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True Radical Honesty From Our Community

  • Is Your Skin As Healthy As It Can Be?
    If not, we can help with that...

    Healthy skin might sound like the stuff of pipe dreams, but if you forget about striving for perfection, it’s not so out of reach. It’s really more about looking after your skin as best you can – making good lifestyle choices, nailing an awesome skincare routine and cutting down on the things that might upset your skin both in the short- and long-term.

    Your skin is the largest organ of the body and it’s super important for, well, life. It might not help you breathe or pump blood around your body, but it provides essential protection for your entire body and, just like your lungs and heart, it’s darn important. Not only does the skin regulate body temperature and protect your internal organs, but it also prevents potentially toxic germs, viruses and infection from entering the body as well as vital fluids from escaping.

    As we said, important stuff.

    So, what can you do to look after this essential organ and ensure it’s a) doing its job properly and b) looking its absolute best?

    Here, we share our five top tips for healthy skin…

    5 Ways To Improve The Health Of Your Skin

    1. Keep Your Skin Clean

    Dirty skin can’t function properly, so it’s vital to maintain a consistent cleansing routine that removes oil, dirt, sweat and environmental pollutants from the surface.

    Whether you prefer a water-based cleanser, oil, cream, lotion or micellar water it’s important to choose a gentle formulation that’s free of parabens and sulfates so that it does a great job without stripping your skin of essential oils. All of our cleansers are dermatologist tested and formulated without the most common nasties. What's more, there’s something for everyone in our range. We’re currently in love with NEW Tea Tree Super Cleanser which is crisp, fresh and perfect for removing impurities without leaving the skin tight or dry.

    Cleanse your skin morning and night to remove surface debris, and avoid using scorching hot water (this is just as drying as chemical-laded cleansing products). Use a gentle touch to massage your skin all over – neck included – then gently pat your skin dry with a clean towel. That hand towel everyone uses in the bathroom? Unacceptable.

    Finally, while we’re on the subject of cleanliness, it’s just as important to keep anything that touches your face clean. This means laundering your bed linens weekly (more often for pillowcases), cleaning your makeup brushes and smartphone frequently and washing your hands more regularly than you’re already doing. All of these things will keep bacteria away from your skin, helping to reduce breakouts and other skin woes.

    2. Eat More Nutritional Food

    It’s all well and good looking after your skin from the outside, but aging develops underneath the surface, so truly healthy skin must start from within. And this means you need to think about what you eat.

    A well-rounded, balanced diet is the key so make sure you include tons of fresh fruit and veggies to get your daily intake of skin-loving antioxidants, vitamins and minerals. Other skin-loving goodies? Omega-3 fatty acids which are fabulous for regulating sebum production while improving the fatty acid composition in your skin. All this is awesome for helping to reduce irritation, dryness and dehydration.

    But that’s not all. Things like selenium, zinc and lutein are also great additions to your diet, helping to protect your skin, reduce inflammation and aid healing.

    The over-riding rule is thus: avoid things like processed meats, sugar, fried food, carbs and too much salt. And swap them out for fruit, veggies, oily fish, olive oil, nuts, poultry and pulses.

    Research has also shown that reducing your calories may be another way to help slow down the rate at which your skin ages. So there's that...

    3. Drink Less Wine

    While there’s nothing wrong with the odd glass of wine/hard seltzer, too much booze can totally kill your skin’s mojo.

    Alcohol expands your blood vessels and inflames the tissue which can make your skin look way redder than normal. Sure, this is temporary to begin with, but keep drinking the hard stuff and after a few years this will turn into facial redness that just won’t go away.

    Booze also sucks moisture from your skin causing dehydration and the inevitable fine lines and wrinkles. Furthermore, it causes your sebaceous glands to go into overdrive, which makes your skin look super greasy. Not to mention the added woe of more frequent breakouts.

    Our advice? Drink less units of alcohol… and less often. And remember, clearer alcohol is better, so if you’re going to sip on anything go for spirits like vodka, gin or tequila, mixed with soda water (zero sugar, yay!) and a squeeze of lime.

    4. Be Kind To Your Skin’s Barrier Function

    Your skin is split into three main layers: the subcutaneous layer (the fatty section deep down at the very bottom); the dermis in the middle (where the blood vessels, nerves, sweat and oil glands live) and the epidermis which is the top layer you can see.

