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True Radical Honesty From Our Community

  • Good News! Your Skincare Goals Just Got Closer
    Realistic skincare goals are the bomb. Because there’s always room for improvement when it comes to the look and feel of your skin.

    Let’s get one thing clear. Striving for skin perfection is not something we subscribe to here at TruSkin. Better skin? Sure. But perfect skin? Hell no. In fact, does that even exist outside Hollywood movies and retouched glossy magazine covers? Probably not.

    That being said, there’s nothing wrong with wanting to improve what you’ve been blessed with. That’s just human nature. Whether you’re done with your dull, lackluster skin or totally over your monthly breakouts, these are the kind of skin issues we can get on board with. Because wanting better things for your skin is realistic. It’s also attainable – especially when you’re armed with the right tools and a side of skincare knowhow.

    On that note, read on for five of the most common skin goals – plus how to flip them into reality…

    Skincare Goal #1: Glowing Skin

    Dull skin that lacks radiance hits us all at some point. And whether it’s a temporary, day-after-the-night-before blip or a more long-term grievance, dull skin is usually related to one big issue: dehydration.

    Dehydration can be a problem for any skin type – dry or oily – and it happens when your skin isn’t retaining enough moisture. Not to be confused with dry skin, which lacks sebum, dehydration occurs thanks to things like cold weather, stress, a lack of sleep, poor skincare choices and surprise, surprise, sun damage. Basically anything that screws up your barrier function and compromises your skin's ability to hold onto water.

    But dehydration isn’t the only reason your skin might look kind of sad. Poor cellular turnover can also be an issue. Healthy, adult skin has a turnover rate of around 28 days (give or take) but as you age, this gets longer as your skin cells become sluggish and dead ones hang around longer than necessary.

    To help get your glow back, we recommend two important things. First, increase your skin’s moisture levels by applying a hydrating serum twice daily. Try one that contains ingredients like hyaluronic acid or aloe vera. We love Hyaluronic Acid Serum when our skin is feeling thirsty.

    Second up, add a little gentle exfoliation into your skincare routine. Our Charcoal Clarifying Cleanser is a great choice because it contains citric acid, a chemical exfoliator that helps dissolve the bonds that bind dead skin cells together.

    Skincare Goal #2: Smaller-Looking Pores

    Pores are kind of annoying, we agree. But they’re actually super important for your skin to function so don’t give them too much of a hard time, OK?

    Your body has two types of pores: those that produce sebum (oil) and others than produce sweat. Oil-producing pores are tiny little openings found at the top of your hair follicles where they release sebum to moisturize and soften the skin. 

    This may sound innocent, but the problem starts when your sebaceous glands produce too much sebum than your skin really needs, causing your pores to stretch and become blocked. This is very common for oily and combination skin types, but here’s the thing – your pore size is determined by genetics which means that, no matter what you do, you can’t physically shrink them. However, there are many things you CAN do to help strengthen and firm your skin, and simultaneously help keep your pores in decent shape.

    Keeping your skin clean and your pores clear of excess oils, makeup, sunscreen and the like is your most important play, but don't go too nuts. Gentle is the key. Try our new Tea Tree Super Cleanser+, followed by Ocean Minerals Super Toner for a pore-kicking cleansing routine that won’t strip your skin completely dry.  

    Skincare Goal #3: Less Visible Wrinkles

    As the most common signs of aging, fine lines and wrinkles are a bugbear we all have to face at some point. And while it’s easy to say, ‘don’t worry about them,’ it’s much harder to actually put that into practice.

    Lines and wrinkles usually appear on and around areas of the face that experience repeated muscle movement. This is because repetitive motions like laughing, frowning and smiling cause weaknesses and dips in the skin which, as your skin matures and it loses valuable proteins, don’t bounce back like they used to.

    Once wrinkles start to set-in, they’re pretty tricky to eradicate with skincare products alone, but the best way to keep them at a minimum is to look after your collagen levels. And this is where the mighty retinol steps in.

    Retinol is the gold-standard of skincare because it actually ‘communicates’ with your skin at a cellular level, encouraging it to rev up collagen and elastin production, accelerate cell turnover and neutralize skin-damaging free radicals. Pretty good stuff.

    Try applying our awesome Retinol Facial Serum nightly (after patch testing, of course) to improve the appearance of your fine lines and wrinkles – and to help stop new ones from forming!

    Skincare Goal #4: Fewer Breakouts

    Pimples, spots, zits, breakouts, whatever you call them, welcome they are not. So annoying, then, that acne is the most common skin condition in the US and affects around 50 million of us every darn year!

