True Radical Honesty From Our Community

Love the idea of including retinol in your skincare routine but not sure where to begin? Then try our incredible Retinol Facial Serum, the focus of this week’s September Spotlight.

Retinol, as any beauty fan knows, is one of the absolute pinnacles of skincare ingredients. With an innate ability to ‘communicate’ with your skin at a cellular level to encourage skin turnover, boost collagen production and protect your skin from environmental damage, retinol is widely seen as the gold standard. And it truly deserves every inch of praise it receives. Use it consistently and your skin will be brighter, clearer, stronger and smoother. That's a strong statement, we know, but decades of research prove it.

So, what’s the catch? Because there's always at least one, right? Otherwise we’d all be dousing our skin with vats of retinol every minute of the day. Well, while retinol helps sweep away dead skin cells, clogged pores and dull, patchy skin, simultaneously softening fine lines, wrinkles and dark spots, it can be a pesky little ingredient to master, often causing unwanted side effects like redness, dryness and irritation. The problem is it’s just too good.

Thankfully, today’s retinol treatments have been carefully formulated to minimize unwanted repercussions. By combining this powerhouse with other skin-soothing and calming ingredients, it’s no longer impossible to work a retinol serum into your skincare routine – no matter your skin type.

Take our Retinol Facial Serum, for example which is one of our best-selling and most popular treatment serums here at TruSkin.

What Is Retinol Facial Serum?

A true gem for skin that needs a little assistance looking its best (and frankly, whose doesn’t?), our Retinol Facial Serum is a veritable go-to for enhancing your skin’s youthful appearance.

It gets to work on everything from fine lines and wrinkles through to dehydration, dullness, rough texture and uneven skin tone. And if you’re thinking all this comes at a price, you couldn’t be more wrong. Retinol Facial Serum is kind to both your skin and your wallet.

So, What Makes Retinol Facial Serum Different From The Rest

1. Our retinol is at just the right concentration for results, minus irritation

We truly wanted to create a retinol serum that offered the best of both worlds – great benefits, but minimal irritation. And while we could have gone down the easy route of using a retinol derivative like retinyl palmitate to make our serum extremely gentle on the skin we knew, deep down, that this wouldn’t have offered the same awesome results. And that’s just annoying all round. Therefore, we spent a long time (like, months!) formulating our serum to contain the ideal amount of retinol (yes, pure retinol) to deliver effective results, without making it impossible to use should you have anything less than super strong, will-take-anything skin. And the reviews speak for themselves…

“I love this product. I’ve been using it for years and at 73 have few wrinkles. I use the product daily and it does not irritate my skin,” explains Kathy from New Hampshire.

Big cheers all round.

2. Still worried about sensitivities? Vitamin E to the rescue!

Vitamin E is a great addition to any facial serum, but alongside retinol it’s crucial. How so? Well, as explained, retinol can be a tad drying so you have to make sure you're replacing all that lost moisture. And vitamin E is just what the skin doctor ordered.

Vitamin E has fabulous emollient properties, meaning that it helps fill in, repair and smooth the tiny cracks in your skin that appear when it’s dry and/or dehydrated. Sealing these cracks strengthens your skin’s barrier function, thus reducing transepidermal water loss (TEWL) and helping your skin to retain vital moisture. That’s extremely important if you want your skin to stay soft, hydrated and irritation-free.

3. Retinol Facial Serum offers a three-pronged approach to hydration

While vitamin E soothes, calms and strengthens your skin’s important barrier protection, hyaluronic acid (HA), glycerin and aloe have also been included for extra hydration.

Known as humectants in the business, these ingredients work like water magnets, maximizing moisture in the air and pulling it into the skin, or even drawing it up from deeper layers of your skin to hydrate at a more surface level. And when you’re applying retinol on a regular basis, your skin is going to want and need as much surface hydration as you can give it.

HA is seen as the king of hydration but glycerin is just as good (some say it’s even better but we don’t like to play favorites!). And aloe? Well that’s a given for soothing, calming and hydrating the skin.

4. Organic green tea helps reduce redness and inflammation

Besides being the brew of choice for a bold caffeine fix, green tea makes for a fabulous skincare ingredient.

