True Radical Honesty From Our Community

Because one small change to your skincare routine = a giant step for the look and feel of your skin…

It’s easy to get into a rut with your skincare routine. We get that. After all, when things are ticking along nicely and your skin seems to be behaving well enough, why put a cat amongst the pigeons?

Don’t get us wrong, we’re all about consistency here at TruSkin. Finding your routine mojo – and sticking with it – is worth its weight in gold. But, unless you’re some kind of inch-perfect superhero who never puts a foot wrong (does that person even exist?), improvements to your skincare routine can always be made. This could be adding an extra treatment serum to your bedtime regimen to help resist the signs of aging now you’ve hit 30, or it might be something as simple as washing your bedsheets more often (*note to self, right there!). Whatever your routine looks like, we know that you (and us included) can always do better.

Read on for some simple tweaks to help upgrade your skincare jam. And excellent news: not only are they super speedy and completely effortless, but they won’t cost you a dime.

First, Detox Your Beauty Cabinet

When was the last time you looked at your product arsenal to figure out which products you actually use and see visibly results from? If the answer is anywhere between six months ago and never, then now’s the time to change that.

Products have a shelf-life and, unless otherwise stated on the packaging, should generally be used within a year of opening. And if you're not sure how long that dusty serum has been hanging around at the back of your cabinet? Then apply a little to the back of your hand. If it smells funny, has changed color or looks separated – toss it. Using ‘off’ products on your face can cause all manner of unwanted issues so avoid even the slimmest chance of that happening by ditching anything old and unused.

Not only can you do without all those 'passed their best' products, but neither do you need 20+ skincare products that overload your skin and cause potential irritation. Instead, basic is best. Of course, by basic we don’t mean sticking with a cruddy soap and bog-standard moisturizer. But cleanser, eye treatment, serum (or two), moisturizer, night cream and sunscreen are perfectly adequate. In fact, this combination is the perfect sweet spot in our humble opinion.

Read Your Labels

You might think you know how to cleanse and moisturize your skin because you’ve been doing it for years. So why read the labels? What could possibly go wrong? Similarly, your skin is super strong and has never reacted to a product in the past, so why should you bother familiarizing yourself with a new product’s ingredients and instructions? Well, the most important thing to remember is that every skincare formulation is different. Sure, washing your face is essentially washing your face, but maybe your new cleanser contains super-strong active ingredients that might irritate your skin if you go in all guns blazing. Or perhaps it's best applied to dry skin first, then rinsed off with water. Who knows if you don’t check first?

Take a minute or so (because honestly, that’s all it will take) to read any new skincare labels before using products for the first time. And while you’re at it, go back and read your existing ones to check you’re applying those correctly, too. You never know, you may just learn something new. And your skin will thank you for it.

Cleanse For An Extra Minute

Rushing through your skincare regimen is a real shame. Not only because applying products should be enjoyable, rather than a chore, but also because taking your time will reap countless rewards.

Cleansing, for example, is often looked over as something to be swiftly checked off your list before getting to the main event of applying treatment serums and moisturizers. Huge mistake. Cleansing is the absolute foundation of great skin, removing potentially pore-clogging debris from the surface while preparing your skin to absorb and maximize the benefits of the rest of your routine. Do it badly, or too quickly and you won’t do a great job. That’s the truth.

So word to the wise: Take. Your. Time. Just a couple of minutes is all it takes to get rid of all that built-up grime, oil, sweat and makeup. Grab your favorite formulation – we have three awesome ones to choose from – and apply it to damp skin, then use your hands and pads of your fingers to gently work it all over your face and neck. Sweep it all over using stroking, lifting motions then massage it in circular motions to help boost blood flow and lymphatic drainage. Honestly, there is no easier way to improve the radiance of your skin.

Swerve The Hand Towel

Being aware of the quality and cleanliness of your face towel is a great way to level up your skincare. How so? Because old or dirty towels can be a breeding ground for germs and bacteria. And this is far from ideal for your skin – especially if you’re prone to breakouts.

This means it’s super important to set aside a specific towel for drying your face. Communal bath or hand towels? Unacceptable. Choose cotton or cotton blend towels as these combine the ideal blend of softness and absorbency alongside a little gentle exfoliation. Wash yours after every other use (yes, that means every day!) and replace them every few years.

Layer Up

Skincare layering is an incredible way to supercharge your routine by injecting (not literally, of course!) extra hydration, antioxidant protection, strengthening or acne-fighting ingredients into your skin without too much hassle.

But if you’re going to do it, you need to get your order right.

The general rule is that your thinnest products should be applied first, with the thickest, most dense-feeling products going last. This means the order goes as follows: cleanser, toner, serum, eye cream, moisturizer, facial oil and sunscreen.

