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Your skincare routine can make or break your skin so if yours doesn’t seem quite right, maybe it’s time for a rethink. Here’s how to spot the tell-tale signs you’re using the wrong products…

We’ve all been there – gotten swept up by some miracle-sounding wonder serum that, rather than giving us ten-years-younger skin, actually made our skin nothing short of a hot mess. And oftentimes it’s not immediately obvious that a certain skincare product is unsuitable for your skin. Instead, irritation creeps up over time or breakouts become more of a norm than the odd occurrence. Ugh!

Here are some of the most common warning signs that it’s time to reconsider what you put on your face...

Skin Issue #1: Weird Breakouts

Breakouts are caused by excess sebum that gets trapped in your pores with no place else to go. This blockage then forms a kind of plug which may or may not become inflamed, causing anything from blackheads and whiteheads through to full-blown zits.

As you know, breakouts can be down to any number of reasons – your genes, hormones, stress, you know the drill – but if your skin is usually clear and acne-free, and has broken out suddenly, with no real reason, then it’s prudent to look at the products you’ve been recently using.

Some products contain occlusive ingredients like cocoa butter, oils and petroleum jelly which are awesome for sealing moisture into the skin, protecting from external irritants and helping to repair a compromised barrier function. However, according to the American Academy of Dermatology, they also have a thick, heavy consistency which leaves a protective layer on the skin and blocks up your pores.

If you’ve recently invested in a new moisturizer and are breaking out, chances are it contains occlusives that are ‘suffocating’ your pores. Switch it up for a lighter formulation that’s either oil-free or formulated with non pore-clogging oils like jojoba. Good news: our Vitamin C Brightening Moisturizer checks that box – and then some!

Skin Issue #2: A Burning Sensation

Nothing in your skincare routine should ever make your skin burn. End of story. Sure, some active ingredients can create a mild tingling sensation for a minute or so after application, but tingling and burning are very different things. And the latter is not good news for your skin.

Anything that causes pain is a sign you’re using something way too potent for your skin to handle. AHAs and BHAs like glycolic and salicylic acids are the usual culprits here, but retinoids can also be too strong for certain skin types so stick with retinol rather than tretinoin or retinoic acid. Retinol is a gentler type of retinoid and much better tolerated by the skin. Our Retinol Moisturizer, for example, combines retinol with skin soothing, hydrating ingredients like botanical hyaluronic acid and vitamin E to create a powerful formulation, with less irritation.

Still feeling the burn? Then call time on retinoids altogether and stick with milder anti-aging ingredients like vitamin C, peptides or MSM.

Skin Issue #3: Redness

Inflamed skin is a sure sign something’s not quite right. Of course, facial redness may be down to skin conditions like rosacea, contact dermatitis or psoriasis so it’s always worth getting your skin checked by an expert if you think one of these might be the cause.

And then there’s your skincare routine. One of the most common reasons for facial redness is over-exfoliation. Exfoliating is incredible for accelerating cell turnover and boosting radiant, healthy-looking skin, but too much can weaken your barrier function, stripping away its important layer of ceramides, fatty acids and essential nutrients. And that’s a one-way ticket to red, irritated skin if ever we heard one.

Have you upped your exfoliation game recently or introduced a new exfoliant into your routine? Then pare it back or change to a milder formulation. Chemical exfoliants like our Ocean Minerals Super Toner are a great option for sensitive skin as they contain gentle chemicals to break down dead skin cells rather than abrasive physical elements like crushed up nut shells or fruit seeds.

Skin Issue #4: Tightness or Itchy Skin

Dryness is a common skin type and needs to be looked after with gentle formulations and lots of moisturizing occlusives to help replace the lack of oils in the skin. Problems like tightness and itching generally arise when this is ignored and too many active ingredients are introduced into your routine. So there's a lesson, right there.

Of course, tightness and itching might also be down to dehydration rather than dryness. And yes, these are two very different things. While dry skin is a skin type and thanks to an absence of oils, dehydration is more of a condition and due to a lack of water in the skin. Again, over-exfoliation or over-stimulation can cause dehydration because these break down your skin’s barrier function making it unable to retain water.

Does any of this sound familiar? Then simplify your routine and, if you’ve recently invested in a new facial serum, try using it just once or twice a week rather than daily to see if this helps reduce any discomfort. Niacinamide Facial Serum is a great choice for soothing and balancing sensitive skin or try Hyaluronic Acid Facial Serum to amp up your skin's moisture content.

Skin Issue #5: So. Much. Oil.

If oiliness is unusual for you, or you’re noticing your skin is way greasier than normal, something in your skincare regimen could definitely be to blame. Similar to most skin issues, using harsh cleansers or layering too many active ingredients breaks down your skin’s natural protective barrier. And while this often causes dryness, it can also result in the complete opposite – forcing your sebaceous glands to go into overdrive and produce more oils to compensate for those which have been stripped away.

