True Radical Honesty From Our Community

  • Weird Things That Can (Surprisingly!) Give You Wrinkles
    Fine lines and wrinkles are totally natural, but if you want to lessen their impact, you might want to take a look at some of these seemingly innocent lifestyle habits.

    We’ve lost count of the number of times we’ve warned you about the perils of the sun and its effect on the number and intensity of your wrinkles. Ditto for stress, smoking and a lack of sleep. But while these things are up there as the most common culprits of aging skin – the sun being the number one offender, of course – there are plenty of other everyday lifestyle habits you probably didn’t realize were affecting the rate at which your skin aged.

    Obsessed with your Stanley water bottle right now? Well, for one thing, who isn’t? But for another, you might want to rethink that whole drinking-from-a-straw situation once you’ve read the rest of this article. You have been warned…

    Drinking From A Straw

    One of the main reasons smoking is so bad for your skin (toxic chemicals aside) is the repetitive motion of puckering up your lips. How so? Well, this repeated action contracts a ring of muscle around the mouth area called the orbicularis oris muscle. Over time, this causes your skin to lose elasticity. And you know those lines you see when you purse your lips? Instead of going away after you relax your mouth, they start to become permanently etched in.

    Same thing happens if you drink through a straw all day long.

    What To Do: As much as we know you love your Stanley Quencher try not to drink out of it 24/7. At home, switch it out for a regular glass and when you’re out and about go for a water bottle that doesn’t have a straw. Oh, and if you get offered a straw when you next order a gin and tonic in a bar, say no. Those fine lines around your lips – as well as the environment – will be forever grateful.

    Your Smartphone

    What would we do without our digital devices? They are pretty much everything in today’s modern world. And we wouldn’t have it any other way. However, your smartphone, in particular, plays a huge part in the health of your skin. For one thing, constantly looking down while texting, gaming, emailing and browsing can accelerate the formation of creases or bands around the circumference of your neck, aka ‘tech neck.’ Similarly, squinting and frowning at your phone can add even more lines and wrinkles both on your forehead and around your eyes.

    Your digital devices also emit something called high-energy visible (HEV) or blue light which studies suggest are just as damaging to your skin as UV light. Blue light not only has the potential to disrupt your skin’s natural barrier function but it can promote inflammation, encourage discoloration and accelerate collagen damage which is a one-way ticket to fine lines and wrinkles.

    What To Do: Use your phone less (ha, if only it were that easy!) and always hold it upright so your head isn’t looking down all the time.

    You must also try our awesome Longevity skincare range. This collection of three healthy aging products contains lingonberry stems cells which have been shown to help protect your skin from blue light damage.

    The Way You Sleep

    Getting lots of quality sleep is majorly important for the state of your skin, but skincare experts also agree that the way in which you sleep carries just as much weight on your skin’s aging process. Sleeping on one side, for example, causes creasing on that same side of your face which can increase your chances of developing fine lines on one side more than the other. Similarly, sleeping on your front and smushing your face into your pillow every night creates repeated pressure on your entire face – a sure-fire way to invite fine lines and wrinkles to do their worst.

    What To Do: A silk pillowcase can help reduce friction, but your best bet is to change your sleep position so you sleep on your back with your head slightly raised. This avoids repetitive face-to-pillow contact and stops excess fluids from pooling under your eyes which helps stop dark circles and puffiness. Extra bonus right there.

    Forgetting To Wear Sunglasses

    Squinting is another one-way ticket to fine lines and wrinkles around the eyes as it causes your periocular muscles to repeatedly contract. And if you continue to do this day after day you will soon see exactly what we mean when those cute lines around your eyes turn into deep crevices that just won’t go away. Squinting also contributes to those annoying vertical lines between your eyebrows – glabellar lines or 11s – making it a real no-no if you care about aging skin.  

    What To Do: Wear shades whenever you go outside – even if it’s bright but not particularly sunny. This’ll immediately stop you squinting and will also protect the skin around your eyes from those damaging UV rays. And if you find yourself squinting at your computer or the TV? Well, it might be time for an eye test. Just saying.

    Finally, to help keep the skin around your eyes moisturized and youthful-looking, apply an eye cream morning and night. Try our Peptide Eye Gel which helps support collagen production to minimize premature aging.


    Do you find yourself continually rubbing the skin around your eyes during the allergy season? This happens when your body’s defense system reacts to an allergen it feels threatened by. Mast cells in your eyes then release chemicals like histamine to try and get rid of these allergens which causes your eyes to become red, watery and itchy.

    Allergy triggers can come from many things, including airborne pollen and pet hair, but the worst thing you can do for your skin is to vigorously scrub away at your eyes. This seriously upsets your collagen supplies, thinning your skin, wearing it down and inviting lines around your eyes to do their worst.

