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The season of sun, sea and sand means that protecting your skin is more important than ever. Here’s how to ensure your skin is safe and guarded from UV damage this summer – and beyond.

Feel like your sunscreen game is a little off? While some SPF slip-ups are harmless (applied too much? Not a problem!), some common mistakes can – and will – unknowingly damage your skin and speed up the aging process.

Not down with that? Then take note of the following to make sure you know exactly how to keep your skin safe from the sun's perilous ways.

Mistake #1: Not applying enough sunscreen

The most common mistake, and arguably the most important one to rectify, is applying too little sunscreen. According to the American Academy of Dermatology (AAD) most people only apply around 25-50 percent of the recommended amount of sunscreen. And that’s not good enough because if you don’t apply enough you’ll starve your precious skin of the protection it rightly deserves.

The general rule of thumb is that you need about a shot glass full of sunscreen lotion to cover your entire body, and 1/2 teaspoon for your face and neck combined. It feels like a lot, but trust us, it's worth it.

If you’re using our super concentrated SPF 30 Mineral Sunscreen Facial Serum, however, you need only apply three to five drops under your moisturizer. It's a genius, concentrated hit of UV protection in a super lightweight serum. Figured we should mention that in case you hadn’t tried it yet.

Mistake #2: Ignoring commonly overlooked areas

You may think you’re an absolute pro at applying sunscreen but there are certain areas that almost always get forgotten about. These include your lips (gotta love an excuse for a new SPF lip balm, right?), your ears, behind the knees, the soles of your feet, your eyelids, the hairline and down your part.

Mistake #3: Forgetting to reapply your sunscreen

Reckon your sunscreen lasts all day? Afraid not. In fact, when sunscreen is exposed to direct sunlight it starts to lose effectiveness almost immediately. This process speeds up lightning fast if you’re sweating or swimming.

Experts agree you should reapply every two hours. No arguments.

When it comes to daily exposure whilst wearing makeup and not on the beach or outside all day long, this can be tricky, we get that. In these instances we like to double down with protection in the morning, applying a really good antioxidant serum like Vitamin C Super Serum +, followed by SPF 30 Mineral Sunscreen. Finish with makeup that also contains some form of UV protection, avoid too much exposure throughout the day and you should be a-OK.

Mistake #4: Only applying face sunscreen on sunny days

Just because there are clouds in the sky, this doesn’t mean UV radiation has gone on vacation. It’s still there, penetrating right through those clouds and prepared to do a real number on your skin if you let it. So don’t. According to the AAD, up to 80 percent of UV rays can still penetrate your skin on cloudy days so make sure you apply sunscreen to all areas of exposed skin (face, neck and hands) all year round. PS: this is super easy if you chose our SPF serum. Just wanted to point that out.

Mistake #5: Thinking water resistant sunscreen is waterproof

According to the FDA there is no such thing as waterproof sunscreen. How so? Because all sunscreens eventually wash off. Granted, water-resistant sunscreens are great if you’re spending time in the water, but you must remember that they do not give you all-day protection. Far from it. In fact, water-resistant sunscreens can only remain effective for up to 80 minutes, often as little as 40 minutes.

Always read the label first to check for the length of protection your sunscreen offers when swimming or sweating. And reapply regularly.

Mistake #6: Using expired sunscreen

Just like the best of us, sunscreens age. And when a sunscreen gets too old it can lose its efficacy, causing your trusted SPF 30 to be downgraded to an SPF 10 at best.

The FDA states that, unless otherwise stated, all sunscreens have to retain their original SPF for at least three years, so if you’ve had bottles hanging around longer than that, it’s time to toss them out. Not sure how old your sunscreens are? Toss them anyway, especially if the formulation has become clumpy or separated. It’s simply not worth the risk.

Going forward, it’s wise to write the month and year on the back of the bottle so you know when you bought it and can be vigilant when it’s had its day. Also, remember to store it properly – out of direct sunlight and never in a hot car or garage as this could accelerate the degradation process.

Mistake #7: Applying sunscreen too late

Mineral sunscreens like ours have the edge over chemical formulations because they work immediately, reflecting UV radiation from the surface of your skin as soon as they’re applied to the skin. Chemical sunscreens, however, need to be absorbed by the skin before they get to work so they must be applied a good 20 minutes before sun exposure. This means that applying your chemical sunscreen after you leave the house or get to the beach, park or pool is simply too late.

No matter what type of sunscreen you use, it’s smart to apply it before getting dressed in the morning. Not only are you less likely to miss a spot when you’re not rushing, but you know that as soon as you go outside, you’re protected for at least a few hours.

