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True Radical Honesty From Our Community

  • The Ingredients That Make Our Longevity Range So Darn Good
    Packed with some of the most forward-thinking (and super effective) ingredients in skincare, our Longevity range is everything for healthy, aging skin. So, let’s get acquainted, shall we?

    It’s not often we pat ourselves on the backs, but at the end of 2023 we launched a complete new range of awesome, healthy aging products called Longevity. Brimming with incredible ingredients and with three expertly formulated products, we’re super proud of this range. It’s also been getting some excellent feedback on Amazon with reviews like: “This eye cream has truly been a game-changer for me,” and “I’m sensitive to retinol products, but this makes my skin feel so soft and hydrated.”

    True praise indeed.

    We figured, therefore, that it was time to tell you a little more about the range. Consisting of three products, Renewing Longevity Moisturizing CreamDepuffing Longevity Eye Cream and Rejuvenating Longevity Serum this collection is all about its innovative ingredients which are specifically formulated to help skin age healthily and beautifully. We know how much you love to learn about skincare ingredients so we figured you’d love to hear more about the five powerhouses that make Longevity so unique and effective.

    So, here we go…

    1. Bakuchiol: The Retinol Alternative

    Bakuchiol has made headlines over the last five years, but if you’re still none the wiser, here’s the lowdown.

    A botanical extract derived from the leaves and seeds of the Psoralea Corylifolia plant (commonly known as babchi), bakuchiol has been used in traditional Chinese and Indian medicine for years to treat skin ailments and diseases. Thanks to its popularity in Ayurvedic practices, it started making its way into western skincare around 2007. And it quickly showed a lot of promise because of its similarities to the gold standard of skincare, retinol.

    Unless you’ve been living under a rock for your entire life, you’ll be well aware that retinol is one of the most highly regarded ingredients for improving the tone and texture of the skin. It works at a cellular level to rev up turnover and encourage healthy collagen production, making it a shoo-in for both aging and acne-prone skin. But the thing with retinol is that it’s potent. Like, really potent. So much so that it doesn’t suit all skin types, often causing facial redness, excess dryness, irritation and itching. Which is no one’s idea of a good time.

    Of course, there are plenty of alternatives out there that work on similar issues (ceramides, peptides, antioxidants and exfoliating acids to name just a few) but nothing before has ever been compared so closely to retinol as bakuchiol.

    This is why we simply had to base our corrective, aging products around this absolute gem of a skincare ingredient. All the powers of wrinkle-reducing, skin-smoothing retinol with way fewer side effects? We’d have been fools not to.

    2. Coffeeberry: The Free Radical Terminator

    One of skin’s biggest enemies is the free radical. Free radicals are nasty components that form in your skin when it’s exposed to external aggressors like UV radiation, pollution, stress and cigarette smoke. They’re bad news because they screw up your collagen and elastin supplies, having the knock-on effect of encouraging premature lines, wrinkles, dark spots and sagging skin. As we said, bad news.

    A proven way to combat free radical damage is to throw topical antioxidants at your skin. And, while we’re huge fans of vitamin C (*understatement of the year, right there!), we’re nothing if not open to other antioxidant ingredients. And coffeeberry extract fits firmly into this camp.

    Derived from the fruit that surrounds the coffee bean, coffeeberry extract is chock full of antioxidants and some studies suggest that it has up to 10x the antioxidant powers of other topical ingredients. We call that a pretty strong argument for using it in skincare products for mature skin. So that’s exactly what we did! And you’re welcome.

    3. Glycerin: The Hydrating Classic

    While we love being at the forefront of skincare technology and exploring nature’s finest new ingredients, we loathe to ignore the classics. And glycerin might be an oldie… but it’s a real goodie.

    TruSkin Renewing Longevity Moisturizing Cream

    Sometimes known as glycerol, glycerin is one of the most effective humectants in skincare. In fact, research suggests it’s the most effective humectant you can use on your skin. Even better than hyaluronic acid (HA). This is because it has a lower molecular weight than HA which allows it to penetrate the skin deeper and quicker.

    But wait, what do humectants do? Well, they’re the wonderkids of hydration, drawing water to the top layers of the skin like tiny little magnets. This helps to replenish your skin’s natural moisturizing factor, increasing hydration and minimizing water loss while also encouraging healing and better protection from that bad old world we live in. For such an unassuming ingredient, it's pretty powerful stuff… and something you’ll find not only in our Longevity range but across a whole bunch of TruSkin favorites. We salute you, glycerin.

    4. Lingonberry Stem Cells: The Anti Blue Light Hero

    Berries are big in the superfood world, but few pack the punch of lingonberries which are literally loaded with active plant compounds such as vitamins and polyphenols (basically super-charged antioxidants).