    What To Do: If your eyes are constantly itching, the most important plan of action is to find out why, so talk to your doctor if symptoms persist. In the meantime, try eye drops and if you can't help but rub your eyes, reduce damage by using just the pads of your ring fingers rather than your whole hand. This will help reduce pressure and friction.


    We hate to knock any form of exercise but swimming in chlorinated water can be pretty harsh on your skin (and your hair for that matter!). Chlorine is great for sanitizing water and eliminating any contaminants that may otherwise cause infection and illness. But it’s not ideal for your delicate skin. In fact it’s a natural irritant that strips natural oils and moisture from your skin’s protective barrier. This is OK in small doses but if you swim every day and don’t protect your skin, this can potentially cause dryness and dehydration. And two things wrinkles love in order to thrive are dryness and dehydration.

    What To Do: A pre-swim shower is a great way to reduce chlorine damage because if your skin is already wet, it will absorb less chlorinated water. Smart huh? Of course, you should also shower immediately after swimming and moisturize all over to replace lost sebum and hydration.

    When it comes to your face, apply Vitamin C Facial Serum to fully cleansed skin after swimming. Vitamin C helps neutralize the damaging effects of chlorine. Follow with moisturizer and you should be good.

    3 Of Our Favorite Wrinkle-Busting Skincare Products

    Because a little help goes a very long way...

    1. Collagen Boosting Skin Supplement

    Want to keep your skin looking its best for as long as possible? Then you simply have to look after your collagen. And what better way than with this daily supplement that’s literally brimming with clinically-proven, collagen-promoting ingredients like vitamin C, acai and biotin.

    2. SPF 30 Mineral Sunscreen with Vitamin C

    Did we mention that the sun is the biggest culprit when it comes to premature skin aging? We did? Yeah, well, we will continue to do so. We will also continue to laud the benefits of daily, broad-spectrum sunscreen for warding off the sun’s damaging UV rays. And this is an absolute must. No arguments.

    3. Retinol Facial Serum

    One of the most effective anti-aging ingredients in skincare, retinol helps stimulate cell turnover and up your skin’s content of quality collagen. This awesome facial serum also contains hydrating hyaluronic acid (take that wrinkles) and vitamin E (same). We love that for you.

    Weird Things That Can (Surprisingly!) Give You Wrinkles
    read more
  • The Products We Swear By For Bright, Dewy Skin
    The truth is, glowing skin will always be in.

    Oh, the heady heights of glowing, healthy skin. Whether you prefer to use the term ‘bright,’ ‘glowy,’ ‘dewy’ or ‘radiant’: we can’t think of a single person who wouldn’t want their skin to be described by one (or all!) of these words. Why is it such an elusive and lusted-after skin condition? Because no matter your skin type or how many wrinkles you do or don’t have, nail that radiant glow and everything else pales into insignificance.

    But, how to get glowing skin? Now there’s a question that has as many answers as we’ve had hot dinners.

    You can start with what goes in your body, of course, taking a look at your diet and ensuring you chow down on plenty of antioxidant-rich fruit and veggies and cut back on things like booze, sugar, salt and processed carbs. This helps nix skin-damaging free radicals to ensure your skin turns over efficiently and remains healthy from the inside out, making it a great place to start.

    There are also things like exercising outdoors to get your blood flowing, massaging your skin as you cleanse, getting plenty of shut-eye and faking it with highlighting makeup and shimmering face powders.

    But skincare is our thing, so today we’re going to focus on that.

    There are many awesome ingredients and products out there that claim to rejuvenate your skin and freshen up your complexion, but what are the true tried and tested contenders? Keep scrolling for, what we believe, are five of the best products for glowing skin.

    1. The Definitive Glow-Giving Facial Serum 

    Let’s get one thing straight, there’s no better skincare ingredient for boosting a radiant glow than vitamin C. Vitamin C (otherwise known as l-ascorbic acid) has been researched to death over the years and it’s been proven to offer all manner of skin-boosting benefits – glowier skin being just one of them.

    So how does this powerhouse work? Well, further to its antioxidant powers, which in themselves are great for strengthening your collagen supplies and improving cell turnover, it also helps slow down melanin production. Melanin, as you know, is what gives your skin its individual color and, when you expose your skin to UV radiation, it’s also what makes you tan. However, melanin production isn’t always smooth sailing. In fact, many triggers such as unbalanced hormones and too much sun can make your melanin go all over the place, resulting in patchy skin, dark spots and hyperpigmentation. No fun. No fun at all.

    We believe vitamin C should be a staple in anyone’s skincare regime, but we also understand that it’s a potent ingredient that can cause sensitivities in certain skin types. This is why we infuse all of our vitamin C products with a milder version called sodium ascorbyl phosphate.

