘healing’ mineral.

What does that mean for sagging skin? Yeah, we’re getting to that. And the answer is simple: MSM plays a key role in the production and composition of collagen and keratin. Its anti-inflammatory qualities also help decrease damage to the skin caused by lifestyle aggressors like stress, lack of sleep and a sugar or carb-heavy diet. Oh, and as an extra sidenote, MSM also boosts the body’s production of glutathione which is one of your most important, naturally-occurring antioxidants. Take that free radicals!

Try: Vitamin C Super Serum+ which partners MSM with its bestie, vitamin C. Why do they love each other so? Because vitamin C helps the skin readily absorb MSM, thus doubling up their combined collagen-boosting effects.

Do you feel like your already-supersized-pores are growing by the minute? They're not. But it might feel like they are...

Pores are the foundation of healthy skin. Of course, collagen makes your skin strong, supple and plump. And yes, elastin gives it that all-important bouncebackability. But without pores, your skin would be a dry, shrivelled up shadow of its former self. Not to mention the fact that your entire body would lose its ability to regulate its own body temperature.

As a quick reminder, pores are tiny, microscopic openings found at the surface of your skin right at the top of your hair follicles and sweat glands. They exist to allow important liquids (as well as other particles and gases) to pass through the surface of your skin. The human body has two types of pores: sweat pores which help regulate body temperature; and oil-producing pores that are found at the top of your hair follicles where they release sebum to moisturize and lubricate the surface of the skin. The good thing about sweat pores is that they’re so small you can’t see them making them of very little concern in the grand scheme of things.

Oil-producing pores, on the other hand, are just so annoyingly visible. So why?

What Determines The Size Of Your Pores?

Like your height, skin tone and color of your hair, the size of your pores is largely shaped by genetics. This means that yes, you can blame your parents, and yes, the size of your pores is pretty much fixed.

Of course, this is great news if you have almost invisible pores. Not so much if yours feel like they take over your entire face. But let’s get one thing straight: no matter how enlarged you believe your pores are when you study them in the mirror, they’re rarely as bad as you think. Because the truth is, nobody else scrutinizes your skin on the same level as do you.

Do Pores Get Bigger Over Time?

Yes and no. The size of your pores never really changes on a physiological level. So yes, all those half-truths about being able to ‘shrink’ your pores with alcohol-heavy toners or freezing cold water is a bit of a con. But there’s a little bit of truth in there because while the actual size of your pores doesn’t alter, their walls can stretch and expand, making them appear more pronounced.

Penny drops.

What Causes Pores To Stretch With Age?

Many things happen to your skin throughout your life that can cause the walls of your pores to become damaged and loose. Of course, regular aging plays the most obvious role as your collagen levels naturally decrease over time. Sadly, there’s not a huge amount you can do about your biological clock (there’s those genes doing their worst again!) but there are many other factors of which you can control that contribute to the rate at which your pores become slack. 

Sun Damage

Gosh, the sun gets blamed for a lot of skin issues. But we don’t apologize for that because it really is one of the worst things for the condition of your skin. UV radiation breaks down important proteins like collagen and elastin thanks to a build-up of free radicals. This weakens the collagen fibers that give your skin its structure, thus allowing the walls of your pores to become slack, weak and kind of baggy-looking. AKA more visible!

Picking Your Skin

If you have a tendency to pick or squeeze your skin, this not only irritates your skin as a whole, but it can seriously mess with the collagen and elastin fibers that keep your skin firm and supple. Scarring is the most obvious possibility from picking your skin, but you pores will also suffer as a consequence.

Excess Sebum

After puberty sebum production usually levels out to a somewhat more ‘normal’ rate. However, things can get messy again during significant hormonal changes in your life. Menstruation, pregnancy, the menopause, all of these periods in your life cause your hormones to become unbalanced and your sebum levels to fluctuate. And when sebum production increases it fills up your pores causing them to expand, stretch and appear bigger.

Slow Cell Turnover

When you’re in your 20s each skin cell has a life cycle of around 28 days in which time it is formed at the lower levels, moves up to the surface and then sheds. As with most biological functions, however, cell turnover slows down as you mature, causing dead cells to hang around longer than necessary at the surface of your skin. Like excess sebum, these dead cells have nowhere else to go but to clog up your pores. And clogged pores = saggy, enlarged-looking pores.

