Why Face Serums Are The Key To A Winning Skincare Routine

Consistency is our favorite word when it comes to a boss skincare routine. So why should you mess with yours just because the weather’s changed? Simple, because, er,  the weather has changed.

Whether you subscribe to seasonal skincare or not, one thing’s for sure, skin becomes drier and more sensitive in the winter time. 

Winter, for most of us, means colder, drier weather which can be tough for your delicate skin to take. Extreme temperatures ­­­– especially when you flip-flop between frigid temperatures outdoors and balmy ones inside ­­– stress out your skin and compromise its critical barrier function. Then there’s the lack of humidity which starves your skin of vital moisture and, well, stresses out your skin and barrier function even further.

However, as you know, we’re all about sticking with a consistent skincare routine, all year round. So what should you do in winter to ensure you’re not causing potential upset to your tried and tested routine, but you’re still giving your skin the extra care it needs to make it through the chilly months?

The answer: make small tweaks rather than massive changes. Here's how.

1. Add In An Extra Layer Of Moisture

A certain level of dryness and dehydration is pretty much a given in the winter months – whatever your skin type ­– but if you’re like us and hate to give up your trusted moisturizer, the good news is, you don’t have to. Instead, layer up by applying a thirst-quenching serum underneath your regular moisturizer each morning. This will help draw water to the surface of your skin, giving it a much-needed boost without having to apply an overly rich moisturizing cream (which, let’s face it, can ruin your makeup!).

We have tons of fabulously hydrating serums that are perfect for winter-parched skin. Hyaluronic Acid Facial Serum is a classic favorite because it combines glycerin, aloe and hyaluronic acid – three of the best hydrating ingredients in skincare. Peptide Facial Serum is another great choice as it really cares for your barrier function while kick-starting sluggish collagen and bringing all sorts of hydration and protection to the skin’s lower layers.

Take your pick, you really can't go wrong with either.

2. Pair Back The Actives

With little moisture in the air for your skin to enjoy during the winter months, the surface of your skin inevitably becomes more dehydrated, dry and sensitive. Of course, if you’ve managed to crush the perfect moisturizing routine for your skin type, this might not be relevant to you, but for the rest of you, it’s wise to be careful with any active ingredients you apply on a regular basis.

Retinol is the obvious culprit for sensitizing the skin so if you apply a retinol product daily, give yourself a break one or two nights a week, swapping it out for something equally as fabulous for your skin – but not quite as potent. Our Niacinamide Facial Serum, for example, is a great option for nights off as it still targets skin aging but is gentler and contains soothing and hydrating ingredients like vitamin E and hyaluronic acid. It's officially awesome for winter skin.

Vitamin C is another one to be cautious around. Of course, our vitamin C formulations contain a gentle type of vitamin C called sodium ascorbyl phosphate which is very kind to the skin and extremely well tolerated by all skin types, all year round. But if you do find your skin feeling a bit winter worn, give it a break for a few days; concentrate on building moisture and hydration back into your skin instead.

3. Focus On Overnight Repair

Skin naturally produces less sebum overnight, so during winter, when there’s a serious lack of moisture in the air, it’s more important than ever to treat your skin with some nourishing overnight respect.

First up, invest in a bedroom humidifier to combat any dryness in the air caused by your indoor heating. Then focus on a really good, quality night cream.

The best night cream for winter must contain a number of emollient or occlusive ingredients. These create a barrier on the surface of your skin to help prevent moisture loss and protect your skin from drying out as you sleep. Try Vitamin C Deep Hydration Night Cream which balances a whole bunch of botanical oils including organic sunflower, coconut and evening primrose (to name just a few!). It also contains our favorite under-the-radar ingredient, MSM, a naturally-occurring sulfur compound which supports collagen and keratin production while limiting inflammation and protecting your skin from damaging free radicals.

4. Alternate Your Cleanser

Do you love your regular cleanser more than life itself? We hear you. But in the winter, when your skin is a little more compromised than normal, you need to tread very carefully with your cleansing routine.

Cleansers play a pivotal role in your skin’s moisture balance. Go too harsh and you will strip all the life from your skin, leaving it sucked dry and prone to irritation, flaking, itchiness and redness. We recommend gentle cleansing all year round, but in the summertime when your skin is oilier and sweatier it can take a bit more than in the winter.

Our trick, once warm days become a distant memory, is to alternate our go-to cleanser with something more mild and caring, especially for the mornings when all you’re really doing is freshening up your skin and removing any minimal surface debris that’s built up overnight. We reach for Soothing Cleansing Milk every morning in the winter. Dry, sensitive skin is basically its middle name. Plus it feels like a comforting hug for your skin as soon as you apply it. And we are all over that.

5. Stay Sun Safe

One thing you shouldn’t change? Your impeccable sunscreen regime. Just because you can’t see the sun shining away in the sky every day in winter, it doesn’t mean it’s not there. Daylight simply doesn’t exist without the sun, remember that. What’s more, reflective surfaces like snow and ice intensify the sun’s damaging rays by reflecting them right back onto your skin, allowing them to get you from all angles.

Apply a broad-spectrum sunscreen to exposed skin every day ­– come rain or shine – and go for an SPF of at least 30 to ensure you are well protected from both UVA and UVB radiation. Studies show that, while clouds do protect you from a small percentage of the sun’s UV rays, up to 80 percent of UVA rays (the ones that age you up) are able to penetrate right through.