    When it comes to looking for your perfect match for brightening your skin, you could literally take your pick of our entire vitamin C range, but for a classic favorite, you can’t go wrong with Vitamin C Facial Serum. We believe it’s a winner. Over 140,000 people on Amazon agree with us. We rest our case.

    2. The Moisturizer With The Most

    TruSkin Renewing Longevity Cream

    If you’re yet to try our new Renewing Longevity Moisturizing Cream you are missing out. It doesn’t contain vitamin C – because choices – but it is powered up by another ingredient that’s already making headlines for all the right reasons: bakuchiol.

    Bakuchiol is nature’s alternative to the mighty retinol. Extracted from the seeds and leaves of the babchi plant, it’s fast becoming hot property in the skincare world due to its extraordinary skin benefits (just like retinol) and lack of irritating side-effects (unlike retinol!). We mean no offense to retinol, of course, because it’s still one of, if not THE gold standard of skincare. However, it’s not for everyone and bakuchiol has undergone plenty of studies that show it’s right up there, stimulating collagen synthesis and accelerating cellular turnover in a very similar way to rid your skin of unwanted dead skin cells and help improve your radiance factor.

    We have a whole collection of products that harness the powers of bakuchiol but for a great introduction to the range, try this deliciously smooth moisturizer that’s ideal for all skin persuasions, including sensitive skin.

    3. The One That’s In It For The Long Game

    Admittedly this one might not make your skin look immediately radiant but c’mon now, patience is everything. And in all honesty, this is unarguably the single most important product you could use for glowing skin, healthy skin, smooth skin, strong skin, the works.

    So what is this too-good-to-be-true product we speak so highly off? Simple. Sunscreen. Now don’t roll your eyes at us in a ‘not that old chestnut’ fashion because we don’t bang on about sunscreen just to pee you off. We do it because we care about your skin.

    The simple truth is that if you don’t protect your skin from the sun’s damaging UV rays, your collagen supplies will dwindle, elastin will get destroyed, dark spots will appear and cell turnover will decrease. This all leads to dull, lackluster, sad-looking skin. And that’s just touching the surface. 

    Ensure you apply a quality, broad-spectrum sunscreen every morning without fail to make sure your skin doesn’t get caught up in all that damaging nonsense.

    Try our SPF 30 Mineral Sunscreen which also comes packed with sodium ascorbyl phosphate (that supercool vitamin C derivative we spoke of earlier) on top of hydrating ingredients like squalane and cucumber, plus vegan marine collagen to help target fine lines and sagging skin.

    4. The All-Important Skin Exfoliator

    If your pores are filled to the brim with sebum, sunscreen, makeup and dead skin cells, your skin stands no chance of being smooth and radiant. Dead skin cells, in particular, create the perfect storm for dull skin.

    One of the simplest ways to keep your skin clear from complexion-killing pore plugs is to use a chemical exfoliator like 6% AHA, BHA + PHA Liquid Exfoliant two or three times a week. Chemical exfoliation works by using certain ingredients –commonly fruit acids – to break down the glue that holds dead skin cells together. By doing so, they’re an incredible way of forcing these unwanted cells to sling their hook so that the fresher, brighter ones can make their way to the surface. And unlike physical exfoliation which uses pressure and movement (like scrubs and cleansing brushes), chemical exfoliation, when done correctly, is far less damaging and irritating.

    Our fabulous 6% AHA, BHA + PHA Liquid Exfoliant combines a carefully crafted blend of three exfoliating acids along with organic reishi mushroom and hyaluronic acid to combat dehydration and help soothe and nourish the skin. Because, btw, dehydration will also kill your glowy skin vibes.

    5. The Dewy Skin Spritz

    Convenient and effective, our Ocean Minerals Super Toner is often glossed over in our line-up of skincare greats, but it’s a real goodie in the quest for a revamped complexion. Not only is it formulated with two key skin-brightening players – vitamin C and glycolic acid – but it also contains power-packed peptides, collagen-boosting MSM and over 90 revitalizing marine minerals. All this adds up to some serious love which helps to remove dull, dead skin cells, detox your pores and smooth the surface for a more balanced, even skin tone.

    It's an awesome addition to your skincare routine and takes just seconds of your time to apply. So, why not?

    Why not indeed.

    The Products We Swear By For Bright, Dewy Skin
    read more
  • We Really Need To Talk About Free Radicals
    Free radicals might sound like a good thing. Newsflash, they’re not.

    There are tons of ingredients and so much jargon in the skincare world, it’s often hard to keep up. And, do you know what? You really don’t have to be able to reel off every detail about every single alpha hydroxy acid. Similarly, we’ll never test you on the spelling of methylsulfonylmethane. Because even we have to constantly look that one up… and it's basically why we call it MSM ;)

    However, in order to make informed decisions about what you do and do not put on your skin, there are certain skincare words, ingredients and terms that are important to know about.