Mistake #8: Believing SPF 60 is twice as effective as SPF 30

The SPF rating of a sunscreen can be tricky to get your head around but it’s important to understand it (if only a little).

First, never go lower than a broad-spectrum SPF 30 formulation. Most experts agree that SPF 30 is the sweet spot because it blocks around 97 percent of UV radiation. Of course, going above this will block more but the increments are minimal. So that SPF 60 you reckon allows you to stay in the sun for double the time? Nonsense. Doubling the SPF rating does not double your level of protection. The truth is, SPF 60 only blocks maybe one or two percent more than SPF 30.

Also, don’t forget to look out for that extra ‘broad-spectrum’ part. SPF ratings only denote the level of UVB protection whereas a broad-spectrum product shows that it protects your skin from both UVA and UVB radiation. That’s important stuff so if you don’t see this on your label, switch it out for something far superior.

And we can help you out with that, right here...

Sunscreen application might seem simple but do it wrong and it can leave your skin vulnerable to dark spots, premature wrinkles… and worse.

Applying facial sunscreen is arguably the nation’s least favorite beauty habit. Of course, we know it’s crucial to protect the skin from damaging ultraviolet (UV) radiation. But still, sun protection can be a real bore.

The most important thing to remember about applying sunscreen to your face, however, is that even the worst, most imperfect dousing of daily SPF is better than nothing at all. And the reason is simple. Sun damage is cumulative and it’s very, very real. In fact, it accounts for almost 90 percent of external skin aging like fine lines, wrinkles, loss of firmness and those pesky dark spots. Quick refresher: the skin on your face is thinner and more delicate than the rest of your body so it’s more susceptible to sun damage. This means that every day you skip facial sun protection you’re basically allowing UV rays to silently chip away at your skin’s youthful good looks. Not only that, but UV radiation is proven to be the primary cause of skin cancer.

The sun and your skin? Arch enemies.

We think you’ll agree that your skin deserves to stay ahead of the sun damage game so, while it may not be super-glamorous or immediately gratifying, it’s important to know how to apply sunscreen. Get it right and you'll know you're doing everything you can to help preserve your youthful-looking skin while significantly reducing your risk of developing skin cancer. 

So here’s your suncare lesson for today…

How To Master Your Sunscreen Technique

1. DO Apply The Right Amount

This is by far the most important thing to know about applying sunscreen: you need more than you think. No matter if you’re applying a cream, oily, spray or serum, read the instructions on the label and don’t ever scrimp. If you do, you’re likely to cut the SPF level by as much as half. Eesh.

The rule of thumb is that most face SPF lotions require about a nickel-sized dollop to give you adequate protection. Our SPF 30 Mineral Sunscreen Facial Serum is quite different to regular sunscreen, however, so you don’t need to apply quite that much. You'll still need more than the normal serum sweet spot of one or two drops, though. We recommend three to five drops to hit that important SPF 30 mark.

2. DO Use The Dot & Blend Method

Rather than squirting your sunscreen into your hands then spreading it haphazardly all over your face, try dotting it on your forehead, cheeks, nose, chin and neck. This will ensure you get an even and thorough distribution which you can then gently spread all over using light circular motions.

3. DO Stick With Sunscreen That’s Formulated For The Face

Facial sunscreens like our awesome SPF 30 Mineral Sunscreen with Vitamin C are crafted specifically to care for the delicate skin on your face which makes them far superior to regular body sunscreen. Body sunscreen is great for, well, the body, but facial formulations are typically more gentle, lightweight and often made with non-comedogenic ingredients to minimize pore blockage.

Ours also contains other fabulous ingredients like sodium ascorbyl phosphate (vitamin C), aloe vera and vegan marine collagen to feed your skin with antioxidants, hydration and brightening goodness.

4. DO Get Your Timing Spot On

It’s important to know that while mineral sunscreens (they’re the ones that contain ingredients like zinc oxide and/or titanium dioxide) have an immediate effect, chemical sunscreens don’t. In fact, these should always be applied a good 20-30 minutes before heading out into the sun to give them time to soak into your skin and get ready to work.

If you’re not sure what kind of sunscreen you’re using, check the label and, if in doubt, apply yours in good time before exposing your skin to any kind of UV radiation.

5. DO Know How To Layer

If you’re applying other skincare products, always apply these before regular sunscreen lotion. Of course, our innovative serum should be applied after cleansing and before moisturizing (it is a serum after all!), but any other sun protective skincare product should be the final step of your morning routine. You can then apply makeup on top if you wish. Just make sure you wait a few minutes for the sunscreen to settle, then use light pressure only.

