True Radical Honesty From Our Community

Here, we take a look at four of the greatest skincare ingredient double acts dermatologists agree bring out the best in each other.

Netflix and red wine… PB and J… some things work really well together. Like harmonious machines that are simply meant to be. When it comes to skincare, however, you can’t just buy into different formulations, whack them all over your skin and hope for the best. For a start, this is a complete waste of your hard-earned cash and precious time because certain ingredients render others useless. And for another thing, piling potent actives on your face can upset your skin’s natural pH level and compromise your barrier function, giving your complexion no end of problems like itching, redness and breakouts.

Word to the wise: skincare match-making? Bad idea. However, some ingredients complement each other so perfectly they're too good to miss. You just need to know what you’re dealing with in order to benefit from what they have to offer. Better yet, let us do the cocktailing for you.

Herein, four of the most popular skincare ingredient duos we’re totally on board with.

Vitamin C and Vitamin E

As antioxidants go, vitamin C is top of the class. It’s been studied for decades and proven to neutralize damaging free radicals which form in the skin when it’s exposed to environmental nasties such as pollution and UV radiation. If left to their own devices, free radicals cause oxidative stress which breaks down important cells, proteins (namely collagen) and DNA in your skin, leading to lines, wrinkles, dark spots and, well, you know the drill.

You literally can't go wrong if you apply a daily vitamin C treatment to your skin, but when you combine it with other trusted antioxidants, it goes into overdrive, offering your skin double the protection. The combination of vitamins C and E, for example, is one of the most popular in skincare. And for very good reasons. Vitamin E not only amps up vitamin C's ability to protect your skin from free radical damage, but it helps preserve its stability and therefore its efficacy and results. Good stuff.

Find This Dynamic Duo In: Vitamin C Facial Serum

Retinol and Hyaluronic Acid

While retinol is one of the most cherished anti-aging ingredients in skincare, its powers can be a little, shall we say, intense for some skin types? A topical form of vitamin A, retinol works by communicating with your skin cells to make them turn over more efficiently. Of course, there’s much more to it than that, but this is the basic premise of how it helps boost collagen and elastin to work on fine lines, wrinkles, dark spots and even acne breakouts.

To counterbalance the potential side-effects some of you may experience from using retinol (here’s looking at you redness, dryness and peeling), look out for formulations that blend it with hyaluronic acid. Retinol and HA is one of our favorite combos because it offers the amazing age-defying benefits of retinol, minus irritation thanks to the hydrating powers of HA.

Find This Dynamic Duo In: Retinol Facial Serum

Tea Tree Oil and Salicylic Acid

If you’re prone to breakouts, you’ll know what a wonder ingredient tea tree oil is. Extracted from the leaves of, yes you’ve guessed it, the tea tree which is native to Australia, this botanical oil has been proven to have awesome anti-inflammatory and anti-bacterial benefits. Studies show that it’s a very effective treatment for acne and, double bonus, is well tolerated by most skin types.

But if you really want to fight acne from both angles, try a tea tree serum that blends this wonder ingredient with salicylic acid. How so? Because while tea tree oil works on inflammation and redness at a surface level, salicylic acid goes a little deeper to improve cell turnover and help remove excess oil and dirt that can block your pores in the first place. Prevention and treatment? That has to be one of the best combos out there, right?

Find This Dynamic Duo In: Tea Tree Super Serum+

Niacinamide and Vitamin E

Niacinamide is somewhat of a dark horse. But it offers so much for your skin including radiance, hydration, strength and protection, so we’re aiming to change that!

Otherwise known as vitamin B3, niacinamide is a powerful antioxidant and one of the best choices for sensitive skin types as it’s non-irritating and very well tolerated. In fact, it can even work well for those of you with rosacea or eczema – and that’s not an easy accomplishment for any active skincare ingredient…

Because niacinamide is so easy on your complexion (but no less effective, of course), it works well with most other ingredients. However, one of our favorite pairings, especially for restoring and repairing damaged skin, is niacinamide and vitamin E. Vitamin E has awesome emollient and humectant properties which means it can draw water into the skin and keep it there. Twice the antioxidant love as well as the ultimate in moisturization? Count us in.

Find This Dynamic Duo In: Niacinamide Facial Serum

Of course, you must always tread carefully with potent actives – even if they’ve been carefully formulated into one bottle. Always patch test a new product before using it for the first time and remember, less is more.
 
