True Radical Honesty From Our Community

There are tons of ways to make your moisturizing routine work harder for your skin. And if it’s doing a better job, your skin will look way healthier because of it. 

When it comes to your daily skincare routine, applying cleanser, toner and moisturizer is kind of second nature. But if you’ve become somewhat slap dash with the way in which you use your favorite products – ‘squeeze bottle, shove on skin, done’ –  you’re doing your skin a serious disservice.

Moisturizer, in particular, deserves a little (don’t worry, it’s just a little) care and attention. From the product you use to how and when you apply it, a few tweaks here and there can make the world of difference.

Read on for seven ways to make your moisturizer go that extra mile. With very little effort on your behalf!

Invest In The Right Formulation For Your Skin

Understanding your skin type and knowing how to enhance, balance and complement it is super important when choosing moisturizer. So, first make sure you know your skin type as well as what your skin’s doing right now. Then you can invest accordingly with lighter formulations if your skin is oily, for example, or something richer if it’s feeling dry and parched.

The golden rule for superior moisturizing is to ensure your formulation includes a blend of multi-functioning ingredients that not only draw water into your skin (humectants like hyaluronic acid, glycerin and aloe) but also seal all that moisture in. These include emollients like jojoba oil or shea butter which are lighter and ideal for combination or oily skin; or occlusives which are richer, heavier and include the likes of cocoa butter, olive oil and petroleum jelly.

Apply Moisturizer To Damp Skin

Being a speed demon with your moisturizer? Priceless. Don’t get us wrong, however, by this we don’t mean slapping it on in sixty seconds flat. Instead, this is all about applying it quick smart after the previous step in your routine.

Your skin basically needs water to remain soft, radiant and healthy, so one of the most important things you can do is to use whatever moisture you can get. This means that if you’re a simple cleanser and moisturizer person, you should always apply your moisturizer after cleansing while your skin is still damp. And if you like to tone? Ditto, get your moisturizer on your skin pronto while your toner is still damp on the surface of your skin.

Moisturize AFTER Applying Serum

Serum is an important step for anyone hoping to target skin concerns like dehydration, aging, dark spots or dull skin, but it MUST be applied before your moisturizer, never afterwards.

If you’re into your serums then a) good on you, we love you for that, and b) ensure you apply yours to damp skin after cleansing and toning, but before moisturizing. Serums have a smaller molecular size than moisturizer which means they sink in super fast and don’t require you to wait before applying moisturizer. However, this does mean they have to be applied before moisturizer, otherwise they simply won’t work.

Use The Correct Amount Of Moisturizer

Often wondered how much moisturizer to use? Well, it’s actually quite simple – read the instructions on the packaging! Sure, it’s easy to fall into the trap of applying tons of moisturizer to dry skin, or applying the smallest amount to oily skin, but this shouldn’t be necessary if you’re buying the right product for your skin type.

Most moisturizers will tell you how much is a good amount to use and it’s usually around the size of a dime. Of course, some people have smaller or larger faces than others, so obviously a little leeway is fine, but roughly stick to the directed amount and you won’t waste unnecessary product where it’s not needed.

Massage As You Moisturize

OK, so you don’t need to be the best masseuse in the world in order to reap rewards from your moisturizing routine. But a little hands-on action is an incredible way to improve blood flow to the skin which brings oxygen and nutrients to the surface while helping to flush away nasty toxins.

And all it takes is an extra minute or so. You can manage that, right?

Simply use the pads of your fingers and palms of your hands to work the moisturizer into your skin using circular, upwards movements. Avoid tugging and pulling at your skin (that is a definite no-go area), however. The key is to be fairly firm, but gentle at the same time. We know that sounds bit like a contradiction in terms but hopefully you get where we’re coming from?

Moisturize Morning & Night No Matter What

Moisturizing needs to be done twice daily, after every time you cleanse your skin. This is important because it helps replace natural oils and water that get lost during the cleansing process, ensuring your skin remains healthy and constantly moisturized day and night.

Fun fact: moisturizing before bed is arguably more important than applying it in the morning. How so? Because skin typically produces less sebum at night.