Common Sunscreen Mistakes You Don't Want To Make

1. DON’T Rely On Makeup To Protect Your Skin

Sure, SPF makeup is better than nothing, but the amount you apply is rarely enough to give you adequate protection to shield your skin from those harmful UV rays. You’re much better off applying a dedicated, broad-spectrum facial sunscreen underneath your foundation for reliable protection. 

We know all this can be a bit of a hack but, honestly, our SPF 30 Mineral Sunscreen Facial Serum makes it so easy to protect your skin, there are no excuses for not using it on the reg.

2. DON’T Forget These Often-Missed Areas

Two of the most common skin cancer hotspots are around your hairline and along your part so make sure you protect these just as you do your face. Don’t fancy rubbing cream into your part line and ruining your hair? Invest in a dedicated, oil-free SPF spray which will do the trick nicely. Also, don’t forget to apply sunscreen around the entire perimeter of your neck, as well as over your ears, lips, eyelids and hands.

3. DON’T Rub It In Too Much

A light touch is the best approach when applying your sunscreen. How so? Because vigorous rubbing can irritate the skin. It also has the potential to disturb the carefully crafted formula and potentially break down the sunscreen’s protective film. Go gently, people!

4. DON’T Apply SPF To Dirty Skin

Sunscreen works way more efficiently when it’s applied to freshly cleansed skin. Applying it over an oily or sweaty face can create an uneven layer which won’t protect you as well as it should. This is why it’s beneficial to apply it first thing, after washing your skin as part of your regular morning routine.

5. DON’T Forget To Reapply

If you’re spending a lot of time outdoors, it’s important to reapply every two hours – especially if you’re swimming or doing activities which cause you to sweat. Sunscreens are broken down by exposure to sunlight so they become less efficient over prolonged periods of time outside. For even coverage when reapplying, give your face and neck a quick cleanse with a facial wipe and then apply generously.

Also, hear this, no sunscreen is entirely waterproof, it’s just not scientifically possible. They can be water-resistant, for sure, but 100 percent waterproof? Nope. That’s why reapplying when swimming or in the water is absolutely non-negotiable. You hearing us? Good.

Ever wondered if your sunscreen is fulfilling its promises in protecting your skin from the sun’s evil rays? Or, more than that, is it actually doing your skin any good?

Sun protection is a crucial step in your skincare routine. Granted, we say that about most skincare products but, frankly, they’re all important in their own, unique way. Without an effective cleanser, for example, you might as well throw the rest of your regime in the trash. Similarly, if you don’t moisturize twice daily, your skin is going to punish you in a whole host of not-very-nice ways.

But sunscreen is a little different. Because without it, things get really serious. For starters, broad-spectrum sunscreen – which protects you from both UVA and UVB radiation – is the single, most effective skincare product for reducing the visible signs of premature aging. And that includes fine lines, wrinkles, sagging, dark spots, leathery skin, the works.

Not only that, but experts agree that exposure to UV radiation is the biggest cause of skin cancer, which makes sunscreen a crucial tool for minimizing your risks.

We reiterate, sunscreen is a very big deal.

Not all sunscreens are created equal, however. There are low SPFs and high SPFs; chemical sunscreens and minerals sunscreens; sprays and lotions; even those that claim to be 100 percent waterproof – which, btw, is impossible. Water resistancy? Yes. Completely waterproof? Nope.

Then there the countless ingredients you may or may not find in your sunscreen. And how are you supposed to know whether they’re any good or not? Simple, read on for some of the good ones…

 1. Zinc Oxide

The most important ingredient in your sunscreen is obviously the one that’s going to shield your skin from the sun. And most of these fit into one of two camps: chemicals and minerals.

Chemical filters include things like oxybenzone, avobenzone, homosalate and octinoxate, and they work by absorbing UV radiation, breaking it down into heat and then releasing it back out through the skin. Minerals, on the other hand, sit on top of the skin and physically block UV radiation from penetrating the surface.

We truly believe that mineral filters have the edge over chemicals because they’re a) tolerated better by the skin, b) work instantly and c) cause no threat to either your health or the environment. Conversely, chemical sunscreens can sometimes cause irritation to sensitive skin types, plus they have to be applied a good 20 minutes before exposure to sunlight. The jury is out on whether or not they have environmental implications but the fact that oxybenzone and octinoxate are banned in Hawaii gives us cause for concern and makes us stick to minerals, thanks very much.

