True Radical Honesty From Our Community

Summer’s officially over, folks. So, there’s no better time to add a hard-working face serum into your skincare routine. Frankly, it would be rude not to.

Face serums are mysterious little characters. Often moisturizing, but not really moisturizers; sometimes oily, but definitely not face oils. Mind. Officially. Blown.

But the thing is, a face serum is probably the most important and hard-working product you could have in your skincare arsenal. Sure, it’s not 100 percent vital in terms of keeping your skin clean, moisturized and protected from the sun (they’re the absolute basics for healthy skin, btw). However, if you want to do more than just the bare minimum for your skin and want to keep it looking its best for as long as possible, you simply must include at least one serum in your daily regime.

Not sure where to start? Then allow us to fill you in on all the essential deets. Because summer’s gone, fall’s here and now’s the perfect time to up your skincare game.

What Are Face Serums?

A face serum is a light, water- or gel-based skincare product that’s been formulated to help treat specific concerns or skin conditions like dullness, dehydration or aging. Due to their small, molecular makeup, serums are extremely fast-absorbing and can penetrate deep into your skin. This is why they’re such a great tool for delivering active ingredients exactly where your skin needs them.

How Do Serums Differ To Moisturizers?

Unlike serum, a moisturizer’s main job is to, well, moisturize. Sure, it might contain antioxidants, exfoliating acids and all manner of other skin-loving ingredients as added extras but at the end of the day, a moisturizer’s ability to moisturize your skin is everything. A moisturizer, therefore, is richer than serum and usually contains some kind of emollient or occlusive ingredient (think shea butter, jojoba oil, coconut oil etc.) to create a barrier and stop moisture from escaping from the surface of your skin.

Serums, on the other hand, are lighter and contain much smaller molecules than their moisturizing cousins. Of course, serums can contain hydrating ingredients to help your skin retain moisture, but they don’t often contain occlusive or emollient ingredients (think shea butter, coconut oil etc) which form a seal on the surface of your skin. If they did, they wouldn’t retain such a lightweight composition and they wouldn’t absorb into your skin in such a timely, effective manner.

Is A Face Serum Right For Me?

Probably… but who knows? There are so many different formulations around, there’s bound to be one to suit your needs. However, the most important thing is to always patch test any new serum before applying it all over your face and neck for the first time.

To perform a patch test, apply a small amount to a discreet area of clean skin either behind your ears, inside your elbow, on your wrist or on the side of your neck. Then leave it for a good 48 hours to check for any negative reactions. If everything’s a-okay after this time, you’re good to go. Even mild reactions such as redness or a little tingling that settles down after an hour is fine – this is just those awesome ingredients getting to work. However, anything that’s continually uncomfortable or painful is a major red flag. If you experience a bad reaction like this, immediately cleanse your skin and don’t use it again. And if symptoms continue to get worse, always seek advice from a skincare expert.

How Do I Choose A Serum To Suit My Skin Concerns?

Most formulations will feel similarly lightweight and watery or gel-like, so that’s not really a factor. Instead, it’s all about those active ingredients inside.

Here are five awesome ingredients to look out for in a face serum, depending on your skin’s concerns:

1. Hyaluronic Acid
Great For: All skin types.
Hyaluronic acid is one of the best ingredients for hydrating your skin. It’s known as a humectant which means it works like a sponge to draw water to the surface of your skin.

2. Retinol
Great For: Aging or acne-prone skin.
Retinol is seen as the best of the best when it comes to boosting cell turnover and therefore working on everything from fine lines and wrinkles through to dark spots and pimples.

3. Vitamin C
Great For: Dull skin.
One of the most studied antioxidant in skincare, vitamin C protects your skin from free radical damage and inhibits melanin production to boost your skin’s glow factor and improve hyperpigmentation.

 4. Niacinamide

Great For: All skin types, particularly sensitive.
Otherwise known as vitamin B3, niacinamide is a gentle, but effective antioxidant. It works really well with the natural substances in your skin to improve tone, texture and the visible signs of aging.

5. Salicylic Acid
Great For: Oily or combination skin.
Salicylic acid is an oil-soluble chemical exfoliator that gets deep into your pores to reduce excess sebum, reduce acne breakouts and boost cell turnover.

