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True Radical Honesty From Our Community

  • 5 Must-Do Habits For Slowing Down Collagen Loss
    Read on for five of the most important skincare habits for preventing collagen loss.

    Fact of the day: skin is nothing without collagen. It’s the most abundant protein in the entire human body and accounts for somewhere between 80 and 90 percent of all proteins found in your skin.

    It is not to be taken for granted.

    As far as your skin goes, collagen is what gives it strength, structure and support. It kind of holds everything together like a clever network of protein-based scaffolding. It’s really good stuff. Like, REALLY good.

    One major problem, however: while super abundant during your younger years – hence that plump, firm skin you might just about remember – collagen production dramatically drops as you get older. This is all thanks to your natural aging process as well everything else the world throws at you – stress, the sun, environmental pollution and a cruddy diet to name just a few. And while you can’t stop or reverse time, all these other lifestyle factors are very much in your control.

    On that note, below are five of the most important ways to help preserve your levels of collagen as much as possible. It’s time to take charge, people!

    1. Be 100% Sun Smart

    No matter how many times we stress the importance of sun protection there are still people out there who don’t apply daily sunscreen to shield their skin from the damaging ways of the sun.


    After the ticking clocks of time, the sun is the number one cause of aging skin. In fact, UVA rays, in particular, penetrate deep into the dermis of your skin where they really do a number on your collagen. According to the Skin Cancer Foundation, damage from UV light results in over 80 percent of all your lines, wrinkles, textural issues and dark spots. Ouch!

    The good news, however, is that you can block around 97 percent of the sun’s rays simply by applying a good, broad-spectrum sunscreen to exposed skin on the reg. And we make this super easy for your face. Simply slather on a good coating of SPF 30 Mineral Sunscreen with Vitamin C every morning as the last step in your skincare routine. Reapply every couple of hours if you’re spending a prolonged period of time in the great outdoors. And you are winning.

    2. Don’t Smoke

    Tobacco contains more than 7,000 harmful chemicals and substances that not only screw up your lungs, but are an absolute b*tch when it comes to your collagen levels and the health of your skin. Also, the more you smoke, the worse your skin will look, potentially giving your 40-year-old skin the wrinkles of someone in their 60s!

    “Smoking slows the body’s ability to heal itself by decreasing blood flow and inhibiting inflammation,” explain experts at the American Osteopathic College of Dermatology.

    It also promotes the production of collagen-damaging enzymes and free radicals which eventually manifests itself in crow’s feet around the eyes, puckering lines around the mouth and that tell-tale ‘smoker’s face.’

    Don’t. Do. It. Your skin needs you.

    3. Choose A Collagen-Friendly Skincare Routine

    Another great way to keep your collagen levels in check? With an awesome skincare routine. Some of the best skincare ingredients for collagen, IOHO, are retinol (literally the daddy of everything!), bakuchiol (retinol’s gentler, natural alternative), peptides (which help to encourage protein production), MSM (a very under rated collagen booster) and the mighty vitamin C (which laughs in the face of collagen-damaging free radicals). All of these have been studied and proven to stimulate your skin’s natural collagen production and inhibit its breakdown, so it’s wise to include at least one in your daily skincare routine. We love the combination of Smoothing Collagen Serum followed by Firming Collagen Day Lotion in the morning, and Retinol Facial Serum at night.

    You could also try our fabulous Collagen Boosting Skin Supplement which, unlike other substandard collagen powders and pills contains vegetarian collagen only, alongside vitamins CE, and biotin, a form of vitamin B known to promote cell growth and repair. This all adds up to a kick-butting blend that significantly and safely helps improve your skin’s natural production of quality collagen for a visible reduction in the appearance of wrinkles, better elasticity, superior hydration and brighter, healthier-looking skin.

    4. Avoid Sugar

    A well-rounded diet that’s high in lean protein, antioxidants and omega fatty acids is super important for the health of your skin. But one thing your skin, and in particular your collagen, really loathes? Sugar.

    Studies show that overdoing it with sugar accelerates the accumulation of advanced glycation end products (AGEs) in your body through a process called glycation. Glycation is a reaction that occurs when excessive amounts of sugar become too much for your natural insulin levels to handle. These sugar molecules then attack your skin cells, latching onto collagen (and elastin, for that matter!) and causing them to stiffen, weaken, break down and produce harmful AGEs. AGEs ruin your radiant, youthful complexion by causing dryness and exacerbating fine lines and wrinkles.

    A good way to reduce your sugar intake is to swap out refined sugars for sweeteners that have lower glycemic index values – things like agave or monk sweeteners or great. Also, ditch the sodas, people. Water is your much better friend.