    Acne rears its ugly head (pun absolutely intended) when your pores get blocked up with an excess of sebum that mixes with dead skin cells and bacteria. Thanks to genetics, you’re either susceptible to acne, or you’re not. But plenty of other triggers can contribute to the frequency and severity of your breakouts. Hormones – yeah those again – are a major trigger, as is stress.

    Obviously you can’t miraculously change your genetic makeup but there are plenty of skincare ingredients and helpful tricks for treating and controlling your breakouts. Our absolute go-to is Tea Tree Super Serum+ which combines tea tree oil with salicylic acid and niacinamide to create a powerful, yet gentle way to balance your skin and deal with unwanted pimples. Tea tree is one of the best ingredients for acne as its anti-inflammatory, antimicrobial AND way less irritating than things like benzoyl peroxide. What’s more you only need to apply it two or three times a week to see experience visible results.

    Skincare Goal #5: A More Even Skin Tone

    Fed up with dark spots that are totally killing your skin’s mojo? Dark spots, aka hyperpigmentation, appear when your skin produces too much melanin which is the pigment that gives it its color. The three main triggers are your hormones; skin trauma like a bite, burn or pimple; or the sun.

    We like to blame the sun for all manner of things where the skin is concerned. But this is totally legit for it really does have a lot to answer for. Dark spots included. Even if the sun wasn’t the original trigger, the sun makes any dark spot so much worse in the long run.

    This is why protecting your skin from the sun’s evil rays is the single most important thing you can do for dark spots and patchy skin. Broad-spectrum sunscreen is a must (hi there SPF 30 Mineral Sunscreen with Vitamin C) but don’t dismiss antioxidants, either, which have a very clever way of neutralizing free radical damage and shielding your skin from cumulative photodamage. Our go-to is always vitamin C which not only protects your skin from damage but also helps to fade the appearance of uneven skin that’s already come and bitten you on the butt! Try our classic Vitamin C Facial Serum twice daily, swapping it out for Vitamin C Super Serum+ two or three times a week, to really hit dark spots where it hurts.

    Good News! Your Skincare Goals Just Got Closer
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  • The Difference Between Dry & Dehydrated Skin
    Always figured that dry skin and dehydrated skin were one and the same? Easy mistake. But one that can totally ruin your skin’s mojo…

    Skin types, nuances, niggles and concerns are easy to get in a jumble. Because we’re all human, after all. But the problem is if you don’t understand the skin type or condition you’re dealing with, how are you supposed to, well, deal with it?

    Dry and dehydrated skin are classic cases in point. If you look at the words ‘dry’ and ‘dehydrated’ it’s easy to see why they appear to be the same things. But on the contrary: dry and dehydrated skin are their own individual beasts and they sometimes need to be dealt with quite differently.

    Here’s what we know…

    What Is Dry Skin?

    Just like oily, normal or combination skin, dry skin is the type you were born with. Sure, it can change slightly over the years as your skin ages and matures, but your skin type is your skin type. End of story.

    Skin types are all based on one thing: sebum. Sebum is a complex mix of oils and lipids that’s produced by your skin’s sebaceous glands. Still with us? Good because sebum is super important for the health of your skin. It not only locks in moisture to keep your complexion soft and supple, but it also helps protects your skin from external aggressors like pollution, UV radiation and toxins. As we said, super important.

    Everybody’s skin is different and produces sebum at its own individual rate. And this is all determined by your genes. If your skin is fairly balanced then you have that elusive normal skin. Jealous, much? If your sebaceous glands are crazy-active and produce more sebum than your skin needs, you have oily skin. Maybe yours produces more in certain areas (the infamous t-zone) than others? Then it’s known as combination skin.

    And, then there’s dry skin which is lacking in sebum thanks to having fewer sebaceous glands and therefore less available sebum to nourish, moisturize and protect your skin.

    How To Tell If You Have Dry Skin

    Dry skin can occur anywhere on your face and body, and it often feels tight, itchy and uncomfortable. It may also be prone to flaking or cracking and feels kind of rough when you run your fingers over the surface. More fun news: dry skin often gets worse thanks to things like extreme weather conditions, emotional stress, certains meds, poor skincare choices and, surprise, surprise, the aging process.

    3 Tips For Dry Skin

    You can’t change the skin you were born with, but you can offer dry skin help when help is definitely needed. Here’s how…

    1. Make Moisturizer The Biggest Deal Ever

    Moisturizers that are rich in occlusive ingredients are the best bet for dry skin. Occlusives and emollients help seal cracks on the skin's surface, and they add a protective layer over your barrier function, making up for the lack of sebum your skin naturally produces.

