True Radical Honesty From Our Community

Serums can truly supercharge your skincare routine – especially if you know how to maximize their effectiveness. Here’s how…

We believe your face serum should be one of your most prized skincare possessions. Of course, daily sunscreen is crucial, and yes, your cleanser provides the foundation to everything that follows. But a face serum is the key to targeting everything you love (and maybe don’t love so much) about your skin. Whether you want to improve hydration, deal with breakouts, soften fine lines or brighten tired skin, the right face serum can help fix the lot.

Speaking of the ‘right’ face serum, finding your perfect fit is vital, but let us ask you this: do you feel like you’ve found the one... yet it’s kind of underperforming? Then it’s probably not the serum that’s the issue. Instead, it’s likely the way you’re using it.

So let’s fix that, shall we?

Your Serum Strategy 101

Think of your face serum as the VIP in your skincare routine. Because yes, it's that special. Plus, it’s likely to have cost more than most of your other products, so it’d be foolish not to fuel yourself with the knowledge of how to use it effectively. 

Here are the face serum rules we follow to the letter…

When To Use Your Face Serum

The correct order in which to apply ALL of your skincare products matters. A lot. And the general rule of thumb is that you should always work with your products from thin to thick; from water to oil. 

This means that cleanser comes first (obvs!), then toner, serum, eye cream and finally moisturizer. If you apply serum after your moisturizer, on the other hand, the rich, slightly heavier nature of moisturizer will block the serum from the surface of your skin. And this will immediately make it less effective. That’s what we call money down the drain.

Serum BEFORE moisturizer, people. Always.

How Much Face Serum Should You Use?

Face serums are super lightweight due to their small molecular structure. This means they’re able to carry a high intensity of concentrated, active ingredients in a relatively thin, slippery formulation. This is crucial because it gives serum the ability to penetrate the skin more effectively than thicker, more viscous formulations like moisturizer and facial oil.

Thanks to their slippery nature, face serums smooth over your skin like a dream – well, a good one does, anyway;). Sure, it’s tempting to smother your face in it because you think your skin will end up reaping more benefits from all those awesome ingredients. But that’s a mistake because, the truth is, your skin can only soak up so much.

A reputable serum will always come with guidelines on how much to use, but a pea-sized amount, or roughly two to three drops, should generally be sufficient for your face and neck. Any more will simply be a waste.

5 Ways To Make Your Face Serum Work Harder

Because it's not just what you apply, but the way in which you apply it...

1. Exfoliate First

If the surface of your skin is clogged up with dead skin cells, your face serum stands no chance of penetrating at a deeper level. And this means it won’t work so well. So make sure you exfoliate regularly to create an easier pathway for your serum to go about its business.

A gentle scrub two or three times a week is a great shout, but if you’re not keen on face scrubs, try a leave-on chemical exfoliant that uses ingredients like glycolic acid and/or salicylic acid to dissolve the ‘glue’ that holds dead skin cells together. 

Try: 6% AHA, BHA + PHA Liquid Exfoliant

2. Nail The Damp Skin Technique

Serums are able to penetrate the skin better if your skin has a bit of moisture present at its surface. Why? Because damp skin is more permeable, easy as that.

The trick is to apply a couple of drops to your hand as quickly as you can after cleansing or toning your skin. Then apply serum all over your face and neck using clean hands and light pressing motions. Not only will your skin be more receptive to all those fabulous ingredients but you’ll also lock in a little extra moisture while you’re at it. Win win.

One word of warning, however. If you have sensitive skin, you might actually be better off applying your serum to dry skin to reduce irritation. But play around, see what works best for you.

3. Understand That Your Skin’s Needs Vary From Morning To Night

Just like your entire body, your skin’s needs are very much governed by time. Cell turnover, for example, is at its peak during the night, while you’re asleep. This means that instead of using a sun protective antioxidant serum before bed, it’s much better to encourage repair and regeneration with ingredients like retinol, peptides and growth factors. Sebum production also slows down at night so it's similarly wise to enlist in some help sealing in hydration.

Meanwhile, your levels of cortisol are at their highest when you wake up, so anti-inflammatory serums that contain ingredients like niacinamide and vitamin E are better as part of your morning routine. Skin brightening and awakening ingredients like caffeine and vitamin C are also more beneficial first thing when you’ll be able to maximize – and actually see! – their revitalizing effects. And obviously antioxidants that help to protect your skin from environmental harm are crucial every morning.

Try: Day Night Duo with Vitamin C and Retinol Facial Serums

4. Wait A Hot Minute Before Applying Moisturizer

While it’s great to apply face serum swiftly after cleansing and/or toning, it’s wise to wait 60 seconds or so between your serum and moisturizer. Most serum formulations will sink in super fast but still, giving the formulation a short while to fully absorb and dry helps it to really settle into your skin.