Another important thing to remember is not to bombard your skin with every AHA, BHA, retinol and vitamin C product you can get your hands on. These are all potent ingredients that can quickly overload your skin, resulting in redness, dryness, excess oils and/or irritation. Take it easy and apply just one serum at a time. Of course, you might want to invest in two or three to tackle different concerns and that’s fine. In fact we love the combination of Vitamin C Facial Serum and Retinol Facial Serum. But we never use them both at once. Instead, apply them on alternate days, or try one in the morning and one at night.

Wear Sunglasses Every Day

OK, so this isn't strictly a skincare tweak, but sunglasses are an awesome way to protect the skin around your eyes from aging up lightning fast, so we’re going with it. Plus it’s easy, stylish and chances are you have a few pairs of sunnies anyway – so why not make the most of them by wearing them even on cloudy days?

The skin around your eyes is thinner and more fragile than the rest of your face which means it’s less able to protect itself from the damaging rays from the sun. And the sun is always there – rain or shine – so protection shouldn't be kept aside for sunny days only.

Shield your eyes every time you go outside with sunglasses that offer both UVA and UVB protection. Go for plastic instead of metal frames to avoid reflecting damaging sunlight onto your cheeks, and choose mirrored over tinted lenses as these are more effective at blocking out those nasty rays.

Trust us, this is an awesome way to help ward off the visible signs of aging around your eyes. Plus, if you combine it with a daily eye treatment like Peptide Eye Gel you’ll be laughing.

Let’s make 2023 the year to help your skin look and feel its best yet, shall we?

It’s 2023 (can you believe it?) and with a new year comes new beginnings. Out-of-reach resolutions, however, that you’ll never achieve – let alone stick with – are so not our mojo. Instead, we believe in realistic goals that help you enjoy looking after your skin and give you visible, natural-looking results you will love.

Want to know how to set up your skincare routine for success for 2023 and beyond? Then read on for five of the best (and totally achievable) new year’s resolutions for your skin…

Goal #1. Simplify Your Daily Skincare Routine

Nailing a routine that works for you sounds simple enough but it can actually be quite tricky when there are so many awesome (and some not-so-awesome!) products out there to try. What’s important, however, is that you’re completely in tune with your skin. This means knowing your skin type and understanding what your most pressing concerns are. Once you get a hold of these important factors, you can build your skincare routine accordingly.

Of course, the basics (cleanser, moisturizer and SPF) are a must, no matter your skin type. But then it’s all about choosing those supercharged add-ons that really boost your routine and improve your skin without overcomplicating things.

To Do: First up, identify your skin type here. Then really look at your skin in the mirror and touch it with clean hands. What are you thinking right now? Does your skin feel dehydrated? Are you noticing some dark spots in certain areas? Or are those fine lines around your eyes getting super annoying?

Identify your main concern, then build your routine around your skin type and concern. And while you’re at it, toss away all those half-used bottles of ‘false promise’ products hiding in the back of your beauty cabinet. They didn’t work a year ago, so they’re not going to work now.

Try: Our Vitamin C range is the ideal way to crush an effective skincare routine without even thinking about it. From cleansing and moisturizing to skin brightening and SPF protection, it’s a great way to start the year as you mean to go on.

Goal #2. Never Go To Bed Without Giving Your Skin A Little Love

You’ve probably made the ‘I will never go to bed without taking off my makeup’ resolution many times in the past. And good on you, because cleansing your skin at night is one of the most important ways to maintain consistently great skin. After all, a build-up of 16 or so hours of oils, sweat, dirt and goodness-knows-what-else is a lot for your skin (and your pores!) to contend with.

But an effective nighttime skincare routine is so much more than cleansing. While you’re asleep, your skin gets super busy repairing damage from the day and strengthening its all-important barrier function. And this is all well and good, but your skin needs a little help as it gets to work overnight. Which is where your skincare products come to the rescue.

To Do: You don’t necessarily need a huge arsenal of extra products for your bedtime routine, but one or two products, specifically formulated to support the vital functions your skin performs while you sleep, will go a long way.

Try: Retinol Facial Serum followed by Retinol Moisturizer or Vitamin C Deep Hydration Night Cream.

Goal #3. Get Your Daily Vitamins

There are many topical vitamins that pack a real punch in skincare. But knowing what each one does and which work best for your skin is no mean feat. Do you go for vitamin C which is touted as one of the best brightening ingredients and hardest working antioxidants out there? Or maybe you stick with vitamin E which is up there as one of the most moisturizing, soothing vitamins of all. Then there’s vitamin B3 (AKA niacinamide)… vitamin K… and not to forget vitamin A, or the mighty retinol as it’s usually known.