    Look out for rich creams that contain ingredients like cocoa butter, shea butter, jojoba oil and coconut oil. And moisturize after EVERY cleanse. No arguments. A great choice for you? Our Vitamin C Deep Hydration Night Cream which is packed with botanical oils and cocoa butter.

    2. Avoid Alcohol

    In your skincare that is, not in your glass.

    Cetyl and stearyl alcohols are totally fine, but certain alcohols like isopropyl alcohol and alcohol denat are extremely drying on your skin, stripping away sebum (which you don’t have enough of in the first place!) and seriously upsetting your barrier function. Cleansers, in particular often contain nasty alcohols but avoid them at all costs. Choose our NEW Soothing Cleansing Milk instead. No regrets.

    3. Be Gentle With Actives

    Vitamin C, retinol, glycolic acid and salicylic acid are all great but if you have seriously dry skin, you need to be careful not to overload your skin with powerful ingredients that have the potential to strip away what oils your skin does – or in your case, does not – have.

    Niacinamide is a great alternative antioxidant for dry, sensitive skin. You could also try our Vitamin C Facial Serum (after patch testing first, of course). This awesome serum contains sodium ascorbyl phosphate (SAP), a much gentler form of vitamin C.

    What Is Dehydrated Skin?

    In the opposite corner, we have dehydrated skin which first up, is NOT a skin type, but a condition – normally a temporary one. Small mercies, right?

    Dehydrated skin has nothing to do with your skin’s level of sebum, but is all about its water content. Healthy skin should contain around 64 percent water to maintain optimum elasticity, strength, volume and moisturization. And your skin has a very smart protective layer called its barrier function, which helps keep all this moisture in. When your barrier function becomes compromised, however, thanks to harsh cleansing, over-exfoliation, poor sleep, a cruddy diet or a lack of moisturization, moisture starts to escape more than it should. And therein lies the perfect recipe for dehydrated skin.

    How To Tell If You Have Dehydrated Skin

    No matter if your skin is oily, combination, dry or normal, it can still be dehydrated. Dehydration may feel tight like dry skin, but if it feels both oily and dry at the same time, chances are it’s actually dehydrated, rather than dry.

    Dehydration will make your skin look duller than normal and any fine lines or wrinkles will appear more prominent thanks to the lack of water keeping your skin full and healthy-looking. You may also notice dark circles around your eyes or more frequent breakouts. Joy.

    3 Tips For Dehydrated Skin

    Dehydrated skin still requires gentle moisturization to help seal in water but there are a few extra things to also bear in mind…

    1. Go Big On Humectants

    Humectants are to dehydrated skin what jelly is to PB – priceless. Humectants are skincare ingredients that work like water magnets, luring it to your skin’s surface to seriously increase your skin’s moisture content.

    Hyaluronic acid is the obvious show-stopper, but glycerin and aloe vera are also seriously good. Try our Hyaluronic Acid Facial Serum before moisturizing day and night and take it one step further with Hyaluronic Acid Eye Cream to help deal with dehydration around the eye area at the same time.

    2. Exfoliate, But Be Kind

    Dehydration and dull skin often go hand-in-hand so make sure your skin is turning over efficiently – because it’s super important. Gently exfoliate with a facial scrub once or twice a week, or try Ocean Minerals Super Toner daily. This toning treatment contains glycolic acid, an effective alpha hydroxy acid (AHA) that dissolves the ‘glue’ which binds dead skin cells together at the skin’s surface. By doing so, this helps your skin renew and revitalize itself quicker and, well, much better.

    3. Avoid Hot Showers

    Long, scorching showers are very dehydrating for your poor skin. Hot water breaks down your barrier function, stripping away essential moisture AND sebum which can encourage dryness as well as dehydration. Very uncool. Ha, literally.

    Stick to lukewarm showers and always moisturize after getting your skin wet – preferably while your skin is still damp to seal in as much moisture as possible.

    Hyaluronic Acid
    The Difference Between Dry & Dehydrated Skin
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  • How To Moisturize Your Skin For The Best Results
    There are tons of ways to make your moisturizing routine work harder for your skin. And if it’s doing a better job, your skin will look way healthier because of it. 

    When it comes to your daily skincare routine, applying cleanser, toner and moisturizer is kind of second nature. But if you’ve become somewhat slap dash with the way in which you use your favorite products – ‘squeeze bottle, shove on skin, done’ –  you’re doing your skin a serious disservice.