Finally, Don’t Ignore Your Neck

A common moisturizing habit is to treat your face like royalty but completely forget about your poor neck. Big mistake. The skin on your neck actually contains fewer sebaceous glands than your face which means it produces way less sebum to keep it naturally moisturized. When you combine this with the face that your neck is exposed to things like sun damage and pollution just as much as your face, it’s no wonder it becomes dry, dehydrated and ages up lightning fast.

The moral of the story? Treat the skin on your neck with the same amount of TLC as your face. This means cleansing and moisturizing twice a day and, of course, applying SPF every morning.

And that's the least you can do.

Let’s stop your skin from going into cold weather meltdown before it’s too late, shall we?

While winter might be fun for the kids and your wardrobe, when it comes to the state of your skin, it’s no walk in the park. Colder temperatures, biting winds, snow and a serious lack of humidity all combine to throw your skin completely off-kilter, making it tight, red and anything from a tad dry to seriously flaky and dehydrated.

And we’re not just talking about the skin on your face, either. Because, while facial skincare understandably takes precedence over the rest of your body (it is the part you look at the most), skin covers every part of your body – from head-to-toe. And during the wintertime, your body, just like your face, will suffer if it gets neglected.

The answer, of course, is never to leave your skin to its own devices. Because skincare doesn’t work like that. Ever. But especially during winter when it has a tendency to freak out thanks to harsh conditions and extreme temperature changes.

Want to keep breakouts, dryness, flaky skin and unnecessary redness at bay this winter? Then here are eight of the best ways to winter-proof your skin…

1. First Things First: Don’t Overhaul Your Entire Skincare Routine

Healthy skin likes consistency, so while it might be tempting to switch up your whole routine when the seasons change, a few minor tweaks are going to be way more beneficial than a complete overhaul.

Listen to your skin as winter sets in and make changes accordingly. Yes, the weather has turned chilly and sure, your skin may start to feel drier and more dehydrated than normal, but don’t change your entire cleansing, toning, treating and moisturizing routine. This is so not what your skin needs. Small tweaks? Good. Complete overhaul? Not so much.

2. Treat Your Barrier Function Like Royalty

Winter can play hell with your skin’s barrier function so if there’s one thing to be aware of as the weather turns, it’s treating this uppermost layer of your skin with love and respect.

If your skin starts showing signs of sensitivities, this is an indication your barrier function has become compromised thanks to a dastardly combination of a cold, dry outdoors and hot, dry indoors which literally sucks all the moisture out of your skin.

Be kind to your skin by cutting back on exfoliation and choosing super gentle cleansers that are free of skin-drying sulfates which strip your barrier of essential oils and hydration. Try Vitamin C Brightening Cleanser morning and night.

You could also cut back on your treatment serums if you think they might be over-stimulating your barrier function. There’s no shame in using something like our Vitamin C Super Serum + just two or three times a week rather than every day. In fact, we highly recommend it!

3. Buy A Humidifier

Cranking up your indoor heating makes the air inside extremely dry so, while they might not be the most attractive things in the world, a bedroom humidifier is an awesome idea for replenishing dry skin during wintertime.

Humidifiers work by replacing lost moisture in the air. This not only clears your sinuses and helps you breathe better, but extra hydration in the air means extra hydration for your skin. This is super important overnight when your skin goes into regeneration mode and needs all the help it can get. In fact, humidifiers are so great for replenishing your skin’s moisture levels, many skin specialists recommend them for people suffering with chronic dry skin or conditions like psoriasis and eczema.

Just remember to apply night cream before bed to help seal all that moisture into your skin. And specifically look out for those containing high levels of humectants like glycerin or hyaluronic acid. Why? Because humectants work hard to draw all that extra water from the air into your skin. Bonus! Try Vitamin C Deep Hydration Night Cream which is a big winner for winter skin.

4. Moisturize, Moisturize & Moisturize Some More

Speaking of moisture, one product that might be worth levelling up in winter is your moisturizer. It’s no secret that cold, dry weather and artificially heated homes make your skin more dehydrated than normal so most skin types will benefit from some extra help as fall slips away and winter sets in.