The choices are endless. But this doesn’t mean you should back away from vitamin-based moisturizers and serums simply because you don’t know which to turn to. Vitamin-enriched formulations are a great addition to your routine – plus there’s at least one out there for you, we just know it.

To Do: Again, this is all about knowing your skin, then deciding what to focus on. Here’s a quick breakdown of your most common skin concerns and the best vitamin choice for you.

If Your Main Concern Is… Aging skin or acne, go for vitamin A (retinol)

If Your Main Concern Is… Dry skin, redness or sensitivities, try vitamin B3 (niacinamide)

If Your Main Concern Is… Dullness, dark spots and premature aging, go for vitamin C

If Your Main Concern Is… Dehydration, poor texture or dryness, try vitamin E 

Try: We have a number of facial serums packed with specific vitamins to enhance, repair and treat your skin concerns, but if you're looking for a multi-functional product that offers an incredible balance of all the good stuff, you’ll love our new Multi-Vitamin Facial Serum. Loaded with vitamins B3, B5, C, D, E, F and K, plus minerals, electrolytes, hyaluronic acid and aloe, it’s ideal for all skin types and a great addition to any ‘new year, new you’ skincare routine.

Goal #4. Protect Your Skin, Rain Or Shine

Sure, sunscreen isn’t the most fun of skincare products. But it is, without doubt, the single most important product to use if you care about warding off the signs of premature aging. How so? Because UV radiation is responsible for somewhere between 80 and 90 percent of all external skin aging. Not only that, but according to the Skin Cancer Foundation, applying SPF 15 every day helps reduce your risk of developing certain skin cancers by as much as 50 percent.

Now we don’t know about you, but that kind of pertinent information makes us want to douse ourselves in sunscreen at every available opportunity. And while that may sound dramatic, this is exactly what we want you to focus on this year… and forever more.

The truth is, the sun’s damaging rays are present even when it’s cold and cloudy outside. So, while you might not ‘feel’ the sun beating down on your skin on gray, wintry days, it’s still there. Otherwise... well, it would be nighttime.

To Do: Make sunscreen an absolute priority every morning. And stick with mineral-based formulations that include zinc oxide and/or titanium dioxide as these are the only sunscreen ingredients currently deemed safe and effective by the FDA. Get into the habit of applying it as your last skincare step every morning and it’ll quickly become routine.

Try: SPF 30 Mineral Sunscreen With Vitamin C which is lightweight enough for most skin types and contains broad-spectrum protection. This means it shields your skin from both UVA and UVB rays. That’s super important, btw.

Goal #5. Don’t Ignore Your Eyes

You may be a total whizz with your facial skincare routine, but are you as vigilant when it comes to the skin around your eyes? Chances are, that’s a big, fat no. Big mistake. The skin around your eyes is thinner and more delicate than the rest of your face which means it ages quicker and therefore needs major love and attention.

To Do: First up, don’t underestimate the healing powers of a good night’s sleep. A lack of zzzs not only makes the blood vessels under your eyes dilate but it also leads to water retention. Neither of which are good news for the fragile skin around your eyes. We’re talking dark circles, puffy bags and fine lines.

Secondly, avoid slapping thick moisturizers and potent serums around your eyes as they could overwhelm or irritate this fragile area. Instead, choose an eye treatment and tap it gently around the orbital bone morning and night, using your ring fingers to reduce pressure and minimize drag.

Try: Peptide Eye Gel or Hyaluronic Acid Eye Cream. Both of these anti-aging eye treatments are ideal for protecting the skin around your eyes and helping to promote younger-looking skin. The choice is yours!

Let’s stop your skin from going into cold weather meltdown before it’s too late, shall we?

While winter might be fun for the kids and your wardrobe, when it comes to the state of your skin, it’s no walk in the park. Colder temperatures, biting winds, snow and a serious lack of humidity all combine to throw your skin completely off-kilter, making it tight, red and anything from a tad dry to seriously flaky and dehydrated.

And we’re not just talking about the skin on your face, either. Because, while facial skincare understandably takes precedence over the rest of your body (it is the part you look at the most), skin covers every part of your body – from head-to-toe. And during the wintertime, your body, just like your face, will suffer if it gets neglected.

The answer, of course, is never to leave your skin to its own devices. Because skincare doesn’t work like that. Ever. But especially during winter when it has a tendency to freak out thanks to harsh conditions and extreme temperature changes.