    And free radicals make that list.

    So, What Are Free Radicals?

    Do you want the long or the short answer to that question? Well, the short answer is that they’re extremely bad news when it comes to the health of the skin because they’re nasty components that break down collagen, elastin and even your DNA.

    The (slightly) longer answer is that they’re highly reactive, unstable atoms that form in your skin when it’s been exposed to things it doesn’t like. Think UV radiation, pollution, cigarette smoke, a sugar-rich diet and you’ll be on the right page.

    Atoms have electrons orbiting them which usually come in pairs so they can work together to stabilize and balance themselves. When they’re exposed to internal or external aggressors, however, these atoms split and get left with unpaired electrons which makes them lose their stability. And this is when they become free radicals.

    Free radicals are unstable and they don't like that about themselves, so they go on a scavenger hunt, stealing electrons from wherever they can find them – often from healthy cells in your skin (and body). This leads to oxidative stress and no end of damage.

    How Do Free Radicals Affect The Skin?

    Not in a good way, that’s for sure. You’ve seen what happens to an apple when you take a bite out of it and leave it unfinished? It turns brown, right? Well this is caused by free radicals and is also a result of oxidation.

    Of course, your skin doesn’t feel the damage quite so quickly as a poor old apple, but it’s the same process. Cell membranes, proteins and DNA all start to wither as they become starved of valuable electrons; ones they really can’t afford to lose. The result is that collagen and elastin production becomes compromised and your natural moisturization levels dwindle. Continue to allow this to happen and your skin will prematurely age as a result. Fine lines and wrinkles will appear quicker than expected, your skin may start to sag before its time and your complexion will generally look sad and dull.

    The word is, free radicals are bad news and you really don’t want them to get the better of you.

    The Best Way To Win The War Against Free Radicals

    One word: antioxidants. Antioxidants are to free radicals what Batman is to the Joker. They’re the good guys that stop free radicals causing damage to your precious skin and, like most skincare companies, we talk about antioxidants A LOT. It's because they work.

    Unlike other molecules which become damaged and turn into free radicals themselves when an electron is snatched away, antioxidants are able to neutralize free radicals by donating electrons without losing stability. They’re uber cool and totally stop the skin-damaging chain reaction that free radicals so desperately want to achieve. Take that, free rads!

    So where do antioxidants come from? Well, your body has a natural antioxidant defense system that works hard to keep you healthy, and, er, free radical-free, but this weakens as you get older which is why it requires help from external sources. Including plenty of antioxidant-rich fruit and veggies in your diet is a great start, but topical antioxidants are the best way to really target your skin and help keep your complexion strong, supple, radiant and youthful-looking.

    Topical antioxidants can be found in all manner of skincare products but we believe, to really maximize their powers, you have to include an antioxidant serum in your routine. Serums have a small molecular structure than other products (this is why they’re deliciously thin and silky to apply). This allows them to really penetrate the skin and deliver powerful, active ingredients deep beneath the surface. Exactly where those free radicals are trying to do their worst.

    Want in? Then say hello to three of the best antioxidant serums for neutralizing free radicals...

    1. Vitamin C Facial Serum

    This baby has clocked up over 140,000 reviews on Amazon and, in our opinion, can do no wrong. The ultimate facial serum for brightening your skin, it harnesses the clinically-proven prowess of vitamin C to fight free radicals and keep your skin looking its absolute best. And if you’re a little scared of the strength of pure vitamin C, the good news is we use sodium ascorbyl phosphate (SAP). SAP is a much gentler version and offers all the same benefits, but with fewer side effects. This award-winning serum also contains vitamin E and hyaluronic acid to hydrate and soothe your skin. A legit favorite.

    2. Niacinamide (B3) Facial Serum

    Niacinamide might not be as well-known as vitamin C, but it should never be dismissed because, boy, is it good. A great treatment for most skin types, niacinamide is known as the soothing, calming antioxidant because it’s extremely well tolerated by the skin. That makes it an excellent choice for sensitive skin or acne-prone skin. It also improves the natural production of ceramides in your skin to fortify the surface and strengthen your barrier function. Like our Vitamin C Facial Serum, this incredible serum is also powered by vitamin E and HA to deliver everything your skin needs in just one application.

    3. Retinol Facial Serum

    Retinol is commonly known for rebuilding the skin by improving cellular turnover and accelerating quality collagen production. But it’s also a darn fine antioxidant which makes it an great all-rounder for halting the visible signs of aging and nixing those pesky free radicals before they get a chance to do some serious damage. It’s hard to resist the all-round geniusness of retinol but remember, it’s pretty potent stuff so needs to be treated with respect. Click here for the lowdown on how best to make retinol a successful part of your skincare regime.