How & When Should I Apply My Face Serum?

The general rule with skincare is that lighter products should always be applied first so they don’t have to fight with the heavies to reach the surface of your skin. This means, therefore, that serum should always be applied before moisturizer, to cleansed, toned skin. Then you can follow with a face oil and finally, that all-important, never-to-be-forgotten sunscreen (in the morning, of course!).

When it comes to your application technique, NEVER place the serum dropper directly onto your face as this can transfer oil and bacteria from your skin straight back into the bottle. Instead, apply one or two drops of serum onto clean hands, then apply it over your face and neck. Pat it gently all over cleansed skin and don’t worry about massaging it in. This is totally unnecessary. Serums are light enough to absorb into your skin without your help.

All serums are different, but most can be applied every day. Oftentimes, however, two or three times a week is enough – especially with the super potent serums that really pack a potent punch. Just make sure you read your labels for full instructions so you don’t overload your skin and end up causing irritation.

Answer: yes… and no. Because things are rarely black and white in the wonderful world of skincare.

If you thought smoking, booze, no sleep and poor skincare were the root cause of skin aging, well, you’re not wrong. However, hands down the biggest skin ager and far worse than all those factors put together is the sun. According to the Skin Cancer Foundation, the sun is responsible for around 90 percent of external aging. Not 50, not even 70, but a phenomenal 90 percent.

This, as well as the far more serious risks of skin cancer, is the reason we constantly chirp on about the importance of wearing sunscreen and doing everything you can to protect your skin from the sun. And not just in the summer months, but all year long.

Even the most prudent of you, however, will experience some form of sun damage as you age. Because: life. So, what exactly does sun damage look like – other than the obvious red, sunburnt skin? And once it's there can you do anything about it?

Here’s what we know…

What Is Sun Damage?

In fancy terms, any skin damage caused by the sun is known as photoaging. It usually starts to appear after the age of around 20 because the harsh reality is every time you step foot outside, UV radiation hits your skin and causes some kind of harm.

Sun damage not only damages your blood vessels, DNA, collagen and elastin, but it sends your melanocytes (melanin-producing cells) wild, causing your skin to develop dark patchy areas called solar lentigines – or more familiarly known as dark, sun or age spots. Oh, and you know those freckles you think are cute after a day on the beach? Sun damage, right there.

Other signs of photoaging include fine lines and wrinkles, loose skin, sagging, dryness, spider veins and a ruddy complexion.

So, Can You Reverse Sun Damage?

Completely? No. Somewhat? For sure. What we mean by this is that while a lot of photodamage can be permanent, there are certain skincare ingredients and treatments available to help repair and soften lines, fade dark spots, tighten loose skin and reduce spider veins or a blotchy complexion.

In no particular order, here are three of our favorites…

1. Retinol

Oh retinol, how we love thee. One of the most trusted ingredients in skincare, retinol works by stimulating cell turnover and increasing collagen production which helps improve the color, tone and texture of your skin. By working on your skin at a deeper level than many other ingredients, retinol has the ability to combat almost all signs of photoaging. More specifically it can significantly decrease the visibility of lines, wrinkles and dark spots. Let’s have a group hug for that, please.

It can take a good few months for the effects of retinol to be visible, so you must be patient and consistent. And don’t worry if your skin looks kind of cruddy before it gets better. A little dryness and redness is what’s known as retinization – the process in which your skin is adjusting to the treatment. This should be mild and subside after a short period of time, so bear with it and you’ll be thankful in the long run. Of course, if any irritation is painful or long-lasting, you might need to slow it down a little. Apply your retinol treatment just two or three times a week, rather than daily, until your skin acclimates. Then you can build up again as your skin becomes more tolerant. You could also try a Retinol Moisturizer rather than a serum as moisturizing creams and lotions have a slower delivery system so are much gentler on your skin.