Zinc oxide is the queen of mineral sunscreens, protecting your skin from UVA and UVB radiation while remaining stable when exposed to sunlight. It also helps calm inflammation and won’t clog up your pores, so is a great choice if you suffer with sun-induced redness or breakouts.

Zinc oxide for the win!

2. Vitamin C

Of course, zinc oxide does all the heavy lifting in sunscreen, but once you’ve nailed down the protective side of things, you can think about all the other good stuff. And one of the absolute best is vitamin C.

Vitamin C has been shown to make sunscreen work harder and more effectively. And vice versa. Furthermore, it’s one of the most clinically-proven antioxidants which means it works hard to neutralize any damage caused by sun-induced free radicals. Heads up: if left to their own devices, free radicals can age up your skin in no time.

Studies also show that vitamin C inhibits melanin production which helps to limit dark spots and patchy skin. Seems like a no brainer for every sunscreen ever made, right? Sadly that’s not the case, but thankfully both of our sunscreen formulations contain it. In fact, they’re based around a kind-to-skin derivative of vitamin C called sodium ascorbyl phosphate. 

3. Vitamin E

On a similar vitamin note, vitamin E also deserves a mention. What makes it so effective in a sunscreen formulation? A few things, actually. First, it also contains antioxidant and anti-inflammatory superpowers to further protect your skin from damage caused by those pesky free radicals. Second, it’s one of the best skin moisturizers out there, drawing water to the skin while sealing and repairing tiny cracks that are often produced by dryness and dehydration. And finally, certain studies suggest that it has photoprotective properties of its own.

Now if that’s not enough to get you on board with making vitamin E a must in your suncare routine, we don’t know what is.

4. Aloe Vera

This gentle giant features in almost all TruSkin products so it’s no surprise that it’s right there near the top of the ingredient list of our SPF 30 Mineral Sunscreen with Vitamin C.

Aloe vera is one of the most soothing, ultra-hydrating ingredients nature has to offer your skin. Its medicinal, anti-inflammatory gel is packed with water, enzymes, minerals and vitamins which makes it instantly cooling and healing. It also has antioxidant properties and is chock full of phytosterols which are cholesterol-like molecules that increase collagen and hyaluronic acid production in the skin. The result? Deep hydration and less irritation and itchiness. All the things you should want for your skin.

5. Vegan Marine Collagen

As you know, collagen is everything for strong, supple, youthful-looking skin. It basically holds the entire structure of your skin together, giving it resilience and ensuring it doesn’t look old before its time. The thing about collagen, however, is that it doesn’t stick around. In fact, by the time you hit your mid-20s it can start fading away at a rate of around 1 percent every year. Now, that might not sound like a lot, but after 10 years or so, this will start to get real noticeable… real quick.

There are some incredible ingredients for maintaining strong and plentiful collagen, not least of which is vegan marine collagen. Sustainably sourced and kind to the cows (unlike bovine collagen!), vegan marine collagen is composed almost entirely of type I collagen which is a key component in the skin and the most abundant type in the entire body. Studies show that vegan marine collagen provides fantastic benefits to the skin, aiding in healing, improving skin elasticity and reducing the formation and appearance of lines and wrinkles. By strengthening the skin it also helps to arm it from the damaging effects of environmental pollution and UV radiation.

6. Prickly Pear Extract

If you like your skincare products to contain a healthy dose of natural ingredients, look out for prickly pear extract. Loaded with vitamins, minerals, fatty acids and antioxidants, prickly pear is a fantastic botanical for your sunscreen because it helps your skin to retain moisture while calming inflammation and brightening a dull complexion. Furthermore, prickly pear extract contains linoleic acid which is an omega-6 fatty acid that helps to deeply moisturize and strengthen the skin’s all-important barrier function. Oh, and it’s also thought to help accelerate skin turnover by stimulating new cell growth. Makes you wonder why it’s not a shoo-in for every suncare product, right? Sadly it’s not, but you can find it in our incredible SPF 30 Mineral Sunscreen Facial Serum.

Because we truly care about feeding your skin with the very best nature has to offer.

7. Sunflower Extract

One of nature’s most effective soothing agents, sunflower extract is derived from the seeds of the helianthus annuus plant and it’s packed with all the good stuff. Think fatty acids, vitamins and beta carotene which has tons of antioxidant properties to safeguard your skin from the damaging effects of the sun.

Like vitamin E (which it contains in heaps), sunflower extract is an effective emollient. This means it helps to fill in cracks that often go hand in hand with dry skin to help reduce transepidermal water loss and therefore minimize dehydration and all the effects that go with it.

Want to feed your skin with all of these fantastic ingredients (and more!)? Then check out our dynamic sunscreen duo which has been crafted to protect and care for your skin.