Oh, and one final side note. If you're looking for TWO fabulous power couples that have your skin covered first thing in the morning and last thing before bed, allow us to introduce you to our Day & Night Duo skincare kit. This perfect pairing includes fan-favorite Vitamin C Facial Serum and the equally effective Retinol Facial Serum. Plus it saves you $$$s as an added bonus.

Summer picnics, fancy cocktails and new swimwear are three things we love about summer. Three things we hate? Sticky skin, breakouts and sun-scorched noses. Time to fight back...

The sun is shining, but seriously, do you want your t-zone to be doing the same thing? Thought not. Sadly, warm weather brings a whole bunch of skincare challenges to even the most flawless of complexions. So, here’s 10 ways to make sure your skin is glowing and gorgeous this summer, NOT annoying the hell out of you.

1. Spot Treat Breakouts With Tea Tree Oil

Every one of you knows the perils of sun, sweat, sunscreen and oily skin. One word: zits. Summer breakouts are common because heat and humidity = more sweating and an accumulation of oil, dirt and bacteria on the surface of your skin. Everything in life that zits just love.

If this sounds familiar, make sure you steer clear of oil-based sunscreens which can block your pores, and cleanse your skin thoroughly, but gently, twice daily. You could also spot-treat problem areas with Tea Tree Super Serum+ which contains two of the best ingredients for keeping your pores clean and clear: salicylic acid and, of course, tea tree oil. Dab it on cleansed, problem areas before bed for a dramatic improvement in just a few days.

2. Freshen Up With Face Spritz

When the mercury rises, nothing beats a cool-down like a spritz of refreshing facial toner. And yes, water spray will do the job temporarily, but it‘ll also evaporate from the surface of your skin immediately, causing unnecessary dryness in the long term. Not cool (pun totally intended!).

Try keeping Ocean Minerals Super Toner in your purse or beach bag, instead. Of course, this is a great step in your regular morning and evening routine, but it’s also awesome for cooling down your skin on-the-go, smothering it with aloe, antioxidants, ocean minerals and skin-loving botanicals.

3. Make Vitamin C Your New BFF

If you don’t already have a vitamin C product in your regime, summer is THE best time to rectify that. Not only does this free radical scavenging superhero help reduce fine lines and wrinkles caused by the sun, but it also works hard to fade existing dark spots AND prevent new ones from forming.

Studies show that vitamin C also helps strengthen the power of your sunscreen giving you extra protection from those damaging UV rays. So, there’s that. For the ultimate daily protection, apply Vitamin C Facial Serum to cleansed skin in the morning before moisturizer and sunscreen.

4. Embrace Hats, Sunglasses & Of Course, Shade!

Even the most potent sunscreen can’t protect your skin 100 percent of the time, so other precautions are always gratefully received. Embrace large sun hats (they’re very on trend right now); wear sunglasses to protect the delicate skin around your eyes and when in doubt, seek that all-important shade.

5. Avoid Facial Blotting Papers

Don’t get us wrong, some beauty tools are fabulous, but we have to admit, we hate facial blotting papers – those tiny little pieces of what is essentially just  parchment paper. Yes, they’re handy for your purse and yes, they temporarily mop up excess oil but that’s all they are –  temporary. Not only that, but by blotting away oils, they can actually prompt your skin to produce even more of the stuff.

Instead of this silly ‘fix,’ keep your skin balanced with a gentle cleansing routine (Charcoal Clarifying Cleanser is awesome for oily skin) and switch out rich, oil-laden moisturizers for light, gel-based formulas. And if you're still a little oily? Try a mattifying primer underneath your makeup.

6. Don’t Shower More Than Once A Day

As tempting as it is to jump in the shower whenever you feel hot, too many showers will compromise your skin’s protective barrier, stripping it of essential oils and drying it out, big time.

Stick to one lukewarm shower a day and keep it to four or five minutes max.

7. Increase Your Exfoliation Game

Over-exfoliating your skin is a terrible idea, but in the summer you can definitely afford to up the ante just a tad – especially if you have oily skin. Instead of once or twice a week, try exfoliating with a gentle scrub or treatment serum like Vitamin C Super Serum+ three times a week. This will ensure your pores remain clear of oil, dirt, makeup and sunscreen.

8. Never Scrimp On Facial Sunscreen

Hopefully by now you know the importance of wearing sunscreen every day of the year – not just in summer. But are you down with exactly how much you should apply?