2. Vitamin C

Known at TruSkin HQ as the brightening powerhouse, vitamin C is a clever little antioxidant that mops up free radical damage and fades dark spots into the bargain. Sun-induced free radicals are a real issue when it comes to aging skin because they hunt down all the good proteins in your skin, breaking down collagen and causing all kinds of harm. The great news is you can minimize free radical formation by regularly applying a hard-working topical antioxidant like vitamin C. Our Vitamin C Facial Serum not only contains a stable form of vitamin C called sodium ascorbyl phosphate, but two other antioxidants to the tune of vitamin E and hyaluronic acid. Frankly, free radicals stand no chance.

It’s also worth noting that vitamin C contains properties that inhibit tyrosinase, an enzyme that generates melanin production. Erratic melanin is what makes your skin go patchy and dark from too much time in the sun, so by regulating it, you immediately help lessen the blow of dark spots and an uneven skin tone. Take that, sun damage!

3. Sunscreen

There’s no denying that prevention is way, WAY better than cure. After all, skin cells that have been subject to decades of sun exposure with very little sun protection could be so damaged, they’re no longer repairable. Therefore, the best way to reverse sun damage is to avoid it in the first place.

Obviously we don’t expect you to never leave the house again, but there are some simple things you can do to protect your skin from the damaging rays of the sun like seek shade and wear protective clothing. However, the most important trick you can employ is to apply sunscreen. Every. Morning.

When it comes to choosing sunscreen, look for a formulation that’s broad-spectrum which means it protects you from UVA as well as UVB radiation. Never go less than SPF 30 and apply it generously and often.

Professional Treatments For Reducing Sun Damaged Skin

If your sun damage is more serious, there are also some super effective, professional treatments available at your derm’s office. The American Academy of Dermatology (AAD) recommends chemical peels, laser treatments, IPL and microdermabrasion for addressing pigmentation issues, while fillers can restore lost volume and Botox is often a go-to for dealing with fine lines and wrinkles.

Speak to your skincare professional about any photoaging concerns you may have and they can recommend your best plan of action.

In the meantime, did we mention the importance of sunscreen?...

National Girls’ Night is upon us, so invite your girlfriends over and indulge in a little you-time with our guide to the ultimate pampering girl’s night in.

Oh, how we love a national day of random celebration here at TruSkin. National Kitten Day? Count us in. National Chocolate Cake Day? Hells yeah.

Well, this month it’s time to gather up your besties because it’s National Girls’ Night on September 22. And yes, we know you don’t need a special occasion to embrace being female with your favorite girlfriends, but any excuse, right?

This year, we’re all about the self-love, so we want to celebrate with you and the girls with an awesome pampering night in. We’re talking facial steaming, exfoliation, some deep moisturizing and, of course, the odd glass of vino/hard seltzer/g&t or whatever else floats your boat.

Let’s do this!

First, Make Sure You're Properly Prepared

Before your girls arrive, set the mood by creating a cracking Spotify playlist. Choose some uplifting beats, embrace your favorite female artists and mix in some awesome tunes that have meaning to you and your friends. Great music? Priceless. Also, light some scented candles (come on, who doesn’t love a scented candle?), get some clean, fluffy towels ready and make sure your fridge is stacked with drinks and snacks.

In terms of a dress code, you’ve gotta go PJs all the way. And what do you think about prepping your friends for a totally off-grid evening by asking them to leave their smartphones at home. Too much? OK, then at least silence them (the phones, not your mates!), so you can enjoy each other’s company without getting sidetracked by random 'dogs with babies' videos on Insta. 

How To Boss A Spa-Like Facial

Pampering nights in might conjure up memories of creating face masks out of oatmeal and bananas, but heads up: you’re no longer 12 years old. So, ditch the kitchen cupboard ingredients, and let’s get serious.

Herein, a full-proof facial with proven ingredients your skin will love.

1. Cleanse

First, take some time to deeply cleanse your skin with our Charcoal Face Wash. It’s packed with activated coconut charcoal to detoxify your skin, plus hydrating aloe, nourishing essential oils and protective antioxidants. All these combine to offer your skin a gentle but effective cleanse that’s perfect for washing away all the dirt, oil and debris from the day.

Apply it all over damp skin, then use your hands and fingers to really massage it into your face and neck for a good couple of minutes. Take extra time over oily areas like your t-zone and be careful with the delicate skin around your eyes. You could even leave it on your skin for an extra couple of minutes to really draw toxins out from your skin. Time is totally on our side and heck, who needs face packs, anyway?