If you love your moisturizer and don’t want to try something richer or heavier just because the weather has turned, we totally respect that. In fact, we celebrate it because there’s an ideal alternative – simply add a hydrating treatment serum into the mix. Our Hyaluronic Acid Facial Serum is an incredible way to boost the moisture levels in your skin. Apply it to damp skin after cleansing, then apply moisturizer over the top.

5. Try An Oatmeal Bath

Itchy skin on your body is a total bummer, but very common in winter when it’s cold outside, warm inside and your skin is often wrapped in layers of clothing.

A great way to soothe dry, itchy skin is to have a warm, oatmeal bath. Oatmeal helps reduce inflammation while protecting, calming, moisturizing and soothing dry, flaky skin. Simply grind a cup of plain oats into a fine powder, add it to your bath and relax. Just don't stay in there for too long...

6. Resist Hot, Hour-Long Soaks

Bathing your skin in hot water is tempting when it’s freezing outside, but it can be pretty detrimental to your skin. You know how your fingers and toes sometimes look all crinkly after too long in a hot bath or shower? This is all thanks to dehydration. Hot water basically strips away the protective lipid layer from your skin’s barrier which means all those lovely fats, proteins and moisture are able to readily escape.

Bathing and showering is great, for sure, but only if you use lukewarm, rather than scorching hot water (with some added oatmeal for extra moisturizing effects!) and limit your time to 10-15 minutes. Also, make sure you apply plenty of moisturizer afterwards, from head-to-toe, to seal water into your skin and help strengthen your barrier function.

7. Stick With The Sunscreen

Sunscreen often gets packed away as soon as temperatures drop below 70. But this is a silly mistake you do not want to make. Of course, you won’t need full body SPF every day when most of your skin is concealed by clothing, but any areas not covered up are going to be exposed to UVA radiation – come rain, shine, snow, whatever.

Apply SPF 30 Mineral Sunscreen to your face and neck as the last step in your morning skincare routine to ensure your delicate skin stays shielded from UV damage every day of the year.

8. Finally, Pay Extra Attention To Your Hands

One of the areas to suffer the most during winter? Your hands. Again, this is all thanks to the cold, dry air – combined with constant hand washing, of course.

Our advice? Don’t stop washing your hands for starters! Instead, use gentle cleansing, sulfate-free products and always apply hand cream afterwards. Wear gloves when you’re doing the dishes, and apply a rich cream to clean hands every night before bed. You could even pop a pair of cotton gloves over the top to really amp up your overnight moisturizing game while helping to heal and calm dry, itchy skin.
 

No matter your skin type or concerns a consistent routine is the only way to maintain the fabulous skin you deserve.

We may live in a world of filtered, unrealistic Instagram photos but, here at TruSkin, we’re all about enhancing your REAL skin. Sure you might hate your greasy t-zone, dark spots, crow’s feet or frown lines but the truth is, these small (and we stress ‘small’) imperfections do not define you and don’t need to be hidden behind. You are so much more than the odd wrinkle or chin pimple. You are awesome, and that’s something to be celebrated.

Now don’t start rolling your eyes in a ‘that’s easier said than done’ fashion – hear us out because we have our own skin woes to bear, too. The thing is, we’ve learned over the years that you may not have the skin you had 10 years ago and this understanding is the first and most important step to being happy in your skin. Instead of reminiscing about your plump teenage skin, it’s all about working with what you have right now.

But how do you successfully do that? Well, we truly believe that looking after your skin with a consistent skincare routine is the absolute foundation for an awesome complexion. What does a consistent routine mean? Thankfully it doesn’t mean standing over your vanity for hours on end applying an infinite cocktail of products day and night.

In fact, a solid, effective skincare routine requires just six products...

1. Cleanser

Cleansing your skin is often thought of as kind of a must, but not really that important in the grand scheme of things. Big mistake. If you don’t get rid of all that debris, you might as well throw the rest of your products away because they won’t work to the best of their abilities if they have all those surface nasties to get through.

We believe there are three important things to remember when cleansing your skin. 1. Choose formulations that aren’t loaded with chemicals and are free of irritating ingredients like sulfates, parabens, and silicones because these can upset your skin’s important barrier function and exacerbate dryness, dehydration, redness and breakouts. No matter your skin type, gentle is always the way to go. Try Vitamin C Brightening Cleanser which is perfect for daily cleansing.