    5. Master The Art Of Quality Sleep

    Finally, underestimate the power of regular, quality sleep at your peril. When you sleep, your skin goes into recharge mode and collagen production speeds up big time to help repair damage from the day and prepare your skin for the next. Miss out on those valuable hours of shut-eye and your skin simultaneously misses out on all that fresh, skin-strengthening collagen it deserves.

    Studies show that people who regularly get around eight hours of quality sleep each night have way better skin than those who only get five or so hours. But if you struggle, follow these simple fixes for a better night’s sleep.

    * Stick To A Schedule – going to bed and waking up at the same time each day? Priceless.

    * Keep Your Bedroom Cool – experts agree the ideal temperature for sleeping should be somewhere between 65 and 67oF.

    * Limit Screentime – phones, tablets, laptops and TVs all emit light which makes it hard for your body to wind down at the end of the day. Switch them off a good hour before bedtime.

    * Avoid Caffeine Before Bed – in fact, it’s often best to only drink caffeine in the morning. If at all.

      5 Must-Do Habits For Slowing Down Collagen Loss
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    • The Ultimate Skincare Routine For Adult Acne
      Adult acne might feel and look the same as teenage acne but when it comes to nailing an effective, breakout-busting skincare routine, it’s a whole different beast.

      As if fine lines, wrinkles and all the other signs of skin aging weren’t enough to contend with, there’s also that crazy little thing called adult acne. Acne ‘should’ be something that you say farewell to as you come to the end of your adolescent years and your hormones settle into adulthood. But that’s not always the case. In fact, adult acne is on the increase and it’s estimated to affect more and more adults as they hit their 50s and older.

      What Is Adult Acne?

      Acne vlugaris, the proper name for the type of acne we’re dealing with here, is exactly the same at any age. It rears its head when your hair follicles and pores become blocked with excess oil and dead skin cells. Unlike regular teenage acne, however, the adult kind can be split into two different types: persistent acne and late- or adult-onset acne. Persistent acne continues from adolescence, never really giving you a break, whereas late-onset acne is the stuff that appears for the first time later on in life. Just when you thought you’d gotten away with it. Dang!

      This all sounds pretty simple, but things get a little more complicated from here on in. How so? Because acne can take on many forms. If the plug bulges out above the surface of your skin it creates a whitehead, for example. If the plug opens up, it oxidizes with the air, turns dark and creates a blackhead. And if bacteria gets involved and infects the blockage? Then it becomes a full blown zit – a papule, pustule, nodule or cyst, if you will.

      So, Why Do Some People Get Adult Acne While Others Don’t?

      As a rule, acne is genetic, so if you’re predisposed, thanks to your parents, there’s not much you can do about that. What you can do, however, is to understand what’s triggering these breakouts later in life – hint: more often than not, it’s your hormones. During menopause, for example, your hormones are all over the place and if you’re sensitive to these triggers, this creates an imbalance that causes sebum production to go wild and your your skin to completely freak out.

      Emotional stress and certain medications can also overstimulate your sebaceous glands, as can pore-blocking or harsh ingredients in your skincare regime.

      On that note, here’s how to create a kick-ass skincare routine that cares for your adult skin (aka doesn’t dry it out!) and helps to balance oil production to keep breakouts to a minimum.

      The Best Morning Skincare Routine For Adult Acne

      1. Gently Cleanse Your Face

      For some, a morning cleanse can seem a little OTT when all you’ve done is sleep since your last cleanse. Not so for you. Because your skin is oilier than most you’re going to want to gently remove any sebum that may have built up overnight. Also, your night cream might feel kind of heavy for daywear, so it’s good to start with a clean slate in the AM.

      One word of warning: don’t fall into the trap of grabbing the most skin-stripping cleanser you can find. You can just about get away with that when you’re 13 – although it’s never ideal – but when your skin is more mature it’s going to need way more care. Choose something that will help replenish your barrier function, soothe and calm inflammation and cut out any risk of over-cleansing your skin. A product like our Soothing Cleansing Milk is great for morning use.

      2. Balance Your Skin With Tea Tree Oil

      As you know, we’re massive fans of face serums for targeting skin issues exactly where they’re needed, and when it comes to adult acne, our favorite topical ingredient is tea tree oil.

      Unlike other acne-busting favorites like benzoyl peroxide, tea tree oil is less drying and irritating on the skin which makes it a great choice for mature skin. But don’t think that means it’s any less effective because its antifungal, anti-inflammatory and antimicrobial properties combine to give it true superpowers in the fight against bacteria and acne breakouts.

      Try applying our Tea Tree Super Serum+  two or three times a week after cleansing and before moisturizing to help balance and calm your skin. We like to alternate it with Niacinamide (B3) Facial Serum which is another winner for regulating oil and reducing inflammation.