Thanks to its abundance of EGCG, green tea is a super effective antioxidant (just like vitamin e, HA and retinol), working hard to combat environmental stress. Furthermore, it’s thought to help reduce sebum production, soothe the skin and reduce inflammation. So if you’re using Retinol Facial Serum to help minimize acne breakouts, this will be music to your ears.

How To Make Retinol Facial Serum Work For You

Retinol Facial Serum should be applied to cleansed skin before moisturizing. But, to be honest, that’s a given for all types of serum. If you err on the side of sensitive, however, don’t apply Retinol Facial Serum to damp skin – dry skin is generally better for reducing irritation. Start by using it two or three times a week to allow your skin to acclimate, then slowly build up to nightly use. Oh and don’t forget to apply sunscreen EVERY morning.

The most important thing to remember when trying any new retinol serum for the first time is to patch test it on a small area of your skin first. This gives you reassurance that your skin is not going to freak out from any of the ingredients in your formulation. Our Retinol Facial Serum has been carefully curated not to cause issues for most skin types, but there’s always a small chance, so it’s better to be safe than sorry.

To patch test your serum, apply a small amount behind your ear or on the back of your wrist and leave it for 24-48 hours. Fingers crossed you won’t experience any unwanted side effects during this time, and if this is the case you’re good to apply it to your skin as directed. However, if you feel any burning, pain or discomfort then you’d be wise not to continue. Don’t worry, though, as we have just the serum for you: Rejuvenating Longevity Serum which contains nature’s kinder answer to retinol, the mighty bakuchiol. Read all about that here. 

It’s official, retinol is the business for upgrading the tone, texture and general gorgeousness of your skin. But it’s a powerful force so it requires respect.

Retinol. Boy is it good. So good that it almost certainly deserves a spot in your skincare routine. Do you have fine lines and wrinkles you’d like to soften the look of? Retinol’s your guy. Do you have dark spots you’d love to brighten? Again, retinol can help take care of those. And what about acne breakouts? Are they more frequent than you’d like? Hello retinol.

No matter your skin goals, retinol usually has your back. And even if you have sensitive skin, there are ways of seamlessly working it into your routine without too many repercussions. You simply have to know (and follow) a few important rules.

Rule #1: If It’s New, Patch Test It First

We get it, patch testing your skincare is yawnsome. But when it comes to active ingredients like retinol, it’s crucial. Because of all the over-the-counter ingredients you apply to your skin retinol is one of the most potent so, although unlikely, it could easily cause irritation, itching, stinging or burning.

Anyway, in the grand scheme of things, patch testing isn’t really that bad. You just need to employ a little bit of a patience. And we know you’ve got that in you. C’mon, it’s only 48 hours.

To patch test, apply a small amount of retinol to a discreet area of your skin like behind your ears, then monitor it for a couple of days. Chances are you’ll be fine and you can start to incorporate it into your routine. However, any uncomfortable reactions that feel worse than a bit of mild redness or tingling means the two of you are not a good match and you should not be using it. Sorry about that.

Rule #2: Apply It To Clean, Dry Skin

Some ingredients play really well with damp skin (hyaluronic acid and glycerin to name just two), but retinol is too powerful for that so we always advise you to apply it to clean, dry skin. Better yet, wait a few minutes after cleansing and toning and then apply it. This further cuts down your risks of irritation.

Rule #3: Remember, Slow & Steady Wins The Race

If your skin is not used to retinol, you simply have to start slowly so it gets used to the great powers that it contains. One of the biggest mistakes people make when using a retinol serum or moisturizer for the first time is to apply it every day. And that’s asking for trouble. You know that potential irritation we’ve been harping on about? Yeah that.

The rule is this: start slowly, employing the 1-2-3 step retinol rule. Step 1. Apply your product once a week for a week. Step 2. Apply it twice a week for two weeks. And step 3. Apply it three times a week for three weeks, spacing out your applications as equally as possible. If, at any time during these six weeks your skin feels irritated (yes, that word again!), return to the previous step until your skin acclimates. Then continue as you were. This whole process may take you up to three months but that’s OK, going slow will totally be worth it in the long run.

Rule #4: Try Sandwiching Retinol With Moisturizer

If you have dry, dehydrated or sensitive skin, a retinol sandwich might be right up your alley. And this technique is super simple. You just layer your retinol between two layers of kind-to-skin moisturizer. So after cleansing and toning, you apply a gentle moisturizer, wait a minute, apply your retinol treatment, then wait another minute before applying another thin layer of moisturizer.