    Moisturizer, in particular, deserves a little (don’t worry, it’s just a little) care and attention. From the product you use to how and when you apply it, a few tweaks here and there can make the world of difference.

    Read on for seven ways to make your moisturizer go that extra mile. With very little effort on your behalf!

    Invest In The Right Formulation For Your Skin

    Understanding your skin type and knowing how to enhance, balance and complement it is super important when choosing moisturizer. So, first make sure you know your skin type as well as what your skin’s doing right now. Then you can invest accordingly with lighter formulations if your skin is oily, for example, or something richer if it’s feeling dry and parched.

    The golden rule for superior moisturizing is to ensure your formulation includes a blend of multi-functioning ingredients that not only draw water into your skin (humectants like hyaluronic acid, glycerin and aloe) but also seal all that moisture in. These include emollients like jojoba oil or shea butter which are lighter and ideal for combination or oily skin; or occlusives which are richer, heavier and include the likes of cocoa butter, olive oil and petroleum jelly.

    Apply Moisturizer To Damp Skin

    Being a speed demon with your moisturizer? Priceless. Don’t get us wrong, however, by this we don’t mean slapping it on in sixty seconds flat. Instead, this is all about applying it quick smart after the previous step in your routine.

    Your skin basically needs water to remain soft, radiant and healthy, so one of the most important things you can do is to use whatever moisture you can get. This means that if you’re a simple cleanser and moisturizer person, you should always apply your moisturizer after cleansing while your skin is still damp. And if you like to tone? Ditto, get your moisturizer on your skin pronto while your toner is still damp on the surface of your skin.

    Moisturize AFTER Applying Serum

    Serum is an important step for anyone hoping to target skin concerns like dehydration, aging, dark spots or dull skin, but it MUST be applied before your moisturizer, never afterwards.

    If you’re into your serums then a) good on you, we love you for that, and b) ensure you apply yours to damp skin after cleansing and toning, but before moisturizing. Serums have a smaller molecular size than moisturizer which means they sink in super fast and don’t require you to wait before applying moisturizer. However, this does mean they have to be applied before moisturizer, otherwise they simply won’t work.

    Use The Correct Amount Of Moisturizer

    Often wondered how much moisturizer to use? Well, it’s actually quite simple – read the instructions on the packaging! Sure, it’s easy to fall into the trap of applying tons of moisturizer to dry skin, or applying the smallest amount to oily skin, but this shouldn’t be necessary if you’re buying the right product for your skin type.

    Most moisturizers will tell you how much is a good amount to use and it’s usually around the size of a dime. Of course, some people have smaller or larger faces than others, so obviously a little leeway is fine, but roughly stick to the directed amount and you won’t waste unnecessary product where it’s not needed.

    Massage As You Moisturize

    OK, so you don’t need to be the best masseuse in the world in order to reap rewards from your moisturizing routine. But a little hands-on action is an incredible way to improve blood flow to the skin which brings oxygen and nutrients to the surface while helping to flush away nasty toxins.

    And all it takes is an extra minute or so. You can manage that, right?

    Simply use the pads of your fingers and palms of your hands to work the moisturizer into your skin using circular, upwards movements. Avoid tugging and pulling at your skin (that is a definite no-go area), however. The key is to be fairly firm, but gentle at the same time. We know that sounds bit like a contradiction in terms but hopefully you get where we’re coming from?

    Moisturize Morning & Night No Matter What

    Moisturizing needs to be done twice daily, after every time you cleanse your skin. This is important because it helps replace natural oils and water that get lost during the cleansing process, ensuring your skin remains healthy and constantly moisturized day and night.

    Fun fact: moisturizing before bed is arguably more important than applying it in the morning. How so? Because skin typically produces less sebum at night.

    Finally, Don’t Ignore Your Neck

    A common moisturizing habit is to treat your face like royalty but completely forget about your poor neck. Big mistake. The skin on your neck actually contains fewer sebaceous glands than your face which means it produces way less sebum to keep it naturally moisturized. When you combine this with the face that your neck is exposed to things like sun damage and pollution just as much as your face, it’s no wonder it becomes dry, dehydrated and ages up lightning fast.

    The moral of the story? Treat the skin on your neck with the same amount of TLC as your face. This means cleansing and moisturizing twice a day and, of course, applying SPF every morning.

    And that's the least you can do.

    Hyaluronic Acid
    How To Moisturize Your Skin For The Best Results
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  • 8 Fail-Safe Ways To Save Your Skin During Winter
    Let’s stop your skin from going into cold weather meltdown before it’s too late, shall we?