      3. Lightly Moisturize

      Moisturizing oily, acne-prone skin might seem counterintuitive but it’s actually crucial for keeping your barrier function healthy and keeping sebum under control. If you miss this step, your sebaceous glands will think your skin is dry and thus overcompensate with more oil.

      Avoid thick creams that are jam-packed with heavy occlusives like cocoa butter, however – these will block your pores and cause no end of problems. Instead, stick with light gel or lotion formulas that incorporate hydrating ingredients like glycerin, aloe and hyaluronic acid. Our Firming Collagen Day Lotion is great for oily skin, plus it helps tackle the visible signs of aging at the same time. Result.

      4. Apply Sunscreen

      UV radiation will make acne (and any potential scarring) worse. Not to mention all the other dastardly deeds it gets up to as the sun beats down on your skin on a daily basis.

      Wear sunscreen every day, without fail, and always choose a broad-spectrum formula with SPF 30 or above. And if you really can’t bear the thought of applying moisturizer AND sunscreen? Try our SPF 20 Mineral Sunscreen with Vitamin C. It’s packed with hydrating and moisturizing ingredients which are probably just right for your oily skin.

      The Best Nighttime Skincare Routine For Adult Acne

      1. Remove Makeup & Cleanse Your Face

      Before bed is when a more thorough (but still not too full-on) cleanse comes into play. Your evening cleanse is way more important than the morning one because this is when your skin has been subjected to at least 15 hours worth of makeup, sunscreen, dirt, oil and pollution. And if you don’t whisk that away it can, and will, build up on your skin where it will combine with dead skin cells and sit in your pores waiting for the worst to happen.

      We recommend our Charcoal Clarifying Cleanser or Tea Tree Super Cleanser+ which both work hard to whisk away debris from the surface of your skin while balancing, detoxifying and refreshing your complexion.

      You should also exfoliate once or twice a week to gently boost cellular turnover and minimize any risk of dead skin cells hanging around for too long. Try our Vitamin C Gentle Face Scrub after cleansing.

      2. Treat Your Skin With Retinol

      Retinol might be the gold standard of aging treatments, but it’s also right up there in the fight against adult acne. A derivative of vitamin A, retinol helps to increase cell turnover. It’s a little bit like exfoliation, although it works in a very different way. Instead of removing dead skin cells at a surface level, retinol goes deeper into the skin and activates certain genes to accelerate cell turnover down below. It’s very clever and a great way to keep dead skin cells moving along so they don’t clog up your pores. This is music to the ears of mature, acne-prone skin – especially when you add in all the other age-defying benefits retinol brings to the table.

      Just remember, retinol is very powerful, so start slowly by applying Retinol Facial Serum just once or twice a week to clean, dry skin. Then, as you build tolerance, you can build up to every night.

      3. Hydrate & Moisturize

      Allow your serum to sink in for a minute or two, then finish with moisturizer. Of course, you can double up with the same product you used in the morning, but you might find your skin needs a little more moisturization at night.

      /Size-2 Fl Oz

      Our fabulous Retinol Moisturizer is a great product to apply before bed as it combines retinol with hydrating hyaluronic acid, soothing vitamin E and plumping panthenol. If the combination of this and the retinol serum is too much for your skin, however, try our Longevity duo: Rejuvenating Longevity Serum followed by Renewing Longevity Moisturizing Cream. Both of these formulations are incredible for aging skin that gets a little, shall we say, problematic. They harness the powers of bakuchiol, which is nature’s kinder alternative to retinol.

      The Ultimate Skincare Routine For Adult Acne
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    • 5 Ways To Make Your Facial Serum Work Better
      Investing in an awesome face serum is all well and good, but if you don’t use it properly you could miss out on all of its important benefits.

      Having the knowledge of when, how and why to use a specific skincare product is golden. Granted, some are pretty self-explanatory. Cleanser? Easy, you use it twice daily to, well, cleanse your face and get rid of any debris that’s built-up over the past 8-12 hours. Moisturizer? Also, a fairly simple concept that comes at the end of your routine and helps seal moisture into your skin.

      But what about serums? Touted by everyone from beauty influencers to dermatologists as the key to youthful, healthy skin, face serums sound easy enough, but know this – there’s a definite right and wrong way to use them. Apply yours like a skincare pro and you’ll see some incredible results after regular, continued use. Use it incorrectly, however, and you may as well have saved your money for those new Chloé shades you’ve been eyeing up all spring.