What’s the point you may ask? Well, adding a thin barrier of moisture underneath your retinol gives your skin an extra layer of hydration which creates a buffer against the strength of the retinol. Think a reduction In redness, peeling, flaking and dryness.

Rule #5: Don’t Be A Retinol Mixologist

Did we mention that retinol is a powerful beast? We did, right? Then know that it should never be applied alongside other potent actives like glycolic acid or benzoyl peroxide. Retinol plays well with calming and moisturizing ingredients like vitamin E and aloe vera, for sure, but if you start applying it after strong, exfoliating lotions or acne busting serums, you could be heading for a whole lot of trouble.

The secret is to alternate your actives. Try a vitamin C serum in the morning, for example, and retinol at night. Or go for retinol one day, niacinamide the next. Just keep them separate. Honestly, your skin will thank you for it.

Rule #6: Sure, You CAN Apply Retinol In The Morning, But It’s Best At Night

Contrary to things you may have read in the past, retinol does not cause sun damage. So this means that yes, you can theoretically use it in the mornings.

However, retinol is a very unstable ingredient and it quickly becomes deactivated by sunlight. That’s why it’s usually recommended for use at night time – so it can work its magic without the pesky sun getting in its way.

Rule #7: Always Apply Sunscreen Every Morning (No Arguments)

No matter how often or when you apply your retinol treatment, sunscreen is an absolute must. Retinol increases cell turnover which reduces dead skin cells at the surface and brings new, delicate layers to the top. So, don’t let UV radiation damage all that fresh skin before it’s had a chance to shine, OK? 

In fact, don't let UV radiation damage it at all. Generously apply a high factor (SPF 30), broad spectrum sunscreen that contains FDA-approved sun protective ingredients like zinc oxide or titanium dioxide every morning. It’s just common sense.

And, btw, our SPF 30 Mineral Sunscreen is literally ‘the one.’

Retinol is great. Irritation, redness and dry skin from misuse of this potent ingredient? Not so great.

If you’re interested in skincare, we imagine you’ll have read about retinol many times before. But reading about it and using it to great effect are two very different stories.

You see, retinol is not to be underestimated. Its potency, for which it is adored and revered by dermatologists and beauty experts all over the world, is both its superpower… and its downfall. And if you’re yet to try it, that’s probably the reason you’re so nervous. Yes, you’d love a piece of all that skin-replenishing goodness. However, the potential for irritation far outweighs its potential benefits.

Well, we think that’s a real shame. Because for all its strength, retinol really can be tolerated by almost all skin types and is a powerful weapon against the visible signs of aging and acne breakouts.

But only if you use it wisely, of course.

So, if you’re thinking of taking the plunge with retinol, but need a little reassurance and a few pointers to help you along the way, read on for the most important tips for first-timers…

1. Start Off With A Gentle Formulation

Retinol is part of the retinoid family which also includes other topical vitamin A derivatives such as tretinoin, Retin-A and other retinyl esters. Certain retinoids are only available by prescription and are extremely potent (hence the prescription!), but retinol itself is much weaker and readily available in low-percentage, OTC skincare formulations.

This is good news for first-timers because slightly weaker ingredients at lower percentages are going to be much kinder to your skin. If you’re still nervous, however, try bakuchiol instead of retinol. This wonder-ingredient is nature’s gentle alternative to retinol, offering very similar benefits with much fewer side-effects – if any. So, if you want to start off with the gentlest option possible, we recommend going for bakuchiol over retinol, hands down. And we have a whole range to try, right here.

2. Patch Test First

Patch testing any new product that contains active ingredients is important, but with retinol it’s absolutely crucial.

To do this, simply apply a small amount to a discreet area of your skin – behind the ear, at the back of your neck or on your inner arm – then wait 24-48 hours for signs of sensitivity. A little redness or tingling is fine, but anything that feels uncomfortable or looks super red and angry is a tell-tale sign that this particular retinol product is not for you. It doesn’t mean all retinol is off the table, but you might want to try something more suitable for sensitive skin. One word: bakuchiol!

3. Introduce Retinol Slowly Into Your Routine

If you start using retinol every day from the off you could live to regret it. So, after you’ve patch tested and been given the green light by non-irritated skin, start using your retinol product slowly at first.