Reckon you could be overdoing it with the oil-reducing skincare products right now? Chances are this is causing your skin to dry out and produce excessive amounts of sebum, so cut back and introduce lightly hydrating and moisturizing formulations into your regime to help stabilize oil production. Rose Water Refreshing Toner is awesome for this and works perfectly with our fabulous Tea Tree Super Cleanser+ to balance, hydrate and clarify oily skin.

One Last Word…

Of course adverse reactions aren’t always down to the products you put on your skin… But they can be. Which is good news and bad. Good because if this is the case you can do something about it. Bad because it’s not always easy to pinpoint exactly which product or ingredient is causing you bother – especially if you’ve invested in a whole new regime.

The solution? Never switch out your entire routine at once. Introduce new products one at a time, patch test them first, then give your skin a good month to adjust before adding in another product. Doing this will allow your skin plenty of time to let you know if it’s right for you.

Or not.

Let’s make 2023 the year to help your skin look and feel its best yet, shall we?

It’s 2023 (can you believe it?) and with a new year comes new beginnings. Out-of-reach resolutions, however, that you’ll never achieve – let alone stick with – are so not our mojo. Instead, we believe in realistic goals that help you enjoy looking after your skin and give you visible, natural-looking results you will love.

Want to know how to set up your skincare routine for success for 2023 and beyond? Then read on for five of the best (and totally achievable) new year’s resolutions for your skin…

Goal #1. Simplify Your Daily Skincare Routine

Nailing a routine that works for you sounds simple enough but it can actually be quite tricky when there are so many awesome (and some not-so-awesome!) products out there to try. What’s important, however, is that you’re completely in tune with your skin. This means knowing your skin type and understanding what your most pressing concerns are. Once you get a hold of these important factors, you can build your skincare routine accordingly.

Of course, the basics (cleanser, moisturizer and SPF) are a must, no matter your skin type. But then it’s all about choosing those supercharged add-ons that really boost your routine and improve your skin without overcomplicating things.

To Do: First up, identify your skin type here. Then really look at your skin in the mirror and touch it with clean hands. What are you thinking right now? Does your skin feel dehydrated? Are you noticing some dark spots in certain areas? Or are those fine lines around your eyes getting super annoying?

Identify your main concern, then build your routine around your skin type and concern. And while you’re at it, toss away all those half-used bottles of ‘false promise’ products hiding in the back of your beauty cabinet. They didn’t work a year ago, so they’re not going to work now.

Try: Our Vitamin C range is the ideal way to crush an effective skincare routine without even thinking about it. From cleansing and moisturizing to skin brightening and SPF protection, it’s a great way to start the year as you mean to go on.

Goal #2. Never Go To Bed Without Giving Your Skin A Little Love

You’ve probably made the ‘I will never go to bed without taking off my makeup’ resolution many times in the past. And good on you, because cleansing your skin at night is one of the most important ways to maintain consistently great skin. After all, a build-up of 16 or so hours of oils, sweat, dirt and goodness-knows-what-else is a lot for your skin (and your pores!) to contend with.

But an effective nighttime skincare routine is so much more than cleansing. While you’re asleep, your skin gets super busy repairing damage from the day and strengthening its all-important barrier function. And this is all well and good, but your skin needs a little help as it gets to work overnight. Which is where your skincare products come to the rescue.

To Do: You don’t necessarily need a huge arsenal of extra products for your bedtime routine, but one or two products, specifically formulated to support the vital functions your skin performs while you sleep, will go a long way.

Try: Retinol Facial Serum followed by Retinol Moisturizer or Vitamin C Deep Hydration Night Cream.

Goal #3. Get Your Daily Vitamins

There are many topical vitamins that pack a real punch in skincare. But knowing what each one does and which work best for your skin is no mean feat. Do you go for vitamin C which is touted as one of the best brightening ingredients and hardest working antioxidants out there? Or maybe you stick with vitamin E which is up there as one of the most moisturizing, soothing vitamins of all. Then there’s vitamin B3 (AKA niacinamide)… vitamin K… and not to forget vitamin A, or the mighty retinol as it’s usually known.

The choices are endless. But this doesn’t mean you should back away from vitamin-based moisturizers and serums simply because you don’t know which to turn to. Vitamin-enriched formulations are a great addition to your routine – plus there’s at least one out there for you, we just know it.

To Do: Again, this is all about knowing your skin, then deciding what to focus on. Here’s a quick breakdown of your most common skin concerns and the best vitamin choice for you.

