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We’re thrilled to announce that two of our favorite products have joined forces to bring you one of the most exciting advancements in skincare, ever. Is it a serum? Is it a sunscreen? Wait… surely it can’t be both?

Protecting your skin from the perils of the sun is the single most important thing you can do for healthy skin aging. We know that. And you know that, too. Because you can apply the best retinol formulation in the world every night before bed, and you can slather on all the daily antioxidants your skin can take, but if you don’t shield your skin every morning with broad-spectrum, high SPF sun protection, you may as well throw the rest of your skincare in the trash.

Granted, that may sound dramatic, but it’s totally true. And there’s a ton of research to back it up. According to Dr. Deborah S. Sarnoff, president of The Skin Cancer Foundation, for example, more than 90 percent of age-associated wrinkles are related to cumulative sun damage. Studies have also shown that individuals who use sunscreen daily are 24 percent less likely to show signs of visible skin aging. 

The thing about sunscreen, however, is that it rarely comes with the glamor or feel-good factor of other skincare products like serums and facial essences. In fact, thanks to the thick, heavy formulas of yesteryear, sunscreen ends up being the poor cousin that nobody really likes. We just stick with it because we know it’s the right thing to do.

Of course, due to more advanced technology, most modern day sunscreens are nothing like their ancestors. Our SPF 30 Mineral Sunscreen with Vitamin C, for example, comes with brightening benefits, moisturizing properties and feels so good on your skin, you don’t even know it’s there. 

We hate to sit on our laurels, however. Yes, our sunscreen is great and nothing will ever take that away. But one word: options. We love coming up with innovative ways to help you care, protect and cherish your skin, so this month we’re thrilled to bring you our latest offering. 

And it’s a BIG one.

Say hello to SPF 30 Mineral Sunscreen Facial Serum, an incredible, multi-use serum and sunscreen in one beautiful, feather-light formulation.

What Is SPF 30 Mineral Sunscreen Facial Serum?

Pretty ground breaking, even if we do say so ourselves, SPF 30 Mineral Sunscreen Facial Serum redefines the sun protection game. How so? Because instead of being a classic lotion, spray or cream, this high factor, broad-spectrum sunscreen delivers all the skin-shielding qualities of a regular sunscreen, but with the extra qualities of a treatment serum. 

Quick reminder: facial serums have a smaller molecular structure than moisturizers which makes them lighter, more fast-absorbing and able to deliver active ingredients exactly where they’re needed in the skin. They really amp up your skincare routine by targeting specific concerns like dehydration, dark spots and wrinkles. Moisturizers can do that to a certain degree but at the end of the day, their main job is to hydrate and moisturize the skin.

Wouldn’t it be awesome, then, if your serum could treat your skin AND safeguard it from the slings and arrows of UV radiation all at once? Well, SPF 30 Mineral Sunscreen Facial Serum does all that. And more!

What Makes SPF 30 Mineral Sunscreen Facial Serum So Great?

A veritable multi-tasker, this innovative treatment serum is your one-stop shop for healthy, glowing, always protected skin. And it’s foundation comes from non-nano zinc oxide, a hard-working broad-spectrum mineral sunscreen that’s safe, effective and reef-friendly. 

Zinc Oxide: The Protective Powerhouse

Sunscreens are generally categorized into two types: chemical and mineral. Both have their pros and cons but we believe that mineral sunscreens like zinc oxide trump their chemical friends because they block UV rays at a surface level (chemical ones absorb them). Furthermore, they have no negative impact on the environment (chemical sunscreens are questionable) and they're perfectly safe for all skin types (chemical ones have the potential to irritate sensitive skin). 

Our new serum is formulated with just over 16 percent zinc oxide which provides your skin with the American Academy of Dermatology’s recommended minimum of SPF 30. You’re welcome.

That’s one gold star for SPF 30 Mineral Sunscreen Facial Serum, right there. But it’s not over yet, because this feather-light serum is also packed with some of the finest skincare ingredients we could find.