    With small, bright red berries and glossy green leaves, the lingonberry plant is a hardy evergreen that’s commonly found in northern American forests as well as northern Europe and Canada. Again, it’s not as common in skincare as other fruits, but it’s great for adding hydration and blocking those pesky free radicals that love to cause havoc deep within your skin. In particular, these smart stem cells have been shown to protect the skin against blue light damage (aka high energy visible, or HEV light) which surrounds us everyday thanks to the sun as well as your smartphones, computers, TVs and other digital devices.

    TruSkin Depuffing Longevity Eye Cream

    Blue light is part of the visible light spectrum which means that, unlike UV radiation, you can see it. It’s pretty good stuff because it’s high in energy and proven to boost your mood, improve memory and increase mental alertness. However, it’s been linked to eye damage and, according to the Centers for Disease Control and Prevention (CDC), if you expose your body to blue light late at night, it throws your sleep way out of whack. It’s also seen as a real enemy to your skin because, just like UV rays, it produces free radicals which damage DNA and destroy collagen and elastin.

    Protection is key, people, and lingonberry stem cells are your gals.

    5. Snow Algae: The Pink Powerhouse

    You might not have seen snow algae on the skincare shelves before (or in your local park for that matter!), but don’t let that fool you, because it's a true force to be reckoned with.

    Snow algae is found in the ice caps and mountain tops of some of the coldest, most extreme climates in the world. Although it’s green at warmer temperatures, snow algae turns pink when the mercury drops and levels of UV radiation increase. This is why it’s often referred to as pink, red or watermelon snow. Why the color change? Well, this produces a clever defense system which protects snow algae from harmful UV radiation and allows it to thrive in such extreme, frigid conditions where most plants would stand no chance.

    TruSkin Rejuvenating Longevity Serum

    Pretty cool, right? Well, it’s just as cool for your skin. In fact, research shows that when applied topically and regularly, snow algae not only offers amazing antioxidant properties (take that, free radicals) but also activates certain enzymes and genes to restrict energy to your skin. This encourages them to work more efficiently which, in turn, accelerates DNA repair, boosts collagen production and slows down the aging process to help fortify your skin’s barrier function and strengthen your skin.

    Fancy getting in on all these skin-regenerating, age-loving ingredients? Then you must try our fantastic Longevity range, right here.


    Skincare ingredients
    The Ingredients That Make Our Longevity Range So Darn Good
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  • The Products We Swear By For Bright, Dewy Skin
    The truth is, glowing skin will always be in.

    Oh, the heady heights of glowing, healthy skin. Whether you prefer to use the term ‘bright,’ ‘glowy,’ ‘dewy’ or ‘radiant’: we can’t think of a single person who wouldn’t want their skin to be described by one (or all!) of these words. Why is it such an elusive and lusted-after skin condition? Because no matter your skin type or how many wrinkles you do or don’t have, nail that radiant glow and everything else pales into insignificance.

    But, how to get glowing skin? Now there’s a question that has as many answers as we’ve had hot dinners.

    You can start with what goes in your body, of course, taking a look at your diet and ensuring you chow down on plenty of antioxidant-rich fruit and veggies and cut back on things like booze, sugar, salt and processed carbs. This helps nix skin-damaging free radicals to ensure your skin turns over efficiently and remains healthy from the inside out, making it a great place to start.

    There are also things like exercising outdoors to get your blood flowing, massaging your skin as you cleanse, getting plenty of shut-eye and faking it with highlighting makeup and shimmering face powders.

    But skincare is our thing, so today we’re going to focus on that.

    There are many awesome ingredients and products out there that claim to rejuvenate your skin and freshen up your complexion, but what are the true tried and tested contenders? Keep scrolling for, what we believe, are five of the best products for glowing skin.

    1. The Definitive Glow-Giving Facial Serum 

    Let’s get one thing straight, there’s no better skincare ingredient for boosting a radiant glow than vitamin C. Vitamin C (otherwise known as l-ascorbic acid) has been researched to death over the years and it’s been proven to offer all manner of skin-boosting benefits – glowier skin being just one of them.

    So how does this powerhouse work? Well, further to its antioxidant powers, which in themselves are great for strengthening your collagen supplies and improving cell turnover, it also helps slow down melanin production. Melanin, as you know, is what gives your skin its individual color and, when you expose your skin to UV radiation, it’s also what makes you tan. However, melanin production isn’t always smooth sailing. In fact, many triggers such as unbalanced hormones and too much sun can make your melanin go all over the place, resulting in patchy skin, dark spots and hyperpigmentation. No fun. No fun at all.