5. Give Your Face Serum Enough Time To Work

Serums aren’t miracle workers that instantly make wrinkles vanish overnight. On the contrary, for real results, you’ll need to consistently apply yours for at least six to eight weeks before you’ll even begin to see their true effects.

Saying that, don’t rush in without patch testing any new formulation first. Then, if you’re good to go, make sure to introduce it slowly into your routine. This will give your skin time to adjust, thereby reducing your chances of irritation. It’ll also stop you from giving up too soon!

Check out our line-up of awesome serums right here. And if you don’t know which one is right for you, here’s a helpful guide.

A stressed mind often goes hand-in-hand with stressed skin so if your skin is breaking out, freaking out or drying out right now, here’s some advice…

Stress can be a real bummer for the health of your skin. It can exact all sorts of chaos on your complexion, causing anything from redness and irritation to acne, excess dryness, even flare-ups in existing conditions like rosacea and eczema.

But why? What’s the connection between stress and your skin?

Why Your Skin Reacts To Emotional Stress

You may not know this but your skin and brain are pretty tight. So tight, in fact, that they have a name for their strong friendship: the skin-brain axis.

The skin-brain axis is a communication network through which the brain and skin connect and consequently react to certain triggers. The skin-to-brain communication is pretty obvious when you think about it. For example, when your hand comes into contact with something extremely hot, the skin sends signals to your brain to move your hand away to reduce pain and minimize harm. Of course, it’s way more complicated than that (because biology), but that’s your skin doing its part in this two-way partnership.

But what about the brain-to-skin communication? Well, this is where your emotions come into play. And more specifically, stress. When your brain is stressed it releases inflammatory factors into the bloodstream, including an increase in the ‘stress hormone,’ cortisol. 

Cortisol plays an important role in the body, boosting your energy as you wake up in the morning, enabling tissue repair throughout the day and dropping in the evening to help prepare you for sleep. Problems arise, however, when chronic stress (the kind that builds up and makes you feel anxious, depressed, tired or frustrated) causes your cortisol levels to stay elevated. This not only disrupts sleep – which is seriously bad news for your skin in its own right – but elevated cortisol can also destroy important proteins like collagen and elastin, increase inflammation and seriously mess with your skin’s important barrier function. This is how the brain-to-skin part of the partnership works.

Tell-Tale Signs That Your Skin Is Stressed

Many skin conditions have been linked to emotional stress. Eczema, rosacea and psoriasis can all be triggered by bouts of stress thanks to the inflammatory nature of the beast. Cortisol also accelerates the production of sebum in your skin which can be seriously bad news for those with acne-prone skin.

But it’s not just sufferers of these specific skin conditions that can be affected by stress. It can get us all if we don’t watch our backs and try to keep our levels of emotional stress under control.

The most common signs to look out for include…

* Redness

* Irritation

* Dryness

* Dehydration

* Oiliness

* Pimples

Your Game Plan For Reducing Stress

Are you noticing any of the above creeping up on you right now? Feel like they might be a result of chronic stress? Then your first course of action is to implement lifestyle changes that promote relaxation and help reduce your stress levels. It's vital to think about the way your conduct your daily life and to take time out to concentrate on your mental health. Granted, this isn't easy, but it’s extremely important for the health of your entire body, not just your skin. Things like exercise have been proven to boost your mental wellbeing, as has meditation, a healthy diet, quality sleep and deep breathing.

Also, try to understand your stress triggers. This will give you the skills and knowledge to improve habits or avoid certain situations that make you feel tense or troubled.

Skincare Recovery Starts Now

When it comes to skincare, there are many ways to provide your skin with a physical buffer against the visible signs of stress. 

Below are our top skincare tips for stressed skin.

1. Simplify Your Routine

When stressed skin starts freaking out, it’s a warning sign to chill out with the over-complicated skincare routine. Lay off the exfoliation for a bit and reduce your use of active ingredients while your skin hits the reset button. Hopefully, it won’t take long for your skin to return to a state of calm but sticking with a simple cleanser, good moisturizer and broad-spectrum sunscreen will help speed up the process.

2. Embrace Calming Skincare Ingredients

The likes of retinol and glycolic acid are extremely effective skin-enhancers when your skin is strong and behaving itself, but when it’s compromised it’s best to lay off these potent powerhouses. 