      Serums are created to specifically target your most annoying skin concerns. They have a smaller molecular structure than moisturizers which means they’re able to penetrate much deeper and quicker into your skin. They also contain high concentrations of active ingredients like retinol, peptides, hyaluronic acid or vitamin C. All good stuff, right? You’re not kidding. In fact, this super powered combination of quick delivery AND awesome ingredients means that facial serums are among the most important products in your skincare routine.

      But only if you use them properly.

      Of course, the most important thing to do before using any new skincare formulation is to a) read the instructions thoroughly so you know what you’re dealing with, and b) patch test your product first. Patch testing is crucial when dealing with serums because their potency can lead to skin irritation if not handled with caution. Simply apply a small amount of serum to a discreet area of your skin (behind your ears is a great spot) and leave it for 24-48 hours to check for a reaction. See nothing? Feel nothing? Then you should be good to go.

      Then, follow our guide for expert serum application. Honestly, we abide by these rules every single day – morning and night.

      1. Always Work On Clean Skin

      This feels a bit like a moot point but you’d be surprised by how many people think they can just shove on their skincare products without first cleansing their face and neck. Such a crazy mistake. You simply have to get rid of debris from the surface of your skin before applying any type of skincare product that’s formulated to penetrate the top layers of your skin. Otherwise it’ll have to work extra hard to even reach your skin if it has a blanket of sweat, sebum, dirt and makeup to wade through.

      The tricks for great cleansing are to avoid hot water, be thorough but never heavy-handed, and always choose gentle ingredients tailored for your skin type. If you have dry skin, for example, go for our fabulous Soothing Cleansing Milk which combines rice and oat milks for thorough, but kind-to-skin cleansing. If you’re mega oily, however, you might be better off with Charcoal Clarifying Cleanser which is a great product for balancing excess sebum and detoxifying troubled skin – without drying it out, of course. Massage your product all over your skin (neck included) then rinse thoroughly and pat with a clean face towel.

      2. Don’t Use Too Much…

      … which begs the question, exactly how much is too much?

      Most serums will give you a guide as to the correct amount to use for each application, but the general rule of thumb is that a pea-sized amount or a few drops should be plenty. Remember, serums are super concentrated and they smooth on your skin very easily, so a thin, even coating will deliver plenty of the good stuff to your complexion. Any more, is just going to be a waste.

      3. Try Applying Your Serum To Damp Skin

      Damp skin is more permeable than dry skin and therefore more receptive to active skincare ingredients. This is why we love to apply our serum straight away after cleansing or toning while the skin is still ever so slightly damp.

      Apply a couple of drops to your hand as quickly as you can, then press rather than rub your serum onto your face using clean hands. And don’t worry about massaging it in, either. All you need to do is gently tap your skin all over to ensure you cover all areas of your face.

      4. Exfoliate First

      Getting rid of build-up and dead skin cells is a great way to ensure your serum has nothing getting in its the way. You want your skin to absorb and penetrate the skin deeper down where all the good stuff happens; not to sit on top, trying to contend with all those dead skin cells that, quite frankly, shouldn’t even be there in the first place.

      If you’re a scrub kinda person, try our new Vitamin C Gentle Face Scrub which is the ideal way to prepare your skin to take on all those awesome actives in your serum. Not a big fan of face scrubs? No problem, we also have a fabulous chemical exfoliant that contains glycolic and salicylic acids plus a whole host of other skin reviving ingredients to accelerate cell turnover and boost the results from your favorite face serum. 6% AHA, BHA + PHA Liquid Exfoliant is its name and rejuvenating your skin is its game!

      5. Finish With Moisturizer

      No matter how hydrating a serum is, you must always apply moisturizer afterwards. Hark back to when we talked about all those small molecules that make up a serum’s structure, giving it a thin, silky-smooth texture. Well, this is because serums don’t contain ingredients like occlusives or emollients which are important for creating a moisture-sealing layer over the surface of your skin. That’s where your ‘actual’ moisturizer comes to the forefront.

      Moisturizers are thicker than serums which makes them super important for locking your serum and all of its ingredients into your skin. So, do not miss this important step.

      And sunscreen. But that goes without saying, right? RIGHT?

      Skincare Routine
      5 Ways To Make Your Facial Serum Work Better
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    • Don't Make These Common Mistakes With Your Face Scrub
      Face scrubs can be fabulous for the health of your skin. Using yours incorrectly, however, is not. So, don’t be that person who screws up their exfoliation routine and makes their skin pay for it.

      With the launch of our awesome new Vitamin C Gentle Face Scrub, we’ve finally made it into the wonderful world of exfoliating scrubs. Can we have a group hug for that, please? Packed with some of the most incredible, skin-boosting ingredients, our new scrub instantly wakes up your skin, encouraging efficient cell turnover and healthier collagen to give your skin the best (but most gentle!) exfoliation of its life.