    While winter might be fun for the kids and your wardrobe, when it comes to the state of your skin, it’s no walk in the park. Colder temperatures, biting winds, snow and a serious lack of humidity all combine to throw your skin completely off-kilter, making it tight, red and anything from a tad dry to seriously flaky and dehydrated.

    And we’re not just talking about the skin on your face, either. Because, while facial skincare understandably takes precedence over the rest of your body (it is the part you look at the most), skin covers every part of your body – from head-to-toe. And during the wintertime, your body, just like your face, will suffer if it gets neglected.

    The answer, of course, is never to leave your skin to its own devices. Because skincare doesn’t work like that. Ever. But especially during winter when it has a tendency to freak out thanks to harsh conditions and extreme temperature changes.

    Want to keep breakouts, dryness, flaky skin and unnecessary redness at bay this winter? Then here are eight of the best ways to winter-proof your skin…

    1. First Things First: Don’t Overhaul Your Entire Skincare Routine

    Healthy skin likes consistency, so while it might be tempting to switch up your whole routine when the seasons change, a few minor tweaks are going to be way more beneficial than a complete overhaul.

    Listen to your skin as winter sets in and make changes accordingly. Yes, the weather has turned chilly and sure, your skin may start to feel drier and more dehydrated than normal, but don’t change your entire cleansing, toning, treating and moisturizing routine. This is so not what your skin needs. Small tweaks? Good. Complete overhaul? Not so much.

    2. Treat Your Barrier Function Like Royalty

    Winter can play hell with your skin’s barrier function so if there’s one thing to be aware of as the weather turns, it’s treating this uppermost layer of your skin with love and respect.

    If your skin starts showing signs of sensitivities, this is an indication your barrier function has become compromised thanks to a dastardly combination of a cold, dry outdoors and hot, dry indoors which literally sucks all the moisture out of your skin.

    Be kind to your skin by cutting back on exfoliation and choosing super gentle cleansers that are free of skin-drying sulfates which strip your barrier of essential oils and hydration. Try Vitamin C Brightening Cleanser morning and night.

    You could also cut back on your treatment serums if you think they might be over-stimulating your barrier function. There’s no shame in using something like our Vitamin C Super Serum + just two or three times a week rather than every day. In fact, we highly recommend it!

    3. Buy A Humidifier

    Cranking up your indoor heating makes the air inside extremely dry so, while they might not be the most attractive things in the world, a bedroom humidifier is an awesome idea for replenishing dry skin during wintertime.

    Humidifiers work by replacing lost moisture in the air. This not only clears your sinuses and helps you breathe better, but extra hydration in the air means extra hydration for your skin. This is super important overnight when your skin goes into regeneration mode and needs all the help it can get. In fact, humidifiers are so great for replenishing your skin’s moisture levels, many skin specialists recommend them for people suffering with chronic dry skin or conditions like psoriasis and eczema.

    Just remember to apply night cream before bed to help seal all that moisture into your skin. And specifically look out for those containing high levels of humectants like glycerin or hyaluronic acid. Why? Because humectants work hard to draw all that extra water from the air into your skin. Bonus! Try Vitamin C Deep Hydration Night Cream which is a big winner for winter skin.

    4. Moisturize, Moisturize & Moisturize Some More

    Speaking of moisture, one product that might be worth levelling up in winter is your moisturizer. It’s no secret that cold, dry weather and artificially heated homes make your skin more dehydrated than normal so most skin types will benefit from some extra help as fall slips away and winter sets in.

    If you love your moisturizer and don’t want to try something richer or heavier just because the weather has turned, we totally respect that. In fact, we celebrate it because there’s an ideal alternative – simply add a hydrating treatment serum into the mix. Our Hyaluronic Acid Facial Serum is an incredible way to boost the moisture levels in your skin. Apply it to damp skin after cleansing, then apply moisturizer over the top.

    5. Try An Oatmeal Bath

    Itchy skin on your body is a total bummer, but very common in winter when it’s cold outside, warm inside and your skin is often wrapped in layers of clothing.

    A great way to soothe dry, itchy skin is to have a warm, oatmeal bath. Oatmeal helps reduce inflammation while protecting, calming, moisturizing and soothing dry, flaky skin. Simply grind a cup of plain oats into a fine powder, add it to your bath and relax. Just don't stay in there for too long...

    6. Resist Hot, Hour-Long Soaks

    Bathing your skin in hot water is tempting when it’s freezing outside, but it can be pretty detrimental to your skin. You know how your fingers and toes sometimes look all crinkly after too long in a hot bath or shower? This is all thanks to dehydration. Hot water basically strips away the protective lipid layer from your skin’s barrier which means all those lovely fats, proteins and moisture are able to readily escape.