Bad Makeup Choices

Certain foundations and face cosmetics that contain heavy oils and thick butters can also block your pores, causing them to expand and become more noticeable. Make sure you scan the labels of your favorite makeup formulations to ensure they’re non-comedogenic. Non-comedogenic means they’re way less likely to block your pores (comedone is the fancy term for pore, if you didn’t know).

The Best Ways To Keep Your Pores Tight

After reading the above you can probably guess what you need to do to avoid your pores becoming damaged and saggy. But we’ll lay it out for you anyway, just to drive the point home!

1. First up, wear sunscreen. This is the best thing you can do to conserve the collagen you’ve already got while ensuring you’re still making quality fresh stuff. Apply SPF 30 Mineral Sunscreen with Vitamin C every morning as par for the course, and do your skin even more of a solid by doubling up your protection with an antioxidant serum underneath sunscreen. Niacinamide is a very good ingredient for smoother, more resilient skin so try our Niacinamide (B3) Facial Serum.

2. Don’t pick your skin. Pimples or no pimples. Nothing good can come of this.

3. Balance sebum by gently cleansing and lightly moisturizing your skin come what may. It’s super important to keep your skin clean morning and night so that oils don’t build up at the surface. We love Tea Tree Super Cleanser+ which harnesses the power of tea tree oil to clarify the skin without leaving it feeling parched. Just remember, it’s equally as vital to follow with moisturizer so your skin doesn’t think it’s dry and overcompensate with more oil than you started with!

4. Exfoliate to boost cellular turnover. But don’t overdo it. Listen to your skin and exfoliate just once or twice a week if that’s all it needs. Our Vitamin C Gentle Face Scrub (which just won an industry award may we add!) is a fantastic way to keep your skin bright, clean and dead skin cell-free. Plus, it’s kind to your skin. Which is super important, at any age.

5. Finally, don't underestimate the powers of retinol. Retinol is an incredible way to boost collagen AND encourage healthy cellular turnover. That's great news for your pores. And for controlling acne. And for reducing the appearance of wrinkles. And... well, you get the picture. Try our classic Retinol Facial Serum once or twice a week to begin with, building up to nightly as your skin acclimates.

Collagen is a pretty big deal. So you must do everything you can to preserve it.

When it comes to the look, feel and overall health of your skin, collagen is everything. Literally, everything. It makes your skin stronger, smoother, more supple and most importantly, it wards off premature fine lines and wrinkles. But, of course, as skin ages, your levels of this important protein fade dramatically, and that’s when the visible signs of aging are likely to start creeping up on you.

The bad news is that you can’t do anything to stop the sands of time. But the good news – because there’s always some good news in there ­­­– is that there are many other ways to ensure your collagen doesn’t leave town sooner than necessary. Because it’s not just natural aging that screws up your supplies…

First A Quick Refresher: What Is Collagen?

Collagen is the most abundant protein in the human body. As far as your skin is concerned, research shows that it makes up a massive 70-80 percent of its entire structure, working hard to maintain strength, firmness and elasticity. As the clock ticks, however, your skin’s level of collagen starts to dramatically drop off at a rate of around 1 percent every year. Granted, that might not sound like a lot, but believe us, it becomes noticeable very quickly – especially if it starts in your mid-twenties, which is a real probability (gasp!).

So, Why Does Collagen Fade As You Get Older?

Biology for one thing; collagen loss is simply part of the natural aging process.

But that’s not all. Your lifestyle habits, diet, stress levels, sleep routine and the environment in which you live also play their part in how quickly (or slowly) your collagen degrades. And that’s where you come in…

5 Ways To Keep Help Preserve Your Collagen

1. Never Forget To Wear Sunscreen

OK, let’s start with the most important thing of all, shall we? Sunscreen. As the solution to most aging skin woes, a good quality daily sunscreen is every dermatologist’s and facialist’s number one choice for safeguarding good quality collagen. Full disclosure, it won’t magically make new collagen appear or even kick existing production up a notch. But what it does is far more important, and that’s to preserve the collagen you already have by reducing damage caused by the biggest collagen killer of all ­– the sun.