    Right at the top of the epidermis is what’s called the stratum corneum. Built from around 20 layers of cells this uppermost layer is kind of like a brick wall, made from keratin and held in place by ceramides, cholesterol and fatty acids. Together with your skin’s NMF (natural moisturizing factor) it’s your body’s first line of defense against the environment. And this is what’s known as your barrier function.

    The reason your barrier function is so important for healthy skin is because it works super hard to keep all the good stuff in and the bad stuff out. If it’s in great shape, it helps your skin stay soft, supple, moisturized and free from irritation, dryness and sensitivities.

    Everyone’s barrier function is different and it’s one of the main causes of sensitive skin so if this is you, take it as a sign that yours is compromised. But don’t freak out, because there are plenty of ways to look after and strengthen your barrier function to help improve the health of your skin.

    Harsh cleansers are a no-no (see above), as is over-exfoliating your skin and showering or bathing in scorching hot water.

    Then there’s moisturizer. Moisturizers are extremely important for the skin as they seal in hydration, balance sebum production and keep your barrier function in tip-top shape. Use one after every cleanse (and this includes your body as well as your face) and try applying yours to slightly damp skin to further increase hydration in your skin. We love Vitamin C Brightening Moisturizer every morning and Vitamin C Deep Hydration Night Cream before bed.

    5. Say A Big NO To The Three ‘S’s – Stress, Smoking & The Sun

    Three of the worst things for the health of your skin? Stress, smoking and the sun.

    Stress triggers all manner of skin issues as it unbalances your hormones, increases inflammation and impairs your barrier function, reducing its ability to retain moisture and fight off potentially damaging irritants. Of course, stress can be hard to manage but breathing exercises, me-time, good sleep and a well-rounded, balanced diet are all great for your mental wellness.

    Smoking, on the other hand, contains a whole barrage of chemicals (more than 4,000!) that destroy collagen and elastin and cause the blood vessels in your skin to narrow, therefore restricting its access to nutrient-rich oxygen. Cue sagging skin, uneven tone, poor texture, dullness and dehydration. The answer? Quit. Need help with that? Check out these tips from former smokers.

    And finally, the sun. Ask any skin expert to recommend the single most important thing you could do for the health of your skin and they will all say wear sunscreen. Sunlight causes skin aging and, according to the Skin Cancer Foundation, regular use of sunscreen can reduce your risk of developing skin cancer by up to 50 percent. This means it’s not only vital for the health of your skin, but the health of your entire being.

    Wear SPF 30 Mineral Sunscreen every morning without fail. We’ll end it there.



    Is Your Skin As Healthy As It Can Be?
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  • How To Make Your Skincare Go That Extra Mile
    Feel like your skincare routine isn’t quite cutting it? Here’s how to make it work harder… and better.

    An awesome skincare routine is all well and good, but if you’re not using your products properly, or applying them in the correct order, you’re never going to get the optimal results you deserve.

    Skincare is a fine art and, while it doesn’t take a rocket scientist to figure out how to moisturize your face, knowing the finer details that help maximize a product’s potential can result in some major differences to the look, feel and health of your skin.

    Here’s how to kick-start your routine into doing the best job it can for your skin.

    Rule #1: Always Read Your Labels

    Are you guilty of buying a new product and using it right away without so much as glancing at the label? Big mistake. Sure, you might have spent the last 30 years cleansing your face with zero issues because, come on, how difficult can it be? But it’s worth bearing in mind that not all products are created equal. Some cleansers are formulated to be used without water, others are meant to be applied to damp skin and massaged into your skin for few minutes. And how do you know which is which if you've not read the fine print?

    Reading the instructions is super important and will help you get the most from each and every product in your routine. It’ll help guide you in terms of how often to apply as well as how much to apply. So do it. No arguments.

    Rule #2: Use Your Products In The Correct Order

    This is another one that might sound obvious, but gone are the days when skincare routines were basically cleanse, tone, moisturize… and you’re done. Now there are tinctures, oils, essences, serums, gels, lotions, and all sorts to get your head around. And if you apply them in the wrong order, then they might not work correctly. Money. Down. The. Drain.

    The general rule of thumb when it comes to layering skincare formulations is to cleanse and tone first (obvs) then work from your thinnest to your thickest product. The simple fact is that thinner products aren’t able to penetrate through the thicker stuff so you need to build up to the big guys. This means that after toning, you should apply your serum first, then your eye treatment, moisturizer, face oil and finally – in the mornings anyway – sunscreen. Of course, your specific regimen doesn’t need to include each and every one of these steps, but if it does, then this should be your order if you want to get the best results.