    We believe vitamin C should be a staple in anyone’s skincare regime, but we also understand that it’s a potent ingredient that can cause sensitivities in certain skin types. This is why we infuse all of our vitamin C products with a milder version called sodium ascorbyl phosphate.

    When it comes to looking for your perfect match for brightening your skin, you could literally take your pick of our entire vitamin C range, but for a classic favorite, you can’t go wrong with Vitamin C Facial Serum. We believe it’s a winner. Over 140,000 people on Amazon agree with us. We rest our case.

    2. The Moisturizer With The Most

    TruSkin Renewing Longevity Cream

    If you’re yet to try our new Renewing Longevity Moisturizing Cream you are missing out. It doesn’t contain vitamin C – because choices – but it is powered up by another ingredient that’s already making headlines for all the right reasons: bakuchiol.

    Bakuchiol is nature’s alternative to the mighty retinol. Extracted from the seeds and leaves of the babchi plant, it’s fast becoming hot property in the skincare world due to its extraordinary skin benefits (just like retinol) and lack of irritating side-effects (unlike retinol!). We mean no offense to retinol, of course, because it’s still one of, if not THE gold standard of skincare. However, it’s not for everyone and bakuchiol has undergone plenty of studies that show it’s right up there, stimulating collagen synthesis and accelerating cellular turnover in a very similar way to rid your skin of unwanted dead skin cells and help improve your radiance factor.

    We have a whole collection of products that harness the powers of bakuchiol but for a great introduction to the range, try this deliciously smooth moisturizer that’s ideal for all skin persuasions, including sensitive skin.

    3. The One That’s In It For The Long Game

    Admittedly this one might not make your skin look immediately radiant but c’mon now, patience is everything. And in all honesty, this is unarguably the single most important product you could use for glowing skin, healthy skin, smooth skin, strong skin, the works.

    So what is this too-good-to-be-true product we speak so highly off? Simple. Sunscreen. Now don’t roll your eyes at us in a ‘not that old chestnut’ fashion because we don’t bang on about sunscreen just to pee you off. We do it because we care about your skin.

    The simple truth is that if you don’t protect your skin from the sun’s damaging UV rays, your collagen supplies will dwindle, elastin will get destroyed, dark spots will appear and cell turnover will decrease. This all leads to dull, lackluster, sad-looking skin. And that’s just touching the surface. 

    Ensure you apply a quality, broad-spectrum sunscreen every morning without fail to make sure your skin doesn’t get caught up in all that damaging nonsense.

    Try our SPF 30 Mineral Sunscreen which also comes packed with sodium ascorbyl phosphate (that supercool vitamin C derivative we spoke of earlier) on top of hydrating ingredients like squalane and cucumber, plus vegan marine collagen to help target fine lines and sagging skin.

    4. The All-Important Skin Exfoliator

    If your pores are filled to the brim with sebum, sunscreen, makeup and dead skin cells, your skin stands no chance of being smooth and radiant. Dead skin cells, in particular, create the perfect storm for dull skin.

    One of the simplest ways to keep your skin clear from complexion-killing pore plugs is to use a chemical exfoliator like 6% AHA, BHA + PHA Liquid Exfoliant two or three times a week. Chemical exfoliation works by using certain ingredients –commonly fruit acids – to break down the glue that holds dead skin cells together. By doing so, they’re an incredible way of forcing these unwanted cells to sling their hook so that the fresher, brighter ones can make their way to the surface. And unlike physical exfoliation which uses pressure and movement (like scrubs and cleansing brushes), chemical exfoliation, when done correctly, is far less damaging and irritating.

    Our fabulous 6% AHA, BHA + PHA Liquid Exfoliant combines a carefully crafted blend of three exfoliating acids along with organic reishi mushroom and hyaluronic acid to combat dehydration and help soothe and nourish the skin. Because, btw, dehydration will also kill your glowy skin vibes.

    5. The Dewy Skin Spritz

    Convenient and effective, our Ocean Minerals Super Toner is often glossed over in our line-up of skincare greats, but it’s a real goodie in the quest for a revamped complexion. Not only is it formulated with two key skin-brightening players – vitamin C and glycolic acid – but it also contains power-packed peptides, collagen-boosting MSM and over 90 revitalizing marine minerals. All this adds up to some serious love which helps to remove dull, dead skin cells, detox your pores and smooth the surface for a more balanced, even skin tone.

    It's an awesome addition to your skincare routine and takes just seconds of your time to apply. So, why not?

    Why not indeed.

    The Products We Swear By For Bright, Dewy Skin
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  • 10 Reasons Why Our Vitamin C Facial Serum Is THE BEST!
    Our Vitamin C Facial Serum is 10 years old! We figured, therefore, that what better time to celebrate this fan favorite than by highlighting 10 of its finest attributes.