Rinse thoroughly, pat dry with a clean, fluffy towel and you’re done.

2. Steam

Facial steaming helps dilate your blood vessels to increase circulation and deliver oxygen and nourishment to the surface of your skin. Hello there, super glowiness. It also loosens excess oils and dirt that can become trapped in your pores, so steaming is ideal if you suffer with clogged skin or pesky blackheads.

Fill some bowls (one for each of you) with hot, but not boiling water, then cover your head with a towel and hover your face around 12 inches above the water for 10 minutes. After this time, sweep a reusable makeup pad over your face to remove all those loosened impurities, then spritz your skin with Rose Water Refreshing Facial Toner to hydrate and refine.

NOTE: If you or any of your girlfriends have very dry, sensitive skin or are prone to redness or rosacea, this step is best avoided.

3. Exfoliate & Treat

Exfoliation is ideal for boosting cell turnover and sloughing away dead skin cells that have been lurking on the surface of your skin for too long. If scrubbing is your jam, do this after steaming, and before toning, or apply a gently exfoliating treatment serum after toning.

Chemical exfoliators usually come in the form of AHAs (alpha hydroxy acids) like glycolic and lactic acid, or BHAs (beta hydroxy acids) like salicylic acid. The difference is that BHAs are oil-soluble, so they’re way better for controlling sebum production as well as exfoliating oily skin types. AHAs, on the other hand, are water-soluble, so they’re best suited to normal, dry or combination skin.

After toning, apply a small amount of your favorite treatment serum all over. Our Tea Tree Serum is a great choice for oily or acne-prone skin, or try Vitamin C Super Serum+ to flood your skin with antioxidants and gentle exfoliation. 

You could also use this time to lie back for a few minutes with a couple of cold cucumber slices over your eyes. Cucumbers are great for reducing puffiness and hydrating the skin. And no, this is not an old wives' tale: it really works! You could then finish with a little extra Peptide Eye Gel for extra anti-aging prowess. Apply a pea-sized amount around your eyes, using your ring fingers to keep the pressure light and to avoid dragging this notoriously delicate skin.

4. Moisturize

Last, but not least, moisturize. For awesome overnight moisturization, we recommend Vitamin C Deep Hydration Night Cream to lock all that goodness in and start strengthening, healing and renewing your skin ready for a new day. This luxurious night cream is crammed with skin-loving ingredients like vitamins C and B5, plus cocoa butter, glycerin, botanical oils and aloe which work in harmony to blanket your skin with TLC. It’s the perfect cherry on top of your pampering facial cake.

Finally, Sit Back & Relax…

OK, pampering time's over, so now your skin’s clean and glowing, why not round off the evening with a classic ‘90s movie like Clueless, Pretty Woman or My Best Friend’s Wedding? Because you can never have too much Julia Roberts in your life. You could also bust out some board games or simply sit around and chat for a few hours. Just enjoy your friends and appreciate each other.

Oh, and before you turn in for the night? Don’t forget to plan your next get-together. National Girl’s Night should really be a monthly thing, no?

Struggling with acne breakouts even though you’re no longer 15 years of age? We hear you. Adult acne: it’s a thing.

Adult acne affects around 85 percent of adults across the world. Now, correct us if we’re wrong (math was never our strong point), but with the world population being around 7.8 billion at last count, and approximately half of the world population being between 25 and 65 that amounts to roughly 3.3 billion people being plagued with breakouts at some point during their adult lives.

More bad news: adult acne is more likely to affect women than men.

Dang!

Chances are, therefore, you know a thing or two about dealing with whiteheads, blackheads and/or pimples way past the age of 25, correct? But why do you get adult acne? And more importantly, what can you do to keep your pesky pimples in check?

Here’s five things you need to know to help you get a firm grip on your adult acne…

1. Adult Acne Is Caused By One Thing And One Thing Alone

Just like the breakouts you had as a teenager, adult acne occurs when your hair follicles become blocked with excess oil and dead skin cells, clogging up your pores and forming a kind of ‘plug.’ It’s as simple as that. Scrap that, it’s not simple at all, because this plugged follicle can then form into a number of things...