If Your Main Concern Is… Aging skin or acne, go for vitamin A (retinol)

If Your Main Concern Is… Dry skin, redness or sensitivities, try vitamin B3 (niacinamide)

If Your Main Concern Is… Dullness, dark spots and premature aging, go for vitamin C

If Your Main Concern Is… Dehydration, poor texture or dryness, try vitamin E 

Try: We have a number of facial serums packed with specific vitamins to enhance, repair and treat your skin concerns, but if you're looking for a multi-functional product that offers an incredible balance of all the good stuff, you’ll love our new Multi-Vitamin Facial Serum. Loaded with vitamins B3, B5, C, D, E, F and K, plus minerals, electrolytes, hyaluronic acid and aloe, it’s ideal for all skin types and a great addition to any ‘new year, new you’ skincare routine.

Goal #4. Protect Your Skin, Rain Or Shine

Sure, sunscreen isn’t the most fun of skincare products. But it is, without doubt, the single most important product to use if you care about warding off the signs of premature aging. How so? Because UV radiation is responsible for somewhere between 80 and 90 percent of all external skin aging. Not only that, but according to the Skin Cancer Foundation, applying SPF 15 every day helps reduce your risk of developing certain skin cancers by as much as 50 percent.

Now we don’t know about you, but that kind of pertinent information makes us want to douse ourselves in sunscreen at every available opportunity. And while that may sound dramatic, this is exactly what we want you to focus on this year… and forever more.

The truth is, the sun’s damaging rays are present even when it’s cold and cloudy outside. So, while you might not ‘feel’ the sun beating down on your skin on gray, wintry days, it’s still there. Otherwise... well, it would be nighttime.

To Do: Make sunscreen an absolute priority every morning. And stick with mineral-based formulations that include zinc oxide and/or titanium dioxide as these are the only sunscreen ingredients currently deemed safe and effective by the FDA. Get into the habit of applying it as your last skincare step every morning and it’ll quickly become routine.

Try: SPF 30 Mineral Sunscreen With Vitamin C which is lightweight enough for most skin types and contains broad-spectrum protection. This means it shields your skin from both UVA and UVB rays. That’s super important, btw.

Goal #5. Don’t Ignore Your Eyes

You may be a total whizz with your facial skincare routine, but are you as vigilant when it comes to the skin around your eyes? Chances are, that’s a big, fat no. Big mistake. The skin around your eyes is thinner and more delicate than the rest of your face which means it ages quicker and therefore needs major love and attention.

To Do: First up, don’t underestimate the healing powers of a good night’s sleep. A lack of zzzs not only makes the blood vessels under your eyes dilate but it also leads to water retention. Neither of which are good news for the fragile skin around your eyes. We’re talking dark circles, puffy bags and fine lines.

Secondly, avoid slapping thick moisturizers and potent serums around your eyes as they could overwhelm or irritate this fragile area. Instead, choose an eye treatment and tap it gently around the orbital bone morning and night, using your ring fingers to reduce pressure and minimize drag.

Try: Peptide Eye Gel or Hyaluronic Acid Eye Cream. Both of these anti-aging eye treatments are ideal for protecting the skin around your eyes and helping to promote younger-looking skin. The choice is yours!

Let’s stop your skin from going into cold weather meltdown before it’s too late, shall we?

While winter might be fun for the kids and your wardrobe, when it comes to the state of your skin, it’s no walk in the park. Colder temperatures, biting winds, snow and a serious lack of humidity all combine to throw your skin completely off-kilter, making it tight, red and anything from a tad dry to seriously flaky and dehydrated.

And we’re not just talking about the skin on your face, either. Because, while facial skincare understandably takes precedence over the rest of your body (it is the part you look at the most), skin covers every part of your body – from head-to-toe. And during the wintertime, your body, just like your face, will suffer if it gets neglected.

The answer, of course, is never to leave your skin to its own devices. Because skincare doesn’t work like that. Ever. But especially during winter when it has a tendency to freak out thanks to harsh conditions and extreme temperature changes.

Want to keep breakouts, dryness, flaky skin and unnecessary redness at bay this winter? Then here are eight of the best ways to winter-proof your skin…

1. First Things First: Don’t Overhaul Your Entire Skincare Routine

Healthy skin likes consistency, so while it might be tempting to switch up your whole routine when the seasons change, a few minor tweaks are going to be way more beneficial than a complete overhaul.

Listen to your skin as winter sets in and make changes accordingly. Yes, the weather has turned chilly and sure, your skin may start to feel drier and more dehydrated than normal, but don’t change your entire cleansing, toning, treating and moisturizing routine. This is so not what your skin needs. Small tweaks? Good. Complete overhaul? Not so much.

2. Treat Your Barrier Function Like Royalty

Winter can play hell with your skin’s barrier function so if there’s one thing to be aware of as the weather turns, it’s treating this uppermost layer of your skin with love and respect.

If your skin starts showing signs of sensitivities, this is an indication your barrier function has become compromised thanks to a dastardly combination of a cold, dry outdoors and hot, dry indoors which literally sucks all the moisture out of your skin.