2. Use only room temperature water. Anything too hot will also compromise your barrier function and have the same disastrous results. And 3. Take your time as you cleanse. Splashing your face, throwing a bit of cleanser at your skin and immediately rinsing it away is not going to do a great job. Instead, use your fingers and hands to massage your skin for a good couple of minutes to stimulate blood flow (hello radiant skin) and encourage lymphatic drainage (ditto!).

2. Toner

Hate the thought of drying out your skin with toner? Well, get that entire idea out of your head right now, because these days facial toners are so much more than alcohol-fueled lotions designed to suck all the life out of your skin. They’re actually an important step in your routine and, depending on your skin type, the benefits of a facial toner are endless. They can be saviors if you’re looking to balance, hydrate, calm or soothe your skin. And then some…

Our Ocean Mineral Super Toner, for example, floods your skin with skin-boosting treats like glycolic acid, vitamin C, MSM and botanical extracts. Even better news: simply spritz it on your skin after cleansing and this entire step is done and dusted in a matter of seconds.

3. Serum

Straight after toning comes your treatment serum. Serum should always be applied before eye cream and moisturizer because it’s lighter in consistency so needs cleaner, bare skin in order to do its job properly. Apply moisturizer first and it literally stands no chance of penetrating your skin.

Another fact for you: serum is a vital part of anyone’s skincare routine. How so? Because its small, molecular structure means it can deliver active ingredients to your skin way quicker and deeper than regular moisturizer.

If you’re not sure where to start with serum, don’t sweat it: we have an incredible collections of facial serums to suit every skin type. Looking for a gentle, antioxidant serum that won’t irritate your sensitive skin? Then our Niacinamide Facial Serum is right up your alley. Searching for an awesome all-round anti-ager to boost your flailing collagen supplies? Then look no further than our new Peptide Facial Serum. Whatever your needs, we’ve totally got your back. Just remember to only apply a couple of drops to your face and neck, and gently smooth or press it into your skin for the best results. Oh, and don’t forget to patch test first – serums are pretty potent so you should always make sure any new one is compatible with your skin before using it on the reg.

4. Eye Treatment

After allowing your serum to settle for a minute or so, apply an eye treatment. The skin around your eyes is notoriously dry and fragile making it very susceptible to the slings and arrows of everyday life – ie: sun damage, environmental pollution, stress and lack of sleep. Face moisturizer, however, can be a little heavy for this area, so stick with an eye treatment that’s been specifically created to treat the delicate skin around your eyes.

The golden rule when applying eye cream is that less is more – just a pea-sized amount will take care of both eyes easily. And don’t be too heavy-handed as you apply it. A great trick is to use your ring fingers to dab it around your eyes. This automatically forces you to use a lighter touch.

We have two equally awesome eye treatments: Peptide Eye Gel and Hyaluronic Acid Eye Cream, so take your pick. You can't go wrong with either!

5. Moisturizer

Water makes up around 64 percent of healthy skin so it’s vital you help your skin stay hydrated 24/7. And moisturizer is the best/only way to do this. Serums are fabulous, for sure, but they don’t contain the slightly richer emollient ingredients that seal hydration into your skin and help reduce transepidermal water loss (TEWL).

Look for kind-to-skin formulations that contain a combination of ingredients to both hydrate your skin (aloe vera, glycerin and hyaluronic acid) and lock in moisture (shea butter, jojoba oil and friends). Try Vitamin C Brightening Moisturizer for the morning and Vitamin C Deep Hydration Night Cream before bed.

At night, moisturizer should be the final step in your routine, but in the morning there’s one final step to come. And it’s a VERY IMPORTANT one…

6. Sun Protection

Last, but by no means least, is sunscreen. Yes, applying SPF can seem like a chore but rain, shine, blue skies or gray, sunscreen is non-negotiable every day of the year. The facts are, it’s the most important (and effective) anti-aging product you could ever use and it can reduce your risk of developing skin cancer by up to 50 percent.

