DYK, Sunscreen Isn’t The Only Way To Protect Your Skin From The Sun?

As skin ages it inevitably becomes thinner, drier, more delicate and less springy. Sounds familiar? Then here’s how to take charge of your aging skin.

Let’s face it, your skin is not what it used to be. When you smiled in your teenage years, there were likely very few fine lines around your eyes, right? And during your 30s your skin was probably way more glowing, firm and plump than it is now (even if you weren’t aware of it at the time!). 

It’s a fact of life, once you hit your mid-40s and beyond, your skin undergoes significant changes that alter its youthful look and feel.

What Happens To Your Skin As You Age?

According to the National Institute on Aging, as skin ages the outer layer gets thinner, paler and less stretchy. This is mainly due to the skin losing collagen and elastin at a rate of knots. As you know, these proteins are vital for maintaining strength, structure, support and elasticity in the skin. You're born with tons of the stuff which is why young skin is so plump and soft. Once you hit your mid-20s, however, most people start to produce 1 percent less collagen every year which results in visible wrinkles and sagging. Cell turnover also decreases, while hyaluronic acid and sebum production naturally slow down, further contributing to the dryness, dullness, uneven skin tone and consequent wrinkling of mature skin.

It's basically all downhill from the day you hit your 21^st birthday!

OK, so it’s not that bad, but in all fairness, time does a real number on your skin. And when you factor in everything else you throw at it, including exposure to UV radiation, pollution, stress and poor diet choices, the health of your skin is going to really feel the hit.

The good news is that if you employ smart skincare practices, skin can radiate with health – whatever your age. Full disclosure: it’s unlikely to look porcelain-clear and as smooth as a baby’s bottom without more serious professional treatments that involve needles and surgery, but if you set yourself realistic goals, you will not be disappointed by what an effective skincare routine can achieve.

Our Essential Skincare Routine For Mature Skin

Great skincare isn’t about erasing every single sign of aging. It’s about keeping your skin healthy, glowing and functioning at its very best. So let’s see what you can do to help your skin be the most radiant version of itself at this ripe age, shall we?

First, Know That Simple Skincare Is Best

Harsh skincare ingredients like denatured alcohol, strong synthetic fragrances and butt-kicking sulfates are mature skin’s nemesis. How so? Because they strip away natural oils and other vital nutrients from the skin’s very important barrier function. Your barrier function helps your skin to retain moisture while protecting it from external aggressors so it’s super important, especially as you age and it naturally becomes compromised.

Stick with kind-to-skin ingredients in your routine and look out for products specifically formulated for sensitive or mature skin as these will contain fewer strong ingredients that have the potential to dry out or irritate your skin. Start right with a super gentle cleanser, but make sure you cleanse morning and night to reduce pore-clogging build-up on the surface of your skin. Our Soothing Cleansing Milk is a must.

Embrace Retinol: The Queen Of Aging Skin

When it comes to ingredients you should look out for, there are many greats out there. Vitamin C, for example, is awesome for improving dull, uneven-looking skin while peptides are fantastic for boosting your collagen and elastin supplies. Niacinamide is a fabulous antioxidant that’s gentle on the skin and helps to strengthen the skin’s barrier. 

But by far the most recommended ingredient for aging skin is retinol. An all-round, skin-improving powerhouse, retinol has been studied for decades. And it’s proven to work. By communicating with your skin at a cellular level, retinol is known to boost healing and rev up the production of collagen and elastin which accelerates cell turnover and strengthens your skin while improving elasticity, suppleness, tone, texture, the works. It even helps decrease acne breakouts. Yes, it’s that good.

We love our Retinol Facial Serum but if you don’t get on with retinol try Rejuvenating Longevity Serum which contains bakuchiol, nature’s gentler-but-just-as-good alternative.

Try A Collagen Supplement

As you will have now gathered, collagen is a major player in the structure and strength of your skin, and a very effective way to help improve depleted supplies as skin ages is with a collagen supplement.

Our Collagen Boosting Skin Supplement is formulated with vegetarian collagen only (that’s important because not all brands are) and safely helps to improve your skin’s natural production of quality collagen. It makes for a great addition to your daily routine and requires zero effort and time. No brainer, right?