Instead, reach for the more gentle folk; those that still have positive effects on your skin, while helping to soothe redness and reduce inflammation at the same time. Our favorites include aloe, green tea, oat and rice milk, niacinamide and vitamin E – all of which you’ll find in many of your favorite TruSkin formulations. Soothing Cleansing Milk, for example, is the bee’s knees for compromised, stressed skin, literally giving your skin a comfortable hug of oat and rice milk, along with two of the finest super hydrators, hyaluronic acid and glycerin.

3. Boost Your Barrier Function

Your skin’s barrier function is crucial for keeping your skin hydrated and strong. How so? Well, this important top layer keeps moisture in and nasties out, allowing your skin to maintain optimum health and minimal disruption. 

Excess cortisol tries its hardest to upset your barrier function, so make sure you counteract its damaging effects by ‘feeding’ your skin with all the good stuff. Ceramides, for example, are essential for a strong, stable barrier function as they help bind the cells together, giving it stability, preventing water loss and protecting it from environmental stressors.

Try our Smoothing Collagen Serum which contains three essential ceramides for repairing, hydrating and strengthening stressed skin.

4. Supercharge Your Skin’s Overnight Repair System

While the rest of your body sleeps, your skin gets super busy, repairing damage caused by the stresses from the day as well as rejuvenating itself in preparation for a brand new one. To help out, ensure your skin is gently cleansed before bed, then apply an enriching night cream that contains kind-to-skin antioxidants (hello sodium ascorbyl phosphate!) as well as ingredients famed for fueling hydration and calming inflammation.

Good news: we have that exact product in the form of Vitamin C Deep Hydration Night Cream.

5. Finally, Don't Panic

Fortunately, stressed skin is usually temporary so don't worry about it too much – that'll do nothing but heighten your emotional stress! Just listen to your skin, stick with a back-to-basics routine for a while and if things do persist, maybe it's time to visit a dermatologist for extra advice. That's what they're there for, after all.

Let’s get real, expensive skincare does not always equal better skincare. In fact, affordable brands are often the true heroes in your routine.

Ever asked yourself, is your $200 moisturizer truly worth it, or is it all glossy packaging and clever marketing? The truth can be a bit of a gray area, but at the end of the day, skin doesn’t give a hoot about hefty price tags. What it cares about is ingredients that actually ‘do’ something. For example, a great moisturizer should boost hydration and seal moisture into your skin. Sunscreen needs to protect your skin from both UVA and UVB radiation. And a good cleanser should gently but effectively clean the skin without causing irritation or stripping away its important barrier function. And honestly, products are perfectly capable of doing this without breaking the bank.

So, why are some products 10x the price of others? And, the most important question of all, do so-called ‘premium’ products honestly work any better?

What Makes Expensive Skincare So Expensive?

There are many reasons why luxury skincare products come with eye-watering price points. Some are valid, but not all of them are for the good of your skin. Here are the most common reasons you might have to shell out a little bit extra...

1. Fancy Packaging

Packaging is extremely important in the luxury skincare market. Shiny metallic boxes, beautiful glass bottles, gold embossing, they’re all used to create the illusion that what’s inside is of the highest quality and therefore worth paying more for. Unfortunately, that’s not always the case. 

2. Clever Marketing

Double page ads in Vogue or huge TV commercials cost money – especially when a brand has bagged a big celebrity name to flaunt its wares. Well, this money needs to comes from somewhere. Guess where? Yes, your pocket.

3. Proprietary Ingredients 

Proprietary ingredients are what set certain skincare products apart. But just because a product contains a unique ingredient this doesn’t necessarily make it more beneficial to your skin. More often than not, it’s the clinically proven ingredients like retinol, vitamin C, glycerin and niacinamide that do all the heavy lifting. 

4. Potency Of Active Ingredients

While affordable skincare products are often formulated with the same ingredients as their pricier cousins, it’s true that sometimes they don’t contain as much. And this can be reflected in the price. Strong retinols, however, can irritate certain skin types, which doesn’t always make higher price points the best option. Working with your skin and using products that are beneficial, but don't sensitize or irritate, is important here.

What REALLY Matters When Buying Skincare

Don’t get us wrong, we’re not here to totally bash luxury skincare. If you can afford an expensive, bells and whistles moisturizer and it makes you feel good while, crucially, benefiting your skin, then no harm done. Oftentimes, even just the ritual of smothering your body in a beautifully expensive body butter makes it worth every cent.

However, if you’re really stretching yourself to buy something just because the latest A-lister told you to do so, but you’re not really seeing visible results, why bother when there are so many results-driven products out there that come at a fraction of the cost?