According to the Skin Cancer Foundation, you should choose a broad-spectrum formulation that offers a protection of at least SPF 15 (preferably 30), and you must apply around a nickel-sized amount to your face every morning. Sounds like a bore? Then try our brand new SPF 30 Mineral Sunscreen which is lightweight, easy to apply and bursting with skin goodies like vitamin C, aloe vera, vegan marine collagen and the king of sun protection, zinc oxide.

Now For The Hard Bit…

Once you’ve got all this down, the important thing is to stick with your chosen routine – morning AND night. Too tired to wash your face before bed? Tough. Can't be bothered to apply sunscreen in the morning? Unlucky. The bottom line is that if you want to enjoy your best skin for as long as possible, you have to keep at it.

Because, sure, it's extremely important, but summer is not only about SPF, SPF and more SPF…

When we talk of summer skincare, the first thing that always springs to mind is sunscreen. And rightly so. Protecting your skin from that fire ball in the great big sky is one of the most important things you can do for the health of not only your skin, but your entire body. The hard truth is that the sun is accountable for between 80 and 90 percent of external skin aging (ouch!). And not only does it break down important proteins in your skin (hello collagen and elastin), accelerating wrinkles and dark spots but, according to the Skin Cancer Foundation, UV radiation is the number one cause of skin cancers. In fact, around 90 percent of nonmelanoma skin cancers are associated with exposure to the sun.

Scary stuff, right?

Knowing how to protect your skin from the damaging rays of the sun is an important skincare lesson. Feel like you’re not quite on the ball? Well, we’re not going to go into it today because all you need to know is right here. Instead, we're here to talk about everything else involved in summer skincare because warm weather brings a whole slew of other challenges for your skin.

Thankfully, there are many ways to up your summer skincare game to ensure your complexion stays looking fabulous all the way through fall…

1. Level Up Your Cleansing Routine

Why: Hot, steamy days mean one thing: sweat. You have between two and four million sweat glands all over your body, a large number of which are found on your forehead on cheeks. This means your cleansing game needs to be on point to ensure your pores are kept clean and clear.

How: Gel or foam face washes that contain deep cleaning ingredients like activated charcoal, tea tree oil or salicylic acid are great for the summer months. We’re currently in love with our new Tea Tree Super Cleanser which is refreshing and leaves your skin super clean. Cleanse your face every morning and more importantly, every night (when you’ll be at your sweatiest!) using lukewarm, never hot water. And make sure you get right into your hairline as this area is particularly prone to breakouts in the summer.

PS: Cleansing your body every evening is also super important if you’ve been slathered in sunscreen all day.

2. Avoid Pore-Clogging Ingredients

Why: While we’re on the topic of clogged pores, it’s not just sweat you need to worry about in the summer. Excess oils, dirt, debris, sunscreen and makeup can also get jammed in your pores, leading to breakouts on your face and body.

How: Again, regular cleansing is key, but to help keep your pores clear in the first place, try to also use non-comedogenic products across your entire skincare routine.

'Non-comedogenic’ is the term used for ingredients that are unlikely to block your pores. Rich butters and heavy oils, for example, are awesome for locking moisture into your skin and protecting your barrier function. But, they are not non-comedogenic. Far from it. Instead, look for lighter moisturizing ingredients like jojoba oil and shea butter, as well as hydrating gems such as glycerin and hyaluronic acid. You’ll find all of these in our awesome Retinol Moisturizer. And yes, contrary to popular belief you CAN use retinol in the summer.

3. Exfoliate (In Moderation)

Why: Another way to keep summer breakouts at bay is to exfoliate more often than normal. Exfoliation increases cellular turnover and rids your skin of dead skin cells which are not something your pores want to deal with on top of everything else.

How: Over-exfoliating your skin is never wise and it’s one of the biggest issues derms have to deal with. However, if you’re going to up your game, now’s the time to do it. Just tread carefully. Think two or three times a week rather than every day and switch out harsh scrubs containing skin-damaging fruit shells or nut pieces for a gentler product like Ocean Minerals Super Toner which contains naturally exfoliating glycolic acid.