We’re thrilled to announce that two of our favorite products have joined forces to bring you one of the most exciting advancements in skincare, ever. Is it a serum? Is it a sunscreen? Wait… surely it can’t be both?

Protecting your skin from the perils of the sun is the single most important thing you can do for healthy skin aging. We know that. And you know that, too. Because you can apply the best retinol formulation in the world every night before bed, and you can slather on all the daily antioxidants your skin can take, but if you don’t shield your skin every morning with broad-spectrum, high SPF sun protection, you may as well throw the rest of your skincare in the trash.

Granted, that may sound dramatic, but it’s totally true. And there’s a ton of research to back it up. According to Dr. Deborah S. Sarnoff, president of The Skin Cancer Foundation, for example, more than 90 percent of age-associated wrinkles are related to cumulative sun damage. Studies have also shown that individuals who use sunscreen daily are 24 percent less likely to show signs of visible skin aging. 

The thing about sunscreen, however, is that it rarely comes with the glamor or feel-good factor of other skincare products like serums and facial essences. In fact, thanks to the thick, heavy formulas of yesteryear, sunscreen ends up being the poor cousin that nobody really likes. We just stick with it because we know it’s the right thing to do.

Of course, due to more advanced technology, most modern day sunscreens are nothing like their ancestors. Our SPF 30 Mineral Sunscreen with Vitamin C, for example, comes with brightening benefits, moisturizing properties and feels so good on your skin, you don’t even know it’s there. 

We hate to sit on our laurels, however. Yes, our sunscreen is great and nothing will ever take that away. But one word: options. We love coming up with innovative ways to help you care, protect and cherish your skin, so this month we’re thrilled to bring you our latest offering. 

And it’s a BIG one.

Say hello to SPF 30 Mineral Sunscreen Facial Serum, an incredible, multi-use serum and sunscreen in one beautiful, feather-light formulation.

What Is SPF 30 Mineral Sunscreen Facial Serum?

Pretty ground breaking, even if we do say so ourselves, SPF 30 Mineral Sunscreen Facial Serum redefines the sun protection game. How so? Because instead of being a classic lotion, spray or cream, this high factor, broad-spectrum sunscreen delivers all the skin-shielding qualities of a regular sunscreen, but with the extra qualities of a treatment serum. 

Quick reminder: facial serums have a smaller molecular structure than moisturizers which makes them lighter, more fast-absorbing and able to deliver active ingredients exactly where they’re needed in the skin. They really amp up your skincare routine by targeting specific concerns like dehydration, dark spots and wrinkles. Moisturizers can do that to a certain degree but at the end of the day, their main job is to hydrate and moisturize the skin.

Wouldn’t it be awesome, then, if your serum could treat your skin AND safeguard it from the slings and arrows of UV radiation all at once? Well, SPF 30 Mineral Sunscreen Facial Serum does all that. And more!

What Makes SPF 30 Mineral Sunscreen Facial Serum So Great?

A veritable multi-tasker, this innovative treatment serum is your one-stop shop for healthy, glowing, always protected skin. And it’s foundation comes from non-nano zinc oxide, a hard-working broad-spectrum mineral sunscreen that’s safe, effective and reef-friendly. 

Zinc Oxide: The Protective Powerhouse

Sunscreens are generally categorized into two types: chemical and mineral. Both have their pros and cons but we believe that mineral sunscreens like zinc oxide trump their chemical friends because they block UV rays at a surface level (chemical ones absorb them). Furthermore, they have no negative impact on the environment (chemical sunscreens are questionable) and they're perfectly safe for all skin types (chemical ones have the potential to irritate sensitive skin). 

Our new serum is formulated with just over 16 percent zinc oxide which provides your skin with the American Academy of Dermatology’s recommended minimum of SPF 30. You’re welcome.

That’s one gold star for SPF 30 Mineral Sunscreen Facial Serum, right there. But it’s not over yet, because this feather-light serum is also packed with some of the finest skincare ingredients we could find.

A SAP Of Potent Vitamin C

We’re huge advocates of vitamin C here at TruSkin. But not just any old vitamin C. For us, the queen of the Cs is sodium ascorbyl phosphate, or SAP as we like to call it. This stable form of vitamin C is far kinder to the skin, promoting brightness and radiance without the potential irritation of the pure stuff. It also retains all of the antioxidant qualities you want from a topical vitamin C. And that’s exactly what we live for. PS: did you know, vitamin C and sunscreen make each other work harder and more effectively? They’re basically the perfect skincare partnership.