      Yet to try Vitamin C Gentle Face Scrub? Don't worry, a) you’re forgiven, it’s very new, after all and b) here’s a quick lesson in what you need to know. For starters, this super lightweight scrub is fragrance-free which is very important if your skin flares up at the mere mention of synthetic fragrance in your skincare routine. And instead of fruit seeds or ground nutshells (which can cause micro tears in your skin) we use white Bora Bora sand to exfoliate. This superior type of sand is much finer than your regular beach sand, helping to gently buff your skin without risk of irritation.

      If all this wasn’t enough, Vitamin C Gentle Face Scrub also contains a whole host of plant-powered ingredients including our new bestie, yuzu lemon which is brimming with vitamin C. We combine this with another C-vit favorite, sodium ascorbyl phosphate (SAP) to provide top quality antioxidant protection and a hard-to-break shield against free radical damage.

      So, what’s the best way to use our new scrub without causing your skin to freak out? Well, we cut out the harsh ingredients and over-scrubby particles to help you out there. But, still, you have to do your bit, so read on for seven deadly (dramatic, much?) face scrub mistakes you do not want to make…

      Face Scrub Mistake #1. Exfoliating Too Often

      You know that phrase about having too much of a good thing? Yeah that. When it comes to how often you use your face scrub, always keep that phrase front of mind. Daily exfoliation, for example, can send your barrier function into a total frenzy, stripping it of essential moisture and leaving it vulnerable to breakouts, dehydration, dryness, redness and sensitivities.

      If you’re experiencing any of these right now and reckon your over-excited scrubbing routine could be the culprit, pare it back by a good 50 percent.

      Face Scrub Mistake #2. Not Exfoliating Enough!

      Of course, not exfoliating your skin enough (or, gasp, at all!) can be just as detrimental for your skin, allowing your pores to become clogged, collagen synthesis to become sluggish and your skin to become dull or congested as a result. As you know, exfoliating your skin helps to remove dead skin cells and debris like oil, makeup, and dirt which can build up on the surface if you allow it. So don’t. Introduce a face scrub to your routine to keep your skin healthy and glowing but remember to listen to your skin and find your exfoliating sweet spot depending on your skin type and concerns.

      If you have oily skin, for example, you might be able to get away with more frequent exfoliation to help balance sebum – maybe three or four times a week. Dry skin, on the other hand, is more susceptible to irritation so once or twice a week could be enough for you.

      Face Scrub Mistake #3. Bombarding Your Skin With Other Exfoliating Formulations

      Exfoliation comes in two different guises: chemical and physical. Chemical formulations like our 6% AHA, BHA + PHA Liquid Exfoliant use ingredients like fruit acids to sit on your skin and break down the bonds between dead skin cells, whereas physical formulations (like scrubs) require pressure and movement in order to exfoliate your skin.

      Both are great in their own special ways, but it’s not the best idea to use both at once. Again, too much of a good thing. Of course, your skin might be able to cope with a scrub one day and a gentle chemical exfoliator the next, but don’t double up at the same time. And always read your skin – any signs of irritation, redness or inflammation is a red flag and you need to cut back.

      Face Scrub Mistake #4. Being Too Rough With Your Scrub

      Sure, physical exfoliation requires physical pressure (the clue’s in the name, after all!) but let’s not get too physical, OK?

      Scrubs are excellent for sloughing off dead skin cells but you do not need to rub away at your skin like your life depended on it. This can cause micro-tears in your skin, leaving it red, raw, sore and inflamed. Not only that, but it will compromise the delicate balance of your barrier function, encouraging irritation and dryness. Conversely, it could also over-stimulate your sebaceous glands, causing your skin to become super oily and break out.

      Basically nothing good can come of exfoliating too hard, so apply gentle pressure only, using your hands and the pads of your fingers to massage your scrub lightly all over your skin. Also, remember to be extra careful when dealing with thin, fragile areas like around the eyes and over your décolletage.

      Face Scrub Mistake #5. Skipping Your Cleanser

      Are you one of those people who uses their face scrub instead of a face wash? Then you’re doing your skin a real disservice. A face scrub shouldn't substitute your cleanser but should be used alongside it – as and when your skin needs it, of course.

      There really is no rule about which comes first, however – cleanser or face scrub – because both ways have their benefits. Cleanse before exfoliating (the more common combo) and you’ll have prepped your skin to give your face scrub a beautiful, clean base to work on. But exfoliate before cleansing and your fresh skin will reap the benefits of your cleanser much better.

      Try them both to see which you prefer. Just don’t ditch your cleanser. Ever.