A SAP Of Potent Vitamin C

We’re huge advocates of vitamin C here at TruSkin. But not just any old vitamin C. For us, the queen of the Cs is sodium ascorbyl phosphate, or SAP as we like to call it. This stable form of vitamin C is far kinder to the skin, promoting brightness and radiance without the potential irritation of the pure stuff. It also retains all of the antioxidant qualities you want from a topical vitamin C. And that’s exactly what we live for. PS: did you know, vitamin C and sunscreen make each other work harder and more effectively? They’re basically the perfect skincare partnership.

Prickly Pear Brings Calm To The Table

A great face serum should also deliver support and strength to your skin which is why this one is infused with prickly pear extract.

Rich in antioxidants and with high water retention properties, prickly pear works hard to soothe, hydrate and minimize irritation and facial redness. It’s also super high in linoleic acid, a non-comedogenic omega-6 fatty acid which helps to condition and deeply moisturize the skin’s important barrier function.

Max Out Moisture With Sunflower Extract

Derived from the seeds of the helianthus annuus plant, sunflower extract is chock full of fatty acids and antioxidant-rich vitamin E. This makes it a worthwhile addition to any treatment serum. 

We couldn’t resist blending it with SAP and prickly pear to further strengthen and protect the barrier function while doubling up the skin’s ability to retain moisture. The emollient qualities of sunflower extract also help it fill in tiny cracks that often appear in the skin when it becomes dry, rough and flaky. This reduces transepidermal water loss (TEWL) and leaves your skin with a beautifully soft, smooth feel.

Finally, A Suits-Everyone, Universal Tint Tops It Off

You know that tell-tale white cast that some mineral sunscreens leave behind on your skin? We eliminated that risk entirely by giving our SPF serum an incredibly sheer tint that blends seamlessly with all skin tones.

Because, yes, we think of everything.

SPF 30 Mineral Sunscreen Facial Serum is out NOW. Check it out right here and say hello to a new era in sun protection.

We love Target, you love Target, so we’ve expanded our offerings to bring you even more TruSkin favorites at target.com. 

Internet shopping is awesome. It literally embodies the word ‘convenience.’ Nothing else allows you to act immediately when you’re sitting on the sofa in your pajamas and suddenly remember that you’re running out of your trusted facial serum. Log on, add to cart, pay and you’re done. It’s also not real money, so there’s that. Ha, if only that were true.

But seriously, we love internet shopping and, as a skincare company, might not even exist if it weren’t for the wonderful worldwide web. However, there’s also something to be said for visiting a store and seeing those beauty shelves packed with moisturizers, cleansers, scrubs and eye creams. It just brings a whole different level of touchy-feely shopping satisfaction to the table.

In our humble opinion, one of the best stores in which to pour over the beauty shelves is Target. Packed with some of the greatest and newest products available, we could easily lose ourselves in that place for hours.

This is why we chose Target to sell a bunch of TruSkin products. Up until recently, however, we only sold our top serums in store (best-selling Vitamin C Facial Serum, anyone?) plus some other favorites like Vitamin C Brightening Cleanser and Peptide Eye Gel at target.com. But we decided we should no longer play favorites but should expand the collection to include some of the newer members of our family.

Read on to discover what’s new at Target...

The Energizing Serum: Caffeine Facial Serum

Caffeine Facial Serum is the newest member of the TruSkin family and, wow, is it a good one, giving your skin a much-needed boost whenever it needs one (so… every morning, right?).

The secret lies in its double shot of caffeine which helps to boost collagen, improve blood flow and reduce inflammation, thus prolonging youthful-looking skin and holding off on the visible signs of aging like dark spots, fine lines and friends. We combine caffeine with another skin-energizing ingredient: EGCG which is a type of antioxidant found in green tea. This further boosts the buzz while improving hydration and providing much-needed protection from environmental stressors like UV radiation and pollution. What’s more, this baby is super lightweight and sinks into your skin like a dream, providing an extra layer of goodness without suffocating your skin. We’re already in love.