Be kind to your skin by cutting back on exfoliation and choosing super gentle cleansers that are free of skin-drying sulfates which strip your barrier of essential oils and hydration. Try Vitamin C Brightening Cleanser morning and night.

You could also cut back on your treatment serums if you think they might be over-stimulating your barrier function. There’s no shame in using something like our Vitamin C Super Serum + just two or three times a week rather than every day. In fact, we highly recommend it!

3. Buy A Humidifier

Cranking up your indoor heating makes the air inside extremely dry so, while they might not be the most attractive things in the world, a bedroom humidifier is an awesome idea for replenishing dry skin during wintertime.

Humidifiers work by replacing lost moisture in the air. This not only clears your sinuses and helps you breathe better, but extra hydration in the air means extra hydration for your skin. This is super important overnight when your skin goes into regeneration mode and needs all the help it can get. In fact, humidifiers are so great for replenishing your skin’s moisture levels, many skin specialists recommend them for people suffering with chronic dry skin or conditions like psoriasis and eczema.

Just remember to apply night cream before bed to help seal all that moisture into your skin. And specifically look out for those containing high levels of humectants like glycerin or hyaluronic acid. Why? Because humectants work hard to draw all that extra water from the air into your skin. Bonus! Try Vitamin C Deep Hydration Night Cream which is a big winner for winter skin.

4. Moisturize, Moisturize & Moisturize Some More

Speaking of moisture, one product that might be worth levelling up in winter is your moisturizer. It’s no secret that cold, dry weather and artificially heated homes make your skin more dehydrated than normal so most skin types will benefit from some extra help as fall slips away and winter sets in.

If you love your moisturizer and don’t want to try something richer or heavier just because the weather has turned, we totally respect that. In fact, we celebrate it because there’s an ideal alternative – simply add a hydrating treatment serum into the mix. Our Hyaluronic Acid Facial Serum is an incredible way to boost the moisture levels in your skin. Apply it to damp skin after cleansing, then apply moisturizer over the top.

5. Try An Oatmeal Bath

Itchy skin on your body is a total bummer, but very common in winter when it’s cold outside, warm inside and your skin is often wrapped in layers of clothing.

A great way to soothe dry, itchy skin is to have a warm, oatmeal bath. Oatmeal helps reduce inflammation while protecting, calming, moisturizing and soothing dry, flaky skin. Simply grind a cup of plain oats into a fine powder, add it to your bath and relax. Just don't stay in there for too long...

6. Resist Hot, Hour-Long Soaks

Bathing your skin in hot water is tempting when it’s freezing outside, but it can be pretty detrimental to your skin. You know how your fingers and toes sometimes look all crinkly after too long in a hot bath or shower? This is all thanks to dehydration. Hot water basically strips away the protective lipid layer from your skin’s barrier which means all those lovely fats, proteins and moisture are able to readily escape.

Bathing and showering is great, for sure, but only if you use lukewarm, rather than scorching hot water (with some added oatmeal for extra moisturizing effects!) and limit your time to 10-15 minutes. Also, make sure you apply plenty of moisturizer afterwards, from head-to-toe, to seal water into your skin and help strengthen your barrier function.

7. Stick With The Sunscreen

Sunscreen often gets packed away as soon as temperatures drop below 70. But this is a silly mistake you do not want to make. Of course, you won’t need full body SPF every day when most of your skin is concealed by clothing, but any areas not covered up are going to be exposed to UVA radiation – come rain, shine, snow, whatever.

Apply SPF 30 Mineral Sunscreen to your face and neck as the last step in your morning skincare routine to ensure your delicate skin stays shielded from UV damage every day of the year.

8. Finally, Pay Extra Attention To Your Hands

One of the areas to suffer the most during winter? Your hands. Again, this is all thanks to the cold, dry air – combined with constant hand washing, of course.

Our advice? Don’t stop washing your hands for starters! Instead, use gentle cleansing, sulfate-free products and always apply hand cream afterwards. Wear gloves when you’re doing the dishes, and apply a rich cream to clean hands every night before bed. You could even pop a pair of cotton gloves over the top to really amp up your overnight moisturizing game while helping to heal and calm dry, itchy skin.
 

If not, we can help with that...

Healthy skin might sound like the stuff of pipe dreams, but if you forget about striving for perfection, it’s not so out of reach. It’s really more about looking after your skin as best you can – making good lifestyle choices, nailing an awesome skincare routine and cutting down on the things that might upset your skin both in the short- and long-term.

Your skin is the largest organ of the body and it’s super important for, well, life. It might not help you breathe or pump blood around your body, but it provides essential protection for your entire body and, just like your lungs and heart, it’s darn important. Not only does the skin regulate body temperature and protect your internal organs, but it also prevents potentially toxic germs, viruses and infection from entering the body as well as vital fluids from escaping.