    Rule #3: Apply Your Treatments To Damp Skin

    To turn up the efficacy of your products, full throttle, always apply your first treatment product to moistened skin. This could be an exfoliating toner such as Ocean Minerals Super Toner or an antioxidant serum like our new Peptide Facial Serum. But whatever it is, try to apply it within the first minute of cleansing. The reason for this is that damp skin is more permeable than dry skin which makes it far more receptive to active ingredients like vitamin C, glycolic acid, MSM and peptides.

    Gently pat your skin with a clean towel after cleansing so just a small amount of water is left on the surface, then, using fingertips, apply your treatment product all over your face and neck. Simple, but super effective.

    This being said, there is one exception to the rule, and that’s to avoid doing this if you have skin that’s particularly sensitive to certain ingredients like retinol. Retinol is a potent (but awesome) little beast that can easily irritate sensitive skin. So if you apply it to damp skin you could exacerbate these irritations. Instead, apply it to dry skin, after patch testing first, and you'll likely get along with it way better.

    TruSkin Peptide Facial Serum

    Rule #4: Know That A Serum Is The Absolute Key For Targeting Skin Concerns

    Facial serums might not be absolutely essential for clean, moisturized skin but if you really care about your complexion and the rate at which it ages, facial serums are everything. The bare minimum skincare routine is, of course, cleanser, moisturizer and sunscreen. But if you have concerns like acne, blocked pores, fine lines, wrinkles, dark spots, sagging skin and the like, and you want to really target them with your skincare, you simply HAVE to include a serum (or two) in your daily routine.

    Serums are formulated differently to moisturizers and have a smaller molecular structure. This means they’re able to penetrate the surface of your skin quicker and deeper to hone in on your particular skin gripes. Getting really peeved by dull, patchy skin? Then a moisturizer is essential, for sure, but it will never give you the same results as an antioxidant treatment serum like our best-selling Vitamin C Facial Serum.

    Not sure where to start with choosing the right serum for your needs? Not a problem. Check out our helpful guide right here. And remember that important order: serum comes after cleansing and toning, and before moisturizing. Always.

    Rule #5: Understand The Importance Of An Awesome Nighttime Routine

    Your morning routine is great for waking up your skin, replacing lost moisture and preparing yourself for the day ahead, but overnight is when the real business happens so it’s vital to prepare your skin for eight hours’ worth of healing, regenerating and repairing time before you hit the sack.

    At night, blood flow to your skin increases, collagen production speeds up, cell turnover accelerates, free radicals get nixed by your body’s natural defense system and your skin’s barrier function works hard to restore itself. All good stuff, we think you’ll agree. But how can all this happen if your skin is covered in crud that’s built up on the surface during the day? Well, it can’t. Not properly, anyway. So you simply have to cleanse properly with a gentle but effective face wash before bed. We have three awesome cleansers to choose from depending on your skin type and needs – check them out here. Then, after cleansing, apply a collagen-boosting treatment serum like Retinol Facial Serum followed by Vitamin C Deep Hydration Night Cream to help seal in moisture.


    How To Make Your Skincare Go That Extra Mile
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  • Proof That The Skin Benefits Of Sodium Ascorbyl Phosphate Are Real
    Vitamin C as a skincare ingredient is practically a given. But do you know exactly which C-vit you’re putting on your skin? Because if it’s not sodium ascorbyl phosphate, you might want to rethink your decisions…

    Sodium ascorbyl phosphate might sound like a scary ingredient that you’d rather keep as far away from your precious skin as possible. But on the contrary, it’s up there with retinol and hyaluronic acid as a veritable darling of the skincare world. Now don’t roll your eyes in exasperation as if to say ‘really? Then why haven’t I heard of it?’. Because a) you have – you just didn’t know it, and b) give us a minute and we will elaborate.

    For those of you not wanting to read this entire piece, here’s the most important fact about sodium ascorbyl phosphate (we’re just going to call it SAP from now on). SAP is topical vitamin C. Granted, it’s not the pure, unadulterated vitamin C you often read about – that’s l-ascorbic acid – but it’s vitamin C nonetheless. Furthermore, it’s a far more stable, kinder-to-your-skin type of vitamin C. Here’s what you need to know…

    SAP: The Facts

    1. Along with a lengthy list that includes magnesium ascorbyl phosphate, ascorbyl-6-palmitate and sodium ascorbate, sodium ascorbyl phosphate is a derivative of l-ascorbic acid – pure topical vitamin C.