    We Really Need To Talk About Free Radicals
    read more
  • Does Your Skin Need A Detox?
    Sad, sluggish skin getting on your nerves? Then it’s time to hit the refresh button.

    When your skin looks kinda cruddy, it’s often your lifestyle habits that are to blame. Hungover skin? Never pretty. Stressed skin? Ditto.

    The truth is, booze, sugar, smoking and stress all play their part in below par skin. For starters, sugar-laden booze and sweet edible treats expose your body to way too much glucose than it really needs. And this does nothing for your skin’s precious levels of collagen and elastin, creating advanced glycation end products (AGEs) which kill your radiant, youthful complexion and leave you with dull, dry skin that ages you up faster than you can say ‘pass the Rocky Road’.

    Stress is a similar complexion killer, causing unnecessary spikes in cortisol, the stress hormone (which says it all, right?). An overload of cortisol in your system leads to all manner of skin issues including inflammation, excessively oily skin, blocked pores and hey presto, acne breakouts.

    And don’t even get us started on smoking which, after baking in the sun all day, is probably one of the worse things you can do for your skin, depriving it of oxygen and nutrients, and literally suffocating your skin with over 7,000 collagen-destroying chemicals. Eesh!

    Of course, reducing the amount of sugar you eat, cutting down on alcohol, not smoking and minimizing your exposure to stressful situations are all great ways to get your skin back on track. But they’re not always easy – especially the stress part! So, if you want to give your complexion a simpler and slightly more speedy detox it’s worth looking at your skincare routine.

    Full disclosure: it’s not medically possible to get rid of your body’s toxins through your skin. However, keeping your skin clean and well moisturized will go a long way to ridding its surface of pollutants, impurities and dead skin cells. And this is vital in order to create a brighter, calmer and more hydrated, aka healthy, complexion.

    Here are a few things you can do to help detoxify your skin for the new year...

    1. Double Cleanse Before Bed

    We don’t believe double cleansing is necessary on a regular basis, but when your skin looks like it needs an extra nudge in the right direction, it can be a very effective way to purge every last scrap of makeup, dirt, oil, sweat and debris. Plus, deep cleaning your skin helps create the ideal base on which to apply the rest of your skincare formulations so they’re able to function at a much higher level. Win-win.

    To set yourself up for double cleansing success, you’re going to need two different formulations. The first should be an oil-based makeup remover to cut through makeup, sunscreen, sebum and anything else that’s, well, oily. Then you’ll need a water-based gel, cream or foam cleanser to wash away all the pollutants you can’t see, while helping to address any particular concerns you may have.

    The cleansers you choose will obviously depend on your skin type but our Charcoal Clarifying Cleanser is awesome for deep cleaning and detoxifying your skin. Use this after removing your makeup and you won’t regret it.

    2. Steam Clean Skin Once A Week

    In ‘ye olden days’, regularly steaming your skin was a given. And frankly, we should all start embracing mom’s favorite skin detox trick. Although, scratch the ‘all’. If you suffer with dryness or sensitivities like eczema or rosacea you might want to give this a miss because super-hot temperatures cause the blood vessels in your skin to dilate which can lead to further redness and flushing. Probably not what you were in the market for...

    For the rest of you, however, steaming is a great way to boost blood flow, soften rough skin and deep clean your pores by loosening trapped oil and dirt. Hello clearer, brighter skin.

    To nail the perfect steam clean, fill your sink or a large bowl with hot (although not boiling) water. Then cover your head with a clean towel and hover your face about 12 inches above the water for 10 minutes. You could even add some fresh herbs or essential oils like chamomile, lavender or rosemary to the water to decongest or soothe your skin.

    After the 10 minutes is up, gently pat your face dry with the towel, then spritz Rose Water Refreshing Facial Toner all over to cool, calm and whisk away those loosened impurities.

    3. Don’t Forget To Regularly Exfoliate

    Who doesn’t love to exfoliate their skin every now and again? Exfoliating helps boost sluggish cell turnover to encourage dead skin cells to hop it, rather than sticking around at the surface where they clog up your pores and make your skin look dull and pimply.

    Exfoliation is pretty important all-year long, especially as you get older when your natural rate of cell turnover slows down. But if your skin is feeling more yucksville than normal, it’s more important than ever.

    Chemical exfoliation is probably the most skin-friendly way to exfoliate as it reduces any friction caused from scrubbing away at your skin. Look for glycolic acid and salicylic acid which are two of the best chemical exfoliators found in skincare. Our new AHA/BHA/PHA Liquid Exfoliant contains this dynamite blend, along with skin-brightening vitamin C and gluconolactone, a super-soothing exfoliating acid that also helps hydrate sad-looking skin. 

    4. Try Skin Cycling

    One of the latest beauty trends to storm TikTok is skin cycling. And while we generally steer clear of faddish skincare whims, this one has real legs – especially for skin that needs a bit of a kick up the butt.