Never Leave The House Without Applying SPF

This applies to skin at any age but as you get older sunscreen is absolutely, no questions asked, the most non-negotiable step in your morning skincare routine. In fact, a broad spectrum SPF 30 sunscreen is widely known to be the single most effective product for reducing the visible signs of premature aging.

If you don’t fancy adding another step to your morning regime you HAVE to try our new SPF30 Mineral Sunscreen Facial Serum which is super sheer and goes on before your moisturizer making it the easiest way to safeguard your skin from UV damage.  

Make Moisture A Priority

Skin loses valuable moisture as it ages and its protective barrier gets thinner and weaker. It’s imperative, therefore, to ensure you do everything you can to pump moisture back into the skin. Drinking plenty of fluids is crucial but as is using your skincare routine to layer on hydration.

Look out for ingredients like hyaluronic acid, aloe and glycerin in everything from your toner to your serum and moisturizer. These draw water to the surface of your skin like magnets. Just make sure your moisturizer also contains ingredients that lock all that hydration into your skin. Things like shea butter, vitamin E, ceramides and jojoba oil are your best bet.

Try Vitamin C Brightening Moisturizer which also works to brighten dull, uneven skin with the gentle but mighty sodium ascorbyl phosphate (a derivative of vitamin C).

Boost Cell Turnover With Gentle Exfoliation

Remember all that talk about cell turnover slowing down as you get older? Exfoliation helps to speed things up by actively removing dead skin cells so the newer, fresher ones have no choice but to reveal themselves at a surface level.  

If you’re not already exfoliating, change that starting from today. Begin with once-weekly usage and gradually increase as your skin becomes acclimated. Also, just like your entire routine, choose gentler products that don’t overstimulate or damage the skin.

Our Vitamin C Gentle Face Scrub is awesome if you’re into physical exfoliation but if you’re not keen on using a scrub we can also recommend 6% AHA, BHA + PHA Liquid Exfoliant which uses chemical exfoliants to gentle break down dead skin cells so they slough away naturally. Both are winning choices, even if we do say so ourselves.

Don’t Forget Your Neck

Last but not least, remember that whatever goes on your face should continue down your neck and chest. Cleanser, toner, serum, SPF, moisturizer, the lot. The skin on your neck is thinner than your face so neglect it at your peril.

Let’s get real, expensive skincare does not always equal better skincare. In fact, affordable brands are often the true heroes in your routine.

Ever asked yourself, is your $200 moisturizer truly worth it, or is it all glossy packaging and clever marketing? The truth can be a bit of a gray area, but at the end of the day, skin doesn’t give a hoot about hefty price tags. What it cares about is ingredients that actually ‘do’ something. For example, a great moisturizer should boost hydration and seal moisture into your skin. Sunscreen needs to protect your skin from both UVA and UVB radiation. And a good cleanser should gently but effectively clean the skin without causing irritation or stripping away its important barrier function. And honestly, products are perfectly capable of doing this without breaking the bank.

So, why are some products 10x the price of others? And, the most important question of all, do so-called ‘premium’ products honestly work any better?

What Makes Expensive Skincare So Expensive?

There are many reasons why luxury skincare products come with eye-watering price points. Some are valid, but not all of them are for the good of your skin. Here are the most common reasons you might have to shell out a little bit extra...

1. Fancy Packaging

Packaging is extremely important in the luxury skincare market. Shiny metallic boxes, beautiful glass bottles, gold embossing, they’re all used to create the illusion that what’s inside is of the highest quality and therefore worth paying more for. Unfortunately, that’s not always the case. 

2. Clever Marketing

Double page ads in Vogue or huge TV commercials cost money – especially when a brand has bagged a big celebrity name to flaunt its wares. Well, this money needs to comes from somewhere. Guess where? Yes, your pocket.

3. Proprietary Ingredients 

Proprietary ingredients are what set certain skincare products apart. But just because a product contains a unique ingredient this doesn’t necessarily make it more beneficial to your skin. More often than not, it’s the clinically proven ingredients like retinol, vitamin C, glycerin and niacinamide that do all the heavy lifting. 