If the plug bulges out above the surface of your skin it creates a whitehead, but if it opens up, it will oxidize with the air and cause a blackhead. And you know all that bacteria that breeds on your skin? Well, if this infects your blocked pore, it will cause a much larger, angrier kind of beast – namely a papule, pustule, nodule or cyst. Or as you probably call it, a zit.

Most adult acne takes the form of zits.

2. Not All Adult Acne Is The Same

While the cause of adult (and indeed all) acne is always the same, it’s generally split into two different types: persistent and late- or adult-onset acne.

Persistent acne is when it never lets up from your teenage years, continually plaguing you with pimples and carrying on right the way through to adulthood. Late-onset acne, however, is the stuff that appears on any of you who didn’t have acne as an adolescent. Instead, it decides to strike later on in your life, just when you least suspected it.

Neither type of adult acne is fun and both have the same end result, but it’s worth noting the difference.

3. Many Factors Can Trigger Adult Acne Breakouts

While adult acne is caused by the simple process of excess sebum and dead skin cells blocking your pores, the reason this happens to you and not the next person are many.  Acne, as a rule, runs in the family, so first and foremost, you can 100 percent blame your parents. But this is not something you can control, so best not get too angry with them, OK? Instead, try to pinpoint your triggers.

According to the American Academy of Dermatolgy (AAD), most cases of late-onset acne are hormonal and occur during your periods or through the menopause when your hormones are literally all over the place. During menopause, in particular, your estrogen levels start to drop, while androgens like testosterone remain far more constant, creating an imbalance that causes your skin to freak out. If this is happening to you, make an appointment with your doctor to discuss a plan of action. Hormone replacement therapy can be a very effective way to keep your hormones – and therefore your skin – under control.

But it’s not all about genetics and hormones – there are plenty of other factors that can trigger your skin to break out. Chocolate and pizza? Baloney. But other things? For sure. Certain medications can overstimulate your sebaceous glands, for example, and stress is a real biggie. You should also be careful not to use pore-blocking skincare, makeup or even hair styling products if you’re spots are concentrated around your hairline. Any product that contains occlusives like rich oils and butters will create a physical barrier on the surface of your skin which will block your pores and play havoc with acne-prone skin. 

4. Acne Scarring Is Often Worse Than The Pimples Themselves

Sure, acne sucks, but the scarring it leaves behind? Way more annoying and far harder to get rid of.

To avoid your spots leaving scars, never pick, prod or press at them – and if you really can’t help it, at least wash your hands first and clean the problem area afterwards to prevent bacteria from spreading and causing inflammation (which is what causes discoloration and scarring in the first place).

Our Charcoal Face Wash is great for detoxifying oily skin and if you follow it up with Tea Tree Serum, you should be on to a sure winner. Tea tree oil is anti-bacterial and anti-inflammatory so it’s ideal for spot-treating specific areas of your skin that simply won’t behave.

Finally, always wear sunscreen. Post-inflammatory pigmentation (PIH) is a type of hyperpigmentation that occurs when trauma like an acne spot causes an overproduction of melanin in that area, turning the skin dark and patchy. And it often stays like this permanently. This is the same melanin that causes your skin to tan in the sun, so by protecting your skin from damaging UV radiation you’ll reduce your risks of PIH. Stat.

5. Retinol Is One Of The Best Ingredients For Treating Adult Acne

How to get rid of acne is the million dollar question and one that Google is asked by thousands of people on a daily basis. Of course, managing your triggers is a great start, but it’s not always that easy. Which is why awesome skincare is a must.

It’s tempting to want to scrub away at super oily skin with harsh cleansers and toners. Don’t do that, it’ll just make matters worse. Instead, the key is yes, to keep your skin clean and free of bacteria-inducing oils and debris, but to do so gently with calming, balancing products that are free of harsh chemicals and sulfates.

One of our favorite ingredients for helping treat adult acne is retinol. Most people think of retinol as the gold-standard in anti-aging and they're not wrong. But it’s also crackerjack for dealing with breakouts. Retinol works by communicating with your skin on a deeper level to decrease sebum production, reduce inflammation and, most importantly, help regulate skin cell turnover which stops dead skin cells from hanging around at the surface and clogging up your pores. What’s more, this means you get to create a better foundation at a surface level, so the rest of your skincare ingredients (salicylic acid, always a winner) get a better chance to do their job properly.