Why does the sun get such a bad rap? Because, frankly, it deserves it. UV radiation is the number one cause of external skin aging because it causes an influx of free radicals that weaken collagen fibers, causing them to break down and dwindle at lightning speeds.

Don’t want that to happen to your precious skin? Then do everything you can to stop UV from doing its worst by protecting your skin with a broad-spectrum sunscreen every day. Try SPF30 Mineral Sunscreen with Vitamin C, it’s totally up for the job and is so lightweight and easy to wear, you won’t even notice that extra step in your morning skincare routine.

2. Take A Collagen Supplement

If you want to help feed your body from the inside as well as the outside, consider taking a collagen supplement.

Collagen supplements are powders, pills or drinks that are perfectly safe when ingested as instructed to help promote natural collagen production in the skin. Many of them use animal skin, bones or fish scales though, so if that grosses you out as much as it does us, try our Collagen Boosting Skin Supplement, which says a big fat no to animal-derived collagen. Instead, it’s formulated with vegetarian collagen combined with other skin-loving classics like vitamins C and E, plus biotin, a form of vitamin B known to promote cell growth and repair. Take two capsules every morning for breakfast and see for yourself just how effective they can be...

3. Sign Up To A Collagen-Boosting Diet

One of the most important changes to make to your diet – if you care about supporting and nurturing your collagen, that is – is to shun sugar. Sugar grabs on to collagen (and elastin for that matter) and forms things called advanced glycation end products (AGEs) which break down all those important proteins, making your skin less plump, strong and firm. And that’s when things like sagging skin and wrinkles like to join the party. No. Thank. You. Try to reduce the amount of sugar you consume on a regular basis and your collagen will breathe a literal sigh of relief.

Then there’s all the good stuff you should eat more of to help support collagen production. These include collagen-rich foods like red meat and bone broth plus high-protein foods like fish, poultry, eggs, dairy and beans.

4. Apply Some Powerful Topicals

There are no end of collagen-loving ingredients out there, including vitamin C, glycolic acid and EGCG so rather than go on for hours about every topical skincare ingredient available, we’ll just concentrate on the two front-runners in the quest for quality collagen: peptides and retinol.

Peptides are structurally similar to proteins as they’re both made up of chains of amino acids. And this is good news because their similarity makes them almost unbeatable in their effectiveness at stimulating collagen production. Not only that but they’re very well tolerated by the skin, rarely causing sensitivities or irritation. Bonus points right there. Try our Smoothing Collagen Serum which is packed with vegan collagen peptides.

Then you have the mighty retinol which is total kick-ass – although not without its side effects, especially if it’s not treated with the respect it deserves. More researched than almost any other skincare ingredient available, retinol is proven to not only support collagen production but also to prevent future collagen loss. Yes, it’s that good. We, naturally, love Retinol Facial Serum but if you find it’s too much for your skin, NP, we also have our fabulous Rejuvenating Longevity Serum which contains nature’s gentler alternative to retinol, bakuchiol.

5. Try An In-Office Treatment

If you fancy adding on to a great skincare routine and an awesome diet, there are many professional treatments that can help kick your collagen into high gear. Light therapy, for example, is fantastic, as is microneedling which uses tiny, high speed needles to puncture the skin and create ‘micro’ injuries at the surface. This may sound like a dumb idea, but in actual fact microneedling tricks the skin into believing it needs to repair itself, thus triggering collagen production.

Not so dumb any more, right?

Just remember, these treatments are best left to the professionals so search out board-certified experts near you by asking for recommendations or doing some thorough Googling.

Not a fan of those vertical lines that extend from your nose down to the sides of your mouth? Then read on for five ways to help minimize their appearance.

Smile lines might sound rather lovely and, in all honesty, most of us have some kind of fold – however tiny or etched in –  down the sides of our mouth. Do us a favor and dig out a picture of yourself smiling or laughing 20 or so years ago. Chances are, even then, they were apparent. But the thing is, smile lines, aka laughter lines, marionette lines or nasolabial folds come and go with your facial expression when you’re young and your skin is full of delicious collagen. Not so much as time ticks on. In fact, smile lines get progressively deeper as you age, often to the point where they’re always visible around the lips, even when you’re not smiling.