Want to keep breakouts, dryness, flaky skin and unnecessary redness at bay this winter? Then here are eight of the best ways to winter-proof your skin…

1. First Things First: Don’t Overhaul Your Entire Skincare Routine

Healthy skin likes consistency, so while it might be tempting to switch up your whole routine when the seasons change, a few minor tweaks are going to be way more beneficial than a complete overhaul.

Listen to your skin as winter sets in and make changes accordingly. Yes, the weather has turned chilly and sure, your skin may start to feel drier and more dehydrated than normal, but don’t change your entire cleansing, toning, treating and moisturizing routine. This is so not what your skin needs. Small tweaks? Good. Complete overhaul? Not so much.

2. Treat Your Barrier Function Like Royalty

Winter can play hell with your skin’s barrier function so if there’s one thing to be aware of as the weather turns, it’s treating this uppermost layer of your skin with love and respect.

If your skin starts showing signs of sensitivities, this is an indication your barrier function has become compromised thanks to a dastardly combination of a cold, dry outdoors and hot, dry indoors which literally sucks all the moisture out of your skin.

Be kind to your skin by cutting back on exfoliation and choosing super gentle cleansers that are free of skin-drying sulfates which strip your barrier of essential oils and hydration. Try Vitamin C Brightening Cleanser morning and night.

You could also cut back on your treatment serums if you think they might be over-stimulating your barrier function. There’s no shame in using something like our Vitamin C Super Serum + just two or three times a week rather than every day. In fact, we highly recommend it!

3. Buy A Humidifier

Cranking up your indoor heating makes the air inside extremely dry so, while they might not be the most attractive things in the world, a bedroom humidifier is an awesome idea for replenishing dry skin during wintertime.

Humidifiers work by replacing lost moisture in the air. This not only clears your sinuses and helps you breathe better, but extra hydration in the air means extra hydration for your skin. This is super important overnight when your skin goes into regeneration mode and needs all the help it can get. In fact, humidifiers are so great for replenishing your skin’s moisture levels, many skin specialists recommend them for people suffering with chronic dry skin or conditions like psoriasis and eczema.

Just remember to apply night cream before bed to help seal all that moisture into your skin. And specifically look out for those containing high levels of humectants like glycerin or hyaluronic acid. Why? Because humectants work hard to draw all that extra water from the air into your skin. Bonus! Try Vitamin C Deep Hydration Night Cream which is a big winner for winter skin.

4. Moisturize, Moisturize & Moisturize Some More

Speaking of moisture, one product that might be worth levelling up in winter is your moisturizer. It’s no secret that cold, dry weather and artificially heated homes make your skin more dehydrated than normal so most skin types will benefit from some extra help as fall slips away and winter sets in.

If you love your moisturizer and don’t want to try something richer or heavier just because the weather has turned, we totally respect that. In fact, we celebrate it because there’s an ideal alternative – simply add a hydrating treatment serum into the mix. Our Hyaluronic Acid Facial Serum is an incredible way to boost the moisture levels in your skin. Apply it to damp skin after cleansing, then apply moisturizer over the top.

5. Try An Oatmeal Bath

Itchy skin on your body is a total bummer, but very common in winter when it’s cold outside, warm inside and your skin is often wrapped in layers of clothing.

A great way to soothe dry, itchy skin is to have a warm, oatmeal bath. Oatmeal helps reduce inflammation while protecting, calming, moisturizing and soothing dry, flaky skin. Simply grind a cup of plain oats into a fine powder, add it to your bath and relax. Just don't stay in there for too long...

6. Resist Hot, Hour-Long Soaks

Bathing your skin in hot water is tempting when it’s freezing outside, but it can be pretty detrimental to your skin. You know how your fingers and toes sometimes look all crinkly after too long in a hot bath or shower? This is all thanks to dehydration. Hot water basically strips away the protective lipid layer from your skin’s barrier which means all those lovely fats, proteins and moisture are able to readily escape.

Bathing and showering is great, for sure, but only if you use lukewarm, rather than scorching hot water (with some added oatmeal for extra moisturizing effects!) and limit your time to 10-15 minutes. Also, make sure you apply plenty of moisturizer afterwards, from head-to-toe, to seal water into your skin and help strengthen your barrier function.

7. Stick With The Sunscreen

Sunscreen often gets packed away as soon as temperatures drop below 70. But this is a silly mistake you do not want to make. Of course, you won’t need full body SPF every day when most of your skin is concealed by clothing, but any areas not covered up are going to be exposed to UVA radiation – come rain, shine, snow, whatever.

Apply SPF 30 Mineral Sunscreen to your face and neck as the last step in your morning skincare routine to ensure your delicate skin stays shielded from UV damage every day of the year.

8. Finally, Pay Extra Attention To Your Hands

One of the areas to suffer the most during winter? Your hands. Again, this is all thanks to the cold, dry air – combined with constant hand washing, of course.