      Face Scrub Mistake #6. Not Moisturizing Post-Scrub

      While you’ll love the look and feel of your skin after physical exfoliation, it’s crucial to replenish any lost moisture and nourishment by following with a good moisturizer and, even better, a healing or hydrating serum. What’s more, freshly exfoliated skin will accept other skincare products more readily, allowing all those fabulous active ingredients in the rest of your routine to penetrate the skin and get to work more effectively.

      We love the awesome combination of Smoothing Collagen Serum and Firming Collagen Day Lotion which, together, help to ‘feed,’ firm and strengthen your skin while boosting collagen production and restoring moisture.

      Don't miss this vital, post-exfoliation step in your routine. You'll regret it if you do. Simple as that.

      Face Scrub Mistake #7. Forgetting Your Sunscreen

      And then there’s sunscreen which is vital every day of the year, but especially on days when you’ve exfoliated and removed the dead, uppermost layers of your skin. Those new, fresh cells are extremely vulnerable and likely to burn and age up in the sun in no time. Which kind of defeats the purpose of exfoliation in the first place.

      Get involved in our SPF 3 Mineral Sunscreen with Vitamin C every day, applying it after or instead of your moisturizer depending on your skin type. Trust us, this gorgeous sun protection cream is so good you will actually want to wear it!

      Don't Make These Common Mistakes With Your Face Scrub
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    • Why Your Morning & Bedtime Skincare Routines Should Be Different
      Knowing how to switch things up to get your skin ready for the day as opposed to ready for bed? Life-changing. Well, skin-changing at the very least.

      There’s something to be said for nailing a consistent skincare routine. However, it’s not always easy to find your perfect product match. In fact, it requires much nurturing and tweaking – often over many years – to get your routine exactly where you want it. Whether you prefer to keep things basic or like to go all-out with every potion you can get your hands on, skincare is a very personal thing. But there are some fundamentals that every successful regime should abide by.

      One of these is the importance of variation. And by this we don’t mean owning 75 moisturizers and just as many facial serums that you switch out more often than your underwear. Because, frankly, this is not the kind of consistency skin strives for. No, by variation we mean having a few different products in your arsenal that are tailored to your skin’s needs as they change from AM to PM.

      Often brushed off as marketing hype, morning and night time skincare is, in fact, quite different. Do you really need separate cleansers, toners, eye treatments and exfoliators for morning and night? Absolutely not. These products are important, for sure, but they can definitely remain the same, no matter what time of day they’re being used. However, other products require a little thoughtful adjustment so they’re able to offer exactly what your skin needs as it transitions from day to night.

      Never quite sure how to approach your morning and bedtime skincare routines? Then read on for the three most important products you need for each of these skinfluential times of day.

      Your Morning Skincare Routine

      Life often gets in the way of awesome skin. Things like emotional stress, pollution, the sun, your diet, they all have their own ways of upsetting the health of your skin and throwing things way off whack. This means your morning skincare routine must, most important of all, set your skin up for a daily battle against everything life throws at you.

      Morning Skincare Musts

      1. Environmental Protection

      So, life. As awesome as it is, it batters your skin with daily aggressors that encourage the formation of free radicals. Free radicals are few and far between at night when you’re asleep, but during daylight hours, they can overrun your skin, compromising your collagen supplies, screwing up your elastin and even messing with your DNA. This is seriously bad news for the health of your skin as it can accelerate fine lines and wrinkles as well as other skin peskies like dark spots, sagging, dullness and poor texture and tone.

      Keeping your skin protected from free radicals, therefore, should be an absolute priority for your morning routine. And the best way to do this? With an antioxidant facial serum. Unlike other skincare ingredients, antioxidants work hard to neutralize free radicals, allowing your skin to go about its business without the risk of damage from things like the sun and environmental pollution.

      Topical antioxidants include the likes of vitamin E, niacinamide and green tea but the real biggie is vitamin C – something we know rather a lot about, here at TruSkin HQ! Universally loved and clinically-proven to nix free radicals in the bud while also brightening the skin, we think of it as a non-negotiable morning essential. You should, too. So try our fan-favorite Vitamin C Facial Serum and get on that, this second.

      2. Hydration

      As well as to protect itself from the outside world, your skin’s other main job is to keep itself hydrated and moisturised all day so that its barrier function remains in optimum condition. Your skin’s barrier function is what keeps toxins and pollution out and moisture in so it’s vital to moisturize daily to keep it strong and in great working order. Otherwise, you’re asking for trouble in the way of dehydration, dryness, breakouts and potential irritation.

      We believe daily moisturizing should be about lightweight formulations that you can layer without overloading your skin. Look out for serums that harness ingredients like hyaluronic acid and aloe vera which help to draw moisture into the skin’s top layers. Then follow with a light lotion that locks all that moisture in. We love the winning combination of Niacinamide Facial Serum followed by Firming Collagen Day Lotion which is deeply moisturizing but light enough for everyday wear.