    2. Vitamin C is an antioxidant that helps fight the daily onslaught of skin damage that can be caused by free radicals. Free radicals form in your skin when it’s subjected to all those things it hates like UV radiation, pollution, smoke, a poor diet, cruddy sleep and, well, you know the drill.

    Vitamin C is basically the Obi-Wan Kenobi to free radicals’ Darth Vader, stopping the long-lasting damage before it gets a chance to do a real number on your skin.

    3. SAP is a salt form of vitamin C and one of the most stable versions available in skincare. How so? Because SAP has a sodium and phosphate molecule attached to it which helps it to stabilize.  This means it not only keeps its potency for longer, but is also more stable than L-Ascorbic Acid and MAP. These forms are notoriously unstable which means they break down and lose efficacy when exposed to light and air.

    4. In order for your skin to experience the benefits of vitamin C, SAP has to be converted back to ascorbic acid after it’s been applied to your skin. This may sound counter-intuitive, but pure l-ascorbic acid is a very potent ingredient, so when you apply it directly to your skin it can be irritating, causing dryness, redness, stinging and even a mild burning sensation. Not cool. Literally. Switching up to SAP and having your skin convert it into ascorbic acid after application, significantly reduces your chances of irritation.

    5. Full disclosure, the visible benefits of SAP take a tad longer to experience than pure vitamin C because your skin needs to do a little work to get to the bioactive form of the vitamin (l-ascorbic acid). But, call us crazy, we’ll take that over dry, red, itchy skin any day.

    What SAP Does For Your Skin

    Just like pure vitamin C, SAP has been clinically proven to improve the tone, texture and clarity of your skin. By fending off free radicals before they get a chance to damage DNA and valuable proteins within your skin (hi there collagen and elastin), SAP helps fight off the visible signs of aging such as dullness, dryness, fine lines, wrinkles, sagging and dark spots.

    While we’re on the subject of dark spots, studies have also shown that vitamin C has a smart way of inhibiting melanin production which not only works to prevent dark spots from forming in the first place, but may also help fade any existing ones.

    Now do you see why we’re all over this little gem of a skincare ingredient?

    How To Up Your SAP Game

    Good news: we've long been aware that active skincare ingredients are great… but not if they cause your skin to flare-up or break out. This is why we are in favor of the gentler, more stable SAP across all of our formulations.

    Here’s a little reminder of some of our favorite SAP products.

    The Awesome Cleanser: Vitamin C Brightening Cleanser

    With a knock-your-socks-off blend of 15 percent SAP along with soothing aloe vera, collagen-boosting MSM, balancing tea tree oil and nourishing rosehip oil, this rejuvenating cleanser is the jack of all trades and master of all!

    The Brightening Treatment: Vitamin C Facial Serum

    As Amazon’s biggest selling vitamin C serum, you can’t fail to fall head over heels in love with this skin-brightening daily antioxidant treatment. The entire TruSkin brand was born from this, our original facial serum, and it’s still one of the best.

    The Skin-Boosting Day Moisturizer: Vitamin C Brightening Moisturizer

    Pumped full of SAP along with its vitamin cousins, B5 and E, this classic moisturizer is a must for giving your skin’s barrier function a reboot while working hard to protect, nourish, brighten and clarify your complexion.

    The Nourishing Night Cream: Vitamin C Deep Hydration Night Cream

    Rich but lightweight, powerful yet gentle, our SAP-infused night cream sounds like a total contradiction, but it has to be experienced to be believed. Ideal for all skin types it’s the best way to help your skin reach a whole new level of awesome while you sleep.

    The Year-Round Sun Protector: SPF 30 Mineral Sunscreen with Vitamin C

    Our new sunscreen might be the baby of our vitamin C family, but it’s by no means the weakling. Non-nano zinc oxide shields your skin from UVA and UVB rays while marine collagen, squalane and cucumber extract help hydrate and illuminate aging skin. And all this served up with a hefty helping of SAP? Yes, there is a beauty god!

    Can You Use More Than One SAP Product?

    Short answer, yes! Many of our customers use a whole regimen of our Vitamin C products and get awesome results. However, everyone’s skin is different, so we recommend adding new products one at a time and always patch test first to check for compatibility.