Begin your retinol routine just once or twice a week to see how your skin reacts. Do this for a week or so then, if all is well, you can gradually build up to every day. And if things start to get too much? No problem, just reduce your usage back down again. It’s very easy to find your sweet spot if you just listen to your skin.

4. Always Apply Retinol To Dry Skin

Applying serums and moisturizers to damp skin can be a great way to seal in extra moisture. However, damp skin is also thought to absorb products quicker and deeper which is great… until your skin freaks out.

To avoid any risk of irritation, allow your skin to dry fully before applying your retinol product.

5. Alternate Retinol With Other Active Ingredients

Retinol plays well with calming, hydrating and soothing ingredients like hyaluronic acid, aloe, green tea and vitamin E which is why you’ll find all of those beauties in our awesome Retinol Facial Serum. But it’s not friends with everything so be extra careful with active ingredients in the rest of your skincare routine.

Instead of piling on potent formulations all at once, we recommend alternating them. Try your retinol serum one night, for example, and then an exfoliating lotion like AHA, BHA + PHA Liquid Exfoliant or your favorite vitamin C serum the next. By doing this, you’ll limit irritation but still reap all of the goodness of some of the most effective skincare ingredients out there.

6. Don’t Forget To Moisturize

The thing most people hate about retinol? Dry, peeling skin. But this all part of the beauty of retinol doing its job, purging your skin while improving cellular turnover and encouraging all those dulling dead skin cells to beat it so you're left with a fresher, healthier-looking complexion.

This purging process usually only lasts around two to four weeks, but it’s no time to stop moisturizing or any other such nonsense. In fact, moisturizer is going to be your BFF right now so ensure you apply it morning and night after your facial serum. We also recommend going super gentle with your cleansing routine to strengthen your skin’s barrier function and help avoid further moisture loss. Try our Soothing Cleansing Milk which is a real winner for dry or sensitive skin.

And if you still find certain parts of your face are becoming drier and more flaky than others? Avoid applying retinol to these areas for a bit. Or only apply it once a week. Again, it’s all about listening to your skin and understanding what it does and doesn’t like.

7. Use SPF Every Morning

Although retinol doesn’t cause your skin to burn it does break down and become less effective when it’s exposed to sunlight. This is why it’s best used at night.

However, you STILL need to apply sunscreen every morning because all those fresh new skin cells require looking after. And subjecting them to hours of damaging UV radiation is not the way to go about that.

Apply Vitamin C Facial Serum in the morning for extra antioxidant safe-guarding, followed by SPF 30 Mineral Sunscreen with Vitamin C. We call this the ultimate sun protective power couple.

8. Finally, Don’t Give Up

One of the most important things to remember is that retinol takes time to work, so don’t expect to see results overnight. Most OTC retinol formulations require at least three, preferably six months for the true benefits to come to light.

Be patient and you’ll be rewarded in the end.

Fine lines and wrinkles are totally natural, but if you want to lessen their impact, you might want to take a look at some of these seemingly innocent lifestyle habits.

We’ve lost count of the number of times we’ve warned you about the perils of the sun and its effect on the number and intensity of your wrinkles. Ditto for stress, smoking and a lack of sleep. But while these things are up there as the most common culprits of aging skin – the sun being the number one offender, of course – there are plenty of other everyday lifestyle habits you probably didn’t realize were affecting the rate at which your skin aged.

Obsessed with your Stanley water bottle right now? Well, for one thing, who isn’t? But for another, you might want to rethink that whole drinking-from-a-straw situation once you’ve read the rest of this article. You have been warned…

Drinking From A Straw

One of the main reasons smoking is so bad for your skin (toxic chemicals aside) is the repetitive motion of puckering up your lips. How so? Well, this repeated action contracts a ring of muscle around the mouth area called the orbicularis oris muscle. Over time, this causes your skin to lose elasticity. And you know those lines you see when you purse your lips? Instead of going away after you relax your mouth, they start to become permanently etched in.

Same thing happens if you drink through a straw all day long.

What To Do: As much as we know you love your Stanley Quencher try not to drink out of it 24/7. At home, switch it out for a regular glass and when you’re out and about go for a water bottle that doesn’t have a straw. Oh, and if you get offered a straw when you next order a gin and tonic in a bar, say no. Those fine lines around your lips – as well as the environment – will be forever grateful.