As we said, important stuff.

So, what can you do to look after this essential organ and ensure it’s a) doing its job properly and b) looking its absolute best?

Here, we share our five top tips for healthy skin…

5 Ways To Improve The Health Of Your Skin

1. Keep Your Skin Clean

Dirty skin can’t function properly, so it’s vital to maintain a consistent cleansing routine that removes oil, dirt, sweat and environmental pollutants from the surface.

Whether you prefer a water-based cleanser, oil, cream, lotion or micellar water it’s important to choose a gentle formulation that’s free of parabens and sulfates so that it does a great job without stripping your skin of essential oils. All of our cleansers are dermatologist tested and formulated without the most common nasties. What's more, there’s something for everyone in our range. We’re currently in love with NEW Tea Tree Super Cleanser which is crisp, fresh and perfect for removing impurities without leaving the skin tight or dry.

Cleanse your skin morning and night to remove surface debris, and avoid using scorching hot water (this is just as drying as chemical-laded cleansing products). Use a gentle touch to massage your skin all over – neck included – then gently pat your skin dry with a clean towel. That hand towel everyone uses in the bathroom? Unacceptable.

Finally, while we’re on the subject of cleanliness, it’s just as important to keep anything that touches your face clean. This means laundering your bed linens weekly (more often for pillowcases), cleaning your makeup brushes and smartphone frequently and washing your hands more regularly than you’re already doing. All of these things will keep bacteria away from your skin, helping to reduce breakouts and other skin woes.

2. Eat More Nutritional Food

It’s all well and good looking after your skin from the outside, but aging develops underneath the surface, so truly healthy skin must start from within. And this means you need to think about what you eat.

A well-rounded, balanced diet is the key so make sure you include tons of fresh fruit and veggies to get your daily intake of skin-loving antioxidants, vitamins and minerals. Other skin-loving goodies? Omega-3 fatty acids which are fabulous for regulating sebum production while improving the fatty acid composition in your skin. All this is awesome for helping to reduce irritation, dryness and dehydration.

But that’s not all. Things like selenium, zinc and lutein are also great additions to your diet, helping to protect your skin, reduce inflammation and aid healing.

The over-riding rule is thus: avoid things like processed meats, sugar, fried food, carbs and too much salt. And swap them out for fruit, veggies, oily fish, olive oil, nuts, poultry and pulses.

Research has also shown that reducing your calories may be another way to help slow down the rate at which your skin ages. So there's that...

3. Drink Less Wine

While there’s nothing wrong with the odd glass of wine/hard seltzer, too much booze can totally kill your skin’s mojo.

Alcohol expands your blood vessels and inflames the tissue which can make your skin look way redder than normal. Sure, this is temporary to begin with, but keep drinking the hard stuff and after a few years this will turn into facial redness that just won’t go away.

Booze also sucks moisture from your skin causing dehydration and the inevitable fine lines and wrinkles. Furthermore, it causes your sebaceous glands to go into overdrive, which makes your skin look super greasy. Not to mention the added woe of more frequent breakouts.

Our advice? Drink less units of alcohol… and less often. And remember, clearer alcohol is better, so if you’re going to sip on anything go for spirits like vodka, gin or tequila, mixed with soda water (zero sugar, yay!) and a squeeze of lime.

4. Be Kind To Your Skin’s Barrier Function

Your skin is split into three main layers: the subcutaneous layer (the fatty section deep down at the very bottom); the dermis in the middle (where the blood vessels, nerves, sweat and oil glands live) and the epidermis which is the top layer you can see.

Right at the top of the epidermis is what’s called the stratum corneum. Built from around 20 layers of cells this uppermost layer is kind of like a brick wall, made from keratin and held in place by ceramides, cholesterol and fatty acids. Together with your skin’s NMF (natural moisturizing factor) it’s your body’s first line of defense against the environment. And this is what’s known as your barrier function.

The reason your barrier function is so important for healthy skin is because it works super hard to keep all the good stuff in and the bad stuff out. If it’s in great shape, it helps your skin stay soft, supple, moisturized and free from irritation, dryness and sensitivities.

Everyone’s barrier function is different and it’s one of the main causes of sensitive skin so if this is you, take it as a sign that yours is compromised. But don’t freak out, because there are plenty of ways to look after and strengthen your barrier function to help improve the health of your skin.

Harsh cleansers are a no-no (see above), as is over-exfoliating your skin and showering or bathing in scorching hot water.

Then there’s moisturizer. Moisturizers are extremely important for the skin as they seal in hydration, balance sebum production and keep your barrier function in tip-top shape. Use one after every cleanse (and this includes your body as well as your face) and try applying yours to slightly damp skin to further increase hydration in your skin. We love Vitamin C Brightening Moisturizer every morning and Vitamin C Deep Hydration Night Cream before bed.