      3. And The Most Important Product Of All: SPF

      Of course, sunscreen is futile before bed, but your morning skincare routine is nothing without SPF. You just can’t ignore the fact that the sun is the biggest skin ager and responsible for somewhere between 80 and 90 percent of external skin aging.

      If you want to ward off fine lines, wrinkles, dark spots and sagging skin for as long as humanly possible you need to apply a broad-spectrum sunscreen every morning – rain or shine. Broad-spectrum formulations protect your skin from both UVA and UVB so that’s important to look out for on your product labels. Also, make sure to go with nothing below SPF 30 and stick with mineral formulations that are much kinder to your skin. Our SPF 30 Mineral Sunscreen with Vitamin C checks all those boxes, so no probs there.

      Your Bedtime Skincare Routine

      As your body and brain go into rest mode, your skin goes into reset mode. Your environment has completely changed and gone are all the elements that have been going at your skin all day long. This makes night time the best time for your skin to heal and rejuvenate itself, ready to do it again tomorrow.

      Bedtime Skincare Musts

      1. Thorough Cleansing

      Cleansing your skin is essential, morning and night, but at night time, after subjecting your skin to a whole day of sweat, makeup, oil, sunscreen, dirt, pollution and, well you get the picture, cleansing is everything.

      Your product choices are down to you and your skin type, but always stick with gentle formulations that are free of harsh ingredients like sulfates and parabens. Sure, effective cleansing is important, but you don’t want to strip your skin completely dry or irritate your delicate barrier function. Our current favorite is our Soothing Cleansing Milk but, like we said, the ball is in your court.

      When cleansing, take your time to thoroughly massage your skin to remove all traces of daily grime, and use lukewarm (never hot!) water to rinse well.

      Double cleansing can also be a good idea before bed – especially if you like to wear a good amount of makeup during the day or are prone to oily skin that feels pretty dirty by the evening. And double cleansing is exactly what it sounds like. First, you use an oil-based cleanser to remove makeup and sunscreen, then you followed this with a water-based formulation to wash away other surface debris and help target your skin type or concerns.

      2. Rejuvenation & Repair

      Unlike the rest of your body which takes a well-deserved break as you sleep, night time is when your skin gets busy. All the excitement from the day shifts your skin into regeneration mode, repairing damage and preparing it for the next day. During this time blood flow increases, collagen production accelerates, cell turnover doubles and your skin’s natural antioxidant system amps up. It’s like a well-oiled machine that really kicks into gear as the rest of you catches your zzzs.

      The products you choose to help all this move along seamlessly are endless, so it’s really a matter of choice. Do you want to help target fine lines and wrinkles as you sleep? Then Retinol Facial Serum might be the one for you. Perhaps you want to concentrate on looking after your collagen? In which case, Smoothing Collagen Serum has your name on it. Then there’s Peptide Facial Serum which strengthens and protects your barrier function to help your skin rejuvenate.

      We know they all sound amazing (and that’s because they are!) but try to resist applying more than one at a time. Helping your skin during the overnight regeneration process is great. Overloading it with too many actives? Not so much.

      3. Deep Moisturization

      Did you know, your skin produces less sebum while you’re asleep? Well, now you do. And hopefully this also makes you better understand the importance of deeper, more intense moisturizing at night.

      You might, like us, hate the feeling of heavy creams during the daytime but there’s no better feeling than slathering your face (and neck, of course!) in a beautifully intense moisturizing cream that will nourish your skin and have you waking up with a soft, plump complexion.

      Our Vitamin C Deep Hydration Night Cream is perfect for the job. It has that extra sprinkling of vitamin C to add a bit of antioxidant prowess to the party. Plus, it contains aloe to hydrate and our favorite beautifying compound, MSM to soothe, strengthen, firm and revitalize your skin. No effort required.

      We love that for you.

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    • How A Face Mist Is Guaranteed To Change Your Skin For The Better
      Sure, face mists are less revered than their spotlight-loving facial serum friends, but choose the right formulation for your skin type and you’ll never want to live without it.

      There are very few products in your skincare routine you can successfully apply to uncleansed skin. Name three. You can’t, can you? Of course, there’s sunscreen which should be reapplied every couple of hours if you’re going to be outside for long periods of time. But, in all honesty the only other product we can think of is a face mist/spritz/toning spray. And call it what you like, but there’s no denying that this multi-tasking great deserves way more praise than it actually gets.

      So we’re here to change that.