Prickly Pear Brings Calm To The Table

A great face serum should also deliver support and strength to your skin which is why this one is infused with prickly pear extract.

Rich in antioxidants and with high water retention properties, prickly pear works hard to soothe, hydrate and minimize irritation and facial redness. It’s also super high in linoleic acid, a non-comedogenic omega-6 fatty acid which helps to condition and deeply moisturize the skin’s important barrier function.

Max Out Moisture With Sunflower Extract

Derived from the seeds of the helianthus annuus plant, sunflower extract is chock full of fatty acids and antioxidant-rich vitamin E. This makes it a worthwhile addition to any treatment serum. 

We couldn’t resist blending it with SAP and prickly pear to further strengthen and protect the barrier function while doubling up the skin’s ability to retain moisture. The emollient qualities of sunflower extract also help it fill in tiny cracks that often appear in the skin when it becomes dry, rough and flaky. This reduces transepidermal water loss (TEWL) and leaves your skin with a beautifully soft, smooth feel.

Finally, A Suits-Everyone, Universal Tint Tops It Off

You know that tell-tale white cast that some mineral sunscreens leave behind on your skin? We eliminated that risk entirely by giving our SPF serum an incredibly sheer tint that blends seamlessly with all skin tones.

Because, yes, we think of everything.

SPF 30 Mineral Sunscreen Facial Serum is out NOW. Check it out right here and say hello to a new era in sun protection.

Want to help your skin in its relentless battle against the harmful rays from the sun? Then zinc oxide may be the exact skincare ingredient you’ve been looking for.

Sunscreen might not be the most glamorous product in your skincare arsenal, but if you truly care about slowing down the signs of visible aging, it's undoubtedly the most effective. How so? Because the sun's dastardly UV radiation is seriously bad news for your skin.

Research shows that UV radiation directly affects the structural integrity of your skin by causing oxidative stress to the cells, damaging DNA and breaking down collagen and elastin fibers. In fact, studies have shown that exposure to the sun is potentially responsible for around 80 percent of visible skin aging. Maybe even more.

Not only that, but UV radiation is also the biggest cause of skin cancer – the most common cancer in the US which affects around one in five Americans during their lifetime.

What can you do about all this doom and gloom? Apply sunscreen. Specifically one that harnesses the proven powers of the mighty zinc oxide.

The Importance Of Sunscreen For Healthy Aging

We constantly stress the importance of applying daily sunscreen to all areas of exposed skin. It just makes no sense not to. You see, sunscreen works like an invisible shield on your skin, safeguarding it from the wrath of UV radiation. This protects the barrier function and helps to keep your DNA, collagen and elastin levels in check, thereby reducing the formation of premature wrinkles, sagging, dullness, dehydration, even dark spots.

But we get it, sunscreen can be oh-so-tiresome. It’s no fancy retinol serum or satisfying face scrub, after all. So if you’re going to go there – which you are, of course ­– you need reassurance that the sunscreen you’re applying is doing the best it can for your skin. 

This begs the question: are certain sunscreen ingredients better than others? Actually yes, we believe they are. And one that sits heads above the rest? Zinc oxide.

Your Sunscreen Options ­– Explained

There are two types of sunscreen: chemical and mineral.

Chemical sunscreens utilize, yes you guessed it, chemical ingredients to protect your skin. These chemicals work by absorbing UV radiation like a sponge, then breaking them down into heat and releasing them back out through the skin. Examples of chemical sunscreens include oxybenzone, avobenzone, homosalate and octinoxate.

Mineral sunscreens, on the other hand, use ingredients that sit on top of the skin where they physically block UV radiation from penetrating the surface. The most common mineral sun blockers are zinc oxide and titanium dioxide which, consequently, the FDA currently propose are the only two safe and effective sunscreen ingredients in the beauty industry.

While chemical sunscreens are often deemed more elegant and ‘better’ in texture and wearability than their mineral cousins, technology has improved mineral-based sunscreens leaps and bounds in recent years. Furthermore, questions are constantly being asked about the potential environmental impact of certain chemical sunscreens. Oxybenzone and octinoxate, for example, are banned in the entire state of Hawaii because studies have shown they may cause damage to the marine environment and ecosystems.

Mineral sunscreens, however, are a much better friend to the environment. They’re also very well tolerated by the skin and many skin experts actually believe them to be more effective than their chemical alternatives. We like that. Another thing: you know that age-old complaint about mineral sunscreen being thick, goopy and leaving a white cast on the skin? Ancient history. Thanks to modern formulations, many are now lightweight, almost invisible and a joy to use.