Make our SPF 30 Mineral Sunscreen with Vitamin C a part of your morning routine and it’ll soon become a habit you don’t even think about. Just like cleaning your teeth and brushing your hair.

No idea why you’re getting an influx of acne right now? Many lifestyle habits can trigger your breakouts ­­­­­– and sometimes they’re found in the most unsuspecting places.

As you know, acne is caused by one thing and one thing alone: an excess of sebum that causes your pores to become blocked with oil, dead skin cells, bacteria and other impurities. Eating too much chocolate doesn’t give you pimples. Neither does moisturizer. Sure, they can trigger breakouts if you’re genetically susceptible to them, but acne isn’t caused by uncleanliness, a poor diet or crummy skincare routine. It’s caused by blocked pores. End of.

OK, so this begs the question: why bother trying to cure them if your breakouts are totally out of your control? Well, here’s the thing. You can’t change your genes, that’s for certain. However, what you can do is keep acne-triggering factors under control to help lessen the blow. Sleeping well, reducing emotional stress and eating a healthy, well-balanced diet; all these things are important for maintaining balanced sebum and therefore reducing the likelihood of you breaking out week after week.

But there are also some less obvious reasons why you face might be suffering with regular breakouts. So if you’ve already dispensed with things like smoking, poor cleansing and too much exfoliation, but you’re still getting pimples on the reg, it might be time to look at some of the more unexpected areas of your life.

On that note, read on for five slightly more unusual causes for your breakouts.

1. Your Pillowcase

Getting enough beauty sleep is crucial for the health of your skin, but if you’re sleeping on a dirty pillowcase for a solid eight hours every night dirt and bacteria is inevitably going to build up and irritate your pores. This is especially true if you sleep on a synthetic pillowcase because man-made fibers don’t absorb sweat as effectively as natural fibres like cotton or linen.

The answer? Go natural all the way, for starters. Also, cleanse and moisturize your skin before bed to reduce the amount of grime getting on your pillowcase. Tea Tree Super Cleanser+ is a great acne-fighting cleanser that balances and clarifies your pores. Follow this with Retinol Moisturizer to lightly hydrate and moisturize your skin while boosting cellular turnover to keep your pores free of dead skin cells.

Finally, wash your pillowcase every three or four days. And ditto, your face towel. Old, dirty towels that are used by the whole family for drying their hands and who-knows-what-else are another breeding ground for germs and bacteria. Do you really want to be swiping this all over your freshly cleansed skin? Thought not. So, invest in a couple of cotton face towels for you and you alone and wash them every other day.

2. Your Makeup & Hair Products

Your skincare routine might be spot on, but what about your makeup and hair products? Rich hair conditioners, for example, are notorious for containing heavy ingredients like cocoa butter and coconut oil which, granted, are incredible for moisturizing your precious locks, but are not so great for acne-prone skin. Of course, we know you’re not smothering your face with conditioner but still, it can settle on your face when you rinse your hair so always cleanse your skin after, never before conditioning.

Makeup can similarly clog up your pores, especially if you use formulations that contain oil. So don’t do that. Instead, look out for noncomedogenic products (this means they’re less likely to block pores) and use powder rather than liquid formulations whenever possible.

3. Your Workout Routine

Do you love to get a good sweat on when you’re working out? High fives to you. However, allow all that sweat and grime to sit on your skin and your pores are going to clog up quicker than your instructor can say ‘hit the floor for ten push-ups.’

Cleanse your skin thoroughly and swiftly after exercising (the longer you leave your skin doused in sweat and grimy workout gear, the more bacteria is likely to breed), and always use a mild but effective cleanser that helps to detoxify your skin without drying it out. Our Charcoal Clarifying Cleanser is a goodie as it harnesses the powers of coconut-derived activated charcoal which destroys skin-smothering impurities to offer a deep, gently purifying clean every time.

4. Your Winter Cover-Ups

Any fabric that rubs against your skin can lead to unwanted issues in the long-term. Remember how face masks were causing ‘maskne’ back in the pandemic? This was all due to friction from the mask combining with the obvious culprits of sweat, dirt, oil, bacteria and humidity which caused dryness, irritation and pimples.

Thankfully, for most of us, the days of having to wear a mask 24/7 are over. However, if you spend a lot of time outdoors in the winter and like to wrap yourself up in woollen hats and thick, heavy scarves, these can cause similar problems, trapping sweat and increasing friction around your chin, jaw, neck and forehead.

To help reduce breakouts caused by beanies, scarves (and even turtleneck sweaters), avoid synthetic fabrics and launder your winter cover-ups regularly. Weekly, at least.

5. Your Laundry Detergent

Speaking of laundry, your choice of detergent is also imperative. Just like your beauty routine, certain ingredients in your laundry detergent can be super irritating – especially if you have extremely sensitive or acne-prone skin. Fragrance, for example, can be a real Debbie Downer, as can harsh dyes, essentials oils, strong surfactants and preservatives.

To reduce the likelihood of your laundry detergent triggering those pesky breakouts, first up, choose liquid over powder detergents. Why? Because these leave behind less residue on your clothes and fabrics (who knew?!). Also, never use more detergent than is recommended on the label, avoid fabric softeners and try double rinsing your laundry after washing to remove as much residue as possible.