Instead of focusing on premium price tags, here are some smarter shopping tips for building an effective, affordable skincare routine…

Focus on Science-Backed Ingredients

Ingredients that have been clinically tested to benefit the skin are the single most important factor in any skincare product. Superheroes created scientifically in a lab include retinol, vitamin C, peptides, niacinamide, vitamin E, glycerin, hyaluronic acid and ceramides. Then you have all the natural botanicals that also work wonders on your skin. Think jojoba oil, green tea, aloe vera and tea tree oil to name just a few. Do your research and look out for these big hitters and you’ll know that a product is going to truly get things done. 

Check The Running Order Of The Ingredients List

Skincare products don’t generally offer up the exact concentrations of their ingredients, but the label will give some of the game away. How so? Well, skincare brands are required by the FDA to print their ingredients in order, starting from the highest in concentration, working down to the lowest. When it gets down to 1 percent or less, however, they can be listed in any order. 

All this is good to know because if a vitamin C serum lists its vitamin C way down the ingredients list, hovering around the bottom, this shows that it contains very little and potentially won't be as effective as one that lists vitamin C nearer the top. Make sure the good stuff is in the top half of a product’s ingredients label. It doesn't need to be at the absolute top (some active ingredients are way too powerful for that!), but top half is a good rule to follow.

The vitamin C in our Vitamin C Facial Serum, for example, is third on the list after water and aloe. That’s good stuff, right there – and it won't make your wallet burst into tears, either.

Understand Your Skin Type & Needs

Way more important than buying into fancy beauty brands with eye-watering price tags, is to be aware of your skin type and find products that work for you. Do a bit of homework getting to know your skin, then you can focus on the things you’d like to improve. Research ingredients that are proven to help certain concerns ­– eg. hyaluronic acid is fantastic for hydrating thirsty skin whereas tea tree oil can work wonders on breakouts –  then do even more homework by looking into formulations that include those ingredients (in decent concentrations). This helps target your routine to suit your needs without buying into fluff your skin can seriously do without.

Don’t Be Duped By False Promises

Creams that promise to be ‘better than Botox’ are never to be believed – no matter their price. The truth is that skincare can only do so much. A 24k gold-infused moisturizer that costs you hundreds of bucks, for example, is unlikely to moisturize your skin any better than one that was $20. Because yes, gold is super indulgent but at the end of the day, it doesn’t moisturize your skin. It’s all the other stuff inside (which didn’t cost the manufacturer $$$s) that does all the talking, not the fancy fillers and inflated price.

Our advice? Stick to science-backed ingredients that are proven to benefit your skin. 

Remember, The Right Product For You Is The One You Regularly Use

Doing your research and making informed decisions are extremely important because, while we’re big advocates of effective skincare that doesn’t cost the earth, there are some fantastic, pricey products out there… as well as some not-so-great inexpensive options.

Research, research, research. Trust us, you’ll know when you find ‘the one’ because you’ll look forward to using it. And that means you'll use it consistently and regularly and therefore be rewarded with the best, most visible results.

Showing your skin love isn’t about overly expensive skincare products and complicated routines, it’s about being positive, listening to what your skin needs and reacting with kind. Here’s how to get on that…

Remember when you learnt in school that your skin is your body’s largest organ? Well, your teachers weren’t lying. The average adult human has around 22 square feet of skin which, even though it’s only a few millimeters thick at its thickest point, weighs around 8 lbs.

That’s a lot of skin right there. 

If you’re here, we imagine you’re already into practicing good skincare habits. We bet you already cleanse like a pro, apply moisturizer vigilantly and rarely leave the house without slapping on your broad-spectrum SPF. Good work. 

That being said, it’s easy to forget that skin sometimes needs a little extra love and attention. Whether the weather has been taking its toll, work has gotten on top of you or certain hormonal changes are happening in your life, understanding your skin’s needs and adapting your habits is crucial for making the most of your skin and encouraging a healthy glow.

In the market for giving your skin a little added TLC right now? Then read on for 10 proven skincare practices and lifestyle habits for showing your skin just how much you care.

1. Get To Know Your Skin Better

Before going any further, remember that your skin is totally unique to you so understanding when it’s feeling good and when it needs help is crucial if you’re striving for healthier-looking skin. Knowing your skin type (normal, oily, dry or combination) is the first step, but there are plenty of other factors at work here ­– your age, environment, lifestyle, diet, they all play their part and dictate how you should adapt your habits to suit. 

Action Stations: To understand your skin better, cleanse your face with a gentle cleanser like Soothing Cleansing Milk, pat it dry, then look in the mirror without applying any other skincare products. Feel your skin and look at all the various areas of your face and neck to see what’s going on right now. Once you know this, you can think about what you can do to help.