According to the American Academy of Dermatology (AAD) you should use a full shot glass for your entire body and around half a teaspoon for your face.  

Also, when it comes to SPF for your face, 30 is the sweet spot.

9. Remember, Sun Protection Doesn’t Begin & End With Your Face

For the rest of the year, facial sunscreen is often enough, but now the sun’s out and your body’s getting an airing, don’t forget other exposed areas when slapping on your sun protection.

Research shows that skin cancers are extremely common on the shoulders, chest, arms, legs and backs of the hands, so always protect these areas and indeed any body part that’s not covered by clothing when you’re out in the sun.

10. Use Humidity To Your Advantage

Humectants are hydrating skincare ingredients that work by drawing water into your skin and holding it there like a sponge. In drier climates, humectants have to resort to drawing water up to the surface from deeper levels of your skin, but when it’s humid they’re able to suck it out of the air. Hells yeah!

To keep your skin super hydrated this summer, make sure you include plenty of water-loving humectants in your skincare routine. Our fave is Hyaluronic Acid Facial Serum which combines three hard-working humectants: hyaluronic acid, aloe and glycerin.

Does drinking gallons of water really hydrate your skin? And can your skin be oily and dehydrated at the same time? Here, we sort through the facts from the fiction about skin hydration.

You’d think keeping your skin perfectly hydrated and moisturized would be simple business, right? But wait, aren’t hydration and moisturization the same thing? Actually, no. And that’s just the start of the whole confusing business.

Thankfully, you have us to help you get to grips with the correct – and best – ways to keep your skin truly hydrated and to understand, once and for all, what’s true and what’s total bull.

So, let us begin…

FACT #1: Dry Skin & Dehydrated Skin Are NOT The Same Thing

Like fine lines and wrinkles, you’ll often read about dry skin and dehydrated skin in the same sentence, as if they’re one and the same. Or are some kind of ultimate power couple that can never be separated. However, dry skin and dehydrated skin are very, very different things.

The most important thing to remember is that dry skin is due to a lack of natural oils (sebum) and is a skin TYPE that’s predetermined by your genes. Dehydrated skin, however, is due to a lack of water and is more of a skin CONDITION. Of course, dry skin can also be dehydrated but in truth, dehydration can affect any skin type at any time.

Things like cold weather, stress, lack of sleep and sun damage all contribute to dehydrated skin because these upset your skin's protective barrier function, allowing water to more freely evaporate from your skin's surface.

FACT #2: Drinking Water Is NOT The Best Way To Keep Skin Hydrated

The fact that your body is made up of around 80 percent water means you can’t argue that keeping yourself hydrated is beneficial to your overall health. Drinking plenty of water and eating water-rich foods like fruit and veggies is vital for maintaining the correct balance of your body’s essential fluids. It also ensures everyday functions like digestion, circulation, the elimination of toxins and your internal temperature balance all work properly. So yes, water is life.

But, and it’s a big but, does drinking water really keep your skin hydrated? Truthfully? Not as much as you might think. In fact, there’s no real evidence that water consumption plays any part in the hydration of your skin. The fact is, any water you drink goes straight to other essential organs first – sadly, your skin is way down on the list of your body’s priorities.

So, instead of expecting your water intake to miraculously give you soft, hydrated skin, look after its hydration levels through other means. This includes avoiding harsh soaps and cleansers, investing in a humidifier for your home and thinking carefully about the ingredients you put on your skin.

One word: humectants.

Experts agree that topical humectants are essential when it comes to skin hydration. Humectants are substances that grab water from the air or deep within your skin and pull it to the outermost layers to help repair and strengthen your skin’s moisture barrier and keep it soft, strong and hydrated at a surface level.

Some of the best humectants in skincare include hyaluronic acid, glycerin, aloe vera, lactic acid, urea and honey. Retinol Moisturizer contains aloe, glycerin and hyaluronic acid for super powered skin hydration. Plus jojoba oil and shea butter help to stop all that water from evaporating from your skin. No need for thanks: that’s what we’re here for.

FACT #3: Facial Serums Are Ideal For Hydrating Your Skin

Of course, moisturizer is key for locking in hydration, but if you want to really up your moisture game, you’ve got to think beyond moisturizer. And this is where facial serums come into play.