5. Say A Big NO To The Three ‘S’s – Stress, Smoking & The Sun

Three of the worst things for the health of your skin? Stress, smoking and the sun.

Stress triggers all manner of skin issues as it unbalances your hormones, increases inflammation and impairs your barrier function, reducing its ability to retain moisture and fight off potentially damaging irritants. Of course, stress can be hard to manage but breathing exercises, me-time, good sleep and a well-rounded, balanced diet are all great for your mental wellness.

Smoking, on the other hand, contains a whole barrage of chemicals (more than 4,000!) that destroy collagen and elastin and cause the blood vessels in your skin to narrow, therefore restricting its access to nutrient-rich oxygen. Cue sagging skin, uneven tone, poor texture, dullness and dehydration. The answer? Quit. Need help with that? Check out these tips from former smokers.

And finally, the sun. Ask any skin expert to recommend the single most important thing you could do for the health of your skin and they will all say wear sunscreen. Sunlight causes skin aging and, according to the Skin Cancer Foundation, regular use of sunscreen can reduce your risk of developing skin cancer by up to 50 percent. This means it’s not only vital for the health of your skin, but the health of your entire being.

Wear SPF 30 Mineral Sunscreen every morning without fail. We’ll end it there.

No matter your skin type or concerns a consistent routine is the only way to maintain the fabulous skin you deserve.

We may live in a world of filtered, unrealistic Instagram photos but, here at TruSkin, we’re all about enhancing your REAL skin. Sure you might hate your greasy t-zone, dark spots, crow’s feet or frown lines but the truth is, these small (and we stress ‘small’) imperfections do not define you and don’t need to be hidden behind. You are so much more than the odd wrinkle or chin pimple. You are awesome, and that’s something to be celebrated.

Now don’t start rolling your eyes in a ‘that’s easier said than done’ fashion – hear us out because we have our own skin woes to bear, too. The thing is, we’ve learned over the years that you may not have the skin you had 10 years ago and this understanding is the first and most important step to being happy in your skin. Instead of reminiscing about your plump teenage skin, it’s all about working with what you have right now.

But how do you successfully do that? Well, we truly believe that looking after your skin with a consistent skincare routine is the absolute foundation for an awesome complexion. What does a consistent routine mean? Thankfully it doesn’t mean standing over your vanity for hours on end applying an infinite cocktail of products day and night.

In fact, a solid, effective skincare routine requires just six products...

1. Cleanser

Cleansing your skin is often thought of as kind of a must, but not really that important in the grand scheme of things. Big mistake. If you don’t get rid of all that debris, you might as well throw the rest of your products away because they won’t work to the best of their abilities if they have all those surface nasties to get through.

We believe there are three important things to remember when cleansing your skin. 1. Choose formulations that aren’t loaded with chemicals and are free of irritating ingredients like sulfates, parabens, silicones and PEGs because these can upset your skin’s important barrier function and exacerbate dryness, dehydration, redness and breakouts. No matter your skin type, gentle is always the way to go. Try Vitamin C Brightening Cleanser which is perfect for daily cleansing.

2. Use only room temperature water. Anything too hot will also compromise your barrier function and have the same disastrous results. And 3. Take your time as you cleanse. Splashing your face, throwing a bit of cleanser at your skin and immediately rinsing it away is not going to do a great job. Instead, use your fingers and hands to massage your skin for a good couple of minutes to stimulate blood flow (hello radiant skin) and encourage lymphatic drainage (ditto!).

2. Toner

Hate the thought of drying out your skin with toner? Well, get that entire idea out of your head right now, because these days facial toners are so much more than alcohol-fueled lotions designed to suck all the life out of your skin. They’re actually an important step in your routine and, depending on your skin type, the benefits of a facial toner are endless. They can be saviors if you’re looking to balance, hydrate, calm or soothe your skin. And then some…

Our Ocean Mineral Super Toner, for example, floods your skin with skin-boosting treats like glycolic acid, vitamin C, MSM and botanical extracts. Even better news: simply spritz it on your skin after cleansing and this entire step is done and dusted in a matter of seconds.

3. Serum

Straight after toning comes your treatment serum. Serum should always be applied before eye cream and moisturizer because it’s lighter in consistency so needs cleaner, bare skin in order to do its job properly. Apply moisturizer first and it literally stands no chance of penetrating your skin.

Another fact for you: serum is a vital part of anyone’s skincare routine. How so? Because its small, molecular structure means it can deliver active ingredients to your skin way quicker and deeper than regular moisturizer.