    Vitamin C is a big deal at TruSkin HQ. In fact, it’s the reason we’re here in the first place. For way back in 2013 we started out with our first ever skincare product: Vitamin C Facial Serum. And we don’t mind admitting, we knew we were onto something, right off the bat. Why the ballsy confidence? Well, we had both the knowledge and the technology required to produce quality, plant-powered skincare that harnessed the power of this incredible antioxidant while being free of unnecessary additives, synthetic fragrances and harsh preservatives. And cleaner, more conscious skincare was something that, even then, was already gaining momentum in the beauty industry.

    Admittedly, it’s easy to say in hindsight how confident we were with this small but mighty serum, but in truth, little did we know just what a triumph Vitamin C Facial Serum would turn out to be. Or how its success would enable us to expand our skincare range to cover everything from gentle cleansing and toning through to professional-grade exfoliation and clinically-proven suncare.

    But no matter how many new products we launch and how advanced we become, Vitamin C Facial Serum will always be a firm family favorite. After all, it’s still, by far, our best-selling product and currently has over 140,000 awesome reviews on Amazon. Sounds like a lot, right? Yeah, that’s because it is!

    So, in honor of Vitamin C Facial Serum’s 10th anniversary, here’s a celebration of everything that’s great about this incredible brightening and protecting skin treatment…

    1. As the name suggest, Vitamin C Facial Serum is based on the antioxidant properties of vitamin C. Antioxidants are extremely important for your skin because they help neutralize environmental and lifestyle damage that’s inevitable on a daily basis thanks to things like pollution, UV radiation, stress and a cruddy diet.

    As antioxidants go, vitamin C is arguably one of the most trusted and effective. It truly works like a dog to fight free radicals (they’re the bad boys that screw up your collagen) and help keep your skin healthy and youthful-looking. It was a shoo-in for our first foray into skincare. And boy, what a winner it turned out to be!

    2. The thing about vitamin C is that it comes in many forms, some of which can be mildly irritating on the skin – especially if you err on the sensitive side. This is why we decided to skip l-ascorbic acid which is the pure, topical version, in favor of sodium ascorbyl phosphate (SAP).

    SAP is a salt form of vitamin C and has to be converted back to ascorbic acid in order for your skin to enjoy its benefits. Why is this such a good thing? Well, l-ascorbic acid can be too potent for some skin types, often causing dryness, redness and mild stinging when applied directly to the skin. Switching up to SAP, however, and allowing your skin to convert it back into ascorbic acid after application, significantly reduces your chances of irritation. 

    3. Pure vitamin C can be very unstable, swiftly breaking down when exposed to light and air. This means it can lose its potency way quicker that you’d really want it to. It’s also why many vitamin C face serums are often combined with ferulic acid – because ferulic acid helps preserve the vitamin. But it also smells. Like, really bad. And we’re so not into that.

    Thankfully, the salt in SAP gives it a much more stable pH helping to preserve it so that it remains effective right until the last drop. No weird hot dog smells here, thanks very much.

    4. Vitamin C has many benefits for your skin. The biggest one is its success in fighting off free radicals which helps keep your collagen in good shape. Collagen, as you know, is everything when it comes to healthy skin because it provides it with strength, support and resilience, helping you to ward off the visible signs of premature aging like fine lines, wrinkles, dark spots and sagging skin.

    5. Collagen isn’t the only benefactor here, however. Vitamin C has also been proven to help keep your skin radiant and glowing. And it does so by inhibiting melanin production.

    Melanin is the pigment that gives your skin (as well as your hair and eyes) its color. Melanin production is triggered by many things including exposure to the sun which causes your melanocytes (melanin-producing cells) to multiply in a bid to help absorb and scatter damaging UV radiation. This makes your skin tan in the summer months, but it can also result in an uneven distribution of melanin which can make your skin look uneven and patchy. Yes, hi there dark spots.

    Applying our Vitamin C Facial Serum (as well as sunscreen EVERY MORNING) is a great way to keep melanin and those inevitable dark spots under control.

    6. We could sing the praises of vitamin C forever, but our Vitamin C Facial Serum is so much more than just one single ingredient. It’s also super hydrating thanks to hard-working humectant ingredients like hyaluronic acid, kosher vegetable glycerol and aloe vera which help draw moisture to the skin’s surface. Dehydration is a common skin woe and can happen to anyone – no matter the skin type – so ensuring your skincare routine contains humectants is essential.


    7. There are many other important ingredients in Vitamin C Facial Serum (soothing vitamin E, moisturizing botanical oils to name a few) but another key favorite is MSM.