Serums are quite different to moisturizers because they have a much smaller molecular make up. This means they’re way lighter and are able to absorb into your skin quicker and deeper. Unlike moisturizers, which contain either occlusive or emollient ingredients like cocoa butter, coconut oil and squalane to seal moisture into your skin, serums are usually liquid or gel-based meaning they don't seal in moisture. Instead, they contain active ingredients like vitamin C, retinol, hydroxy acids and peptides to offer benefits on a much deeper level.

If you're looking to turn up the hydration levels in your skin, a humectant-based serum will fill your skin with moisture, making it a must for rehydrating thirsty skin. Apply our fan-favorite Hyaluronic Acid Facial Serum to clean skin, then finish with moisturizer to lock it in and help reduce TEWL (transepidermal water loss). Perfection.

FACT #4: All Skin Types Need Hydration (Yes, Even Oily Skin)

It’s a common misconception that oily skin doesn’t need to be hydrated. But the thing is, while oily skin has more oil-producing glands, this has nothing to do with its levels of water. In fact, oily skin is often dehydrated due to over-cleansing or using harsh skincare products, so hydration is possibly even more important for oily skin types than anyone else.

While we’re on the subject, moisturizing oily skin is just as important as hydrating it. If you fail to keep your skin balanced with the perfect combination of water and light moisturization, your skin will not only become dehydrated, but it will produce even more oils to compensate for dryness on the surface.

To help stabilize excessively oily skin, apply a hydrating serum after cleansing – again Hyaluronic Acid Facial Serum is perfect – followed by a light moisturizer that avoids pore-clogging occlusives ingredients like waxes, silicones and butters. We're obsessed with Vitamin C Brightening Moisturizer.

FACT #5: Long, Hot Baths Dehydrate Your Skin

The simple fact is hot baths (and showers) draw moisture from your skin AND strip all the healthy fats and oils away. So, not only are they killers for your skin’s hydration levels, but they also cause dryness and may exacerbate conditions like rosacea, eczema, acne and psoriasis. You know how your fingers and toes often become wrinkly after a long, hot soak? Well, that’s a sure sign of moisture having been literally sucked out of your poor skin.

The answer? Shower in lukewarm water for five minutes max. And if you also love a weekly soak in the bath, limit your time to 20 minutes and, again, turn the water temperature down to lukewarm. Remember, if your mirror gets totally steamed up while bathing or showering, your water is way too hot.

It might sound basic, but glycerin is anything but. And quite frankly it deserves just as much praise as hyaluronic acid when it comes to hydrating and protecting your skin…

Glycerin: it doesn't sound glamorous, nor does it steal all the headlines (mentioning no names, hyaluronic acid), but it should never be written off in terms of skincare ingredients you absolutely need in your daily routine. Yes, we know your brain’s already overloaded with ingredients like retinoids, hydroxy acids, peptides and MSM, but trust us, you’re going to need to make space for glycerin in your beauty vocab. And good news: it's very simple to get your head around.

What Is Glycerin?

There are three types of moisturizing ingredients in skincare: occlusives, emollients and humectants.

Occlusives are the rich, waxy ones like cocoa butter and petrolatum that create a barrier on your skin to help prevent moisture loss and protect it from irritation. Meanwhile, emollients are the smoothing oils or lipids that repair cracks and help smooth your skin – think coconut oil, argan oil and shea butter. Then, you have humectants.

Humectants work like sponges to draw water into the top layers of your skin. If the environment contains enough humidity, humectants attract water vapor from here, but they can also pull it up from the underlying layers of your skin to help protect and hydrate it at a surface level. Sidenote: for the ultimate moisturization, your routine should always include a mixture of humectants, emollients and, if your skin is super dry, dehydrated or sensitive, occlusives.

Just like hyaluronic acid (HA), glycerin is a highly effective humectant that’s naturally present in your skin. However, unlike hyaluronic acid, poor old glycerin has taken a bit of a back burner in recent years, being totally overshadowed in ad campaigns and TV commercials by its ballsy HA cousin. 

Now, don’t get us wrong, we love hyaluronic acid just as much as the next person. It’s a fantastic humectant that’s able to hold around 1,000 times its weight in water which is why we use it in plenty of much-loved TruSkin formulations including Hyaluronic Acid Serum, Hyaluronic Acid Eye Cream and Retinol Moisturizer.