    Bathing and showering is great, for sure, but only if you use lukewarm, rather than scorching hot water (with some added oatmeal for extra moisturizing effects!) and limit your time to 10-15 minutes. Also, make sure you apply plenty of moisturizer afterwards, from head-to-toe, to seal water into your skin and help strengthen your barrier function.

    7. Stick With The Sunscreen

    Sunscreen often gets packed away as soon as temperatures drop below 70. But this is a silly mistake you do not want to make. Of course, you won’t need full body SPF every day when most of your skin is concealed by clothing, but any areas not covered up are going to be exposed to UVA radiation – come rain, shine, snow, whatever.

    Apply SPF 30 Mineral Sunscreen to your face and neck as the last step in your morning skincare routine to ensure your delicate skin stays shielded from UV damage every day of the year.

    8. Finally, Pay Extra Attention To Your Hands

    One of the areas to suffer the most during winter? Your hands. Again, this is all thanks to the cold, dry air – combined with constant hand washing, of course.

    Our advice? Don’t stop washing your hands for starters! Instead, use gentle cleansing, sulfate-free products and always apply hand cream afterwards. Wear gloves when you’re doing the dishes, and apply a rich cream to clean hands every night before bed. You could even pop a pair of cotton gloves over the top to really amp up your overnight moisturizing game while helping to heal and calm dry, itchy skin.


    Hyaluronic Acid
    8 Fail-Safe Ways To Save Your Skin During Winter
    read more
  • The Importance Of A Consistent Skincare Routine
    No matter your skin type or concerns a consistent routine is the only way to maintain the fabulous skin you deserve.

    We may live in a world of filtered, unrealistic Instagram photos but, here at TruSkin, we’re all about enhancing your REAL skin. Sure you might hate your greasy t-zone, dark spots, crow’s feet or frown lines but the truth is, these small (and we stress ‘small’) imperfections do not define you and don’t need to be hidden behind. You are so much more than the odd wrinkle or chin pimple. You are awesome, and that’s something to be celebrated.

    Now don’t start rolling your eyes in a ‘that’s easier said than done’ fashion – hear us out because we have our own skin woes to bear, too. The thing is, we’ve learned over the years that you may not have the skin you had 10 years ago and this understanding is the first and most important step to being happy in your skin. Instead of reminiscing about your plump teenage skin, it’s all about working with what you have right now.

    But how do you successfully do that? Well, we truly believe that looking after your skin with a consistent skincare routine is the absolute foundation for an awesome complexion. What does a consistent routine mean? Thankfully it doesn’t mean standing over your vanity for hours on end applying an infinite cocktail of products day and night.

    In fact, a solid, effective skincare routine requires just six products...

    1. Cleanser

    Cleansing your skin is often thought of as kind of a must, but not really that important in the grand scheme of things. Big mistake. If you don’t get rid of all that debris, you might as well throw the rest of your products away because they won’t work to the best of their abilities if they have all those surface nasties to get through.

    We believe there are three important things to remember when cleansing your skin. 1. Choose formulations that aren’t loaded with chemicals and are free of irritating ingredients like sulfates, parabens, silicones and PEGs because these can upset your skin’s important barrier function and exacerbate dryness, dehydration, redness and breakouts. No matter your skin type, gentle is always the way to go. Try Vitamin C Brightening Cleanser which is perfect for daily cleansing.

    2. Use only room temperature water. Anything too hot will also compromise your barrier function and have the same disastrous results. And 3. Take your time as you cleanse. Splashing your face, throwing a bit of cleanser at your skin and immediately rinsing it away is not going to do a great job. Instead, use your fingers and hands to massage your skin for a good couple of minutes to stimulate blood flow (hello radiant skin) and encourage lymphatic drainage (ditto!).

    2. Toner

    Hate the thought of drying out your skin with toner? Well, get that entire idea out of your head right now, because these days facial toners are so much more than alcohol-fueled lotions designed to suck all the life out of your skin. They’re actually an important step in your routine and, depending on your skin type, the benefits of a facial toner are endless. They can be saviors if you’re looking to balance, hydrate, calm or soothe your skin. And then some…

    Our Ocean Mineral Super Toner, for example, floods your skin with skin-boosting treats like glycolic acid, vitamin C, MSM and botanical extracts. Even better news: simply spritz it on your skin after cleansing and this entire step is done and dusted in a matter of seconds.