This moves us neatly onto zinc oxide, one of, if not the most reliable mineral sunscreen used in the sun care industry. Read on for five reasons why we believe this powerful defender deserves the spotlight in your daily skincare routine. Other than the fact that it kicks UV ass, of course!

5 Reasons Why Zinc Oxide Stands Out From The Rest

1. It’s A Physical Blocker

As mentioned, we believe mineral sun blockers are far superior to chemical sunscreens. They physically block UV from getting under your skin – what can be better than that? Zinc oxide is also extremely photostable which means it doesn’t degrade or loss efficacy when it’s exposed to sunlight.

Our reef-safe SPF30 Mineral Sunscreen with Vitamin C uses non-nano zinc oxide at the ultimate level to safeguard your skin and respect our oceans.

2. It Protects From UVA AND UVB Radiation

Did you know that SPF is only an indication of UVB protection? It has no relevancy when it comes to UVA radiation which is just as damaging. This is why it’s important to choose a ‘broad-spectrum’ sunscreen for year-round use. Broad-spectrum indicates that a product defends your skin from both UVA and UVB, and zinc oxide is the literal queen of broad-spectrum protection.

Great news: our SPF30 Mineral Sunscreen with Vitamin C is broad-spectrum all the way. 

3. It Works Straight Away

Because it sits on top of the skin’s surface, zinc oxide provides instant protection against sun damage. Chemical sunscreens need to be applied a good 20 minutes before exposure. We don’t know about you but we don’t have time for that kind of waiting around.

4. It’s Highly Unlikely To Irritate Your Skin

Zinc oxide is super gentle on the skin. This makes it an excellent choice if you have sensitive, dry or acne-prone skin. It’s also often the choice for babies and individuals who have eczema or other chronic skin conditions.

Of course, it’s always wise to patch test any active skincare formulation on a small area of skin before using it regularly for the first time, but if you’re looking for a relatively safe sunscreen bet, we highly recommend zinc oxide.

5. It Provides Even More Skin Benefits

Not only is zinc oxide an absolute powerhouse in the defense against sun damage but it also offers other benefits to your skin.

First up are its anti-inflammatory properties which are great for soothing sensitive skin issues like redness and irritation. Zinc oxide also shows antibacterial qualities and, when you couple this with the fact that it’s non pore-clogging, you get a pretty fantastic sun protective ingredient that won’t cause congestion or, worse yet, encourage pesky breakouts.

Finally, its protective barrier helps promote healing and is a great shield from other external aggressors like wind and pollution. This makes it a very useful tool in preventing unwanted dryness and dehydration.

It makes you wonder, therefore, why more skincare products don’t harness the powers of this gentle, sun protective giant, right? Well, we can reveal a very exciting new zinc oxide product coming to the TruSkin range very soon. Hint: it’s a facial serum… but it’s also a sunscreen. 

Excited? Us? You bet we are.

Sunscreen matters all year long. But it’s easy to fall short over the winter months, so let’s get back to it, shall we?

It's true, sunscreen might not be the most exciting product in your skincare arsenal. However, let’s get one thing straight, it’s the single most important tool for protecting your skin from the visible signs of premature aging. How so? Because UV radiation weakens the skin’s barrier function, damages collagen and elastin and messes around with melanin production which culminates in dryness, wrinkles, dark spots and sagging skin.

And that’s not all. According to the Centers for Disease Control and Prevention (CDC), most skin cancers – the most common form of cancer in the US – are caused by too much exposure to UV rays. And studies show that sun protection is a crucial way to help shield your skin from UV and thus help prevent skin cancer, often reducing your risk by up to 50 percent. 

Hopefully this is enough to convince you that sun protection deserves a permanent spot in your skincare lineup. But if you’ve let things slide over the gray, cold winter months here’s why a) that’s a mistake and b) now’s the time to get friendly with your SPF again.

Did You Know, The Sun Never Truly Takes A Day Off?

The sun may look and feel AWOL when it’s cold and gloomy outside, but it’s always there during daylight hours – winter, summer, spring and fall. Sure, the heat might not be present all the time, but the light is. And when it’s light outside, those UV rays are incredibly persistent, passing through clouds, bouncing off snow, the works.

Of course, you’re less likely to ‘tan’ or burn in the gloomier months because UVB rays are partially blocked by clouds, but they can still get you all year round. And the equally-as-harmful UVA rays – those responsible for skin aging – remain relatively constant throughout the year, regardless of temperature or cloud cover.

So, What’s The Best Year-Round Approach To Sunscreen?