Try our Retinol Moisturizer for a gentle but effective way to reduce acne and keep your skin balanced and moisturized without weighing it down.

Final thought: If your adult acne is severe, persistent and painful, always visit your doctor or a dermatologist for professional advice and a targeted treatment plan. Chances are you might need more than smart skincare alone...

Don’t sweat the small stuff. Love your skin for its absolute brilliance at keeping you alive. Then, and only then, should you think about dealing with any little concerns you may have…

We’ve said this before and we’ll say this again: your skin is awesome. We know it’s hard to remember that when all you see in the mirror are lines, sun damage and/or pesky pimples. But know one thing – others don’t see these so-called flaws like you do. More likely they’re coveting your shiny hair or checking out your cute new pumps.

With this in mind, take a deep breath, smile at yourself in the mirror and congratulate yourself for continuing to do the best you can to maintain healthy, radiant skin. Then you can afford to think about what to do to minimize the stuff you’re not so fond of. After all, nobody’s skin is perfect…

So, what’s your gripe? Hormonal breakouts? Lines around your eyes? Glaringly obvious pores? Then let’s figure out how to deal with those, while trying to remember that a) they’re not the end of the world, b) they don’t define you and c) you are not alone.

Now, let’s spring into action. Because being proactive about your ‘flaws’ (gosh, we hate that word) will immediately make you feel better about them. You see, it’s all about taking control…

Stress #1: Pimples & Blackheads

Freaking out over your breakouts will only make matters worse, as emotional stress causes your body to produce an excess of cortisol – aka the ‘stress hormone.’ Says it all, right? Too much cortisol in your system not only accelerates inflammation, but it screws up the natural pH level of your skin. This forces your sebaceous glands into overdrive, making them produce too much sebum which has nowhere to go but your pores. 

Take Action: First up, make sure you gently cleanse your skin twice daily to remove build-up of dirt, makeup, oils and bacteria. This is extremely important if you’re prone to breakouts and our Charcoal Face Wash is the ideal guy for the job.

Also, introduce a treatment serum into your routine, preferably one that contains anti-bacterial and anti-inflammatory ingredients like salicylic acid and tea tree oil. Our Tea Tree Serum is carefully formulated to help unclog pores and soothe acne-prone skin. Plus it only needs to be applied two or three times a week for visible results. Gotta love that.

Stress #2: Fine Lines

Why is it that fine lines seem to suddenly appear out of nowhere? Cheeky little monsters, aren’t they? Usually found around expressive areas on your face such as your eyes, mouth and forehead, fine lines occur when repeated muscle movements like smiling and frowning cause your skin to become weak in those specific areas. In your younger days, skin can easily bounce back, but as time ticks on it becomes thinner, less elastic and hence the creation of lines.

Take Action: Expression lines around your eyes and mouth are all part of life but to minimize their impact, you must look after your skin’s barrier function. This uppermost layer of your skin is super important for protecting you from external toxins and pollution as well as for reducing moisture loss. Without a strong, healthy barrier, skin becomes dry, dehydrated and will look old way before its time.

To care for your barrier function avoid over-cleansing and over-exfoliating with harsh, oil-stripping chemicals. Instead, flood your skin with hydration (hello glycerin and hyaluronic acid), antioxidants and moisturizer, and apply sunscreen every morning.

Stress #3: Hyperpigmentation

Freckles when you’re 7-years-old might be cute, but brown patches on your face that get darker and bigger as you age? Kind of annoying.

Hyperpigmentation is caused by an overproduction of melanin (pigment) in your skin. Melanin production stays fairly uniform throughout your life, but when something throws it off, it causes certain areas of your skin to become darker than the rest, resulting in a patchy, uneven skin tone.