    MSM stands for methylsulfonylmethane (which is why it’s always shortened!). It’s an awesome skincare ingredient because it plays a vital role in the production of collagen and elastin while promoting healthy blood flow, fighting inflammation and helping to protect your skin from environmental damage. It’s also been shown to help the skin become more permeable which allows toxins to escape more readily and enhances your skin’s ability to absorb other active ingredients in your skincare products. Oh, and it’s pretty much tolerated by all skin types.

    Again... check! 

    8. Of course, what’s also important about this skin-loving face serum are all the things we do NOT include. Like all of our skincare formulations we say no to unnecessary ingredients that could potentially compromise your skin or our planet. This includes things like harsh sulfates, parabens, phthalates and PEGs.

    Vitamin C Facial Serum is also clinically- AND dermatologist-tested, ideal for vegans and 100 percent cruelty-free.

    9. Quick fact. Vitamin C Facial Serum won’t break the bank. In fact, you can nab it for less than 30 bucks. Just thought we'd throw that out there!

    10. Finally, our Vitamin C Facial Serum has a ton of fine friends, enabling you to enjoy the fabulous benefits of vitamin C across your entire skincare regime. From your cleansing and exfoliation routines through to your morning and bedtime moisturizing rituals, SAP is here for you.

    Just remember, no matter how gentle SAP is, it’s still an active ingredient so it’s always wise to patch test new products before using them properly for the first time. Not sure what patch testing is all about? No problem, we’ve got your back, right here.


    Vitamin C
    10 Reasons Why Our Vitamin C Facial Serum Is THE BEST!
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  • We Really Need To Talk About Free Radicals
    Free radicals might sound like a good thing. Newsflash, they’re not.

    There are tons of ingredients and so much jargon in the skincare world, it’s often hard to keep up. And, do you know what? You really don’t have to be able to reel off every detail about every single alpha hydroxy acid. Similarly, we’ll never test you on the spelling of methylsulfonylmethane. Because even we have to constantly look that one up… and it's basically why we call it MSM ;)

    However, in order to make informed decisions about what you do and do not put on your skin, there are certain skincare words, ingredients and terms that are important to know about.

    And free radicals make that list.

    So, What Are Free Radicals?

    Do you want the long or the short answer to that question? Well, the short answer is that they’re extremely bad news when it comes to the health of the skin because they’re nasty components that break down collagen, elastin and even your DNA.

    The (slightly) longer answer is that they’re highly reactive, unstable atoms that form in your skin when it’s been exposed to things it doesn’t like. Think UV radiation, pollution, cigarette smoke, a sugar-rich diet and you’ll be on the right page.

    Atoms have electrons orbiting them which usually come in pairs so they can work together to stabilize and balance themselves. When they’re exposed to internal or external aggressors, however, these atoms split and get left with unpaired electrons which makes them lose their stability. And this is when they become free radicals.

    Free radicals are unstable and they don't like that about themselves, so they go on a scavenger hunt, stealing electrons from wherever they can find them – often from healthy cells in your skin (and body). This leads to oxidative stress and no end of damage.

    How Do Free Radicals Affect The Skin?

    Not in a good way, that’s for sure. You’ve seen what happens to an apple when you take a bite out of it and leave it unfinished? It turns brown, right? Well this is caused by free radicals and is also a result of oxidation.

    Of course, your skin doesn’t feel the damage quite so quickly as a poor old apple, but it’s the same process. Cell membranes, proteins and DNA all start to wither as they become starved of valuable electrons; ones they really can’t afford to lose. The result is that collagen and elastin production becomes compromised and your natural moisturization levels dwindle. Continue to allow this to happen and your skin will prematurely age as a result. Fine lines and wrinkles will appear quicker than expected, your skin may start to sag before its time and your complexion will generally look sad and dull.

    The word is, free radicals are bad news and you really don’t want them to get the better of you.

    The Best Way To Win The War Against Free Radicals

    One word: antioxidants. Antioxidants are to free radicals what Batman is to the Joker. They’re the good guys that stop free radicals causing damage to your precious skin and, like most skincare companies, we talk about antioxidants A LOT. It's because they work.

    Unlike other molecules which become damaged and turn into free radicals themselves when an electron is snatched away, antioxidants are able to neutralize free radicals by donating electrons without losing stability. They’re uber cool and totally stop the skin-damaging chain reaction that free radicals so desperately want to achieve. Take that, free rads!

    So where do antioxidants come from? Well, your body has a natural antioxidant defense system that works hard to keep you healthy, and, er, free radical-free, but this weakens as you get older which is why it requires help from external sources. Including plenty of antioxidant-rich fruit and veggies in your diet is a great start, but topical antioxidants are the best way to really target your skin and help keep your complexion strong, supple, radiant and youthful-looking.