Your Smartphone

What would we do without our digital devices? They are pretty much everything in today’s modern world. And we wouldn’t have it any other way. However, your smartphone, in particular, plays a huge part in the health of your skin. For one thing, constantly looking down while texting, gaming, emailing and browsing can accelerate the formation of creases or bands around the circumference of your neck, aka ‘tech neck.’ Similarly, squinting and frowning at your phone can add even more lines and wrinkles both on your forehead and around your eyes.

Your digital devices also emit something called high-energy visible (HEV) or blue light which studies suggest are just as damaging to your skin as UV light. Blue light not only has the potential to disrupt your skin’s natural barrier function but it can promote inflammation, encourage discoloration and accelerate collagen damage which is a one-way ticket to fine lines and wrinkles.

What To Do: Use your phone less (ha, if only it were that easy!) and always hold it upright so your head isn’t looking down all the time.

You must also try our awesome Longevity skincare range. This collection of three healthy aging products contains lingonberry stems cells which have been shown to help protect your skin from blue light damage.

The Way You Sleep

Getting lots of quality sleep is majorly important for the state of your skin, but skincare experts also agree that the way in which you sleep carries just as much weight on your skin’s aging process. Sleeping on one side, for example, causes creasing on that same side of your face which can increase your chances of developing fine lines on one side more than the other. Similarly, sleeping on your front and smushing your face into your pillow every night creates repeated pressure on your entire face – a sure-fire way to invite fine lines and wrinkles to do their worst.

What To Do: A silk pillowcase can help reduce friction, but your best bet is to change your sleep position so you sleep on your back with your head slightly raised. This avoids repetitive face-to-pillow contact and stops excess fluids from pooling under your eyes which helps stop dark circles and puffiness. Extra bonus right there.

Forgetting To Wear Sunglasses

Squinting is another one-way ticket to fine lines and wrinkles around the eyes as it causes your periocular muscles to repeatedly contract. And if you continue to do this day after day you will soon see exactly what we mean when those cute lines around your eyes turn into deep crevices that just won’t go away. Squinting also contributes to those annoying vertical lines between your eyebrows – glabellar lines or 11s – making it a real no-no if you care about aging skin.  

What To Do: Wear shades whenever you go outside – even if it’s bright but not particularly sunny. This’ll immediately stop you squinting and will also protect the skin around your eyes from those damaging UV rays. And if you find yourself squinting at your computer or the TV? Well, it might be time for an eye test. Just saying.

Finally, to help keep the skin around your eyes moisturized and youthful-looking, apply an eye cream morning and night. Try our Peptide Eye Gel which helps support collagen production to minimize premature aging.

Allergies

Do you find yourself continually rubbing the skin around your eyes during the allergy season? This happens when your body’s defense system reacts to an allergen it feels threatened by. Mast cells in your eyes then release chemicals like histamine to try and get rid of these allergens which causes your eyes to become red, watery and itchy.

Allergy triggers can come from many things, including airborne pollen and pet hair, but the worst thing you can do for your skin is to vigorously scrub away at your eyes. This seriously upsets your collagen supplies, thinning your skin, wearing it down and inviting lines around your eyes to do their worst.

What To Do: If your eyes are constantly itching, the most important plan of action is to find out why, so talk to your doctor if symptoms persist. In the meantime, try eye drops and if you can't help but rub your eyes, reduce damage by using just the pads of your ring fingers rather than your whole hand. This will help reduce pressure and friction.

Swimming

We hate to knock any form of exercise but swimming in chlorinated water can be pretty harsh on your skin (and your hair for that matter!). Chlorine is great for sanitizing water and eliminating any contaminants that may otherwise cause infection and illness. But it’s not ideal for your delicate skin. In fact it’s a natural irritant that strips natural oils and moisture from your skin’s protective barrier. This is OK in small doses but if you swim every day and don’t protect your skin, this can potentially cause dryness and dehydration. And two things wrinkles love in order to thrive are dryness and dehydration.

What To Do: A pre-swim shower is a great way to reduce chlorine damage because if your skin is already wet, it will absorb less chlorinated water. Smart huh? Of course, you should also shower immediately after swimming and moisturize all over to replace lost sebum and hydration.