4. Potency Of Active Ingredients

While affordable skincare products are often formulated with the same ingredients as their pricier cousins, it’s true that sometimes they don’t contain as much. And this can be reflected in the price. Strong retinols, however, can irritate certain skin types, which doesn’t always make higher price points the best option. Working with your skin and using products that are beneficial, but don't sensitize or irritate, is important here.

What REALLY Matters When Buying Skincare

Don’t get us wrong, we’re not here to totally bash luxury skincare. If you can afford an expensive, bells and whistles moisturizer and it makes you feel good while, crucially, benefiting your skin, then no harm done. Oftentimes, even just the ritual of smothering your body in a beautifully expensive body butter makes it worth every cent.

However, if you’re really stretching yourself to buy something just because the latest A-lister told you to do so, but you’re not really seeing visible results, why bother when there are so many results-driven products out there that come at a fraction of the cost?

Instead of focusing on premium price tags, here are some smarter shopping tips for building an effective, affordable skincare routine…

Focus on Science-Backed Ingredients

Ingredients that have been clinically tested to benefit the skin are the single most important factor in any skincare product. Superheroes created scientifically in a lab include retinol, vitamin C, peptides, niacinamide, vitamin E, glycerin, hyaluronic acid and ceramides. Then you have all the natural botanicals that also work wonders on your skin. Think jojoba oil, green tea, aloe vera and tea tree oil to name just a few. Do your research and look out for these big hitters and you’ll know that a product is going to truly get things done. 

Check The Running Order Of The Ingredients List

Skincare products don’t generally offer up the exact concentrations of their ingredients, but the label will give some of the game away. How so? Well, skincare brands are required by the FDA to print their ingredients in order, starting from the highest in concentration, working down to the lowest. When it gets down to 1 percent or less, however, they can be listed in any order. 

All this is good to know because if a vitamin C serum lists its vitamin C way down the ingredients list, hovering around the bottom, this shows that it contains very little and potentially won't be as effective as one that lists vitamin C nearer the top. Make sure the good stuff is in the top half of a product’s ingredients label. It doesn't need to be at the absolute top (some active ingredients are way too powerful for that!), but top half is a good rule to follow.

The vitamin C in our Vitamin C Facial Serum, for example, is third on the list after water and aloe. That’s good stuff, right there – and it won't make your wallet burst into tears, either.

Understand Your Skin Type & Needs

Way more important than buying into fancy beauty brands with eye-watering price tags, is to be aware of your skin type and find products that work for you. Do a bit of homework getting to know your skin, then you can focus on the things you’d like to improve. Research ingredients that are proven to help certain concerns ­– eg. hyaluronic acid is fantastic for hydrating thirsty skin whereas tea tree oil can work wonders on breakouts –  then do even more homework by looking into formulations that include those ingredients (in decent concentrations). This helps target your routine to suit your needs without buying into fluff your skin can seriously do without.

Don’t Be Duped By False Promises

Creams that promise to be ‘better than Botox’ are never to be believed – no matter their price. The truth is that skincare can only do so much. A 24k gold-infused moisturizer that costs you hundreds of bucks, for example, is unlikely to moisturize your skin any better than one that was $20. Because yes, gold is super indulgent but at the end of the day, it doesn’t moisturize your skin. It’s all the other stuff inside (which didn’t cost the manufacturer $$$s) that does all the talking, not the fancy fillers and inflated price.

Our advice? Stick to science-backed ingredients that are proven to benefit your skin. 

Remember, The Right Product For You Is The One You Regularly Use

Doing your research and making informed decisions are extremely important because, while we’re big advocates of effective skincare that doesn’t cost the earth, there are some fantastic, pricey products out there… as well as some not-so-great inexpensive options.

Research, research, research. Trust us, you’ll know when you find ‘the one’ because you’ll look forward to using it. And that means you'll use it consistently and regularly and therefore be rewarded with the best, most visible results.

Join us as we take a look at three TikTok skincare trends doing the rounds on social media. Because we believe you need to know the difference between the super smart and the downright dumb.

Don’t get us wrong, social media beauty hacks can be pretty cool. But while foundation dotting and Manga lashes are harmless fun, not all of what you see on TikTok is for the good of your skin. In fact, some skincare hacks can do more harm than good. And when it’s your precious skin at stake we believe it’s worth taking a beat to delve deeper into what’s really going on before doing something you and your complexion might later regret.