    Topical antioxidants can be found in all manner of skincare products but we believe, to really maximize their powers, you have to include an antioxidant serum in your routine. Serums have a small molecular structure than other products (this is why they’re deliciously thin and silky to apply). This allows them to really penetrate the skin and deliver powerful, active ingredients deep beneath the surface. Exactly where those free radicals are trying to do their worst.

    Want in? Then say hello to three of the best antioxidant serums for neutralizing free radicals...

    1. Vitamin C Facial Serum

    This baby has clocked up over 140,000 reviews on Amazon and, in our opinion, can do no wrong. The ultimate facial serum for brightening your skin, it harnesses the clinically-proven prowess of vitamin C to fight free radicals and keep your skin looking its absolute best. And if you’re a little scared of the strength of pure vitamin C, the good news is we use sodium ascorbyl phosphate (SAP). SAP is a much gentler version and offers all the same benefits, but with fewer side effects. This award-winning serum also contains vitamin E and hyaluronic acid to hydrate and soothe your skin. A legit favorite.

    2. Niacinamide (B3) Facial Serum

    Niacinamide might not be as well-known as vitamin C, but it should never be dismissed because, boy, is it good. A great treatment for most skin types, niacinamide is known as the soothing, calming antioxidant because it’s extremely well tolerated by the skin. That makes it an excellent choice for sensitive skin or acne-prone skin. It also improves the natural production of ceramides in your skin to fortify the surface and strengthen your barrier function. Like our Vitamin C Facial Serum, this incredible serum is also powered by vitamin E and HA to deliver everything your skin needs in just one application.

    3. Retinol Facial Serum

    Retinol is commonly known for rebuilding the skin by improving cellular turnover and accelerating quality collagen production. But it’s also a darn fine antioxidant which makes it an great all-rounder for halting the visible signs of aging and nixing those pesky free radicals before they get a chance to do some serious damage. It’s hard to resist the all-round geniusness of retinol but remember, it’s pretty potent stuff so needs to be treated with respect. Click here for the lowdown on how best to make retinol a successful part of your skincare regime.

    We Really Need To Talk About Free Radicals
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  • Does Your Skin Type Determine How You Age?
    Does dry skin age differently to oily skin? Actually, it kinda does. Read on for everything we know about how your skin type affects the aging process.

    Aging skin is something that affects us all. Yes, you can care, nurture, protect and nourish your skin like your life depended on it, and this will most certainly slow down the visible signs of aging. But you can’t stop aging from happening to some degree. Because that’s life.

    The reason aging is inevitable? Time, for one thing. But, there are many other factors that affect the speed at which your skin matures. Firstly, there are the external factors. These are the ones you can control and include everything from your levels of stress, your skincare routine and how much sleep you get, through to your diet and of course how prudent you are at shielding your skin from the damaging rays from the sun. (As a sidenote, the sun is the single biggest external cause of skin aging  – * immediately reaches for SPF 30 Mineral Sunscreen with Vitamin C.)

    Then, on top of all these external factors, there’s all the genetic stuff going on in your body; your internal clock that you can’t change. Your genetic makeup is what determines your skin type and, with a little help (or, more to the point, hindrance) from external factors, it also controls how much collagen and elastin you produce… as well as how quickly this process slacks off as you age.

    The point is that both external AND internal factors are the combined force which determines how you age. And, while there are a gazillion ways to improve the rate of your external skin aging (more on that later), it's the internal factors that determine you skin type. And this can also have a major effect on how your skin matures.

    Firstly, What’s Your Skin Type?

    While there are many skin concerns like dehydration, acne, sensitivities and aging, there are only really four main skin types. And these are dry, oily, normal and combination. If you’re not entirely sure what yours is, here’s a quick trick to help you find out.

    First, cleanse your face with a gentle cleanser like Soothing Cleansing Milk then pat it dry and leave it for anything up to an hour – with no moisturizer, no serum, nothing. After this time stand in front of a well-lit mirror and examine your face while touching it with clean hands. How does it feel and what does it look like? If it feels tight and itchy and looks dull and maybe even a little flaky, it’s dry. If it looks super shiny and feels greasy to the touch, it’s oily. If it’s a bit of both it’s combination, and if it looks totally a-okay then you’re one of the very lucky few with normal skin.

    OK, So How Does Your Skin Type Affect Aging?

    The first thing to know is that sebum isn’t directly related to wrinkles. Yeah, we know, and we’re sorry, but just because you have oily skin that produces more sebum than your dry skin friends, you’re not going to get fewer wrinkles as a result. You may have been told otherwise when you were suffering with excess oil and breakouts as a hormonal teenager, but it’s simply not true. Wrinkles are caused by a loss of strength and stability in your skin when collagen and elastin production slow down. Not by a lack of sebum.