2. Concentrate On The Good Stuff

It’s easy to reel off the things you don’t like about your skin ­– crow’s feet, breakouts, a sagging jawline ­– but when was the last time you thought about the stuff you do like? Being positive about your skin is crucial, not only for your mental wellness, but also for your skin itself. How so? Because when you know what you like about your skin you can accentuate and highlight these areas. 

Action Stations: Do you have the smoothest forehead, like, ever? Then pull your hair back and flaunt it. OK, maybe you have the odd wrinkle or two, but good news, your complexion is fairly even in tone. Then don’t be afraid to go foundation-free. Show off your good bits, people, it’s very liberating. Plus, it stops you sweating over the other, 'not so great' stuff.

3. Boost Your Glow With Antioxidants

Facial serums are to skin what red lipstick and stunning earrings are to an outfit – the true icing on the cake. You see, serums have a smaller molecular structure than creams and lotions so they’re able to truly penetrate your skin and target your concerns.

Depending on what these are, we have a whole collection of plant-powered serums packed with ingredients to help hydrate, plump, firm, smooth and boost radiance.

Action Stations: Our bestselling serum, year after year is the OG, Vitamin C Facial Serum. Packed with skin-loving sodium ascorbyl phosphate (a gentle form of vitamin C skin loves), as well as soothing vitamin E and hydrating powerhouses hyaluronic acid and aloe, it’s the bee’s knees for great skin. Apply a few drops to your face and neck after toning and before moisturizing for better-looking, incredible-feeling skin in both the short- and long-term.

4. Take Compliments… And Return The Favor

Hands up if you’re terrible at receiving compliments? You’re not alone. But the thing is, people say nice things because they genuinely like or appreciate something about you and want to let you know about it order to make you feel good.

Action Stations: Next time someone tells you how great your skin is looking, smile and enjoy the compliment. They wouldn’t say it if they didn’t mean it. Plus, you’ll feel so much better than if you shrugged it off. Similarly, whenever your friends look good, let them know. Share the love!

5. Don’t Skip One Of The Best Skin Tonics Around

Toning used to be a vital part of any skin enthusiast’s all-important three-step skincare routine. Ask anyone older than 30 and they'll you that, back in the day, skincare was strictly about cleansing, toning and moisturizing. Then the world realized that most toners on the market were stripping the skin of essential nutrients and oils, and were, honestly, doing the skin much good at all.

Not so, any more. These days, toners are often the exact product your skin has been looking for, helping to increase hydration while cooling, reducing redness, calming irritation, firming, the list goes on.

Action Stations: The great thing about applying toner is that, sure, it might be an extra step in your routine, but if you choose a spritz formulation it'll only add on mere seconds. At most. Try our Ocean Minerals Super Toner after cleansing and before applying serum and your skin will instantly lavish the effects of radiance boosting vitamin C, glycolic acid, ginseng and MSM. All that from one spritz? You better believe it.

6. Watch Out For Changes In Your Skin

When skin is unhappy, it will tell you so. So don’t ignore it. The end. OK, not quite…

Action Stations: Pay attention to changes in texture and tone, increased sensitivity, irritation, breakouts and dry patches. These are all sure-fire signs that your skincare routine might not be cutting it, so adjust yours accordingly. If your skin is feeling irritated, for example, cut back on active ingredients for a bit to give it a chance to reset and ‘breathe’ again.

7. Know That Sleep Time Is Crucial For Your Skin

The term ‘beauty sleep’ didn’t occur by accident. Sleep, is in fact, the single most important time for your skin to repair and rejuvenate itself. When the rest of your body and brain are at rest, blood flow to your skin increases, collagen production amps up, antioxidants get to work and cell turnover picks up speed. Skip your important shut-eye and your skin loses out on all this important stuff. Not cool.

Action Stations: The National Sleep Foundation recommends between seven and nine hours of sleep every night for healthy adults. OK, this might not always be possible, but try to go to bed at the same hour every night to get into a regular pattern. Keep your room at a comfortable (neither too hot nor too cold) temperature and make sure it’s dark and quiet to optimize sleep. Also, make sure you help your skin out as it gets to work overnight. Cleanse before bed, apply a collagen-boosting serum like Rejuvenating Longevity Serum and follow with a rich moisturizer like Vitamin C Deep Hydration Night Cream.

8. Carve Out Some Skin-Love Time

Giving yourself a DIY facial is a fantastic way to spend some quality time in your own company, improving your wellness and your complexion as a result. Facial massage, in particular, boosts circulation and helps lymphatic drainage to significantly improve the appearance of your skin. Not to mention how incredibly healing the power of touch can be.

Action Stations: Put aside 30 minutes each week to pamper your skin. This can be anything from giving yourself a facial massage to relaxing on your bed with a face mask and a couple of cold, used teabags over your eyes. Just remember to lock the door to ensure your kids, housemates or partner leave you well alone while you enjoy some much-needed me-time. 