4. Make Friends With Antioxidants

Why: The sun is one of the leading causes of free radicals in the skin. And as innocent as they sound, free radicals have zero redeeming qualities. They’re basically unstable molecules that damage your skin by trying to bind themselves to important proteins and DNA. This causes a process called oxidative stress which weakens collagen and elastin and ages you up in no time. The good news? Antioxidants to the rescue! These little skincare geniuses bind themselves to free radicals, preventing them from damaging all the good stuff in your skin.

How: Antioxidants are awesome all year, but they’re especially important in the summer when you spend more time in the great outdoors. If you’re looking for the cream of the crop we recommend bringing out the big guns, namely vitamins C and E. This antioxidant double act not only reduces oxidative stress, but helps prevent dark spots, reduces the appearance of fine lines and works hard to boost collagen production. Apply just a few drops of Vitamin C Facial Serum every morning after cleansing and before moisturizing to get your daily quota.

5. Don’t Stop Believin'... In Moisturizer

Why: Moisturizing may feel counter-intuitive in the warmer months when your skin feels sweatier and oilier than normal. But here’s the thing, natural oils and sweat do not keep your skin hydrated and moisturized. In fact, the summer heat can dehydrate your skin which will make your skin produce even more oil than normal. And that’s what we call a vicious beauty circle. Thankfully, the solution is simple: continue to moisturize to hydrate your skin, promote cellular turnover and protect your skin's important barrier function.

How: Choose lighter products that won’t clog your pores or make your skin feel heavy and sticky, and look out for moisturizers that are high on humectants. Humectants are ingredients like aloe, hyaluronic acid and glycerin which draw water to the surface of your skin to help keep it hydrated. Try Hyaluronic Facial Serum each night before bed, followed by Vitamin C Deep Hydration Night Cream to moisturize and recharge your skin while you sleep.

Finally, of course, you should continue to apply a daily broad spectrum SPF30 to any exposed skin.

But we hope that goes without saying by now...

Fine lines and wrinkles, dark spots and dry, dehydrated skin: three of the most common signs of aging skin, right there. So, let’s see what we can do to keep them to a minimum, shall we?

Skin aging happens to us all. Literally, every one of us. And while you can’t press a button and stop time (if so, we’d take age 32, please!), you can, for sure, take control of the rate at which you age – to a certain degree, of course. Looking after yourself with a healthy diet and regular exercise is a given. But what else can you do to specifically target your most niggling skin bugbears? Here, we take a look at three of the most common signs of aging skin…

1. Fine Lines & Wrinkles

What They Are: Fine Lines and wrinkles can crop up on your skin pretty early on in life. They happen when your skin’s support network (collagen and elastin) breaks down as you age, causing your skin to become thinner, weaker and less resilient. Kind of like deflating a balloon, your skin loses its plumpness, feels less taut and starts to wrinkle. Lines and wrinkles are usually most prevalent around your eyes, mouth and forehead where your face is the most expressive.

What Causes Them: Father Time is obviously a major factor here, but it’s not just getting old that breaks down collagen and elastin fibers. Exposure to the sun also speeds up this process like lightning. As does smoking; a poor diet that’s laden with salt, sugar, processed carbs and bad fats; environmental pollution, and repetitive facial movements such as smiling, laughing, frowning or squinting.

What You Can Do: One of the most important ways to prevent lines and wrinkles is to look after your skin’s barrier function through gentle cleansing and regular moisturizing. Your skin’s barrier is its outermost layer that protects it from external nasties, while reducing moisture loss and transporting essential nutrients and hydration to the underlying layers of your skin. This barrier is super important for the look, feel and health of your skin, so ensure you moisturize regularly, never over-exfoliate and cleanse gently twice a day, avoiding skin-drying chemicals and scorching hot water.

What To Use To Target Fine Lines & Wrinkles: Topical antioxidants are a joy for dealing with the signs of aging, and when it comes to those pesky lines and wrinkles, you can’t go wrong with Retinol Serum. Proven time and again for being one of the most effective ingredients for improving collagen synthesis and cell turnover, retinol is the boss when it comes to softening crinkly skin. And we don’t say that lightly.