When it comes to your face, apply Vitamin C Facial Serum to fully cleansed skin after swimming. Vitamin C helps neutralize the damaging effects of chlorine. Follow with moisturizer and you should be good.

3 Of Our Favorite Wrinkle-Busting Skincare Products

1. Collagen Boosting Skin Supplement

Want to keep your skin looking its best for as long as possible? Then you simply have to look after your collagen. And what better way than with this daily supplement that’s literally brimming with clinically-proven, collagen-promoting ingredients like vitamin C, acai and biotin.

2. SPF 30 Mineral Sunscreen with Vitamin C

Did we mention that the sun is the biggest culprit when it comes to premature skin aging? We did? Yeah, well, we will continue to do so. We will also continue to laud the benefits of daily, broad-spectrum sunscreen for warding off the sun’s damaging UV rays. And this is an absolute must. No arguments.

3. Retinol Facial Serum

One of the most effective anti-aging ingredients in skincare, retinol helps stimulate cell turnover and up your skin’s content of quality collagen. This awesome facial serum also contains hydrating hyaluronic acid (take that wrinkles) and vitamin E (same). We love that for you.

The truth is, glowing skin will always be in.

Oh, the heady heights of glowing, healthy skin. Whether you prefer to use the term ‘bright,’ ‘glowy,’ ‘dewy’ or ‘radiant’: we can’t think of a single person who wouldn’t want their skin to be described by one (or all!) of these words. Why is it such an elusive and lusted-after skin condition? Because no matter your skin type or how many wrinkles you do or don’t have, nail that radiant glow and everything else pales into insignificance.

But, how to get glowing skin? Now there’s a question that has as many answers as we’ve had hot dinners.

You can start with what goes in your body, of course, taking a look at your diet and ensuring you chow down on plenty of antioxidant-rich fruit and veggies and cut back on things like booze, sugar, salt and processed carbs. This helps nix skin-damaging free radicals to ensure your skin turns over efficiently and remains healthy from the inside out, making it a great place to start.

There are also things like exercising outdoors to get your blood flowing, massaging your skin as you cleanse, getting plenty of shut-eye and faking it with highlighting makeup and shimmering face powders.

But skincare is our thing, so today we’re going to focus on that.

There are many awesome ingredients and products out there that claim to rejuvenate your skin and freshen up your complexion, but what are the true tried and tested contenders? Keep scrolling for, what we believe, are five of the best products for glowing skin.

1. The Definitive Glow-Giving Facial Serum 

Let’s get one thing straight, there’s no better skincare ingredient for boosting a radiant glow than vitamin C. Vitamin C (otherwise known as l-ascorbic acid) has been researched to death over the years and it’s been proven to offer all manner of skin-boosting benefits – glowier skin being just one of them.

So how does this powerhouse work? Well, further to its antioxidant powers, which in themselves are great for strengthening your collagen supplies and improving cell turnover, it also helps slow down melanin production. Melanin, as you know, is what gives your skin its individual color and, when you expose your skin to UV radiation, it’s also what makes you tan. However, melanin production isn’t always smooth sailing. In fact, many triggers such as unbalanced hormones and too much sun can make your melanin go all over the place, resulting in patchy skin, dark spots and hyperpigmentation. No fun. No fun at all.

We believe vitamin C should be a staple in anyone’s skincare regime, but we also understand that it’s a potent ingredient that can cause sensitivities in certain skin types. This is why we infuse all of our vitamin C products with a milder version called sodium ascorbyl phosphate.

When it comes to looking for your perfect match for brightening your skin, you could literally take your pick of our entire vitamin C range, but for a classic favorite, you can’t go wrong with Vitamin C Facial Serum. We believe it’s a winner. Over 140,000 people on Amazon agree with us. We rest our case.

2. The Moisturizer With The Most

If you’re yet to try our new Renewing Longevity Moisturizing Cream you are missing out. It doesn’t contain vitamin C – because choices – but it is powered up by another ingredient that’s already making headlines for all the right reasons: bakuchiol.