If you’re not sure where to start with serum, don’t sweat it: we have an incredible collections of facial serums to suit every skin type. Looking for a gentle, antioxidant serum that won’t irritate your sensitive skin? Then our Niacinamide Facial Serum is right up your alley. Searching for an awesome all-round anti-ager to boost your flailing collagen supplies? Then look no further than our new Peptide Facial Serum. Whatever your needs, we’ve totally got your back. Just remember to only apply a couple of drops to your face and neck, and gently smooth or press it into your skin for the best results. Oh, and don’t forget to patch test first – serums are pretty potent so you should always make sure any new one is compatible with your skin before using it on the reg.

4. Eye Treatment

After allowing your serum to settle for a minute or so, apply an eye treatment. The skin around your eyes is notoriously dry and fragile making it very susceptible to the slings and arrows of everyday life – ie: sun damage, environmental pollution, stress and lack of sleep. Face moisturizer, however, can be a little heavy for this area, so stick with an eye treatment that’s been specifically created to treat the delicate skin around your eyes.

The golden rule when applying eye cream is that less is more – just a pea-sized amount will take care of both eyes easily. And don’t be too heavy-handed as you apply it. A great trick is to use your ring fingers to dab it around your eyes. This automatically forces you to use a lighter touch.

We have two equally awesome eye treatments: Peptide Eye Gel and Hyaluronic Acid Eye Cream, so take your pick. You can't go wrong with either!

5. Moisturizer

Water makes up around 64 percent of healthy skin so it’s vital you help your skin stay hydrated 24/7. And moisturizer is the best/only way to do this. Serums are fabulous, for sure, but they don’t contain the slightly richer emollient ingredients that seal hydration into your skin and help reduce transepidermal water loss (TEWL).

Look for kind-to-skin formulations that contain a combination of ingredients to both hydrate your skin (aloe vera, glycerin and hyaluronic acid) and lock in moisture (shea butter, jojoba oil and friends). Try Vitamin C Brightening Moisturizer for the morning and Vitamin C Deep Hydration Night Cream before bed.

At night, moisturizer should be the final step in your routine, but in the morning there’s one final step to come. And it’s a VERY IMPORTANT one…

6. Sun Protection

Last, but by no means least, is sunscreen. Yes, applying SPF can seem like a chore but rain, shine, blue skies or gray, sunscreen is non-negotiable every day of the year. The facts are, it’s the most important (and effective) anti-aging product you could ever use and it can reduce your risk of developing skin cancer by up to 50 percent.

According to the Skin Cancer Foundation, you should choose a broad-spectrum formulation that offers a protection of at least SPF 15 (preferably 30), and you must apply around a nickel-sized amount to your face every morning. Sounds like a bore? Then try our brand new SPF 30 Mineral Sunscreen which is lightweight, easy to apply and bursting with skin goodies like vitamin C, aloe vera, vegan marine collagen and the king of sun protection, zinc oxide.

Now For The Hard Bit…

Once you’ve got all this down, the important thing is to stick with your chosen routine – morning AND night. Too tired to wash your face before bed? Tough. Can't be bothered to apply sunscreen in the morning? Unlucky. The bottom line is that if you want to enjoy your best skin for as long as possible, you have to keep at it.

If you're an SPF-all-year kind of person, hats off to you. But if you're not quite there yet, hopefully we can change that by filling you in on the dangers of the sun’s harmful ultraviolet rays.

If only the sun made your skin as happy as your heart. But as delightful as it is to feel the warm rays of sunshine on your skin, the perils of what’s going on just below the surface are simply not worth it.
 
The truth is, as far as your skin is concerned, the sun is the enemy. If you suffer with dermatitis or rosacea, you’ll be well aware of how heat from infrared radiation can irritate and inflame your skin. And don’t even get us started on prickly heat which occurs when blocked pores trap sweat under your skin, causing blisters and bumps that itch and burn like crazy.

No fun at all.

But the sun isn’t solely about heat. For where there is sun there is also sunlight. And along with sunlight, comes ultraviolet (UV) radiation – the biggest cause of premature skin aging and skin cancer. Let us explain…

What Is UV Radiation? The Science Bit

The sun is split into many forms of energy called the electromagnetic spectrum. Most of the electromagnetic spectrum is invisible to the naked eye and thankfully the earth’s atmosphere protects us from exposure to a lot of the harmful stuff.

But even the light that does reach the earth, which falls mainly in the infrared, visible and ultraviolet parts of the spectrum, has its pros and cons. Infrared radiation creates heat, visible light encompasses everything you see and ultraviolet radiation? Well, other than providing your body with vitamin D which, granted, plays an important role in bone and muscle health, its effects are mainly bad. And they all concern your skin.

But first, it’s important to understand the difference between the three types of UV radiation: UVA, UVB and UVC. Bear with us for few more science facts and then we’ll move on: promise.

The Difference Between UVA, B and C

UV radiation is split into three types of rays with various wavelengths. UVA rays have the longest wavelength and are able to penetrate right through the atmosphere. UVB rays have slightly shorter wavelengths which means that some get absorbed by the ozone layer, but most work their way through. And then you have UVC rays which are the shortest of the lot and are completely absorbed by the atmosphere. Phew.