2. Dark Spots

What They Are: Possibly even more frustrating than lines and wrinkles are those dark spots that seem to come from nowhere as you hit your 30s and beyond. Otherwise known as hyperpigmentation, dark spots occur when your skin’s production of melanin (that’s the pigment that gives your skin its natural color) goes awry, creating patchy areas of dark skin in all the wrong places. Dark spots can appear anywhere on your body but are commonly seen on your face, shoulders, chest and hands.

What Causes Them: Three things: the sun, hormonal fluctuations or some kind of skin trauma/injury like a bug bite, acne spot or eczema. These all interfere with the melanin-synthesizing cells in your skin (melanocytes), causing them to over-produce melanin which then gets unevenly distributed in the epidermis. The result? Blotchy, speckled skin.

What You Can Do: Exfoliation is a great way to remove dulling dead skin cells at a surface level, allowing for all the fresh, untarnished stuff to make its way to the surface. Chemical peels are great for this if you want something hardcore, but don’t dismiss at-home exfoliation which can also reap great results with patience and dedication. Just don’t overdo it or you could cause irritation, redness and an unnecessary thinning of the skin.

What To Use To Target Dark Spots: As well as being mildly exfoliating and a go-to for fighting off damaging free radicals that form in the skin thanks to sun exposure and pollution, studies have shown that vitamin C can help inhibit melanin production at a cellular level. This is great news for anyone looking to improve dark spots. Try our fan favorite Vitamin C Serum.

3. Dryness & Dehydration

What They Are: Similar… but very different, dryness refers to a lack of oil in your skin, whereas dehydration indicates a lack of water. Also, dry skin is a skin type that you’re born with, whereas dehydration is a condition anyone can experience.

What Causes Them: As you get older, the dermis and underlying layers of your skin get thinner and more fragile which makes it harder for your skin to retain moisture. Couple this with the natural loss of ceramides, hyaluronic acid, fats and lipids and it’s no wonder your skin becomes drier and more dehydrated. Your sebaceous glands also slow down through age which might be music to the ears of oily skin types, but for everyone else this is a one-way ticket to unwanted dryness.

What You Can Do: Fight back and make moisturizers, facial oils and hydrating serums your BFFs. Moisturize your skin after every cleanse, and choose products that contain both humectants (to help boost moisture content) as well as emollients and/or occlusives (to create a seal over your skin and help lock all that moisture in). Also, try to avoid using hot water on your skin which can strip all the healthy fats and oils away, causing further dryness and dehydration.

What To Use To Target Dryness & Dehydration: You can't beat a well-rounded formula like our Hyaluronic Acid Serum for boosting much-needed moisture in dehydrated skin. Hyaluronic acid is naturally present in your skin, but as you hit age 20 it tends to beat it faster than you can say 'pass the moisturizer'. Our awesome serum helps counteract natural HA loss and also lavishes your skin with aloe, glycerin and botanical oils to help dryness as well as dehydration. Just remember to apply moisturizer on top to make sure all that skin-loving moisture stays there.

Finally, there’s one other small but seriously important skincare trick for helping to prevent ALL of the above. You probably know where we’re going here, right? Yes, sun protection.

Excluding the natural aging process, the sun is responsible for between 80 and 90 percent of all visible signs of skin aging. Lines, wrinkles, dark spots, dryness, dehydration, the works. So, as well as using an awesome facial treatment that’s targeted to your specific concerns, you must always apply SPF 30 Mineral Sunscreen every morning. No excuses, no arguments.

You might not be able to spell hyaluronic acid, but who cares? What you really need to know is what it does and exactly why you need to include it in your skincare regimen.

Hyaluronic acid (HA) is a veritable darling of the beauty world, and almost every skincare brand we know has harnessed its powers to help bring your skin to a better place. But it’s one thing to see this wonder ingredient on your ingredient list and think, ‘Yeah, I’ve heard of hyaluronic acid. That stuff’s supposed to be good,’ to truly grasping what HA can offer.

As you probably know, our main MO is to fill in these little gaps to help give you a better understanding of your skincare options so you can make excellent decisions for the benefit of your skin. Because knowledge is power, right?

Well, here are five things you might not know about hyaluronic acid.