Bakuchiol is nature’s alternative to the mighty retinol. Extracted from the seeds and leaves of the babchi plant, it’s fast becoming hot property in the skincare world due to its extraordinary skin benefits (just like retinol) and lack of irritating side-effects (unlike retinol!). We mean no offense to retinol, of course, because it’s still one of, if not THE gold standard of skincare. However, it’s not for everyone and bakuchiol has undergone plenty of studies that show it’s right up there, stimulating collagen synthesis and accelerating cellular turnover in a very similar way to rid your skin of unwanted dead skin cells and help improve your radiance factor.

We have a whole collection of products that harness the powers of bakuchiol but for a great introduction to the range, try this deliciously smooth moisturizer that’s ideal for all skin persuasions, including sensitive skin.

3. The One That’s In It For The Long Game

Admittedly this one might not make your skin look immediately radiant but c’mon now, patience is everything. And in all honesty, this is unarguably the single most important product you could use for glowing skin, healthy skin, smooth skin, strong skin, the works.

So what is this too-good-to-be-true product we speak so highly off? Simple. Sunscreen. Now don’t roll your eyes at us in a ‘not that old chestnut’ fashion because we don’t bang on about sunscreen just to pee you off. We do it because we care about your skin.

The simple truth is that if you don’t protect your skin from the sun’s damaging UV rays, your collagen supplies will dwindle, elastin will get destroyed, dark spots will appear and cell turnover will decrease. This all leads to dull, lackluster, sad-looking skin. And that’s just touching the surface. 

Ensure you apply a quality, broad-spectrum sunscreen every morning without fail to make sure your skin doesn’t get caught up in all that damaging nonsense.

Try our SPF 30 Mineral Sunscreen which also comes packed with sodium ascorbyl phosphate (that supercool vitamin C derivative we spoke of earlier) on top of hydrating ingredients like squalane and cucumber, plus vegan marine collagen to help target fine lines and sagging skin.

4. The All-Important Skin Exfoliator

If your pores are filled to the brim with sebum, sunscreen, makeup and dead skin cells, your skin stands no chance of being smooth and radiant. Dead skin cells, in particular, create the perfect storm for dull skin.

One of the simplest ways to keep your skin clear from complexion-killing pore plugs is to use a chemical exfoliator like 6% AHA, BHA + PHA Liquid Exfoliant two or three times a week. Chemical exfoliation works by using certain ingredients –commonly fruit acids – to break down the glue that holds dead skin cells together. By doing so, they’re an incredible way of forcing these unwanted cells to sling their hook so that the fresher, brighter ones can make their way to the surface. And unlike physical exfoliation which uses pressure and movement (like scrubs and cleansing brushes), chemical exfoliation, when done correctly, is far less damaging and irritating.

Our fabulous 6% AHA, BHA + PHA Liquid Exfoliant combines a carefully crafted blend of three exfoliating acids along with organic reishi mushroom and hyaluronic acid to combat dehydration and help soothe and nourish the skin. Because, btw, dehydration will also kill your glowy skin vibes.

5. The Dewy Skin Spritz

Convenient and effective, our Ocean Minerals Super Toner is often glossed over in our line-up of skincare greats, but it’s a real goodie in the quest for a revamped complexion. Not only is it formulated with two key skin-brightening players – vitamin C and glycolic acid – but it also contains power-packed peptides, collagen-boosting MSM and over 90 revitalizing marine minerals. All this adds up to some serious love which helps to remove dull, dead skin cells, detox your pores and smooth the surface for a more balanced, even skin tone.

It's an awesome addition to your skincare routine and takes just seconds of your time to apply. So, why not?

Why not indeed.

Free radicals might sound like a good thing. Newsflash, they’re not.

There are tons of ingredients and so much jargon in the skincare world, it’s often hard to keep up. And, do you know what? You really don’t have to be able to reel off every detail about every single alpha hydroxy acid. Similarly, we’ll never test you on the spelling of methylsulfonylmethane. Because even we have to constantly look that one up… and it's basically why we call it MSM ;)

However, in order to make informed decisions about what you do and do not put on your skin, there are certain skincare words, ingredients and terms that are important to know about.

And free radicals make that list.

So, What Are Free Radicals?

Do you want the long or the short answer to that question? Well, the short answer is that they’re extremely bad news when it comes to the health of the skin because they’re nasty components that break down collagen, elastin and even your DNA.

The (slightly) longer answer is that they’re highly reactive, unstable atoms that form in your skin when it’s been exposed to things it doesn’t like. Think UV radiation, pollution, cigarette smoke, a sugar-rich diet and you’ll be on the right page.