Many people can totally live with their smile lines. Some of you may even find that they’re an essential part of who you are. And we love that. However, that’s not the case for everyone. Smile lines, like crow’s feet and elevens (frown lines) can be a pesky annoyance for many of us. Sounds familiar? Then keep scrolling for some simple skincare tricks and lifestyle habits for helping to reduce the appearance of your smile lines. Just one thing, though. Don’t stop actually smiling in a bid to soften those lines. That’s just miserable.

Prioritize Regular Exfoliation

Exfoliation is one of the simplest ways to stimulate cellular turnover, remove dead skin cells and help improve the appearance of wrinkles by refining the tone and texture of your skin. Of course, in-office treatments like microdermabrasion offer the deepest type of exfoliation so they're always an option, but if you prefer to deal with your skin at home, our 6% AHA, BHA + PHA Liquid Exfoliant is a fabulous choice.

A leave-on liquid that’s best applied to freshly cleansed skin (but before serum), this lightweight treatment contains a super smart blend of exfoliating ingredients to do all the hard work without any kind of scrubbing action. The main ingredients in question are glycolic acid, salicylic acid and gluconolactone which are different types of exfoliating acids. Together, they work like clockwork to encourage collagen production, hydrate the skin and say a big, fat ‘ciao’ to dead skin cells.

It’s gentle enough to use daily but we always recommend starting slowly, then building up to frequent use as your skin acclimates.

Build Collagen With Retinol Or Bakuchiol

Collagen is extremely important for the health of your skin, giving it structure, support, strength and volume. You’re born with tons of fabulous collagen in your skin which is why baby’s skin is so soft and plump. However, as you age, your production of collagen gets slower and thus your levels get lower, making your skin become drier, thinner and less elastic. This happens from around your mid-to-late 20s onwards. Yes, that early!

Sadly, you can’t stop this inevitable natural aging process, but there are many ways to help keep your collagen from disappearing quicker than nature intended.

Two of the most important topical ingredients for collagen are retinol, or nature’s gentler alternative to retinol, bakuchiol. Both of these work at a cellular level to kickstart collagen and encourage a more efficient barrier function to help keep your skin hydrated and healthy. Our Retinol Facial Serum is an incredible nightly treatment for improving smile (and indeed all!) lines, or try our fabulous Longevity Regimen Bundle if retinol’s not your thing.

Stimulate Blood Flow With A Facial Workout

Daily massage around your mouth can be a super effective way to work out the muscles and help improve the skin’s texture in this area. Of course, it won’t miraculously make your smile lines disappear but if you practice it regularly you should see an improvement over time.

Here are three great exercises to try:

1. Create a fist with both hands and place them at the corners of your mouth. Apply gentle pressure, then smooth your fists up the cheekbones to your temples. Repeat 10 times.

2. Part your lips slightly and use the pads of your fingers to pull the corners of your mouth back towards your face while keeping your lips parallel. Hold for 10 seconds and repeat 10 times.

3. Hook the corners of your mouth with your index fingers and pull your fingers apart about a quarter of inch while tightening the corners of your mouth towards each other. Hold the resistance for 10 seconds and repeat 10 times.

Shield Your Skin From Sun Damage

If want to choose just one wrinkle-reducing trick for preserving your collagen and therefore improving wrinkles, lines, folds and creases on your skin, sun protection is unquestionably it. Granted, it won’t get rid of anything that’s already formed, but it will prevent further issues from rearing their heads and will help stop your smile lines from getting any worse.

We understand that applying sunscreen every morning can be a real pain in the butt, which is why we formulated our SPF 30 Mineral Sunscreen with Vitamin C to be a real joy to use. It’s non-sticky, totally lightweight, blends into your skin like a dream and doesn’t leave any annoying white marks. What’s more, it contains a cheeky boost of vitamin C to further protect your skin and add a little extra glow factor. Seems rude not to, right?

Practice Good Lifestyle Habits

Finally, the classic, skin-loving lifestyle habits must never be forgotten about if you want to hold on to young-looking skin for as long as possible. We’re talking, of course, about getting plenty of regular, quality sleep; staying hydrated with lots of sugar-free, caffeine-free drinks and water-rich foods (watermelon, anyone?); drinking booze in moderation; eating a fruit and veggie-forward diet; getting your fill of omega-3s and trying to keep your stress levels to a minimum.

Surely that’s not too much to ask, is it?