9. Exfoliate: But With Caution

We love skin exfoliation for removing dead skin cells, improving sluggish cell turnover and generally getting your skin’s glow on. However, it’s important to get the sweet spot just right. Too much and you could compromise your skin’s barrier function. Too little and you won’t experience the full benefits.

Of course your sweet spot depends on the strength and tolerance levels of your skin, but the general rule of thumb is that two or three times a week should do it.

Action Stations: There are two primary ways to exfoliate the skin: physical and chemical exfoliation. If you love the feel of a good scrub on your skin (that’s the physical version) try our Vitamin C Gentle Face Scrub which is fast becoming a favorite. But don’t forget, we also have our 6% AHA, BHA + PHA Liquid Exfoliant for all your chemical exfoliating fans. Neither are bad choices. It’s simply up to you how you prefer to keep your skin ticking over.

10. Finally, Celebrate The Improvements

Healthy skin is a journey that requires time, patience and the willingness to adapt your routine and lifestyle as it changes. When you get on top of this, your skin is likely to reward you in the best way possible ­– looking better, feeling better and consistently behaving better. Big win.

Action Stations: Pat yourself on the back for listening to your skin, reacting positively and seeing results. And keep at it!

Elastin is the unsung hero of resilient, bouncy, healthy-looking skin. So, sure, collagen needs your undivided attention, but don’t forget about this other important protein working hard to keep your skin in shape.

Put your hands up if you dream of the bouncy skin you had when you were young. And, while we might not remember our own, how adorable is the skin of a young baby? It’s. Just. So. Plump. Not to mention insanely springy and so incredibly soft. Gosh, why doesn’t our 30/40/50/60/70-something skin have the same bouncebackability? Not fair!

The thing is, just like the entire human body, your skin changes as you get older. It’s as inevitable as day turning to night. The clocks tick, life continues and your body ages. And that’s never going to change.

The structure of your skin is super important when it comes to how strong, supple, soft and smooth it remains during the aging process. Of course, collagen is the biggie – mainly because it’s the most abundant protein in the body, accounting for between 70 and 80 percent of all proteins within the skin alone. But collagen can’t do it all alone. It needs a wing man.

Enter elastin, the Robin to collagen’s Batman. The Watson to its Sherlock, if you will. And officially the unsung hero of bouncy, fabulous-looking skin.

What Is Elastin, Anyway?

Elastin is a structural protein (just like collagen) that’s produced by the fibroblasts in the middle layer of your skin, aka the dermis. While collagen provides the backbone to your skin, giving it strength and firmness, elastin helps the skin seamlessly work with your body’s natural movements, allowing it to stretch, flex and bounce back to its original position.

During childhood your skin is literally chock full of collagen and elastin. But as you race past early adulthood, you get to say a slow farewell to your skin’s strength and supple nature. It happens around your mid-20s ­– give or take ­– when your body starts to slow down and all the good stuff that made your skin so plump and baby-soft ups and leaves. Not only does your skin produce fewer of these important proteins but all the existing stuff begins to break down. 

Of course, natural aging is the major factor here, but don’t forget that many of your lifestyle choices also play their part in the rate at which elastin packs its bags and leaves town. And they’re the things you can actually do something about. UV radiation from prolonged sun exposure is one of the biggest elastin-killers, as is chronic stress, environmental pollution and a diet that’s high in things like processed carbs and refined sugar. All these things trigger inflammation and oxidative stress which break down your skin’s elasticity at lightning speeds.

The result? Skin becomes weaker, thinner, less supple and less resilient. Which is why serious action is required. You know what they say, prevention is better than cure. And in this case, never a truer word has been spoken.

5 Ways To Protect & Preserve Your Skin’s Important Elastin Supplies

Stopping time is not something even the latest AI technology can accomplish. So, instead of worrying about your age, let’s focus on some of the things you CAN do to help protect your elastin (and your collagen as an added bonus!)…

1. Never Scrimp On Sunscreen

We know it’s tempting to lap up the sun’s warming, skin-bronzing rays, but UV radiation is the biggest cause of external aging. And science has proven it so. You see, UV rays actively break down elastin fibers by creating free radicals in your skin. And these free radicals compromise the structure of all the good proteins that keep your skin ticking over nicely. Nothing good comes from free radicals so you must do everything you can to keep them to a bare minimum. The easiest way to accomplish this? Apply a broad-spectrum sunscreen like SPF 30 Mineral Sunscreen with Vitamin C to any areas of exposed skin. Do this every day (even when it’s cloudy) and you can pat yourself on the back for safeguarding your skin and simultaneously protecting its important stash of collagen and elastin. Take that, sun.