The Retinol-Alternative Range: Rejuvenating Longevity Serum, Depuffing Longevity Eye Cream and Renewing Longevity Moisturizing Cream

At the tail end of 2023 we launched a complete new range of healthy aging products called the Longevity collection. Brimming with incredible ingredients and with three expertly formulated products for the skin and eyes, Longevity is based around the buzziest thing in skincare right now: bakuchiol.

Bakuchiol is a botanical extract that’s been used in traditional Chinese and Indian medicine for years to treat skin ailments and diseases. Thanks to its popularity in Ayurvedic practices, it started making its way into western skincare around 2007 and quickly showed promise because of its similarities to the gold standard of skincare, retinol. As you know, retinol is one of the most highly regarded ingredients for improving the tone and texture of the skin. However, it’s really potent and doesn’t suit all skin types, often causing facial redness, unwanted dryness and itching. Enter bakuchiol which offers all the same benefits as retinol (albeit with a little more patience) plus way fewer annoying side-effects – if any at all. Game. Changer.

Our Rejuvenating Longevity Serum, Depuffing Longevity Eye Cream and Renewing Longevity Moisturizing Cream harness all of this, along with ingredients like antioxidant-rich coffeeberry and snow algae, hydrating glycerin and lingonberry stem cells.

The Skin-Fortifying Treatment: Peptide Facial Serum

As skincare ingredients go, peptides are tricky to get your head around. How so? Well, they’re similar to proteins, but they’re not proteins. You see, both are made up of chains of amino acids, but while proteins (think collagen and elastin) are huge molecules containing long chains of amino acids, peptides are their baby cousins, containing much shorter chains. This can be a tad confusing but know this: due to their similarity, peptides help boost your skin’s production of those all-important proteins. And the result? Healthier-looking skin that’s softer, stronger and more supple.

If this sounds like something you want for your skin, you have to try our Peptide Facial Serum which is chock full of powerful peptides including three of the most clinically tested: palmitoyl tripeptide-1, palmitoyl tetrapeptide-7 and palmitoyl tripeptide-5. Don’t worry, we won’t test you on the names!

The Sensitive Skin Savior: Niacinamide Facial Serum

If you were under the impression that sensitive skin couldn’t get in on the wonders of active ingredients, you could not be more wrong. In fact, sensitive skin is what our Niacinamide Facial Serum was born for.

A proven antioxidant, niacinamide (aka vitamin B3) boasts all the usual benefits of your favorite free radical-fighters (vitamin C, retinol and ferulic acid), but it also helps to regulate inflammation and improve your barrier function to strengthen and protect sensitive or easily irritated skin. It can also provide mild relief for acne breakouts, eczema or rosacea. It’s the exact type of facial serum sensitive skin has been searching for. You’re welcome.

The Incredible Exfoliant: 6% AHA, BHA + PHA Liquid Exfoliant

Regular exfoliation is crucial as skin ages and cellular turnover naturally slows down. Skip this step in your routine and all those dead skin cells won’t slough away effectively; instead they’ll hang around at the surface of your skin causing roughness, dullness and dryness.

Of course, the obvious way to exfoliate your skin is with a scrub – as long as you make it a skin-friendly one like our Vitamin C Gentle Face Scrub – but even so, scrubs aren’t for everyone.

So, if ‘everyone’ includes you, you’re going to love 6% AHA, BHA + PHA Liquid Exfoliant, a leave-on chemical exfoliant. Instead of using fine grains to exfoliate your skin, its turnover powers come from exfoliating acids like glycolic and salicylic which break down the glue between dead skin cells to help them slough away at a more effective rate. Simply apply it to cleansed, toned skin, before your serum and moisturizer, then let it do its thing. Genius.