Take Action: Hyperpigmentation comes in many forms and can be caused by anything from hormones and acne, through to poorly healed bites, cuts and scrapes. However, most dark spots are either caused, or at least exacerbated by the sun. This is why protecting your skin from the damaging sun is so, SO important. Of course, you must apply a broad-spectrum SPF30+ sunscreen every morning to stop UV radiation from doing a number on your skin, but antioxidants are also great for fighting sun-induced free radical damage.

Vitamin C is a particular favorite of ours because it not only battles free radicals, but also works hard to brighten your skin. Clever. Apply Vitamin C Facial Serum every morning to cleansed skin – before moisturizer and sunscreen – for the ultimate in UV protection.

Stress #4: Enlarged Pores

Hands up if your pores drive you insane. Boy, do we hear you. The problem, however, is that the size of your pores is predetermined by your genes and you simply cannot shrink them. Because biology. However, sun damage, a poor diet and the natural aging process all contribute to them appearing more prominent because these stressors break down collagen and therefore work against the firmness of your skin. Allowing your pores to become blocked is also a massive no-no as excess baggage will cause them to stretch and appear bigger.

Take Action: Gentle exfoliation with a chemical exfoliator is a great way to keep your pores tight and free from clogging debris. Glycolic and lactic acids are very effective but if you also suffer with oily skin, there’s little better than salicylic acid. Salicylic acid is a beta hydroxy acid (BHA) that cuts through oil to exfoliate deep within your pores. It also reduces redness and inflammation as an added bonus.

Apply Tea Tree Clear Skin Serum twice weekly to get your exfoliating fix of salicylic acid, plus other skin-loving ingredients like vitamin C, niacinamide and hyaluronic acid.

Stress #5: Puffy Eyes & Dark Circles

Thinner, drier and more delicate than the rest of your face, the skin around your eyes takes a real hit from aging – sometimes as early as in your twenties. This is because collagen and elastin starts to degrade around this time: cue fine lines and dark circles. Tissues also start to weaken, allowing fat to shift south and excess fluids to pool under your eyes: cue eye bags the size of a small country.

Take Action: Looking after the skin around your eyes is a delicate operation. Invest in an eye treatment like Peptide Eye Gel, but apply it very gently around your eyes, using only the smallest amount and patting it onto your skin with your ring fingers to reduce pressure and dragging. Aggressively rubbing your eyes damages collagen and weakens your skin which will make lines and dark circles appear so much worse.

Now smile! 

Because we don’t profess to know EVERYTHING about skin, but we like to help out as much as we can.

Incoming: the five most common questions we’ve received over the last year from you, our favorite TruSkin customers. Oh, and more importantly, their answers. Because what would be the point of questions without answers?

1. How Do I Choose The Right Products For My Skin Type?

Knowing your skin type is obviously the first and most important step here. Then and only can you make a considered judgement on which products and ingredients will best suit your skin.

To figure out your skin type, wash it with a gentle cleanser like Vitamin C Brightening Cleanser, then pat it dry with a clean towel and leave it for about an hour. After this hour, study your skin in the mirror and touch it. If it feels and looks pretty similar to how it looked immediately after cleansing, it’s normal. If it looks shiny and feels greasy to the touch it’s oily. Maybe it feels tight and looks patchy and dry in places? Then it’s dry. And if it’s a mixture of all three, it’s combination.

Once you’ve nailed this, it’s much simpler to build your routine. For oily skin, your regime should include products that contain ingredients like tea tree oil, charcoal and salicylic acid which cut through excess oils and help balance your skin. Check out our Charcoal Face Wash and Tea Tree Serum if you haven't already.... Don’t forget, however, oily skin requires moisturization and hydration just as much as other skin types so make sure you get a good fix of lightweight ingredients like hyaluronic acid and glycerin – preferably in gel or lotion formulations. Avoid occlusive ingredients like rich butters and heavy oils as these create a barrier on the surface of your skin and block pores.

On the opposite side of the spectrum, occlusives are ideal if your skin is dry. Shea butter, olive oil, cocoa butter and coconut oil, for example, are perfect for locking in moisture and boosting your lack of natural oils, so make sure any moisturizer you choose is packed with occlusives, as well as humectants like HA, aloe and glycerin. Be careful around potent active ingredients like glycolic acid and retinol as these could cause extra dryness. But that being said, you don’t need to avoid them altogether. Just be wise, listen to your skin and always patch test new products before using them for the first time.