    3. Serum

    Straight after toning comes your treatment serum. Serum should always be applied before eye cream and moisturizer because it’s lighter in consistency so needs cleaner, bare skin in order to do its job properly. Apply moisturizer first and it literally stands no chance of penetrating your skin.

    Another fact for you: serum is a vital part of anyone’s skincare routine. How so? Because its small, molecular structure means it can deliver active ingredients to your skin way quicker and deeper than regular moisturizer.

    If you’re not sure where to start with serum, don’t sweat it: we have an incredible collections of facial serums to suit every skin type. Looking for a gentle, antioxidant serum that won’t irritate your sensitive skin? Then our Niacinamide Facial Serum is right up your alley. Searching for an awesome all-round anti-ager to boost your flailing collagen supplies? Then look no further than our new Peptide Facial Serum. Whatever your needs, we’ve totally got your back. Just remember to only apply a couple of drops to your face and neck, and gently smooth or press it into your skin for the best results. Oh, and don’t forget to patch test first – serums are pretty potent so you should always make sure any new one is compatible with your skin before using it on the reg.

    4. Eye Treatment

    After allowing your serum to settle for a minute or so, apply an eye treatment. The skin around your eyes is notoriously dry and fragile making it very susceptible to the slings and arrows of everyday life – ie: sun damage, environmental pollution, stress and lack of sleep. Face moisturizer, however, can be a little heavy for this area, so stick with an eye treatment that’s been specifically created to treat the delicate skin around your eyes.

    The golden rule when applying eye cream is that less is more – just a pea-sized amount will take care of both eyes easily. And don’t be too heavy-handed as you apply it. A great trick is to use your ring fingers to dab it around your eyes. This automatically forces you to use a lighter touch.

    We have two equally awesome eye treatments: Peptide Eye Gel and Hyaluronic Acid Eye Cream, so take your pick. You can't go wrong with either!

    5. Moisturizer

    Water makes up around 64 percent of healthy skin so it’s vital you help your skin stay hydrated 24/7. And moisturizer is the best/only way to do this. Serums are fabulous, for sure, but they don’t contain the slightly richer emollient ingredients that seal hydration into your skin and help reduce transepidermal water loss (TEWL).

    Look for kind-to-skin formulations that contain a combination of ingredients to both hydrate your skin (aloe vera, glycerin and hyaluronic acid) and lock in moisture (shea butter, jojoba oil and friends). Try Vitamin C Brightening Moisturizer for the morning and Vitamin C Deep Hydration Night Cream before bed.

    At night, moisturizer should be the final step in your routine, but in the morning there’s one final step to come. And it’s a VERY IMPORTANT one…

    6. Sun Protection

    Last, but by no means least, is sunscreen. Yes, applying SPF can seem like a chore but rain, shine, blue skies or gray, sunscreen is non-negotiable every day of the year. The facts are, it’s the most important (and effective) anti-aging product you could ever use and it can reduce your risk of developing skin cancer by up to 50 percent.

    According to the Skin Cancer Foundation, you should choose a broad-spectrum formulation that offers a protection of at least SPF 15 (preferably 30), and you must apply around a nickel-sized amount to your face every morning. Sounds like a bore? Then try our brand new SPF 30 Mineral Sunscreen which is lightweight, easy to apply and bursting with skin goodies like vitamin C, aloe vera, vegan marine collagen and the king of sun protection, zinc oxide.

    Now For The Hard Bit…

    Once you’ve got all this down, the important thing is to stick with your chosen routine – morning AND night. Too tired to wash your face before bed? Tough. Can't be bothered to apply sunscreen in the morning? Unlucky. The bottom line is that if you want to enjoy your best skin for as long as possible, you have to keep at it.



    Hyaluronic Acid
    The Importance Of A Consistent Skincare Routine
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  • Your Summer Skincare Bucket List
    Because, sure, it's extremely important, but summer is not only about SPF, SPF and more SPF…

    When we talk of summer skincare, the first thing that always springs to mind is sunscreen. And rightly so. Protecting your skin from that fire ball in the great big sky is one of the most important things you can do for the health of not only your skin, but your entire body. The hard truth is that the sun is accountable for between 80 and 90 percent of external skin aging (ouch!). And not only does it break down important proteins in your skin (hello collagen and elastin), accelerating wrinkles and dark spots but, according to the Skin Cancer Foundation, UV radiation is the number one cause of skin cancers. In fact, around 90 percent of nonmelanoma skin cancers are associated with exposure to the sun.

    Scary stuff, right?

    Knowing how to protect your skin from the damaging rays of the sun is an important skincare lesson. Feel like you’re not quite on the ball? Well, we’re not going to go into it today because all you need to know is right here. Instead, we're here to talk about everything else involved in summer skincare because warm weather brings a whole slew of other challenges for your skin.