    Proof That The Skin Benefits Of Sodium Ascorbyl Phosphate Are Real
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  • 7 Ways To Cultivate & Celebrate Your Inner Beauty
    Because true beauty goes way beyond the surface of your skin…

    As a skincare company, the health of your skin is super important to us. But when it comes to ‘real’ beauty who and what you are on the inside is what really matters. Not sure you know how to cultivate your inner beauty? Well, it’s all about embracing a positive mental attitude and being good to both yourself and everyone around you.

    Here’s how…

    1. Start The Day How You Mean To Go On

    The first few minutes after waking up are extremely important to how the rest of your day will transgress. So check your mental state and start positive. This may sound easier said than done but it’s all about mind over matter. Sure, if you’ve had a great night’s sleep it’s easy to feel great first thing in the morning and hit the day running. But if you’ve had a rough night it’s natural to slip into a bad mood which is hard to shake off. Sounds familiar? Then turn that negative into a positive. You might be tired and grumpy but it’s a fresh new day and who knows what’s in store? Be mindful of your attitude, take control of your emotions, smile like you mean it and your inner beauty will naturally shine.

    2. Say Something Nice To Yourself Every Day

    The way you view yourself is super important when it comes to both your inner and outer beauty. When you look in the mirror, do you always see the things you dislike first? Why do we do that to ourselves?

    The problem is that unlearning this negative thinking is really quite hard – it’s human nature, after all. However, it’s a great step towards celebrating your beauty so let’s try, shall we? Next time you check yourself in the mirror, look past your crow’s feet/wobbly thighs/graying hair and concentrate on the good stuff. Is your skin looking particularly fresh today? Then tell yourself so. This simple act of self-love will really boost your self-perception and help celebrate 'you'.

    3. Be Gentle With Your Skin

    Perfect skin is not something we like to promote. Because, life isn’t perfect and neither is your skin. However, looking after the skin you were born with? Now, that’s a different story. Your skin is the first thing people see when they meet you so, while it doesn’t define you, it can help reflect who you are.

    The best ways to do this are as follows. First, be kind to your skin. Cleanse and moisturize twice a day with gentle ingredients that help strengthen your skin’s barrier function. Next up, avoid chemical nasties that can irritate your skin. Protect it daily with antioxidant treatments that counteract the damaging effects of, well, life. And shield it from UV radiation to help avoid premature aging from the sun’s nasty rays.

    Ingredients like vitamin C are awesome for boosting your inner glow while hyaluronic acid keeps your skin plump, hydrated and healthy-looking. Check out our fan-favorites, Vitamin C Facial Serum and Hyaluronic Acid Facial Serum which check both of those boxes – and then some!

    A simple, but effective skincare routine shows you care about yourself. And that speaks volumes.

    4. Look After Number One

    While we’re on the subject of taking care of yourself, your inner health – just like your inner beauty – is super important. Most people think that eating well and exercising regularly is all about losing weight or building muscle, but it’s so much more than that.

    Physical exercise, for example, releases endorphins which have been proven to reduce stress, boost your confidence and help improve your emotional wellbeing. Even short bursts of activity like walking or 10 minutes of morning yoga can increase you alertness, boost your energy and lift your mood. And of course, the added bonus of knowing you’re looking after your body does wonders for your self-esteem. Win win.

    When it comes to your diet, what you eat also has a massive impact on how you feel about yourself. A balanced diet helps you sleep better, increases your energy levels and improves your state of mind – all of which play a major role in making you feel happier, healthier, more confident and less stressed. Certain foods like antioxidant-rich fruit and veggies also help you look, as well as feel amazing.

    Again, win-win!

    5. Do Things You Enjoy

    If going to the gym fills you with dread, don’t do it. There, we said it. Yes, exercise is important for the health of your body and state of mind, but doing something you hate is extremely counter-productive. It’ll fill your mind with negative thoughts and make you feel bad about yourself for not wanting to go.

    To overcome this, but still get some physical movement going, fill your life with activities you actually enjoy taking part in. Do you love team sports? Then research some local groups like softball or football. Perhaps you love the water? If so, check out your local swimming pool to see what they’ve got going on. Partaking in regular exercise you enjoy will make you want to do it more often. Which will simultaneously make you feel good and look fabulous.

    6. Switch Up Your Social Media Habits

    Ever found yourself falling into a black hole of social media scrolling, only to come away feeling kind of crappy about your boring existence and inadequate social life? You and us both. But remember, you have every single ounce of power over this. Not only do you control who you follow but you’re also in charge of how long you spend on social media. Don’t forget that. Another thing: perspective. People mostly post highlights of the best bits of their lives on social media; rarely the mundane stuff like taking the kids to school, cooking dinner or watching hours (and hours!) of Netflix.