1. Hyaluronic Acid Is A Humectant

Hyaluronic acid, otherwise known as hyaluronan, is a sugar molecule that’s naturally found by the bucketload in your body. It’s present in your joints, eyes and cartilage, but around 50 percent of the body’s total amount of HA is in your skin, where it helps keep things cushioned and lubricated. How does it do this? Well, HA is known as a humectant, which means it works like a sponge to attract water to hydrate the skin – either from the air or from deeper within the skin’s dermis. Other humectants include the likes of aloe, glycerin, honey and urea.

The amazing thing about hyaluronic acid is that it’s been proven to hold up to 1,000 times its weight in water. And if that sounds like a lot... well, that’s because it is.

2. Age-Related Hyaluronic Acid Loss Is A Thing

Aging is a privilege, but it’s also darn hard on your skin. As you know, much of the good stuff that keeps your skin plump, radiant, soft and youthful decreases as you get older. Collagen and elastin are the obvious ones here, but your levels of naturally-occurring hyaluronic acid also diminish over time.

According to the Journal of American Academy of Dermatology, HA loss can begin as early as your 20s, with levels reducing by as much as half by the age of 50. Ouch! This is one of the main reasons your skin feels more dehydrated as you get older, and of course it contributes to those fine lines and wrinkles creeping up on you.

It’s also why counteracting this massive loss with some topical HA in your skincare routine is such a fine idea.

3. If Used Incorrectly, Hyaluronic Acid Can Actually Dehydrate Your Skin

Shut the front door.

This is an interesting one because sure, HA is a moisture-loving skincare ingredient that’s great for adding much-needed water and hydration to the surface of your skin. But it can also do the opposite. Bear with us for a minute…

As we’ve already explained, HA needs water in order to hydrate your skin. Well, it has to get this from somewhere and if there’s no water on the surface or if you live in a climate that’s seriously lacking in humidity, any HA you apply will pull water up from deeper within your skin. And that’s not ideal.

Thankfully, this is easily rectified – you just need to apply your HA moisturizer or serum (and may we suggest our awesome Hyaluronic Acid Serum?) to damp skin, straight after cleansing. Then, if you’ve gone for a serum (and just to reiterate, you probably should!), apply moisturizer over the top to seal all that water in. Serums, while awesome at delivering active ingredients to your skin, often lack emollient or occlusive ingredients like fatty acid-rich oils, which are vital because they help lock moisture into your skin. We repeat, always follow your serum with a creamy moisturizer like Vitamin C Brightening Moisturizer.

4. Hyaluronic Acid Is Not Just About Hydrating The Skin

Far from a one-trick pony, hyaluronic acid offers countless other benefits for your skin – other than the obvious effects of improved hydration like smoother, stronger skin and fewer visible lines and wrinkles. For starters, HA works hard to help fortify your skin’s important barrier function, which helps your skin defend itself from environmental factors like pollution, sun damage and toxins.

HA is also an anti-inflammatory and, not to be a complete show-off, but it boasts awesome antioxidant properties, too. Antioxidants are super important for the health of your skin because they target skin-damaging free radicals, helping to neutralize them before they seriously harm and age up your skin.

5. Hyaluronic Acid Works For Most Skin Types

Unlike some active skincare ingredients we won’t name (because we love them just as dearly), the form of botanical HA we use in our formulas is known for being gentle and well tolerated by most skin types. After all, it's designed to mimic the the naturally-occurring HA in your skin, so it's less likely to cause irritation, sensitivities or trigger existing skin conditions like rosacea or acne. Our Hyaluronic Acid Eye Cream is packed with botanical HA for these very reasons.

Of course, there’s always a slim chance you might have a mild reaction to hyaluronic acid but this is more common with HA fillers than with skincare. We always recommend performing a patch test just in case. In fact, this is something you should do when using any treatment or active skincare formulation for the first time. Then you can catch anything untoward before it's too late, and make a decision on whether that particular product is right for you.

Other than pairing well with most skin types (even sensitive), botanical HA also works seamlessly with other active skincare ingredients like retinol, niacinamide and vitamin C. In fact, HA and retinol get on VERY well together, hence the popularity of our Retinol Facial Moisturizer, which contains both.

Now, can we have a big hurrah for hyaluronic acid, please? For it truly does deserve every bit of praise it receives.