    Thankfully, there are many ways to up your summer skincare game to ensure your complexion stays looking fabulous all the way through fall…

    1. Level Up Your Cleansing Routine

    Why: Hot, steamy days mean one thing: sweat. You have between two and four million sweat glands all over your body, a large number of which are found on your forehead on cheeks. This means your cleansing game needs to be on point to ensure your pores are kept clean and clear.

    How: Gel or foam face washes that contain deep cleaning ingredients like activated charcoal, tea tree oil or salicylic acid are great for the summer months. We’re currently in love with our new Tea Tree Super Cleanser which is refreshing and leaves your skin super clean. Cleanse your face every morning and more importantly, every night (when you’ll be at your sweatiest!) using lukewarm, never hot water. And make sure you get right into your hairline as this area is particularly prone to breakouts in the summer.

    PS: Cleansing your body every evening is also super important if you’ve been slathered in sunscreen all day.

    2. Avoid Pore-Clogging Ingredients

    Why: While we’re on the topic of clogged pores, it’s not just sweat you need to worry about in the summer. Excess oils, dirt, debris, sunscreen and makeup can also get jammed in your pores, leading to breakouts on your face and body.

    How: Again, regular cleansing is key, but to help keep your pores clear in the first place, try to also use non-comedogenic products across your entire skincare routine.

    'Non-comedogenic’ is the term used for ingredients that are unlikely to block your pores. Rich butters and heavy oils, for example, are awesome for locking moisture into your skin and protecting your barrier function. But, they are not non-comedogenic. Far from it. Instead, look for lighter moisturizing ingredients like jojoba oil and shea butter, as well as hydrating gems such as glycerin and hyaluronic acid. You’ll find all of these in our awesome Retinol Moisturizer. And yes, contrary to popular belief you CAN use retinol in the summer.

    3. Exfoliate (In Moderation)

    Why: Another way to keep summer breakouts at bay is to exfoliate more often than normal. Exfoliation increases cellular turnover and rids your skin of dead skin cells which are not something your pores want to deal with on top of everything else.

    How: Over-exfoliating your skin is never wise and it’s one of the biggest issues derms have to deal with. However, if you’re going to up your game, now’s the time to do it. Just tread carefully. Think two or three times a week rather than every day and switch out harsh scrubs containing skin-damaging fruit shells or nut pieces for a gentler product like Ocean Minerals Super Toner which contains naturally exfoliating glycolic acid.

    4. Make Friends With Antioxidants

    Why: The sun is one of the leading causes of free radicals in the skin. And as innocent as they sound, free radicals have zero redeeming qualities. They’re basically unstable molecules that damage your skin by trying to bind themselves to important proteins and DNA. This causes a process called oxidative stress which weakens collagen and elastin and ages you up in no time. The good news? Antioxidants to the rescue! These little skincare geniuses bind themselves to free radicals, preventing them from damaging all the good stuff in your skin.

    How: Antioxidants are awesome all year, but they’re especially important in the summer when you spend more time in the great outdoors. If you’re looking for the cream of the crop we recommend bringing out the big guns, namely vitamins C and E. This antioxidant double act not only reduces oxidative stress, but helps prevent dark spots, reduces the appearance of fine lines and works hard to boost collagen production. Apply just a few drops of Vitamin C Facial Serum every morning after cleansing and before moisturizing to get your daily quota.

    5. Don’t Stop Believin'... In Moisturizer

    Why: Moisturizing may feel counter-intuitive in the warmer months when your skin feels sweatier and oilier than normal. But here’s the thing, natural oils and sweat do not keep your skin hydrated and moisturized. In fact, the summer heat can dehydrate your skin which will make your skin produce even more oil than normal. And that’s what we call a vicious beauty circle. Thankfully, the solution is simple: continue to moisturize to hydrate your skin, promote cellular turnover and protect your skin's important barrier function.

    How: Choose lighter products that won’t clog your pores or make your skin feel heavy and sticky, and look out for moisturizers that are high on humectants. Humectants are ingredients like aloe, hyaluronic acid and glycerin which draw water to the surface of your skin to help keep it hydrated. Try Hyaluronic Facial Serum each night before bed, followed by Vitamin C Deep Hydration Night Cream to moisturize and recharge your skin while you sleep.

    Finally, of course, you should continue to apply a daily broad spectrum SPF30 to any exposed skin.

    But we hope that goes without saying by now...



    Your Summer Skincare Bucket List
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