We’ve always known our flagship Vitamin C Serum was a real champion, but with over 50,000 reviews on Amazon and counting, the nation is clearly in agreement. So, while we pat ourselves on the backs for creating such a well-loved skincare treatment, let’s take a look at what makes Vitamin C Serum such a key player in the quest for glowing, healthy skin…

Launched in the fall of 2013 and produced right here in the US, Vitamin C Serum was the first product to join the TruSkin Naturals family. Like all of our formulations, we wanted it to offer quality and results without unnecessary additives such as fragrance and stabilizers. And all of this without the super-luxe price tag.

Some might say we crushed it.

But why vitamin C? Well, it was simple, really. Vitamin C is one of the most well-researched ingredients in skincare, boldly going where few others dare to go. A powerful antioxidant, it’s known to help ward off free radicals that attack the skin from environmental and lifestyle aggressors such as pollution, UV, cigarette smoke, stress and a poor diet. By neutralizing these nasty free radicals, vitamin C is often harnessed in skincare to help prevent fine lines, wrinkles, discoloration and poor texture.

And that’s just the beginning. Vitamin C, when used in the right form and concentration, also works hard to promote collagen production (that’s the stuff that gives your skin its plumpness, ICYMI), prevent sun damage, heck, it may even help fade acne scars.

There are many forms of topical vitamin C, including pure ascorbic acid, l-ascorbic acid, ascorbyl palmitate and sodium ascorbyl phosphate. We plumped for sodium ascorbyl phosphate (SAP) for our Vitamin C Serum, because it's a more stable and less irritating compound of pure vitamin C (ascorbic acid). This means SAP doesn’t degrade as quickly when exposed to light and air and we think you’ll agree, a stable, less irritating ingredient that is super-effective is much better than something vulnerable but so powerful it has the potential to make your skin flare up.

Another factor working in SAP’s favor is that it contains a salt molecule which helps preserve the vitamin, meaning we don’t have to combine it with other actives (cough, ferulic, cough, acid) to maintain its efficacy and stability. Ever wondered why your ferulic and vitamin C serum smells so bad? That’s all down to the ferulic acid. It’s gross. And we're not into that.

Instead of overpowering your sense of smell with unsavory ingredients, our Vitamin C Serum harnesses the powers of botanical hyaluronic acid, plus vitamin E and aloe vera to infuse your skin with essential nutrients and hydration. The result is a certified cruelty-free skincare treatment that consumers love for offering brighter, stronger, more healthy-looking skin with fewer breakouts, lines and dark spots as a bonus.

Sounds too good to be true? It isn’t…

“This product saved my skin,” explains one recent Amazon reviewer who used Vitamin C Serum to help her acne-prone skin.

“Omg. Guys, literally my face stopped flaring up within three days,” she adds.

Another 40 year-old reviewer agrees:

“My search for an amazing serum is finally over. My skin looks flawless and I have been getting so many compliments about how great I look… as if I just walked out of a spa treatment.”

We can’t thank you enough for loving our vitamin C treatment and making it the number one serum on Amazon. That's some accolade, right?

Just remember, this treatment is concentrated and very powerful, so as with any active product, always do a patch test before using it regularly to make sure your skin is up to the challenge. Simply apply a drop to a small area of clean skin either behind your ear or on the inside of your elbow and leave it for a minimum of 24 hours, preferably 48. Why this long? Because it takes time for your skin to react, that’s all. If, after this time, you see or feel no major reaction, then you should be good to go.

To use, apply between three and five drops to clean, dry skin, smoothing it over your face and neck in upwards motions. If your skin absorbs the serum in a flash, then add an extra drop; whereas if it feels sticky after applying, try to remember to use less next time. After applying, wait a few minutes, then follow with moisturizer. And don’t forget to finish with a broad-spectrum SPF30+ every morning, because vitamin C will help boost the overall effectiveness of your sunscreen.

Gosh, is there anything this stuff can’t do? Well, it won’t do the dishes or walk the dog, but still…

Lastly, if you decide our Vitamin C Serum isn’t a good fit, we offer a 90-day money-back refund, no questions asked.

Because service is just as important to us as skincare.

Now, where's the Moët...