Our advice? Don’t stop washing your hands for starters! Instead, use gentle cleansing, sulfate-free products and always apply hand cream afterwards. Wear gloves when you’re doing the dishes, and apply a rich cream to clean hands every night before bed. You could even pop a pair of cotton gloves over the top to really amp up your overnight moisturizing game while helping to heal and calm dry, itchy skin.
 

If not, we can help with that...

Healthy skin might sound like the stuff of pipe dreams, but if you forget about striving for perfection, it’s not so out of reach. It’s really more about looking after your skin as best you can – making good lifestyle choices, nailing an awesome skincare routine and cutting down on the things that might upset your skin both in the short- and long-term.

Your skin is the largest organ of the body and it’s super important for, well, life. It might not help you breathe or pump blood around your body, but it provides essential protection for your entire body and, just like your lungs and heart, it’s darn important. Not only does the skin regulate body temperature and protect your internal organs, but it also prevents potentially toxic germs, viruses and infection from entering the body as well as vital fluids from escaping.

As we said, important stuff.

So, what can you do to look after this essential organ and ensure it’s a) doing its job properly and b) looking its absolute best?

Here, we share our five top tips for healthy skin…

5 Ways To Improve The Health Of Your Skin

1. Keep Your Skin Clean

Dirty skin can’t function properly, so it’s vital to maintain a consistent cleansing routine that removes oil, dirt, sweat and environmental pollutants from the surface.

Whether you prefer a water-based cleanser, oil, cream, lotion or micellar water it’s important to choose a gentle formulation that’s free of parabens and sulfates so that it does a great job without stripping your skin of essential oils. All of our cleansers are dermatologist tested and formulated without the most common nasties. What's more, there’s something for everyone in our range. We’re currently in love with NEW Tea Tree Super Cleanser which is crisp, fresh and perfect for removing impurities without leaving the skin tight or dry.

Cleanse your skin morning and night to remove surface debris, and avoid using scorching hot water (this is just as drying as chemical-laded cleansing products). Use a gentle touch to massage your skin all over – neck included – then gently pat your skin dry with a clean towel. That hand towel everyone uses in the bathroom? Unacceptable.

Finally, while we’re on the subject of cleanliness, it’s just as important to keep anything that touches your face clean. This means laundering your bed linens weekly (more often for pillowcases), cleaning your makeup brushes and smartphone frequently and washing your hands more regularly than you’re already doing. All of these things will keep bacteria away from your skin, helping to reduce breakouts and other skin woes.

2. Eat More Nutritional Food

It’s all well and good looking after your skin from the outside, but aging develops underneath the surface, so truly healthy skin must start from within. And this means you need to think about what you eat.

A well-rounded, balanced diet is the key so make sure you include tons of fresh fruit and veggies to get your daily intake of skin-loving antioxidants, vitamins and minerals. Other skin-loving goodies? Omega-3 fatty acids which are fabulous for regulating sebum production while improving the fatty acid composition in your skin. All this is awesome for helping to reduce irritation, dryness and dehydration.

But that’s not all. Things like selenium, zinc and lutein are also great additions to your diet, helping to protect your skin, reduce inflammation and aid healing.

The over-riding rule is thus: avoid things like processed meats, sugar, fried food, carbs and too much salt. And swap them out for fruit, veggies, oily fish, olive oil, nuts, poultry and pulses.

Research has also shown that reducing your calories may be another way to help slow down the rate at which your skin ages. So there's that...

3. Drink Less Wine

While there’s nothing wrong with the odd glass of wine/hard seltzer, too much booze can totally kill your skin’s mojo.

Alcohol expands your blood vessels and inflames the tissue which can make your skin look way redder than normal. Sure, this is temporary to begin with, but keep drinking the hard stuff and after a few years this will turn into facial redness that just won’t go away.

Booze also sucks moisture from your skin causing dehydration and the inevitable fine lines and wrinkles. Furthermore, it causes your sebaceous glands to go into overdrive, which makes your skin look super greasy. Not to mention the added woe of more frequent breakouts.

Our advice? Drink less units of alcohol… and less often. And remember, clearer alcohol is better, so if you’re going to sip on anything go for spirits like vodka, gin or tequila, mixed with soda water (zero sugar, yay!) and a squeeze of lime.

4. Be Kind To Your Skin’s Barrier Function

Your skin is split into three main layers: the subcutaneous layer (the fatty section deep down at the very bottom); the dermis in the middle (where the blood vessels, nerves, sweat and oil glands live) and the epidermis which is the top layer you can see.