    If you find yourself feeling jealous of others while scrolling through their feeds, tap into these emotions and turn those negative thoughts into positive ones. Feel happy for your friends and remember, it isn’t real life. Not really. It’s just a snapshot and they’re just as likely to be sitting on the couch right now, feeling green with envy at the snippets of your life they’re currently checking out.

    Know that you have just as much to be thankful for as everyone else.

    7. Practice Kindness To Others

    Being good to yourself is a great way to celebrate who you are. But don’t forget to offer the same kindness to everyone around you. Being a nice, authentic person, with a positive attitude and a genuine concern for other people’s feelings has a similar impact on your brain as physical exercise. This is thanks to happy hormones like oxytocin and endorphins which are triggered by acts of kindness.

    Live by the rule ‘treat others as you want to be treated’ and the whole world will soon appreciate your inner beauty just as much as you do.



    7 Ways To Cultivate & Celebrate Your Inner Beauty
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  • The Importance Of A Consistent Skincare Routine
    No matter your skin type or concerns a consistent routine is the only way to maintain the fabulous skin you deserve.

    We may live in a world of filtered, unrealistic Instagram photos but, here at TruSkin, we’re all about enhancing your REAL skin. Sure you might hate your greasy t-zone, dark spots, crow’s feet or frown lines but the truth is, these small (and we stress ‘small’) imperfections do not define you and don’t need to be hidden behind. You are so much more than the odd wrinkle or chin pimple. You are awesome, and that’s something to be celebrated.

    Now don’t start rolling your eyes in a ‘that’s easier said than done’ fashion – hear us out because we have our own skin woes to bear, too. The thing is, we’ve learned over the years that you may not have the skin you had 10 years ago and this understanding is the first and most important step to being happy in your skin. Instead of reminiscing about your plump teenage skin, it’s all about working with what you have right now.

    But how do you successfully do that? Well, we truly believe that looking after your skin with a consistent skincare routine is the absolute foundation for an awesome complexion. What does a consistent routine mean? Thankfully it doesn’t mean standing over your vanity for hours on end applying an infinite cocktail of products day and night.

    In fact, a solid, effective skincare routine requires just six products...

    1. Cleanser

    Cleansing your skin is often thought of as kind of a must, but not really that important in the grand scheme of things. Big mistake. If you don’t get rid of all that debris, you might as well throw the rest of your products away because they won’t work to the best of their abilities if they have all those surface nasties to get through.

    We believe there are three important things to remember when cleansing your skin. 1. Choose formulations that aren’t loaded with chemicals and are free of irritating ingredients like sulfates, parabens, silicones and PEGs because these can upset your skin’s important barrier function and exacerbate dryness, dehydration, redness and breakouts. No matter your skin type, gentle is always the way to go. Try Vitamin C Brightening Cleanser which is perfect for daily cleansing.

    2. Use only room temperature water. Anything too hot will also compromise your barrier function and have the same disastrous results. And 3. Take your time as you cleanse. Splashing your face, throwing a bit of cleanser at your skin and immediately rinsing it away is not going to do a great job. Instead, use your fingers and hands to massage your skin for a good couple of minutes to stimulate blood flow (hello radiant skin) and encourage lymphatic drainage (ditto!).

    2. Toner

    Hate the thought of drying out your skin with toner? Well, get that entire idea out of your head right now, because these days facial toners are so much more than alcohol-fueled lotions designed to suck all the life out of your skin. They’re actually an important step in your routine and, depending on your skin type, the benefits of a facial toner are endless. They can be saviors if you’re looking to balance, hydrate, calm or soothe your skin. And then some…

    Our Ocean Mineral Super Toner, for example, floods your skin with skin-boosting treats like glycolic acid, vitamin C, MSM and botanical extracts. Even better news: simply spritz it on your skin after cleansing and this entire step is done and dusted in a matter of seconds.

    3. Serum

    Straight after toning comes your treatment serum. Serum should always be applied before eye cream and moisturizer because it’s lighter in consistency so needs cleaner, bare skin in order to do its job properly. Apply moisturizer first and it literally stands no chance of penetrating your skin.

    Another fact for you: serum is a vital part of anyone’s skincare routine. How so? Because its small, molecular structure means it can deliver active ingredients to your skin way quicker and deeper than regular moisturizer.