Here, we dissect three attention-grabbing skincare trends that have been all over social media in recent months to see which get our thumbs up and which we believe you shouldn’t touch with a 10 foot pole. Because if they’re not good enough for us, they’re not good enough for you.

1. Oil Gritting

What It Is? Also known as skin gritting or oil pulling, this beauty hack is all about getting rid of blackheads. It’s a simple technique if the hordes of obsessed TikTokers are anything to go by, and involves rubbing oil into your skin in a quest to draw out the oil-based gunk from your pores. According to many avid fans, you will actually feel gritty particles in your hands  as your blackheads are eliminated by the magic of massage. The result? Crystal clear pores and a smooth, blackhead-free (and whitehead-free for that matter) complexion.

It sounds simple enough, for sure, but the fact that you need to massage the skin continuously for a good 10-15 minutes in order for it to get the job done does not fill us with hope. Come on, that’s a pretty long time. Our hands are aching just thinking about it.

Does It Work? Yes and no. As you know, massaging the skin is an incredible way to stimulate blood flow and lymphatic drainage thus boosting nutrient-rich oxygen to the skin and helping unwanted toxins and pollutants to flush away. So that’s one point in its favor, right there. However, oils aren’t going to penetrate deep into the sebaceous glands to truly draw out impurities. Instead, they will simply exfoliate the top layers of your skin, sloughing away dead skin cells and removing surface debris.

Of course, gentle exfoliation is great for health of your skin and we’re all for it. However we’re not convinced this oil gritting technique offers much more than that. And the question of will it actually eliminate your blackheads in the long-term? Probably not. 

The Better Alternative: Unless your skin is very sensitive or prone to serious acne breakouts oil-gritting is not going to do your skin any harm. But who has 15 minutes in their day to spend massaging oil into their face when there are so many quicker ways to do the exact same thing? Instead, we’d rather use effective skincare ingredients that are clinically proven to work on pore health. Salicylic acid, for example, is a much more effective ingredient for sloughing away dead skin cells, plus it cuts through excess sebum to help you achieve cleaner, clearer, smoother skin.

Try our 6% AHA, BHA + PHA Liquid Exfoliant which takes seconds to apply (take that, oil gritting!) and blends salicylic acid with glycolic acid and gluconolactone to unclog your pores safely and effectively.

2. Sunscreen Contouring

What It Is? This viral trend is the absolute worst and should have been shot down before it even became a thing. Unconventional, silly trends we can stomach, but when they verge on the downright dangerous? It makes us mad.

Sunscreen contouring is the act of using sunscreen to create intentional tan lines on your face or body. It involves applying sunscreen to specific areas only – usually the higher contours of the face like down your nose, on the tip of your chin and across your cheekbones – so that these areas stay pale, while the rest of your face tans. This is supposed to create a similar contoured effect to using dark and light makeup to highlight and create shade on the skin, thus replacing that often laborious step in your makeup routine.

Does It Work? Not really. In fact, the chances of achieving the precision of contouring makeup is slim to none. Instead, you’re more likely to end up with blotchy, patchy skin and, worse yet, sunburn. 

More importantly, this is a very dangerous game to play. UV radiation is not only responsible for almost 90 percent of external skin aging, but it’s also the primary cause of skin cancer which, according to the American Cancer Society, is the most common type of cancer in the US.

Exposing your skin to that kind of peril? Not. Worth. It.

The Better Alternative: For starters, apply a broad-spectrum sunscreen to all areas of exposed skin, every day without fail. And if you hate that extra step in your skincare routine, try our brand new SPF 30 Mineral Sunscreen Facial Serum. This lightweight serum smooths seamlessly under your moisturizer and helps to protect your skin from the sun’s collagen-harming, DNA-destroying UV rays.

Then, if you want a more permanent contoured effect than makeup can offer, try achieving it with a self-tanning product instead.

3. Face Taping

What It Is? No matter how much we like to embrace aging, when it comes to the pursuit of youthful-looking skin, most of us are keen to try new products and techniques. But the thing about this viral beauty trend is that it’s really not so new. In fact, Hollywood movie stars and professional drag performers have been face taping (aka wrinkle taping) for decades.