But HA is not the be-all and end-all. In fact, contrary to popular belief, studies suggest that glycerin (aka glycerol) is the most effective humectant out there. Stop. The. Press. This is due to its low molecular weight which helps it penetrate deeper into the skin, making it better at replenishing your skin’s natural moisturizing factor and helping to increase hydration and minimize moisture loss in as little as ten minutes. Glycerin also helps heal and protect your skin as an added bonus. It’s simple, but very, very effective.

A clear, colorless and odorless liquid, the type of glycerin used in skincare is derived from either vegetable oils or animal fats. We go for vegetable glycerin every time.

Is Glycerin Right For You?

Glycerin is naturally-occurring within your skin, making it a very effective and tolerable ingredient in skincare. For these reasons, derms often prescribe treatments with glycerin to help treat extremely dry, dehydrated, irritated or cracked skin, so if you have any of those concerns, your parched complexion will lap up its moisturizing benefits.

Glycerin is also great for combination or sensitive skin as it’s very unlikely to cause adverse reactions. However, before using any new product we always recommend performing a patch test first… y'know, just in case.

And if your skin is super oily? Sure, your skin will benefit from a good douse of glycerin, but you may want to back off products containing it in super high concentrations. Why? Because glycerin is so effective and hydrating that unless your skin really needs all that moisture, it can leave it feeling slightly sticky.

How To Include Glycerin In Your Skincare Routine

Glycerin is one of the most commonly used ingredients within the cosmetics and pharmaceutical industries, so, chances are, your skincare routine already contains it in some form or another.

Some people advise buying pure vegetable glycerin and mixing it with your favorite moisturizer for an extra hit of moisture. But we don’t really agree with skincare DIY-ing. Instead, look out for it on your product labels. And not just in moisturizers, either. Glycerin is an awesome ingredient within facial cleansers as it helps counteract the often drying effects of washing your skin. We use a small amount of kosher vegetable glycerin in our Skin Clearing Charcoal Face Wash to help balance and increase hydration while unclogging your pores and decongesting your skin.

You’ll also find kosher vegetable glycerin in many of our serums, moisturizers and eye treatments because yes, it’s that good.

Don’t see glycerin in any of your products? Look out for glycerin derivatives which include glyceryl caprylate and glyceryl stearate. These clever esters combine glycerin with emollient fatty acids like caprylic acid and stearic acid to not only draw moisture to the surface to the skin, but to hold it there while smoothing and softening your skin at the same time. Our Vitamin C Brightening Moisturizer contains both glycerin and glyceryl stearate for the ultimate in hydration.

Now, move over, hyaluronic acid, it's time to share the limelight.

Skipping your zzzs is a one-way ticket to tired, dull skin. So, if you’re thinking of burning the midnight oil – perhaps with a little help from your vodka/wine/hard seltzer buddies – you’re going to need a few post-party skin tricks up your sleeves. 

It may seem like a great idea at the time, but no sleep, coupled with way too many cocktails, not only equals a banging headache and zero energy for the next 24 hours, but it spells disaster for the state of your complexion. We’re talking puffiness, dullness, dehydration, maybe even a little irritation if you’ve a) eaten your weight in fast food and b) finally rolled into bed without taking off your makeup.

Thankfully, there are many ways to cure your skin’s hangover and counteract all those nasty effects of a late night. In fact, if you’re smart you can even go so far as to take a few precautionary measures the night before. Don’t fret, you don’t need to be dramatic and avoid late, boozy nights altogether, but if you swap out high-sugar cocktails (one word: glycation) for hard seltzers, or alternate every alcoholic drink with a glass of water this'll go a long way to preventing your skin from looking lousy the next day.

Too late for that? Then here are five of the most effective, post-party skincare must-dos – and trust us, we’ve tried them all ;)

1. Cleanse & Detox BEFORE Bed

You’ve heard it before and you’ll hear it again: DO NOT go to bed without first taking off your makeup. Overnight is when your skin goes through its most important healing and regenerative phase, but clogging up the surface with oil, bacteria, sweat, makeup and goodness-knows-what-else ruins your skin’s chance to renew itself. Makeup also clogs up your pores – especially if it contains oil or silicones – and you all know what clogged pores leads to (*cue Jaws music)…

So, before your head hits the pillow, wash your face and neck with a gentle, but deep cleansing face wash like Skin Clearing Charcoal Face Wash which also helps detoxify your skin and draw out impurities. And if you really are too beat, at the very least grab a biodegradable cleansing cloth. Just this once, of course.

