True Radical Honesty From Our Community

Understanding whether you have normal, dry, oily or combination skin may sound simple enough, but do you really know your skin’s inherent type? Here, we break down the four basic skin types – because yes, there really are only four. Gasp.

Everybody’s skin is different, we know that. Your skin might be fairly normal most of the time, but flares up every now and again due to hormones, diet, stress, whatever. Or your skin could be oily, but hold on because sometimes it feels kind of tight and flaky in certain areas. What the….?

The thing is, while your skin can take on many different guises and needs throughout the various stages of your life, there are only four true skin types: normal, dry, oily and combination. Dehydration? Aging? Sensitivities? Breakouts? Contrary to popular belief, these are skin conditions, not skin types. And skin conditions are super important when determining your skincare routine, for sure, but they’re not your true skin type.

So, what’s the difference between skin types and skin conditions? Well, your true skin type is what’s predetermined by your genes, not a result of other factors like your age, hormones, stress levels or the products you put on your skin. Take dehydration, for example. Dehydrated skin is skin that’s lacking in water (unlike dry skin that’s lacking in oils). This can be due to any number of reasons like changes in the weather, stress, lack of sleep and sun damage. But, it's rarely a genetic disposition which means you can have dry skin that’s dehydrated, but you can also have oily skin that’s dehydrated. Makes sense? We hope so.

How To Check Your Skin Type

Now we’ve cleared that up, are you 100 percent sure of your genetic skin type? Well, one of the best ways to determine yours is to study your skin when it’s completely free of any product or makeup. Wash your face with a mild cleanser, then gently pat it dry and leave it for an hour or so. After this time, study and feel your skin with clean hands. What does it look like? And what about the texture? How does it feel? These questions will all help you understand your skin type – which will fall into one of the following four categories…

Dry Skin

If, after it's left clean and unmoisturized for an hour, your skin feels tight and itchy, and looks dull or flaky in certain areas like around your eyebrows, mouth and nose, it’s likely to be dry. Dry skin has fewer sebaceous glands than other skin types which means it produces less sebum (oils and lipids) to protect and naturally moisturize the uppermost layers of your skin.

Oily Skin

At the opposite end of the spectrum is oily skin. Oily skin will start to look shiny and feel greasy an hour after cleansing, especially around the t-zone area (your forehead, nose and chin). This is the result of having overactive sebaceous glands which produce too much sebum than your skin really needs. Due to the excess sebum, you may also notice enlarged pores over the nose and cheeks which have become stretched and clogged with oil and dead skin cells.

Combination Skin

Combination skin is undoubtedly the most common skin type of them all. There’s much debate over whether it’s a true skin type, but just like dryness and oiliness, it’s something you were born with, so we believe it is. The problem is that unlike dry and oily skin types which are easily defined, combination skin is not a ‘one symptom suits all.’

Combination skin is characterized by unbalanced sebum production, meaning different areas of your face produce different levels of oils. Most people with combination skin tend to have an oily t-zone and dry cheeks but this is not always the case. You might simply have dry patches around your mouth, for example.

Normal Skin

Does your bare-faced skin look the same an hour later as it did immediately after cleansing? Kind of balanced with no shine, no dry patches and very few visible pores? Then you hit the gene jackpot and are one of the very few lucky ones graced with normal skin. Normal skin is neither oily nor dry, but is able to maintain just the right level of sebum-to-water ratio to keep it soft, supple and healthy. The rest of us are so happy for you. No, really ;)

PS...

Knowing your skin type is only the first step to achieving an awesome complexion. But we believe it’s the best step. After all, this fundamental knowledge is the basis for your entire skincare routine. Then and only then can you start to understand your skin, react to its wants and needs, and learn how to care for any conditions you experience as a result.

April is Stress Awareness Month and it’s no surprise that stress can be a real bummer when it comes to the health, look and feel of your skin. Here, we take a look at exactly how stress messes with your complexion…

This past year has seen a massive rise in stress levels across the entire world. Covid-19 has not only severely disrupted global health, but work, education and relationships have also taken a massive hit. According to a recent report by the APA (American Psychological Association), almost eight out of 10 adults say the coronavirus pandemic has been a significant source of stress in their lives. And that’s a lot of stress for the nation to deal with.