    The brainchild of New York dermatologist, Dr. Whitney Bowe, skin cycling is a great way to enhance your night time routine without overloading your skin with too much, all at once. The basic concept is that you exfoliate one night, apply retinol the next, then give your skin two days off by applying moisturizer only. Then you repeat the whole process. Of course, you cleanse and tone as normal every night, but by spacing out your exfoliation and retinol application you reduce irritation or flare-ups. And by giving your skin two ‘recovery’ days you also allow your skin’s super-important barrier function time to heal and rebuild itself.

    It's pretty smart when you think about it. Plus, it's a great way to decongest blocked pores while boosting skin turnover and helping to rebuild valuable collagen and elastin.

    5. Hydrate, Hydrate & Hydrate Some More

    Chronic dehydration is one of the most common side-effects of stressed out, over-indulged skin which makes rehydration imperative. Of course, drinking plenty of sugar-free fluids like water and caffeine-free tea is a great way to go, but your skin will actually benefit way more from topical hydration.

    Ensure your skincare routine is literally overflowing with hydrating ingredients like hyaluronic acid, glycerin and aloe vera. These are all humectants which act like water magnets, drawing in moisture like little skincare sponges. Your best bet is to layer up a hydrating serum with a kick-ass moisturizer for the ultimate hydration. We love the combination of Hyaluronic Acid Facial Serum and Vitamin C Brightening Moisturizer which gives you the added skin-loving benefits of vitamins C and E plus green tea and jojoba oil.




    Hyaluronic Acid
    Does Your Skin Need A Detox?
    read more
  • Good News! Your Skincare Goals Just Got Closer
    Realistic skincare goals are the bomb. Because there’s always room for improvement when it comes to the look and feel of your skin.

    Let’s get one thing clear. Striving for skin perfection is not something we subscribe to here at TruSkin. Better skin? Sure. But perfect skin? Hell no. In fact, does that even exist outside Hollywood movies and retouched glossy magazine covers? Probably not.

    That being said, there’s nothing wrong with wanting to improve what you’ve been blessed with. That’s just human nature. Whether you’re done with your dull, lackluster skin or totally over your monthly breakouts, these are the kind of skin issues we can get on board with. Because wanting better things for your skin is realistic. It’s also attainable – especially when you’re armed with the right tools and a side of skincare knowhow.

    On that note, read on for five of the most common skin goals – plus how to flip them into reality…

    Skincare Goal #1: Glowing Skin

    Dull skin that lacks radiance hits us all at some point. And whether it’s a temporary, day-after-the-night-before blip or a more long-term grievance, dull skin is usually related to one big issue: dehydration.

    Dehydration can be a problem for any skin type – dry or oily – and it happens when your skin isn’t retaining enough moisture. Not to be confused with dry skin, which lacks sebum, dehydration occurs thanks to things like cold weather, stress, a lack of sleep, poor skincare choices and surprise, surprise, sun damage. Basically anything that screws up your barrier function and compromises your skin's ability to hold onto water.

    But dehydration isn’t the only reason your skin might look kind of sad. Poor cellular turnover can also be an issue. Healthy, adult skin has a turnover rate of around 28 days (give or take) but as you age, this gets longer as your skin cells become sluggish and dead ones hang around longer than necessary.

    To help get your glow back, we recommend two important things. First, increase your skin’s moisture levels by applying a hydrating serum twice daily. Try one that contains ingredients like hyaluronic acid or aloe vera. We love Hyaluronic Acid Serum when our skin is feeling thirsty.

    Second up, add a little gentle exfoliation into your skincare routine. Our Charcoal Clarifying Cleanser is a great choice because it contains citric acid, a chemical exfoliator that helps dissolve the bonds that bind dead skin cells together.

    Skincare Goal #2: Smaller-Looking Pores

    Pores are kind of annoying, we agree. But they’re actually super important for your skin to function so don’t give them too much of a hard time, OK?

    Your body has two types of pores: those that produce sebum (oil) and others than produce sweat. Oil-producing pores are tiny little openings found at the top of your hair follicles where they release sebum to moisturize and soften the skin. 

    This may sound innocent, but the problem starts when your sebaceous glands produce too much sebum than your skin really needs, causing your pores to stretch and become blocked. This is very common for oily and combination skin types, but here’s the thing – your pore size is determined by genetics which means that, no matter what you do, you can’t physically shrink them. However, there are many things you CAN do to help strengthen and firm your skin, and simultaneously help keep your pores in decent shape.

    Keeping your skin clean and your pores clear of excess oils, makeup, sunscreen and the like is your most important play, but don't go too nuts. Gentle is the key. Try our new Tea Tree Super Cleanser+, followed by Ocean Minerals Super Toner for a pore-kicking cleansing routine that won’t strip your skin completely dry.  