2. Double Down With Topical Antioxidants

Did you know that topical antioxidants like vitamin C, vitamin E, green tea and niacinamide also act like your skin’s very own personal repair crew? While sunscreen limits the number of free radicals that form in your skin in the first place, antioxidants help to neutralize any that manage to slip through the net. Clever, right?

All of our facial serums are packed with antioxidants so if you’re not sure which is best for you, check out our guide right here.

3. Rethink Your Dietary Habits

As we mentioned earlier, sugar is one of the worst culprits for screwing up your collagen and elastin. The problem is a process called glycation.

Glycation occurs in the skin when excess sugar binds itself to vital proteins, leading to the formation of advanced glycation end products, aka AGEs. AGEs are everything their name suggests. They degrade collagen and elastin and thus compromise the entire integrity of your delicate skin, aging you up way quicker than you signed up for.

Try to avoid sugar-laden foods and alcohol and, instead, enrich your diet with foods that are rich in vitamin C (fruit and veggies), zinc (meat, eggs, beans and seeds) and omega-3 fatty acids (salmon, tuna, walnuts and chia seeds). Also, stay hydrated. And if you are partial to an alcohol beverage or two, make sure you counteract every glass with equal measures (or more) of water.

4. When In Doubt, Pick Retinol (Or Bakuchiol!)

As gold standards in skincare go, retinol is more often than not the pick of the crop. A form of topical vitamin A, retinol is a smart little cookie because it’s able to ‘communicate’ with your skin at a cellular level to truly rev up its production of both collagen and elastin.

Of course, retinol is not all moonlight and roses because it’s an extremely potent beast and can upset sensitive skin if it’s not used carefully. Follow a few retinol rules, however, and most people can use it comfortably and to great effect. We truly believe, for example, that if you patch test our Retinol Facial Serum or Retinol Moisturizer first, then introduce it slowly into your routine, you’re on to a real winner. Not convinced? NP. Try our Rejuvenating Longevity Serum which harnesses the powers of bakuchiol – that's nature’s gentler alternative to retinol, in case you’re yet to be acquainted. Note to self: it’s real good.

5. Manage Your Levels Of Stress

Stress raises your levels of cortisol and boosts the number of free radicals in your skin which upsets your skin’s barrier function, screws up your skin’s natural pH levels and seriously ruins its supplies of collagen, elastin, even hyaluronic acid. Nothing good comes from stress like that.

However, with today's busy lifestyles, keeping your stress levels under control is often easier said than done. But it's not impossible. Some of our favorite ways to de-stress include yoga, going for walks, reading, taking a bath or trying a new hobby. Basically, do whatever you can do to carve out a little me-time on the reg (even just a few minutes will help) and you will immediately help reduce your levels of stress and therefore look after your skin as an added bonus. 

Want to crush lit-from-within skin this spring? Then you’d better start your glow-getting routine immediately.

We don’t know about you, but this time of year is when we generally start thinking about getting our skin prepped and primed for spring. After all, brighter sunshine, longer days and warmer temps mean more time spent outside and so we want our skin to reflect the joys of springtime weather – bright, radiant and full of life.

Don’t get us wrong, we’ve done everything we can to keep our skin moisturized and looking good all winter long, but it’s not always easy, especially after the holidays when the focus has been more on wine and cheese than topical antioxidants and deep moisturization.

So what’s on the ‘must do this’ list for getting skin glowing and ready for spring? Follow these pointers and you’ll be well on the way. 

1. Focus On Moisture

Winter is notorious for drying out the skin. You can blame the weather, for sure, because dry, cold air sucks all the hydration from the skin’s uppermost layers. But there are plenty of other things going on that ruin your skin’s moisture mojo. Central heating has to take some responsibility, as must things like hot baths and comfort foods.

If your skin is still feeling somewhat thirsty after battling the elements all winter long, stick with what you’ve likely been doing for the past few months. It’ll pay off eventually – promise. Invest in a humidifier for your bedroom to boost the moisture content in the air as you sleep and make sure your diet includes plenty of water-rich foods like cucumber, watermelon and tomatoes, as well as omega-3 fatty acids found in oily fish and seeds.

As for your skincare routine, we love to layer a hydrating, nourishing serum under moisturizer as this supercharges the skin’s levels of moisture, without it needing to rely on super-heavy creams that can weigh it down.

Hyaluronic Acid Facial Serum is always a smart choice but you could also try our much-loved but often underestimated Peptide Facial Serum which combines three of the best hydrators we know – aloe, glycerin and panthenol – alongside collagen-enhancing peptides. Apply your serum of choice under moisturizer morning and night and your skin will soon have a brighter pep in its step. Plus, it'll feel downright amazing as an extra bonus.