    However, there is some good news if you’re of the oily persuasion because sebum contains skin-loving components like squalene and fatty molecules which help lock in hydration to keep your skin more moisturized and better protected from the outside world (check!). Oily skin is also inherently thicker and more plump than dry skin which provides extra padding (again, check!) and makes fine lines and wrinkles far less pronounced (ditto!). You’ll probably notice fewer visible lines and crinkling over your forehead and cheeks, for example, where sebum is often at its most prolific.

    Dry skin, on the other hand, is usually thinner and lacks the same level of natural moisturization. This makes it less voluminous and can highlight the appearance of lines and wrinkles. But while dry skin types might notice fine lines and wrinkling more than oily skin types, your skin is usually less likely to suffer with enlarged pores and poor skin texture as it ages. So there’s that.

    What about normal and combination skin types? Well, you’re going to slot in somewhere between the two.

    But, wait, because aging isn’t only about lines and wrinkles. In fact, it encompasses a much larger range of changes in the skin like more prominent pores, a lack of firmness, thinning skin and dark spots.

    So, does your skin type affect these changes, too? Actually not so much. Your genes play their part, for sure, determining how quickly your skin’s fat content decreases, sebum production slows down and blood vessels become thin and fragile, but external factors are often the defining factor here. Problems with uneven pigmentation, for example, are more commonly due to fluctuating hormones, skin damage and, surprise surprise, sun damage.

    Your Best Line Of Defense Against Aging Skin

    All this is good to know, but you can’t do much about your genes and your skin type so we believe it’s better to concentrate on the things you can change. Therefore, here’s our essential checklist for healthy aging, whatever your skin type.

    1. Use The Gentlest Skincare For Your Skin Type

    It can be tempting to throw tons of active ingredients and harsh products at your face when there are so many to choose from (and this is especially the case if you have oily skin), but don’t do that. Gentle ingredients are the best, combined with carefully curated formulations that have been specifically created with fragile, aging skin in mind. Our new Collagen collection, for example, is an incredible way to strengthen your skin’s barrier function for healthy, maturing skin. It even includes a brand new Collagen Boosting Skin Supplement to help promote natural collagen production. Winner.

    2. Eat Well

    Overloading your body with sugar, salt, processed foods and refined carbs leads to harmful compounds in your skin that break down collagen, screw up elastin and age you up lightning fast. A better plan? Stick with a balanced diet that’s high in omega fatty acids and antioxidants to feed your skin from the inside out.

    3. Do Not Smoke

    Tobacco contains so many harmful substances we can’t even begin to list them here. Just know that smoking seriously impacts your skin, ruining its texture, tone, elasticity, firmness and even affecting its color. According to the American Osteopathic College of Dermatology, the skin of a 40-year-old heavy smoker can look similar to that of a 70-year-old nonsmoker. We’ll just leave it at that.

    4. Protect Your Skin From The Sun

    Did we mention that the sun is the biggest cause of external aging in ALL skin types? Thought so. Then protect your skin every day with topical antioxidants found in our fan-favorite Vitamin C Facial Serum and follow this with a good slathering of broad-spectrum sunscreen. This should be standard practice. No arguments.

    5. Sleep Well

    Sleep is super important for your skin because while the rest of your body gets some valuable rest-time, your skin gets busy repairing and regenerating itself for another day. Blood flow increases to nourish it with valuable oxygen and nutrients; cell turnover and collagen production accelerate to bring fresh, healthy skin cells to the surface, and antioxidants kick in to help defend your skin from damaging free radicals. Without this vital period of rejuvenation your skin stands no chance in the war against aging, so try to get between seven and nine hours every night.

    The moral of the story? While you can't change your genes or your inherent skin type, there are plenty of lifestyle habits you can rethink to help your skin age beautifully.

    Now, where's that sunscreen again?...

    Does Your Skin Type Determine How You Age?
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  • 8 Awesome Beauty Gifts For Valentine’s (Or Galentine’s!) Day
    Because even if you hate the season of hearts and flowers, it’s always nice to treat your most-loved people to the gift of awesome skin.

    Valentine’s Day is one of those times of the year – you either love it (no pun intended) or you simply could not care less. Then there’s Galentine’s Day which, thanks to ‘Parks & Recreation’ became a thing way back in 2010. And we kid you not, it really was that long ago.

    Now, the haters are always gonna hate, but no matter how you feel about the season of love, showing your favorite people how much you care about them is always a good idea. So whether you want to honor your high school bestie, offer thanks to an awesome new ‘mom’ friend or celebrate your partner with treats you know they’ll adore, skincare is the perfect gift. PS: Yes, we’re biased. And no, we don’t care.