    Skincare Goal #3: Less Visible Wrinkles

    As the most common signs of aging, fine lines and wrinkles are a bugbear we all have to face at some point. And while it’s easy to say, ‘don’t worry about them,’ it’s much harder to actually put that into practice.

    Lines and wrinkles usually appear on and around areas of the face that experience repeated muscle movement. This is because repetitive motions like laughing, frowning and smiling cause weaknesses and dips in the skin which, as your skin matures and it loses valuable proteins, don’t bounce back like they used to.

    Once wrinkles start to set-in, they’re pretty tricky to eradicate with skincare products alone, but the best way to keep them at a minimum is to look after your collagen levels. And this is where the mighty retinol steps in.

    Retinol is the gold-standard of skincare because it actually ‘communicates’ with your skin at a cellular level, encouraging it to rev up collagen and elastin production, accelerate cell turnover and neutralize skin-damaging free radicals. Pretty good stuff.

    Try applying our awesome Retinol Facial Serum nightly (after patch testing, of course) to improve the appearance of your fine lines and wrinkles – and to help stop new ones from forming!

    Skincare Goal #4: Fewer Breakouts

    Pimples, spots, zits, breakouts, whatever you call them, welcome they are not. So annoying, then, that acne is the most common skin condition in the US and affects around 50 million of us every darn year!

    Acne rears its ugly head (pun absolutely intended) when your pores get blocked up with an excess of sebum that mixes with dead skin cells and bacteria. Thanks to genetics, you’re either susceptible to acne, or you’re not. But plenty of other triggers can contribute to the frequency and severity of your breakouts. Hormones – yeah those again – are a major trigger, as is stress.

    Obviously you can’t miraculously change your genetic makeup but there are plenty of skincare ingredients and helpful tricks for treating and controlling your breakouts. Our absolute go-to is Tea Tree Super Serum+ which combines tea tree oil with salicylic acid and niacinamide to create a powerful, yet gentle way to balance your skin and deal with unwanted pimples. Tea tree is one of the best ingredients for acne as its anti-inflammatory, antimicrobial AND way less irritating than things like benzoyl peroxide. What’s more you only need to apply it two or three times a week to see experience visible results.

    Skincare Goal #5: A More Even Skin Tone

    Fed up with dark spots that are totally killing your skin’s mojo? Dark spots, aka hyperpigmentation, appear when your skin produces too much melanin which is the pigment that gives it its color. The three main triggers are your hormones; skin trauma like a bite, burn or pimple; or the sun.

    We like to blame the sun for all manner of things where the skin is concerned. But this is totally legit for it really does have a lot to answer for. Dark spots included. Even if the sun wasn’t the original trigger, the sun makes any dark spot so much worse in the long run.

    This is why protecting your skin from the sun’s evil rays is the single most important thing you can do for dark spots and patchy skin. Broad-spectrum sunscreen is a must (hi there SPF 30 Mineral Sunscreen with Vitamin C) but don’t dismiss antioxidants, either, which have a very clever way of neutralizing free radical damage and shielding your skin from cumulative photodamage. Our go-to is always vitamin C which not only protects your skin from damage but also helps to fade the appearance of uneven skin that’s already come and bitten you on the butt! Try our classic Vitamin C Facial Serum twice daily, swapping it out for Vitamin C Super Serum+ two or three times a week, to really hit dark spots where it hurts.

    Good News! Your Skincare Goals Just Got Closer
    read more
  • The No-Sweat Bedtime Skincare Routine (That Works!)
    Prepping your skin for an awesome night’s sleep is super important – and good news, you don’t need to sweat over it…

    Quality skin isn’t solely about what you do in the morning and consequently what you see throughout the day. Of course, an effective morning routine that includes gentle cleansing, moisturizing, treating and protecting your skin is essential and, without it, your complexion would be a far cry from what it is today.

    However, what your skin gets up to overnight, and what you do to help or hinder this, is just as important. Maybe even more so. 

    While you sleep, your skin kickstarts a whole plethora of damage limitation processes. Not only does blood flow increase to nourish and revitalize the skin, but collagen and elastin production accelerates to boost cell renewal and help keep your skin strong, supple and firm. Your body’s natural antioxidant system also revs up to counteract damage from the slings and arrows of everyday life. Think pollution, UV radiation, sweating, irritants – all of which hit your skin hard while you’re awake. This means your poor, delicate skin needs a serious amount of recovery time if it’s going to look, feel and perform at the top of its game.

    Enter the power of a good night’s sleep.

    Research shows that people who get regular, quality sleep (around eight hours is the sweet spot) have much better skin than those who sleep less, like five hours. This is because short-sleepers miss out on precious time to allow their skin’s overnight restoration activities to do their magic.