Face taping involves placing strategic pieces of tape on the face before bed to keep the skin taut and immobile while you sleep. This apparently restricts muscle movement to prevent you from making facial expressions. It's also supposed to put a stop to ‘face scrunching’ as a consequence of sleeping on your front or side. By doing all this face taping is said to improve the appearance of existing wrinkles as well as to prevent new lines from forming. 

The technique is most often practiced on areas prone to aging, so think the forehead, around the eyes and down the sides of your mouth. 

Does It Work? The jury’s out on this one. While some experts are all for it, others are dubious. Celebritiy facialist, Guendalina Gennari, for example, is a big fan, stating that it not only helps to smooth out the lines she usually wakes up with, but it also lifts the skin to help improve circulation and therefore bring nutrients to the surface of the skin.

Our thoughts? Well, there’s no doubt that it offers a short-term fix and can help to soften the look of your lines and wrinkles temporarily, but it’s unlikely to scientifically change the structure and strength of your skin. Also, you really need to tread carefully with regards to the type of  tape you use. Stick with gentle medical tape that’s suitable for sensitive skin – this is not the time to reach for the duct tape. 

The Better Alternative: A much better way to ensure your skin ages healthily is to stick with an effective skincare routine that encompasses tried and tested, long-term collagen-enhancing ingredients like retinol, bakuchiol, peptides, vitamin C and hyaluronic acid. Retinol, for one, has been proven time and again for being best in class for wrinkle improvement. And vitamin C provides not only awesome antioxidant protection to shield your skin from environmental damage, but is also an effective way to brighten and energize your skin.

We have all sorts of incredible treatments to help control the rate at which your skin ages but if you’re looking for a complete regimen try our Longevity range which uses bakuchiol (nature’s alternative to retinol) to strengthen, firm and hydrate mature skin on the face and around the eyes.

Tape, shmape.

Want to crush lit-from-within skin this spring? Then you’d better start your glow-getting routine immediately.

We don’t know about you, but this time of year is when we generally start thinking about getting our skin prepped and primed for spring. After all, brighter sunshine, longer days and warmer temps mean more time spent outside and so we want our skin to reflect the joys of springtime weather – bright, radiant and full of life.

Don’t get us wrong, we’ve done everything we can to keep our skin moisturized and looking good all winter long, but it’s not always easy, especially after the holidays when the focus has been more on wine and cheese than topical antioxidants and deep moisturization.

So what’s on the ‘must do this’ list for getting skin glowing and ready for spring? Follow these pointers and you’ll be well on the way. 

1. Focus On Moisture

Winter is notorious for drying out the skin. You can blame the weather, for sure, because dry, cold air sucks all the hydration from the skin’s uppermost layers. But there are plenty of other things going on that ruin your skin’s moisture mojo. Central heating has to take some responsibility, as must things like hot baths and comfort foods.

If your skin is still feeling somewhat thirsty after battling the elements all winter long, stick with what you’ve likely been doing for the past few months. It’ll pay off eventually – promise. Invest in a humidifier for your bedroom to boost the moisture content in the air as you sleep and make sure your diet includes plenty of water-rich foods like cucumber, watermelon and tomatoes, as well as omega-3 fatty acids found in oily fish and seeds.

As for your skincare routine, we love to layer a hydrating, nourishing serum under moisturizer as this supercharges the skin’s levels of moisture, without it needing to rely on super-heavy creams that can weigh it down.

Hyaluronic Acid Facial Serum is always a smart choice but you could also try our much-loved but often underestimated Peptide Facial Serum which combines three of the best hydrators we know – aloe, glycerin and panthenol – alongside collagen-enhancing peptides. Apply your serum of choice under moisturizer morning and night and your skin will soon have a brighter pep in its step. Plus, it'll feel downright amazing as an extra bonus.

2. Get Friendly With Exfoliating Acids

Chemical exfoliants are awesome for gifting your skin with a smoother (and therefore brighter) surface. Unlike facial scrubs which use grains like fine sand or salt and require physical motion to work, chemical exfoliants simply sit on your skin and go about their business with no effort at all. They work by breaking down the bonds between dead skin cells so they’re able to slough away quicker and more efficiently. Simple as that. 