If you have combination skin, your routine should be based around balancing oily areas and moisturizing the dry ones. Again, hyaluronic acid is ideal for hydrating without overloading your skin, so definitely include this in your daily regime. And spot-treat oily areas with tea tree oil.

Of course, if you have normal skin, you can get away with most things (lucky you), but don’t get too cocky and throw caution to the wind or you could become plagued by irritation or breakouts. Be gentle with your skin and always patch test new products.

2. What’s The Correct Order For Applying My Different Skincare Products?

It can be tricky to know in which order to apply your products but you just need to remember one simple thing. After cleansing and toning, your products should always be applied in order of weight, from light to heavy. Thinner products can’t penetrate through the thicker ones, so this rule makes perfect sense when you think about it.

This means that first comes serum, then your eye treatment, followed by moisturizer and finally sunscreen. If you like to use a face oil, this should come between moisturizer and sunscreen.

Easy when you know.

3. Do I Really Need To Use Toner?

Ah, the million dollar question. Well, in all honesty, like most skincare products, whether you use toner or not is all down to choice and what you want to achieve from your routine.

But first, let’s get one thing straight: toners are not what you remember from years gone by. Most skincare manufacturers have realized that stinging formulations and squeaky clean skin are no longer what consumers want, so things like drying alcohols and eye-watering chemicals have been removed. Nowadays, toners are more about treating, hydrating or gently exfoliating your skin in order to prime it for the rest of your routine. Of course, they’re optional, but as are serums and eye creams, so if you want to do the best for your skin, we say go for it.

Our Ocean Minerals Super Toner contains collagen-boosting peptides to strengthen your skin, glycolic acid to encourage cell turnover and a whole bunch of antioxidants to protect your skin from the daily onslaught of environmental damage. Now, why wouldn’t you want to give your skin all that?

4. What Is A Serum Supposed To Do?

Serums are like the super-powered tequila shots to your 'gin and tonic' moisturizer. OK, bad analogy, but you understand what we’re getting at, right? Extremely potent, serums exist to deliver concentrated levels of active ingredients right where your skin needs them. Unlike moisturizers which are thicker and contain larger, heavy molecules, serums are super lightweight and have much smaller molecules which are able to penetrate your skin quicker and deeper.

This means that while they’re not an essential part of your routine (unlike cleanser, moisturizer and sunscreen) they pack a real punch and can make a remarkable difference to the look, feel and health of your skin. If yours is feeling dehydrated, for example, and your moisturizer isn’t cutting the mustard, a hydrating serum is going to be exactly what it needs. Or perhaps your skin is feeling dull and needs a high-powered pick-me-up? Then a serum containing brightening vitamin C can reap a thousand rewards.

Serums might be tiny, but they’re invincible. Check out our range of serums for all skin types and concerns, right here.

5. What Does Vitamin C Do For My Skin?

Speaking of vitamin C, this is the one ingredient that seems to baffle you the most. But, the good news is we know a lot about vitamin C. Like, a helluva lot, so hit us with your questions as we love hearing from you…

In the meantime, what exactly is vitamin C in skincare and what are its benefits? Well, pure vitamin C (also known as ascorbic acid) is an essential nutrient and powerful antioxidant that’s produced synthetically for everything from cleansers and toners to moisturizers and serums. It’s actually one of the most highly studied ingredients in skincare so you know you’re getting the real deal, and it works hard to fight free radical damage to boost collagen production, even your skin tone and basically give you better, more glowy skin.

The only problem is that pure vitamin C is highly volatile and can be a little irritating, especially if you have sensitive skin. This is why we use a gentler, more stable version called sodium ascorbyl phosphate, or SAP to its friends. And yes, that includes you.

SAP is a salt derivative of ascorbic acid which converts to vitamin C once it’s been applied to your skin. This makes it way more tolerable while still being extremely good at its job. The saltiness is also why many of our vitamin C-enriched serums have a slightly cloudy look to them. Just remember, cloudy is good and a sure sign of brighter times ahead. For your skin and your mood.

Because looking good always makes you feel great.

And can we have a high-five for that?