    Don’t be like those people. Get. Your. Sleep.

    In order to get the most out of your invaluable hours of sleep, it’s vital to start your skin off right. And how do you go about that? Well, you must cleanse away the sins of the day for starters, then it's important to amp up hydration; boost those antioxidants, and protect and nourish your barrier function. Sounds complicated? Ha, that’s where you’re wrong. In fact, the simplest night time skincare routine is often the most effective. Read on for five easy steps for nailing your skin's best beauty sleep ever…

    1. The Non-Negotiable Cleanse

    Newsflash: cleansing before bed is way more important than a morning cleanse. Think about it, by the end of the day you’ve been awake for a good 16 hours and in this time your skin has been subjected to all manner of aggressors including dirt, pollution, sweat and makeup. Do you really want to leave all that grime on your skin overnight? No way! Not only does this stop your skin from functioning properly, but it’ll also reduce the efficacy of any other skincare product you might apply afterwards.

    Whatever your skin type and product preference, the golden rule is to cleanse your skin thoroughly but gently, using a mild formulation and avoiding harsh cleansing agents like sodium lauryl sulfate. Use warm, not hot water to help protect your barrier function; massage your cleanser all over your face and neck for at least a minute, and remember to rinse thoroughly then gently pat dry with a clean towel. Our current go-to is our new Tea Tree Super Cleanser+ but we have three incredible cleansers to choose from right here.

    2. The Speedy Spritz That Speaks Volumes

    Toner doesn’t have it easy. Some people hate it, others just can’t be bothered. But the thing is, toner is an extremely simple step that can really turn up your bedtime skincare routine an extra notch. Take our Ocean Minerals Super Toner, for example. Not only does it require zero effort (remove lid, spritz on skin, done) but it’s packed with minerals, vitamins, peptides and nourishing ingredients that finish off your cleanse to the nth degree and prepare your skin for the next steps in your routine. Fancy boosting cell turnover, hydration and strengthening your skin in, literally, seconds? It’s a no brainer, right?

    3. The Restoration Project

    Remember that whole rejuvenation process we spoke of earlier? Well, if you want to give your skin a little nudge in the right direction, you have to get on board with a treatment serum. The exact formulation you choose will obviously depend on your skin type and needs (vitamin C for brightening, hyaluronic acid for hydration etc.) but if you want to stick with the number one ingredient for overnight skin restoration, look no further than retinol.

    Retinol’s secret is its ability to ‘communicate’ with your skin at a cellular level, accelerating the production of collagen and elastin, improving cell turnover and being an overall demon at strengthening your skin while increasing elasticity and refining everything from lines and wrinkles to dark spots and acne breakouts.

    Retinol is often advised for night time use only as it's pretty potent stuff. It also reacts to sunlight, becoming less effective unless you protect your skin extremely well. So bed time is the best time, people!

    Try our Retinol Facial Serum for a fabulous overnight skin revamp, but remember to go slow, applying it just two or three times a week to begin with.


    4. The Treatment For Your Eyes

    If you’ve ever had a rough night’s sleep you’ll know that the skin around your eyes is the first area to give the game away. How so? Because it’s thinner, more delicate and contains fewer sebaceous glands than the rest of your face so it becomes dry and shows up fine lines and wrinkles lightning fast.

    A lack of sleep also causes the blood vessels under the skin to dilate which increases blood retention and creates dark circles. And we're not done yet. An abundance of cortisol in your system (the stress hormone that goes awry if you don’t get enough sleep) also changes the balance of salts in your body which makes it retain water and can result in swelling under your eyes. Hello puffy eye bags!

    The moral of this story? Get your zzzs and help the skin around your eyes look after itself by applying a targeted treatment before bed. We love Hyaluronic Acid Eye Cream which blends HA with vitamin C to hydrate and brighten dark circles, plus vitamin B5 to strengthen and moisturize.

    5. The Moisture Lock-In

    Sure, your regular moisturizer will do a decent job of locking in hydration and keeping your barrier function ticking along nicely as you sleep. But is ‘decent’ good enough? We don’t think so. Instead, do the best for your skin by applying a targeted night cream that boasts all the ingredients your skin could possibly need to replenish moisture and support its overnight renewal system.

    Vitamin C Deep Hydration Night Cream is an awesome way to end your night time routine and will have your skin looking incredible the next morning. Chock full of supportive ingredients like vitamin C, vitamin B5, MSM and aloe it’s the ideal formulation for the night shift. Plus it seals moisture into your skin to help replace that which is lost as you sleep (which is way more than in the daytime, btw!). Oh, and it feels amazing to apply. Yeah yeah, we know that’s not the most important thing in a skincare product, but it’s important to us.

    And we know it’s just as important to you!

    The No-Sweat Bedtime Skincare Routine (That Works!)
    read more

Showing 1 of 43