This makes your main concerns UVA and UVB rays.

Due to their longer wavelength, UVA rays penetrate right through clouds and windows which means two things. 1. They’re present all year round, and 2. They can still get you, even when you’re inside. Their wavelength also allows them to penetrate deeper below your skin’s surface into the dermis where they can have disastrous effects, producing skin-damaging free radicals, upsetting collagen and elastin production, indirectly harming DNA and accelerating the visible signs of aging such as fine lines, wrinkles, sagging and discoloration.

UVB rays, with their shorter wavelength, are often filtered by clouds and only penetrate the outer layers of your skin. But this doesn’t mean they’re any less damaging. Far from it. In fact UVB rays are responsible for causing redness, sunburns and directly damaging DNA. They’re also thought to be the root cause of most skin cancers.

Protecting your skin from both UVA and UVB radiation, therefore, is super important. In fact, it could not be more important.

How To Protect Your Skin From UV Damage: Your Sun-Safe Checklist

1. Make Sunscreen Your Top Priority

According to the Centers for Disease Control and Prevention, sunscreen is one of the most important ways to shield your skin from damaging UVA and UVB radiation. But it’s not enough to grab any old formulation, slap it on your skin and hope for the best. You must also ensure these important details are always top of mind…

• Understand Your SPF: Sunscreens must have an SPF (sun protection factor) which denotes how well they block out UVB radiation. SPF 15 blocks around 93 percent with anything above that adding just a small amount of extra coverage. It's generally agreed, however, that SPF 30 is the sweet spot because most of us don’t apply enough product! But remember, SPF only speaks to UVB protection, not UVA. This means you must always look for formulations that are labelled ‘broad-spectrum’ to ensure you have sufficient protection from both. Good news: Our SPF 30 Mineral Sunscreen checks both boxes.  

• Don’t Scrimp: Speaking of your application, to help you get the protection that’s promised on the bottle, you should apply a good two tablespoons to your body and a nickel-sized amount for your face. And if you’re in the sun for longer periods of time? Then make sure you reapply every two hours at the very least.
• Know That Waterproof Sunscreen DOES NOT EXIST: According to the FDA there is no such thing as waterproof sunscreen because they're always going to eventually wash off. Sunscreen can be water-resistant for 80 minutes at best, so check your product before hanging around in a pool for hours.
• Go Mineral, All The Way: The FDA currently deems just two sunscreen ingredients as safe and effective – zinc oxide and titanium dioxide. These are mineral sunscreens that sit on your skin and reflect UV radiation before it has a chance to do damage. This is why our SPF 30 Mineral Sunscreen has been formulated with non-nano zinc oxide. Because it’s the best!

2. Cover-Up & Embrace Shade

Broad-brimmed hats, sunglasses, long-sleeved shirts, pants and maxi skirts are great for providing protection from UV radiation so try to cover-up whenever you can and especially during the midday sun. UV radiation is at its strongest between 10 am and 4 pm when the sun’s rays have less distance to cover.

Also, make the shade your BFF. Good shade from dense trees, walls, large rocks or an umbrella can protect your skin from around 15 percent of UV light. And that’s not to be sniffed at.

3. Avoid Tanning Beds Like The Plague

The sun isn’t the only source of UV radiation. Tanning beds use fluorescent lightbulbs that emit a huge amount of UVA radiation, with a little UVB thrown in for good measure. What’s more, studies show that this type of artificial UV radiation can be up to three times more intense than natural sunlight.

Add to this the fact that most people don’t apply sunscreen before jumping on a tanning bed and this whole sorry affair is asking for trouble.

Say NO to tanning beds. End of.

4. Love Your Vitamins

Exposure to the sun causes free radicals which, as you know, love to ruin your skin, destroying important proteins, breaking down collagen and elastin and making your skin age up lightning fast.

Thankfully, antioxidants are to free radicals what Batman is to the Joker. A total killjoy. Antioxidants like vitamins C and E neutralize free radicals to limit their damage and help keep your skin strong, supple and resilient. We combine these two free radical-fighting powerhouses in our Vitamin C Facial Serum which makes this a great morning treatment to apply underneath your moisturizer and sunscreen to amp up your protection game.

5. Check Your Skin

According to the American Academy of Dermatology, one in five Americans will develop melanoma, the most serious form of skin cancer, in their lives. What’s more, the majority of these cases can be attributed to UV exposure. We repeat: protect, protect, protect...

It’s also vital to regularly examine your skin and specifically your moles. When caught early, skin cancer has a 98 percent cure rate, so if you notice anything that looks suspicious you should immediately get it checked out by a skin specialist or doctor. Not sure what a suspicious mole looks like? The Skin Cancer Foundation has a great guide here to help you detect the warning signs.