Atoms have electrons orbiting them which usually come in pairs so they can work together to stabilize and balance themselves. When they’re exposed to internal or external aggressors, however, these atoms split and get left with unpaired electrons which makes them lose their stability. And this is when they become free radicals.

Free radicals are unstable and they don't like that about themselves, so they go on a scavenger hunt, stealing electrons from wherever they can find them – often from healthy cells in your skin (and body). This leads to oxidative stress and no end of damage.

How Do Free Radicals Affect The Skin?

Not in a good way, that’s for sure. You’ve seen what happens to an apple when you take a bite out of it and leave it unfinished? It turns brown, right? Well this is caused by free radicals and is also a result of oxidation.

Of course, your skin doesn’t feel the damage quite so quickly as a poor old apple, but it’s the same process. Cell membranes, proteins and DNA all start to wither as they become starved of valuable electrons; ones they really can’t afford to lose. The result is that collagen and elastin production becomes compromised and your natural moisturization levels dwindle. Continue to allow this to happen and your skin will prematurely age as a result. Fine lines and wrinkles will appear quicker than expected, your skin may start to sag before its time and your complexion will generally look sad and dull.

The word is, free radicals are bad news and you really don’t want them to get the better of you.

The Best Way To Win The War Against Free Radicals

One word: antioxidants. Antioxidants are to free radicals what Batman is to the Joker. They’re the good guys that stop free radicals causing damage to your precious skin and, like most skincare companies, we talk about antioxidants A LOT. It's because they work.

Unlike other molecules which become damaged and turn into free radicals themselves when an electron is snatched away, antioxidants are able to neutralize free radicals by donating electrons without losing stability. They’re uber cool and totally stop the skin-damaging chain reaction that free radicals so desperately want to achieve. Take that, free rads!

So where do antioxidants come from? Well, your body has a natural antioxidant defense system that works hard to keep you healthy, and, er, free radical-free, but this weakens as you get older which is why it requires help from external sources. Including plenty of antioxidant-rich fruit and veggies in your diet is a great start, but topical antioxidants are the best way to really target your skin and help keep your complexion strong, supple, radiant and youthful-looking.

Topical antioxidants can be found in all manner of skincare products but we believe, to really maximize their powers, you have to include an antioxidant serum in your routine. Serums have a small molecular structure than other products (this is why they’re deliciously thin and silky to apply). This allows them to really penetrate the skin and deliver powerful, active ingredients deep beneath the surface. Exactly where those free radicals are trying to do their worst.

Want in? Then say hello to three of the best antioxidant serums for neutralizing free radicals...

1. Vitamin C Facial Serum

This baby has clocked up over 140,000 reviews on Amazon and, in our opinion, can do no wrong. The ultimate facial serum for brightening your skin, it harnesses the clinically-proven prowess of vitamin C to fight free radicals and keep your skin looking its absolute best. And if you’re a little scared of the strength of pure vitamin C, the good news is we use sodium ascorbyl phosphate (SAP). SAP is a much gentler version and offers all the same benefits, but with fewer side effects. This award-winning serum also contains vitamin E and hyaluronic acid to hydrate and soothe your skin. A legit favorite.

2. Niacinamide (B3) Facial Serum

Niacinamide might not be as well-known as vitamin C, but it should never be dismissed because, boy, is it good. A great treatment for most skin types, niacinamide is known as the soothing, calming antioxidant because it’s extremely well tolerated by the skin. That makes it an excellent choice for sensitive skin or acne-prone skin. It also improves the natural production of ceramides in your skin to fortify the surface and strengthen your barrier function. Like our Vitamin C Facial Serum, this incredible serum is also powered by vitamin E and HA to deliver everything your skin needs in just one application.

3. Retinol Facial Serum

Retinol is commonly known for rebuilding the skin by improving cellular turnover and accelerating quality collagen production. But it’s also a darn fine antioxidant which makes it an great all-rounder for halting the visible signs of aging and nixing those pesky free radicals before they get a chance to do some serious damage. It’s hard to resist the all-round geniusness of retinol but remember, it’s pretty potent stuff so needs to be treated with respect. Click here for the lowdown on how best to make retinol a successful part of your skincare regime.