Finish with Vitamin C Deep Hydration Night Cream to help hydrate and moisturize your skin as you sleep and come the morning, that old saying ‘prevention is better than cure’ will never be more true.

2. Massage Your Skin

The next morning you might want to do little more than lie on the sofa with just Netflix and coffee for company, but if you can face it, a cleansing massage will do wonders for depuffing and reenergizing your skin by boosting circulation and promoting lymphatic drainage.

First, grab a brightening cleanser like our Vitamin C Daily Facial Cleanser (side note: vitamin C also helps reduce damage from alcohol-induced free radicals) and apply this to damp skin, using the pads of your fingers. Press your fingers into the brow area and slide them up to your forehead a few times, then concentrate on your cheeks and work from each side of your nose, out towards the hairline. Do this a few times, then do the same over your chin and jawline before smoothing your fingertips up your neck. Just a couple of minutes doing this in the shower will really boost your glow. Promise.

3. Reduce Redness

Alcohol causes your blood vessels to dilate which is why drinking a tad too much often results in red, flushed skin. To balance tone and reduce inflammation look for soothing ingredients in your morning-after skincare. Our Daily Facial Rose Water Toner is a great place to start, followed by Niacinamide Facial Serum. Niacinamide, a form of vitamin B3, is awesome for reducing redness and blotchiness. It also strengthens your skin’s barrier function to reduce moisture loss as an added bonus.

After cleansing, spritz your face with Rose Water Toner, then immediately apply a couple of drops of Niacinamide Serum all over your skin. Applying serum before your toner dries helps lock in moisture and counteracts the dehydrating effects of alcohol, fast food, zero zzzs and so on.

4. De-Puff Your Eyes

A big night out inevitably results in dark, puffy circles under your eyes. Why? Because all that bad stuff causes the blood vessels under the thin skin around your eyes to dilate, increasing blood retention and causing darkness and swelling. Lack of sleep also makes your levels of cortisol – the ‘stress hormone’ – go sky-high, altering the salt balance in your body and forcing it to retain water and cause unwanted swelling.

A great pep-up for your eyes is to pop a couple of cooled tea bags over them for five minutes. This might sound like an old wives’ tale, but caffeine has been proven to narrow blood vessels to help reduce swelling and dark circles. To further de-puff, brighten, moisturize and reduce redness, follow with Hyaluronic Acid Eye Cream. For an extra cooling boost, you could even stash it in the fridge.

5. Most Important Of All, Rehydrate

Dehydration is the biggest issue for your skin (and in fact, your whole body) after pulling an all-nighter, and when your skin is dehydrated it looks dull, sallow and so much older (hello fine lines and wrinkles).

Drinking plenty of water is a great move for your internal hangover, but it’s not going to immediately benefit your skin. Dang. Instead, douse your face and neck with a serum containing humectant ingredients to draw water to the surface of your skin like a sponge. We love Hyaluronic Acid Facial Serum which has been formulated with three super effective humectants: glycerin, aloe and hyaluronic acid. It also contains green tea, plus vitamins C and E to help reduce oxidative stress from damaging free radicals.

Finish your post-party-pick-me-up routine with Vitamin C Brightening Moisturizer to seal in all that goodness and add a final boost of radiance… and bam. Late night, what late night?

Face serums are a must for anyone interested in maximizing their skin’s potential and targeting those little annoyances like dryness, lines, dark spots or excess oil. But that’s the simple part: it’s choosing a serum to suit your skin that can be a bit of a minefield…

If you’re yet to introduce a serum into your skincare routine, let us be the ones to tell you – the right one could change your life. Yes it’ll add another step to your beauty routine, but honestly, what’s an extra minute or so between friends? And when you see what the right one can do for your skin, you’ll wonder how you ever lived without it.

Lightweight and super-powered, serums pack a real punch thanks to their small molecular makeup. What does this really mean? Simple: small molecules allow for a deeper penetration of active ingredients and therefore more effective results for your skin. A serum is able to get right under your skin where regular lotions and moisturizers dare not, and in all honesty cannot, go. This means they are way more effective at targeting specific issues like discoloration, fine lines, wrinkles and any other bugbear you care to mention.

But how do you know where to start? Erm, right here, with these six, cleverly formulated serums that cater for the most common skincare types and concerns.