Just to reiterate, all year sun protection is crucial. However, the products you choose, and where you apply them may change. Below are the golden rules of thumb but, of course, this all depends on the climate in which you live.

* During the fall and winter most of your body is covered up by clothing so the only areas you need to focus on are your face, neck, lips and hands. You’re also likely to spend more time inside when it's chiller out which makes reapplying regularly less crucial.

* In spring and summertime more time is spent outdoors and more skin becomes exposed. This means that, as well as your face SPF, you’ll need to invest in a full body sunscreen (preferably water-resistant if you’re swimming or sweating) to slather on areas like your legs, arms, feet, even your back and tummy. You must also reapply every two hours when spending prolonged periods of time outdoors.

What To Look For In A Face Sunscreen

It's pretty clear that your face gets ravaged by the sun more than any other part of the body so daily protection is imperative all year long. But how do you choose a sunscreen that's not only right for you, but will get the job done?

Unfortunately, sunscreens are not created equal. Sure, technology has come on leaps and bounds since the heavy, greasy sunscreens of yesteryear. However, there are still some thick, cheapo products out there that feel horrible on your skin and leave you with a grayish mask-like finish. 

Not down with that? We hear you. So, follow these tips and your skin will thank you for your smart choices.

1. Wearability Is Key

We believe the best sunscreen for you is the one you’ll be happy to use consistently. For example, if you’re not keen on layering an extra lotion or cream on your already oily skin, consider trying one of the latest SPF serums that are so lightweight you’ll forget you’re even wearing it. (PS: don’t tell anyone but we just might have something special launching next month that fits this bill nicely…)

2. The SPF Sweet Spot

We’re sure you’re aware that SPF stands for sun protection factor and is an indication of how well your sunscreen will protect you from burning. OK, so that means the higher the number, the greater the protection, right? Well yes, but this doesn’t mean you necessarily need to apply an SPF 100 on a regular basis. In fact, most skin experts agree that SPF 30 is the magic number as this blocks 97 percent of UVB radiation. Anything above this offers only a very minimal amount of extra defense. Oh, and remember that an SPF number is only an indication of UVB protection, not UVA.

3. Broad Spectrum

Speaking of UVA, this is where the term ‘broad spectrum’ is important. This term is used to indicate that a product blocks both UVA and UVB radiation ­­from the surface of your skin; a broad spectrum of light, if you will.

Don’t see the words ‘broad spectrum’ anywhere on your current sunscreen? Then we advise ditching it. Otherwise you could be subjecting your skin to all sorts of UVA-induced damage which can go undetected for years. Until it doesn’t…

4. Chemical vs Mineral

There are two main types of sunscreen available: chemical and mineral (aka physical). They’re pretty self-explanatory but the gist is that chemical ones use active chemical ingredients like octisalate, octinoxate and avobenzone to protect your skin from the sun. These chemicals absorb UV radiation, break it down into heat and then release it through your skin. 

Meanwhile, mineral sunscreens use mineral sun blockers like zinc oxide and titanium dioxide to form a physical barrier on the surface of the skin which reflects UV radiation away from the surface.

Which is best? Well, only you can be the judge of what you prefer but know this: while chemical sunscreens are often very lightweight and easy to apply, they don’t automatically have broad spectrum protection. They can also irritate the skin and are potentially harmful to the environment. Mineral sunscreens, however, protect from both UVA and UVB radiation and they are way kinder to the skin and the world. Not only that but zinc oxide and titanium dioxide are currently the only two sunscreen ingredients proposed to be safe and effective by the FDA.

We’re all about the latter – feels like a no brainer, right? – which is why our reef-safe and skin-friendly SPF 30 Mineral Sunscreen is formulated with non-nano zinc oxide. 

5. The Skincare Extras

To maximize the results of your sunscreen, it’s wise to choose formulas that go the extra mile with trusted ingredients your skin will love. Antioxidants like vitamin C, for example, work like dogs to fight the damaging effects of sun-induced free radicals. Vitamin C also helps to  brighten the skin, fade dark spots and it encourages your sunscreen to work harder and better by improving the absorption of UV radiation. 

We’re big fans of vitamin C in case you hadn’t noticed and pack our SPF 30 Mineral Sunscreen with plenty of sodium ascorbyl phosphate (SAP) – the better tolerated version of pure vitamin C. Our sunscreen also contains hydrating aloe vera and vegan marine collagen to promoted strength and elasticity. Oh, and you know that new product we touched on earlier that's maaaaybe an SPF serum? Well this little baby is also packed with incredible ingredients your skin is going to love.

Watch this space for more information on that real soon!