Right at the top of the epidermis is what’s called the stratum corneum. Built from around 20 layers of cells this uppermost layer is kind of like a brick wall, made from keratin and held in place by ceramides, cholesterol and fatty acids. Together with your skin’s NMF (natural moisturizing factor) it’s your body’s first line of defense against the environment. And this is what’s known as your barrier function.

The reason your barrier function is so important for healthy skin is because it works super hard to keep all the good stuff in and the bad stuff out. If it’s in great shape, it helps your skin stay soft, supple, moisturized and free from irritation, dryness and sensitivities.

Everyone’s barrier function is different and it’s one of the main causes of sensitive skin so if this is you, take it as a sign that yours is compromised. But don’t freak out, because there are plenty of ways to look after and strengthen your barrier function to help improve the health of your skin.

Harsh cleansers are a no-no (see above), as is over-exfoliating your skin and showering or bathing in scorching hot water.

Then there’s moisturizer. Moisturizers are extremely important for the skin as they seal in hydration, balance sebum production and keep your barrier function in tip-top shape. Use one after every cleanse (and this includes your body as well as your face) and try applying yours to slightly damp skin to further increase hydration in your skin. We love Vitamin C Brightening Moisturizer every morning and Vitamin C Deep Hydration Night Cream before bed.

5. Say A Big NO To The Three ‘S’s – Stress, Smoking & The Sun

Three of the worst things for the health of your skin? Stress, smoking and the sun.

Stress triggers all manner of skin issues as it unbalances your hormones, increases inflammation and impairs your barrier function, reducing its ability to retain moisture and fight off potentially damaging irritants. Of course, stress can be hard to manage but breathing exercises, me-time, good sleep and a well-rounded, balanced diet are all great for your mental wellness.

Smoking, on the other hand, contains a whole barrage of chemicals (more than 4,000!) that destroy collagen and elastin and cause the blood vessels in your skin to narrow, therefore restricting its access to nutrient-rich oxygen. Cue sagging skin, uneven tone, poor texture, dullness and dehydration. The answer? Quit. Need help with that? Check out these tips from former smokers.

And finally, the sun. Ask any skin expert to recommend the single most important thing you could do for the health of your skin and they will all say wear sunscreen. Sunlight causes skin aging and, according to the Skin Cancer Foundation, regular use of sunscreen can reduce your risk of developing skin cancer by up to 50 percent. This means it’s not only vital for the health of your skin, but the health of your entire being.

Wear SPF 30 Mineral Sunscreen every morning without fail. We’ll end it there.

No matter your skin type or concerns a consistent routine is the only way to maintain the fabulous skin you deserve.

We may live in a world of filtered, unrealistic Instagram photos but, here at TruSkin, we’re all about enhancing your REAL skin. Sure you might hate your greasy t-zone, dark spots, crow’s feet or frown lines but the truth is, these small (and we stress ‘small’) imperfections do not define you and don’t need to be hidden behind. You are so much more than the odd wrinkle or chin pimple. You are awesome, and that’s something to be celebrated.

Now don’t start rolling your eyes in a ‘that’s easier said than done’ fashion – hear us out because we have our own skin woes to bear, too. The thing is, we’ve learned over the years that you may not have the skin you had 10 years ago and this understanding is the first and most important step to being happy in your skin. Instead of reminiscing about your plump teenage skin, it’s all about working with what you have right now.

But how do you successfully do that? Well, we truly believe that looking after your skin with a consistent skincare routine is the absolute foundation for an awesome complexion. What does a consistent routine mean? Thankfully it doesn’t mean standing over your vanity for hours on end applying an infinite cocktail of products day and night.

In fact, a solid, effective skincare routine requires just six products...

1. Cleanser

Cleansing your skin is often thought of as kind of a must, but not really that important in the grand scheme of things. Big mistake. If you don’t get rid of all that debris, you might as well throw the rest of your products away because they won’t work to the best of their abilities if they have all those surface nasties to get through.

We believe there are three important things to remember when cleansing your skin. 1. Choose formulations that aren’t loaded with chemicals and are free of irritating ingredients like sulfates, parabens, silicones and PEGs because these can upset your skin’s important barrier function and exacerbate dryness, dehydration, redness and breakouts. No matter your skin type, gentle is always the way to go. Try Vitamin C Brightening Cleanser which is perfect for daily cleansing.

2. Use only room temperature water. Anything too hot will also compromise your barrier function and have the same disastrous results. And 3. Take your time as you cleanse. Splashing your face, throwing a bit of cleanser at your skin and immediately rinsing it away is not going to do a great job. Instead, use your fingers and hands to massage your skin for a good couple of minutes to stimulate blood flow (hello radiant skin) and encourage lymphatic drainage (ditto!).