1. Normal or Dry Skin Types: C-Plus Super Serum

One of our favorite all-rounders, think of C-Plus Super Serum as your go-to for maintaining healthy, more radiant skin. Packed with vitamin C, along with niacinamide, retinol, hyaluronic acid and MSM it reads like a veritable who’s who of clinically-proven skincare ingredients. And if you’re worried about this cocktail of active ingredients playing havoc with your skin, don’t be. C-Plus Super Serum is surprisingly gentle and free of common irritants like synthetic fragrance, silicones, parabens and sulfates. It’s a bit of show-off, we know, but deservedly so. Use it two or three times a week for the best results.

2. Oily Skin: Tea Tree Clear Skin Super Serum

A customer must-have for reducing breakouts and balancing excess oils while maintaining a certain kindness to aging skin, Tea Tree Clear Skin Super Serum has been touted as “pretty life-changing” by one particular fan. Yes, truly.

Research shows that tea tree oil boasts anti-bacterial, antiviral, anti-fungal and anti-inflammatory properties, making it an effective treatment for mild to moderate acne… and a great, natural alternative to benzoyl peroxide. Tea tree oil can also help balance oiliness, minimize enlarged pores and may even help relieve dryness. We combine it with salicylic acid, retinol and plenty of other age-defying ingredients to produce this gentle but oh-so-effective serum that your skin will love. Use it to spot treat troublesome breakouts, or apply it all-over, two to three times a week before moisturizing.

3. Dry Or Dehydrated Skin: Hyaluronic Acid Serum

Hyaluronic acid (HA) has been having a moment in skincare for quite some time now. And its popularity is not going away. A key component in your skin's natural makeup, HA has the unique capacity of retaining up to 1,000 times its weight in water. We’ll just let that sink in for a minute. One. Thousand. Times.

This sponge-like quality makes HA extremely important for keeping your skin moisturized and healthy, and it's why it rightfully takes its place at the top of ingredients your skin can’t get enough of. Hyaluronic Acid Serum harnesses the powers of this water-loving ingredient and blends it with vitamins C and E, plus jojoba oil to help lock moisture into your skin. A real find for dry, dehydrated or ANY skin type, if you ask us.

4. Aging Skin: Retinol Serum

Speaking of ingredients that can literally do no wrong, let’s give a big shout out to retinol. Proven time and time again to be one of the most effective ingredients for reducing the visible signs of aging, retinol is a topical form of vitamin A that activates certain genes in your skin to boost collagen production and stimulate your skin cells to turn over more efficiently. This helps soften wrinkles and dark spots, and it's dynamite at making your skin look, well, damn good.

Our Retinol Serum combines retinol with HA, vitamin E, aloe and green tea – an awesome combination known to help hydrate, protect, nourish and reduce irritation. Priceless.

5. Sensitive Skin: Niacinamide Serum

Sensitive skin and active ingredients don’t often make for a match made in heaven. However, niacinamide is one of the exceptions to this rule. A proven antioxidant, niacinamide boasts all the usual benefits of your favorite free radical-fighters (ie: an improvement in dark spots, lines, wrinkles, blemishes and firmness), plus it helps regulate inflammation and improve your barrier function to strengthen and protect your delicate skin. And all this with few to no side-effects. Yes, there really is a beauty god.

Niacinamide Facial Serum might only be a year old but it’s already a favorite with customers looking for an antioxidant serum that brightens and balances skin gently, yet effectively.

6. Dull Or Sun Damaged Skin: Vitamin C Serum

We don’t like to blow our trumpets too much, but our awesome Vitamin C Serum continues to turn heads and now boasts over 65,000 reviews on Amazon. In fact, it’s the number one best seller in facial serums. Just saying.

One of the most effective and highly researched antioxidants in skincare, topical vitamin C works hard to boost collagen, fade dark spots and protect your skin from the damaging effects of the sun. Depending on the type of vitamin C used, it can be a tad too good to be true for some skin types, but we use sodium ascorbyl phosphate (SAP) in our formulations which is more gentle than the pure stuff… but equally as effective. This classic serum combines SAP with vitamin E, hyaluronic acid, MSM and a whole host of botanicals for a glow-boosting treat you'll want to use time and time again.

PS: Before We Go…

Our serums have been carefully curated to suit all skin types, but still, they contain a lot of potent active ingredients so they should always be applied with care. The golden rules? 1. Do a patch test first. 2. Introduce one slowly into your routine (two or three times a week) before applying it every day. And 3. Always finish with your favorite moisturizer to lock all those ingredients into your skin.

Done and done.