2. Get Friendly With Exfoliating Acids

Chemical exfoliants are awesome for gifting your skin with a smoother (and therefore brighter) surface. Unlike facial scrubs which use grains like fine sand or salt and require physical motion to work, chemical exfoliants simply sit on your skin and go about their business with no effort at all. They work by breaking down the bonds between dead skin cells so they’re able to slough away quicker and more efficiently. Simple as that. 

Furthermore, if you choose wisely and opt for a kind-to-skin formulation that harmonizes different kinds of chemical exfoliants, you may even be able to use it every day. Take our 6% AHA, BHA and PHA Liquid Exfoliant, for example. This hard-working, but never too hard-on-your-skin toner accelerates cell turnover with a perfectly balanced blend of glycolic acid (AHA), salicylic acid (BHA) and gluconolactone (PHA). And, yes, we know that might sound like a lot of exfoliating acids for one face, but fear not, we made sure to include just the right amount of each to gently exfoliate without leaving your skin feeling stripped or dry.

It’s the perfect product to give your skin the coveted glow you’ve been seeking since September said goodbye.

3. OD On Vitamin C

One of our favorite skin mottos is ‘when in doubt, reach for topical vitamin C.’ And do you know what? It’s never let us down. In fact, vitamin C is what’s known at TruSkin HQ as the ultimate brightening powerhouse. Not only is it one of the most trusted and tested antioxidants (reminder: antioxidants fight free radicals and keep your collagen levels in check) but it’s also thought to inhibit melanin production which means fewer dark spots, less patchy areas and a more glowy, even-looking complexion all round.

Of course, we don’t literally want you to OD on vitamin C. Some forms can be extremely potent and even a little irritating if you use them too much and apply them too often. So you have to tread carefully. Our advice? Introduce new products slowly into your routine, patch test them first, and stick with sodium ascorbyl phosphate (SAP). SAP is a salt form of the pure stuff which makes it more stable and therefore much gentler.

You'll find vitamin C, and more specifically SAP, in a ton of our skincare formulations so you really can pick and choose depending on your skin’s needs and preferences. Serums are the obvious choice, but since you're likely concentrating on hydration with your facial serum right now, how about trying our Vitamin C Brightening Cleanser instead? With a name like that, it would be rude not to.

4. Think Of Bedtime As TLC Time

You might be under the impression that overnight skincare is a bit pointless when you’re tucked up in bed doing nothing but dreaming of the teenage skin you wish you still had. But on the contrary, your skin does its best repair work when you’re asleep. Cell turnover peaks, collagen production revs up, blood flow increases and your body’s natural antioxidants system kicks in to help neutralize any pesky free radicals that may have built up during the day. Leave your makeup on and go to bed with dirty, unmoisturized skin, however, and all this good stuff becomes basically redundant.

To encourage the magic to happen, cleanse your face and neck gently but thoroughly before bed and start a slow-building retinol regime to naturally accelerate cell turnover and collagen synthesis. Our Retinol Facial Serum has your back here as it’s also infused with vitamin E and hyaluronic acid to boost radiance and hydration both in the short- and long-term.

Mimic your morning routine by always following your serum with moisturizer. In this instance try Vitamin C Deep Hydration Night Cream which contains that all-important, glow-getting vitamin C, as well as ‘nature’s beauty mineral,’ MSM which is one of the most underrated but overachieving ingredients for healthy skin. And we don’t say that lightly.

5. Make Massage A Must

We can think of little better for waking up your skin than a morning massage. The benefits of a facial massage are undeniable. For starters, it boosts blood flow and therefore allows more oxygen and nutrients to rush to the surface of your skin. Hello big-time glow! It also improves lymphatic drainage to help remove toxins away from the skin, reducing things like puffiness and inflammation. Not to mention how relaxing and stress-reducing a morning facial massage can be.

Don’t worry, though, we don’t expect you to learn all the tricks of the massage trade just like that. You can actually do this facial massage quickly and easily in mere minutes. You can also do it while cleansing, or applying facial oil – it totally depends on your jam. 

Simply work your chosen product all over your face and neck, using the pads of your fingers, then sweep your fingers down your nose a few times, across your cheeks from the center outwards, then up and around your forehead. After your forehead, take your hands down to the middle of your chin and use sweeping motions to lift the skin up and out towards your ears. Finish with your neck, using the palms of your hands to perform light strokes from the base of your neck up to your jawline. Repeat this as many times as you like, using medium pressure to work the skin and get everything flowing.

Now, how long until March, again?