Furthermore, if you choose wisely and opt for a kind-to-skin formulation that harmonizes different kinds of chemical exfoliants, you may even be able to use it every day. Take our 6% AHA, BHA and PHA Liquid Exfoliant, for example. This hard-working, but never too hard-on-your-skin toner accelerates cell turnover with a perfectly balanced blend of glycolic acid (AHA), salicylic acid (BHA) and gluconolactone (PHA). And, yes, we know that might sound like a lot of exfoliating acids for one face, but fear not, we made sure to include just the right amount of each to gently exfoliate without leaving your skin feeling stripped or dry.

It’s the perfect product to give your skin the coveted glow you’ve been seeking since September said goodbye.

3. OD On Vitamin C

One of our favorite skin mottos is ‘when in doubt, reach for topical vitamin C.’ And do you know what? It’s never let us down. In fact, vitamin C is what’s known at TruSkin HQ as the ultimate brightening powerhouse. Not only is it one of the most trusted and tested antioxidants (reminder: antioxidants fight free radicals and keep your collagen levels in check) but it’s also thought to inhibit melanin production which means fewer dark spots, less patchy areas and a more glowy, even-looking complexion all round.

Of course, we don’t literally want you to OD on vitamin C. Some forms can be extremely potent and even a little irritating if you use them too much and apply them too often. So you have to tread carefully. Our advice? Introduce new products slowly into your routine, patch test them first, and stick with sodium ascorbyl phosphate (SAP). SAP is a salt form of the pure stuff which makes it more stable and therefore much gentler.

You'll find vitamin C, and more specifically SAP, in a ton of our skincare formulations so you really can pick and choose depending on your skin’s needs and preferences. Serums are the obvious choice, but since you're likely concentrating on hydration with your facial serum right now, how about trying our Vitamin C Brightening Cleanser instead? With a name like that, it would be rude not to.

4. Think Of Bedtime As TLC Time

You might be under the impression that overnight skincare is a bit pointless when you’re tucked up in bed doing nothing but dreaming of the teenage skin you wish you still had. But on the contrary, your skin does its best repair work when you’re asleep. Cell turnover peaks, collagen production revs up, blood flow increases and your body’s natural antioxidants system kicks in to help neutralize any pesky free radicals that may have built up during the day. Leave your makeup on and go to bed with dirty, unmoisturized skin, however, and all this good stuff becomes basically redundant.

To encourage the magic to happen, cleanse your face and neck gently but thoroughly before bed and start a slow-building retinol regime to naturally accelerate cell turnover and collagen synthesis. Our Retinol Facial Serum has your back here as it’s also infused with vitamin E and hyaluronic acid to boost radiance and hydration both in the short- and long-term.

Mimic your morning routine by always following your serum with moisturizer. In this instance try Vitamin C Deep Hydration Night Cream which contains that all-important, glow-getting vitamin C, as well as ‘nature’s beauty mineral,’ MSM which is one of the most underrated but overachieving ingredients for healthy skin. And we don’t say that lightly.

5. Make Massage A Must

We can think of little better for waking up your skin than a morning massage. The benefits of a facial massage are undeniable. For starters, it boosts blood flow and therefore allows more oxygen and nutrients to rush to the surface of your skin. Hello big-time glow! It also improves lymphatic drainage to help remove toxins away from the skin, reducing things like puffiness and inflammation. Not to mention how relaxing and stress-reducing a morning facial massage can be.

Don’t worry, though, we don’t expect you to learn all the tricks of the massage trade just like that. You can actually do this facial massage quickly and easily in mere minutes. You can also do it while cleansing, or applying facial oil – it totally depends on your jam. 

Simply work your chosen product all over your face and neck, using the pads of your fingers, then sweep your fingers down your nose a few times, across your cheeks from the center outwards, then up and around your forehead. After your forehead, take your hands down to the middle of your chin and use sweeping motions to lift the skin up and out towards your ears. Finish with your neck, using the palms of your hands to perform light strokes from the base of your neck up to your jawline. Repeat this as many times as you like, using medium pressure to work the skin and get everything flowing.

Now, how long until March, again?