2. Toner

Hate the thought of drying out your skin with toner? Well, get that entire idea out of your head right now, because these days facial toners are so much more than alcohol-fueled lotions designed to suck all the life out of your skin. They’re actually an important step in your routine and, depending on your skin type, the benefits of a facial toner are endless. They can be saviors if you’re looking to balance, hydrate, calm or soothe your skin. And then some…

Our Ocean Mineral Super Toner, for example, floods your skin with skin-boosting treats like glycolic acid, vitamin C, MSM and botanical extracts. Even better news: simply spritz it on your skin after cleansing and this entire step is done and dusted in a matter of seconds.

3. Serum

Straight after toning comes your treatment serum. Serum should always be applied before eye cream and moisturizer because it’s lighter in consistency so needs cleaner, bare skin in order to do its job properly. Apply moisturizer first and it literally stands no chance of penetrating your skin.

Another fact for you: serum is a vital part of anyone’s skincare routine. How so? Because its small, molecular structure means it can deliver active ingredients to your skin way quicker and deeper than regular moisturizer.

If you’re not sure where to start with serum, don’t sweat it: we have an incredible collections of facial serums to suit every skin type. Looking for a gentle, antioxidant serum that won’t irritate your sensitive skin? Then our Niacinamide Facial Serum is right up your alley. Searching for an awesome all-round anti-ager to boost your flailing collagen supplies? Then look no further than our new Peptide Facial Serum. Whatever your needs, we’ve totally got your back. Just remember to only apply a couple of drops to your face and neck, and gently smooth or press it into your skin for the best results. Oh, and don’t forget to patch test first – serums are pretty potent so you should always make sure any new one is compatible with your skin before using it on the reg.

4. Eye Treatment

After allowing your serum to settle for a minute or so, apply an eye treatment. The skin around your eyes is notoriously dry and fragile making it very susceptible to the slings and arrows of everyday life – ie: sun damage, environmental pollution, stress and lack of sleep. Face moisturizer, however, can be a little heavy for this area, so stick with an eye treatment that’s been specifically created to treat the delicate skin around your eyes.

The golden rule when applying eye cream is that less is more – just a pea-sized amount will take care of both eyes easily. And don’t be too heavy-handed as you apply it. A great trick is to use your ring fingers to dab it around your eyes. This automatically forces you to use a lighter touch.

We have two equally awesome eye treatments: Peptide Eye Gel and Hyaluronic Acid Eye Cream, so take your pick. You can't go wrong with either!

5. Moisturizer

Water makes up around 64 percent of healthy skin so it’s vital you help your skin stay hydrated 24/7. And moisturizer is the best/only way to do this. Serums are fabulous, for sure, but they don’t contain the slightly richer emollient ingredients that seal hydration into your skin and help reduce transepidermal water loss (TEWL).

Look for kind-to-skin formulations that contain a combination of ingredients to both hydrate your skin (aloe vera, glycerin and hyaluronic acid) and lock in moisture (shea butter, jojoba oil and friends). Try Vitamin C Brightening Moisturizer for the morning and Vitamin C Deep Hydration Night Cream before bed.

At night, moisturizer should be the final step in your routine, but in the morning there’s one final step to come. And it’s a VERY IMPORTANT one…

6. Sun Protection

Last, but by no means least, is sunscreen. Yes, applying SPF can seem like a chore but rain, shine, blue skies or gray, sunscreen is non-negotiable every day of the year. The facts are, it’s the most important (and effective) anti-aging product you could ever use and it can reduce your risk of developing skin cancer by up to 50 percent.

According to the Skin Cancer Foundation, you should choose a broad-spectrum formulation that offers a protection of at least SPF 15 (preferably 30), and you must apply around a nickel-sized amount to your face every morning. Sounds like a bore? Then try our brand new SPF 30 Mineral Sunscreen which is lightweight, easy to apply and bursting with skin goodies like vitamin C, aloe vera, vegan marine collagen and the king of sun protection, zinc oxide.

Now For The Hard Bit…

Once you’ve got all this down, the important thing is to stick with your chosen routine – morning AND night. Too tired to wash your face before bed? Tough. Can't be bothered to apply sunscreen in the morning? Unlucky. The bottom line is that if you want to enjoy your best skin for as long as possible, you have to keep at it.

Oh sunscreen: you’ve got to love it for its valiant effort in the war against wrinkles. But, actually wearing it on a daily basis? Kind of annoying, right? Well, not any more. Say hello to one of the latest additions to the TruSkin family, SPF 30 Mineral Sunscreen with Vitamin C.