    If you’re not sure where to start with serum, don’t sweat it: we have an incredible collections of facial serums to suit every skin type. Looking for a gentle, antioxidant serum that won’t irritate your sensitive skin? Then our Niacinamide Facial Serum is right up your alley. Searching for an awesome all-round anti-ager to boost your flailing collagen supplies? Then look no further than our new Peptide Facial Serum. Whatever your needs, we’ve totally got your back. Just remember to only apply a couple of drops to your face and neck, and gently smooth or press it into your skin for the best results. Oh, and don’t forget to patch test first – serums are pretty potent so you should always make sure any new one is compatible with your skin before using it on the reg.

    4. Eye Treatment

    After allowing your serum to settle for a minute or so, apply an eye treatment. The skin around your eyes is notoriously dry and fragile making it very susceptible to the slings and arrows of everyday life – ie: sun damage, environmental pollution, stress and lack of sleep. Face moisturizer, however, can be a little heavy for this area, so stick with an eye treatment that’s been specifically created to treat the delicate skin around your eyes.

    The golden rule when applying eye cream is that less is more – just a pea-sized amount will take care of both eyes easily. And don’t be too heavy-handed as you apply it. A great trick is to use your ring fingers to dab it around your eyes. This automatically forces you to use a lighter touch.

    We have two equally awesome eye treatments: Peptide Eye Gel and Hyaluronic Acid Eye Cream, so take your pick. You can't go wrong with either!

    5. Moisturizer

    Water makes up around 64 percent of healthy skin so it’s vital you help your skin stay hydrated 24/7. And moisturizer is the best/only way to do this. Serums are fabulous, for sure, but they don’t contain the slightly richer emollient ingredients that seal hydration into your skin and help reduce transepidermal water loss (TEWL).

    Look for kind-to-skin formulations that contain a combination of ingredients to both hydrate your skin (aloe vera, glycerin and hyaluronic acid) and lock in moisture (shea butter, jojoba oil and friends). Try Vitamin C Brightening Moisturizer for the morning and Vitamin C Deep Hydration Night Cream before bed.

    At night, moisturizer should be the final step in your routine, but in the morning there’s one final step to come. And it’s a VERY IMPORTANT one…

    6. Sun Protection

    Last, but by no means least, is sunscreen. Yes, applying SPF can seem like a chore but rain, shine, blue skies or gray, sunscreen is non-negotiable every day of the year. The facts are, it’s the most important (and effective) anti-aging product you could ever use and it can reduce your risk of developing skin cancer by up to 50 percent.

    According to the Skin Cancer Foundation, you should choose a broad-spectrum formulation that offers a protection of at least SPF 15 (preferably 30), and you must apply around a nickel-sized amount to your face every morning. Sounds like a bore? Then try our brand new SPF 30 Mineral Sunscreen which is lightweight, easy to apply and bursting with skin goodies like vitamin C, aloe vera, vegan marine collagen and the king of sun protection, zinc oxide.

    Now For The Hard Bit…

    Once you’ve got all this down, the important thing is to stick with your chosen routine – morning AND night. Too tired to wash your face before bed? Tough. Can't be bothered to apply sunscreen in the morning? Unlucky. The bottom line is that if you want to enjoy your best skin for as long as possible, you have to keep at it.



    Hyaluronic Acid
    The Importance Of A Consistent Skincare Routine
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  • Need Help Relaxing? We’re Here For You
    Because you're important and you deserve a break.

    Knowing how to switch off after a hectic day of office work, Zoom calls, housework, children juggling, personal admin and general ‘life’ is not something that comes easy for all. Sure, there are those lucky few who find unwinding as easy as riding a bike (who even are those people?!), but for most of us, chilling the heck out is tricky business.

    In this crazy digital world we live in, it’s easy to spend your evenings watching countless episodes of the latest must-see show on Netflix while constantly diverting your attention to your smartphone. In fact, studies show that the average American checks their phone 58 times per day. Once more, 50 percent of these check-ins start within just three minutes of the previous one. So, why is this so terrible? Well, it’s not the end of the world, but if you have trouble with stress it’s not the best use of your me-time. After all, can you honestly switch off when you’re constantly idling through TikTok, Twitter, Facebook and Instagram? Probably not.

    We wouldn’t dream of telling you to throw away your digital devices for good just so you can relax a bit more. Because, quite honestly, social media isn’t to blame for everything. However, try putting your phone aside for an hour every evening to concentrate on the now. Trust us, it’s weirdly lethargic!