      Whether you’re looking to amp up your skincare routine, boost the efficacy of your facial serum or grab a quick mid-afternoon skin refresh, a facial mist has your back. Read on for 10 reasons why we’re in love with face mists right now. Guaranteed by around #4, you’ll be just as smitten (*TruSkin team rushes to stock up on Rose Water Refreshing Facial Toner and Ocean Minerals Super Toner).

      1. First up, what actually is a face mist? Fairly new to the skincare game, face mists are little sprays of skincare gold that are water-based and contain ingredients to help hydrate, calm, and revitalize your skin. They’re awesome as part of your morning or bedtime routine, but equally, can be used any time during the day, on top of your moisturizer or makeup.

      2. So hold on, isn’t a face mist the same as a toner? Yes, and no. Most toners are astringent and designed to whisk away any last traces of cleanser or impurities post-cleansing, to help prepare your skin for the next steps in your skincare routine. Some face mists can also do this, but they usually contain fewer astringents and more skin-loving nutrients, moisturizing ingredients or antioxidants which means they can be spritzed on your skin at any time.

      The upshot is that some toners may double up as face mists (delivery system depending, of course!) but a face mist will rarely double up as a toner. Makes sense? Phew.

      3. One of our favorite things about face mists is that they're quick, easy and offer instant gratification. No rinsing is required, no massage is needed, nothing. And in our crazy, busy world, there’s a lot to be said for that.

      4. Face mists can be used in a variety of ways. The most obvious is to prepare your skin between cleansing and moisturizing. Most of us towel dry our skin pretty well after cleansing, giving your serum or moisturizer a pretty arid surface to work with. And this is far from ideal. How so? Well, serums and moisturizers prefer damp skin because this allows them to penetrate and absorb into the skin much more efficiently. By spritzing your face with a mist after cleansing, you up its moisture factor, therefore giving the rest of your skincare routine a much better start in life.

      5. Mists can also be used whenever you need a quick pick-me-up. You can give your face a quick spritz before applying makeup for an extra smoothing boost of hydration. And you can even use them throughout the day if your skin feels dehydrated or generally kinda ‘meh.’ Just grab your mist and lightly spray it all over your face – and no, it doesn’t matter if you’re wearing makeup – for an instant wake-up call.

      6. Speaking of pick-me-ups we always recommend cleansing your skin after working out at the gym. However, sometimes time just does not permit, right? On those occasions a good face mist can be a total lifesaver, calming redness, refreshing your skin and even offering mild cleansing benefits.

      All this is doable in seconds – and with no need for even one drop of water. As we said, lifesaver.

      7. Other than to help refresh your skin for instant gratification, face mists can offer a whole host of other, longer-lasting benefits. This depends on the ingredients, of course, but you can expect to experience anything from more radiant, glowing skin through to extra protection from the slings and arrows of the sun and everyday pollution.

      But again, this all depends on what’s inside your facial mist so make sure you read your labels and check out the ingredients to look out for the good stuff.

      8. Not sure which ingredients fit into the category of ‘good stuff’? Well, one of our absolute favorites, and a very popular choice in the face mist space, is rose water.

      Rose water dates back to ancient Egyptian times when it was used topically for its antibacterial, antioxidant and anti-redness properties. Rose water is a natural cleanser and it simultaneously helps to promote healing while balancing, hydrating and strengthening the skin’s barrier function. What’s more, it can be used to control excess sebum and works hard to soothe the symptoms of acne, eczema and dermatitis.

      You see why it’s such a big deal? Rose water can literally do no wrong, so try our Rose Water Refreshing Facial Toner which contains nothing but pure Moroccan rose water and can be spritzed on your skin day in, day out. Heaven.

      9. Other face mist favorites include the obvious hydrating humectants of the world: glycerin, aloe and hyaluronic acid. At least one, or a combination of these ingredients is an absolute must when you want to add much-needed moisture to flagging skin. Because, honestly, that’s when you’re going to use a face mist the most.

      We’re also massive fans of vitamin C which stimulates collagen and offers that little extra antioxidant protection from everyone’s favorite love-to-hate environmental bad boys, the sun and pollution. Our Ocean Minerals Super Toner, for example, contains just the right amount of sodium ascorbyl phosphate (a gentle and very stable derivative of pure vitamin C) alongside other favorites like exfoliating glycolic acid and strengthening MSM.

      10. Lastly, despite their name, face mists aren't just for your face but can be applied over your entire body to help cool, calm, refresh and hydrate your skin from head-to-toe. They’re great for keeping in your beach bag to help cool your body temperature while nourishing your skin at the same time. Just remember, face mists rarely offer an acceptable amount of protection from the sun’s powerful rays so always apply sunscreen over the top.

      And when we say always, we mean always.

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