    For Anyone Who Loves To Be Influenced

    Packed with her favorite TruSkin products, the Exclusive Kylie Bundle by Kylie Cantrall is the bomb for all-round glowing skin. Containing Soothing Cleansing Milk for the gentlest facial clean-up, Rose Water Refreshing Facial Toner for an instant spritz of nourishing goodness, the classic Vitamin C Facial Serum for gorgeously glowing skin AND a cute message from Kylie herself (because why not?), it won’t fail to light up someone’s day. And their skin for that matter!

    For The Die-Hard Skincare Fan

    Anyone who knows anything about skincare knows that a great complexion isn’t only about cleansing, moisturizing and protecting your skin from the evil ways of the sun. Sure, these beauty habits are super important, but what goes in your body is just as vital as what you put on your skin. Know someone that is really into their skincare routine and likes to ensure they’re doing everything they can to maximize their best skin? Then they will love our new Collagen Boosting Skin Supplement. Chock full of clinically-proven ingredients to help promote natural collagen production – which is literally everything for healthy skin – you might want to think about adding two to cart. One for them… one for you.

    For Those Who Needs A Skincare Shake-Up

    Do you have that one person in your life who needs to switch things up in their skincare routine? Ha, don’t we all. And our Daily Essentials Trio is just the ticket. For starters it comes with our best-selling, award-winning Vitamin C Facial Serum which is a fan favorite for many good reasons. You can read all about it here but let’s just say once tried, it’s a keeper. Together with Peptide Eye Gel and Vitamin C Brightening Moisturizer this three-piece gem promises to fine-tune any skin type with zero hassle.

    For Guys & Girls Who Love To Glow

    Face scrubs are fine, but for truly radiant skin that almost glows from within, a more non-abrasive approach is what most derms and skin experts recommend. Chemical exfoliation can come in many guises – from professional chemical peels to at-home face masks – but our favorites are leave-on treatments. How so? Because you smooth them on after cleansing and then let them do the hard work for you. And we’re nothing, if not all for an easy life!

    Fancy spreading this important message to your nearest and dearest? Then furnish them with our incredible 6% AHA, BHA + PHA Liquid Exfoliant which works deeper and harder than any face scrub, without leaving the skin painful and irritated. Which is no joke if you know how that feels.

    For The Person Who Loves A Set

    We recently launched an entire new range of healthy aging products called Longevity and, together, they make for a pretty awesome gift set – even if we do say so ourselves. Skin aging can be an annoying thing to deal with but it happens to everyone, so we figured, why not embrace it with a complete skincare range to help you age gracefully and beautifully?

    The Longevity collection includes a Rejuvenating Serum, Depuffing Eye Cream and Renewing Moisturizing Cream and each fabulous product contains bakuchiol, nature’s incredible alternative to retinol. You’ll also find other skincare greats such as hyaluronic acid, snow algae and lingonberry stem cells in there to complete the healthy aging regime. Gift them all. Then wait for the thanks to come back in droves.

    For Your Favorite Gym Bunny

    Some people love to spend hours on their skin, while others have no time for that and prefer convenient, effective products that help keep their skin healthy with no effort involved. Know that person? Good, because they will adore our Ocean Minerals Super Toner. Turbo-charged with glycolic acid, peptides, vitamin C and one of our favorite lesser-known ingredients, MSM, this toning spritz is the perfect wake-up call for tired, sad skin. It’s a beauty for revving up the skin after working out. Or as a post-cleanse treatment. Actually it’s great any time.

    For The One Who Lives For Bedtime

    Show us an adult who doesn’t love their bed and we’ll give up coffee forever. Actually we won’t but still, bedtime is the best time, right? And anyone who loves their bed is probably equally as enamoured with their kick-ass, night-time skincare ritual. Well, have we got the perfect treat for them. It comes in the shape of Vitamin C Deep Hydration Night Cream and it’s the ideal way to restore, rejuvenate, nourish and moisturize the skin overnight. An extra punch of vitamin C also ensures the skin wakes up revived, bright and fresher than ever.  

    For The Health Enthusiast

    An all-in one super serum that floods the skin with vitamins, minerals, electrolytes and more? No, this is not a drill – our Multi-Vitamin Facial Serum is all that and more. But wait, you understand the benefits of vitamins and minerals, but electrolytes? What do they do to the skin that’s so special? One word: hydration. And lots of it. And we call that the best gift for radiant, healthy skin. 

    8 Awesome Beauty Gifts For Valentine’s (Or Galentine’s!) Day
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