    Once you’ve got this important habit nailed, try these other proven tricks for helping you to be more relaxed.


    Of course, stretching is important for your physical health, but did you know it’s also an awesome way to improve your mental well being? Stretching relaxes your muscles, reduces tension and increases serotonin which is the hormone responsible for boosting your mood and regulating your sleep. Basically, it feels damn good – both physically and emotionally – and is the ideal way to shake off negative thoughts and help you relax.

    Yoga and pilates are great workouts for stretching your full body but if that’s not your jam, there are plenty of simple stretches you can do at home to relieve tension. A simple one you can do every morning is to lie on your back with your arms above your head. Then stretch your toes and fingers in the opposite direction, hold for 10-15 seconds and repeat a few times. Other easy stretches you can do every morning include the classic child’s pose and downward dog.

    Connect To The Outside World

    Nature is a powerful thing so, if you can, step outside and take a few minutes to breathe in some fresh air and cherish the great outdoors. Even better, go for a short walk (minus your smartphone!) and take in your surroundings – it’s an extremely therapeutic way to clear your head. Short bursts of vitamin D (because, contrary to what we usually tell you, the sun isn’t ALL bad!) may also help boost your immune system, improve your energy levels and lift your spirits. Just remember to protect exposed skin with a broad-spectrum SPF like our SPF 30 Mineral Sunscreen with Vitamin C before heading outdoors.

    But what about if you can’t get outside? No problem, you can still benefit from nature by looking at photos of green spaces like fields, forests and woodlands on your computer. Studies show this can have just as much of a calming effect as the real thing. Who knew?

    Listen To Your Favorite Tunes

    Music also plays an important role in your mental health, helping you reduce stress and inducing a more relaxed state of mind. The key, however, is to choose the right tunes, of course! And that all depends on your taste. Have a think about the type of music that makes you feel calm and positive. This could be anything from Mozart or Native American music to flutes or instrumental beachy vibes – whatever takes you to your happy place. Not sure where to start? Then look out for meditation playlists on your favorite streaming service that have pieces of music which play at around 60 beats per minute. Experts consider this the ideal tempo for relaxing your mind.

    Plan Some Pampering ‘You’ Time

    Very little beats the feeling of spending some quality time looking after yourself. This helps shift your focus from stressful thoughts and brings your attention to you and you alone. So, let’s all make a plan to give ourselves a spa-like facial one evening this weekend, shall we? Not only will it help you relax and sleep better, but it’ll do wonders for your skin at the same time. What could be better than that?

    Here’s how to crush a skin and mind-loving facial at home.

    1. Create A Calming Environment
    Put your phone away, lock the bathroom door and ensure whoever you live with knows to leave you alone for an hour. Light a scented candle (or two!), turn on some relaxing music and wash your hands.

    2. Cleanse Your Skin
    Spend five minutes cleansing your skin with Vitamin C Brightening Cleanser. Use your entire hands to work it over your face and neck and use the pads of your fingers to massage it in circular motions all over. This will help boost circulation and remove build-up.

    3. Steam Clean
    After cleansing, fill your sink with hot (but not boiling) water, then cover your head with a towel and hover your face about 12 inches above the water for 10 minutes. The steam will soften your skin, open your pores and further draw out trapped oil and debris. You could even add a few drops of calming lavender oil if that floats your boat.

    4. Apply A Face Mask
    After patting your skin dry, apply your favorite face mask and relax for another 10 minutes while reading a book. Heaven!

    5. Treat & Moisturize
    Rinse off your mask, gently towel-dry your skin then apply Vitamin C Facial Serum to flood your skin with antioxidants, MSM and hydrating hyaluronic acid. Finish with Vitamin C Deep Hydration Night Cream and you are done.

    Finally, Breathe…

    Last, but not least, breathe. Deep breathing slows your heart rate, lowers your blood pressure and experts agree it’s one of the most effective techniques for reducing anxiety and helping you learn to relax.

    There are many different breathing exercises you can practice for a calmer state of mind, but the simplest is 7-11 breathing which requires you to breathe in deeply from your diaphragm for a count of seven, then out for a count of 11, for a total of around ten minutes. Why breathe out for longer? Well, this has shown to be more effective at stimulating your parasympathetic nervous system and relaxing your body and mind.

    Whatever technique you choose (and there are plenty to read up about on the internet), the most important thing to remember is to focus on your breath while inhaling and exhaling slowly and deliberately.


    Skincare Tips
    Need Help Relaxing? We’re Here For You
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