Facial serums are awesome for fighting off environmental nasties and targeting all manner of skin concerns. Toners are also fabulous for treating your skin and preparing it for moisturizer. But in terms of non-negotiable essentials, the big three are, without a doubt, cleanser, moisturizer and sunscreen. After all, without a daily ritual of keeping your skin clean, moisturized and protected, you may as well not bother with the rest.

Now, all this chat isn’t meant to make you throw away your much-loved skin allies. Far from it. Serums, eye creams, toners and oils are extremely powerful tools for flooding your skin with hydration, antioxidants, peptides and nutrients. What we’re trying to stress, however, is the importance of the skincare fundamentals.

And sunscreen is one of, if not THE most important of those fundamentals.

The Importance Of Daily Sunscreen

Speak to any beauty editor, dermatologist or skin expert and they will undoubtedly agree on one thing: daily, broad-spectrum sunscreen is crucial if you care about maintaining healthy skin. It’s the most important way to ward off the signs of premature aging (beware dark spots, lines and wrinkles), but not only that; according to the Skin Cancer Foundation, regular use of SPF 15 can reduce your risk of developing certain skin cancers by as much as 50 percent.

And it’s not just when you’re lounging on the beach or picnicking in the park that sunscreen is important. In fact, you should really be wearing it on exposed skin every day of the year. Dramatic? Not even. The sun is present even when it’s cold outside because sunshine is about light, not just heat. So, while you might not feel the sun beating down on your skin on cold, cloudy days, it’s still there doing its thing. If it wasn’t? Well, frankly, it would be nighttime. UVB rays (the ones that burn your skin) are strongest in the summer, for sure, but they can still burn your skin if you’re not careful. What’s more, those equally-as-treacherous UVA rays (that ones that are responsible for deeper skin aging) are constant all year – rain or shine, blue skies or clouds. In fact, according to the American Academy of Dermatology, up to 80 percent of the sun’s harmful UV rays can penetrate right through clouds.

Mic. Drop.

Your New BFF In The Fight Against Sun Damage

No matter how many times we talk about the damaging effects of the sun, it’s clear that applying sunscreen every day can seem like a real chore for many. We’ve heard all the excuses in the book, from ‘sunscreen makes my skin breakout,’ to ‘I don’t have time for yet another step in my morning routine.’ Well, we hear you. And this is why we decided to launch our very own SPF 30 Mineral Sunscreen to help deal with the damaging effects of the sun while being a product you might actually want to use.

Stacked with skin-protecting ingredients like our favorite free-radical-busting antioxidant, vitamin C, along with vegan marine collagen to enhance elasticity and moisturization, and aloe vera juice to soothe and shield the skin, SPF 30 Mineral Sunscreen can be used on top of moisturizer or instead of – your choice. If your skin is super-dry, you’ll love it as an addition to your Vitamin C Brightening Moisturizer, but many customers say they use it instead of moisturizer, applying it after their favorite hydrating serum to lock in moisture and protect their skin. So, that extra step you didn't want to deal with? Done.

The Secret Sauce

Recently awarded one of the Absolute Best New Sunscreens for 2022 by Stylecaster, the secret to SPF 30 Mineral Sunscreen’s success is its smart non-nano zinc oxide formulation. Bear with us for a minute while we explain the science.

As you probably know, there are two main kinds of sunscreens available: chemical and mineral. Chemical sunscreens use chemical ingredients (dur!) like octisalate and oxybenzone to absorb UV radiation and help protect your skin from the sun. The problem with these are that they can be irritating for acne-prone or sensitive skin. Plus, the FDA is still unsure as to their safety and effectiveness. That’s what we call a major red flag, right there.

Mineral sunscreens, on the other hand, contain, yes you guessed it, minerals like zinc oxide and titanium dioxide which instantly block the sun’s rays. These naturally protect your skin from both UVA and UVB radiation and are very well tolerated by all skin types. The only downside to mineral sunscreens? They’ve traditionally felt thick and sticky to apply and often leave a white residue on the skin. Many mineral sunscreens use nano-sized zinc oxide because its tiny size means it’s less whitening on the skin. The only problem there is, is that certain studies indicate that nano particles have the potential to negatively affect the environment, causing harm to marine life.

As you know, we’re not down with that. At all. Which is why we worked out a way to formulate non-nano zinc oxide into our SPF 30 Mineral Sunscreen. A non-whitening, lightweight cream that won’t leave your skin feeling heavy or weighed down. It's also cruelty-free, vegan friendly and reef-safe, which makes it the perfect addition to anyone’s morning routine.

Fast becoming a TruSkin fan favorite, now you have NO excuses not to protect your skin from sun damage every day of the year.

Literally none.