There are two types of stress: acute and chronic. Acute stress is the short-term stress that makes your blood boil when your significant other doesn’t stack the dishwasher or your BFF is late AGAIN. It’s also the kind of emotional pressure you feel before a job interview or heck, when trying to create that flawless Insta post. These are the things that affect everyone at some point during their lives; the kind of stress that’s there… and then (hopefully) is gone. The good news is that acute stress is usually manageable and can actually have a positive impact on your health and wellbeing, heightening your senses and enhancing your mental state.

Chronic stress, however, is a whole different beast because this is the kind of stress that builds up over a prolonged period of time, making you feel constantly anxious, depressed, exhausted or frustrated. Issues like health, money, your job or a bad relationship are the main causes of chronic stress and your entire body can be affected by it, causing strain on your digestion, mental wellbeing, energy levels and not least of all, your skin.

So, how does stress specifically affect your skin? Well, most problems arise due to your body producing way too much of the ‘stress hormone’ known as cortisol. Stress-induced spikes in cortisol upset your skin’s barrier function, cause an overproduction of sebum, break down collagen, decrease your levels of hyaluronic acid and screw up your skin’s natural pH levels. All very bad in their own, skin-wrecking way.

Herein, the most common signs that stress and its evil side-kick cortisol could be seriously messing with your skin…

1. Dryness & Dehydration

Cortisol upsets the natural protective layer on your skin’s surface, causing an imbalance in pH and a depletion of good oils. Without the correct acid balance and essential lipids, your skin’s protective barrier becomes compromised and it’s less able to lock in moisture and keep irritants and pollutants away. All this causes your skin to feel dry, dehydrated and itchy. Which is super annoying.

Skincare Solution: Switch out harsh toners and cleansers for gentle formulations that help balance and care for your skin’s barrier function. Also, look for moisturizers that blend humectants like glycerin with emollients and/or occlusives like jojoba, evening primrose and rosehip oils. Our awesome NEW Vitamin C Deep Hydration Night Cream contains all these – and more.

2. Bags Under Your Eyes

The skin around your eyes is very thin which means your blood capillaries are right there for everyone to see. More bad news: stress can cause these tiny capillaries to break, leaving you with even darker circles to contend with. Stress also comes hand in hand with a poor diet and cruddy sleep which can cause fluid retention and puffiness around your eyes. Dang.

Skincare Solution: Up your eyecare game with our effective Eye Gel which strengthens and hydrates the skin around your eyes while targeting dark circles and puffiness. Apply it twice daily, using the pads of your ring fingers for a super gentle touch.

3. Breakouts

Research shows that stress is a killer when it comes to acne-prone skin because cortisol makes your sebaceous glands go into overdrive, causing sebum to block your pores and trigger blackheads, whiteheads, pimples and even worse, cysts. These spots will also heal much more slowly due to a weakened immune system.

Skincare Solution: Help fight acne by introducing anti-bacterial and anti-inflammatory ingredients into your routine like tea tree oil and salicylic acid. Tea Tree Clear Skin Super Serum is an ideal, twice-weekly treatment for acne-prone skin and can also be used daily to spot treat specific problem areas.

4. Fine lines & Wrinkles

Not only does stress make you frown more (hello lines between the eyes), but it also causes your body to produce skin-damaging free radicals which break down essential proteins in your skin such as collagen and elastin. Collagen and elastin are the main ‘bones’ of your skin, giving it strength, structure, firmness and flexibility, so when you start to lose it thanks to free radical damage, lines and wrinkles settle in like there’s no tomorrow.

Skincare Solution: Antioxidants are always a must for combating free radical damage. Try our Niacinamide Serum which contains niacinamide, hyaluronic acid and vitamin E. These are ideal for stressed out skin as they’re less irritating than some of the more potent antioxidants like vitamin C and retinol.

5. Flare-ups In Existing Skin Conditions

Stress is a well-known trigger of skin conditions like eczema, rosacea and psoriasis because too much cortisol suppresses your immune system and causes an inflammatory reaction in the body. This can manifest itself through many avenues but often causes skin rashes, redness, irritation and flare-ups. These flare-ups then cause more stress… and straight away you have a vicious circle of skin woes on your hands.

Skincare Solution: Seeking advice from a skincare professional is your best bet if you suffer with rosacea, psoriasis or eczema. It’s also wise to avoid overloading your skin with unnecessary chemicals and synthetic fragrances. Instead, stick to a simple, gentle skincare routine.
 
Of course, managing and understanding your mental health is the most important step for keeping on top of stress. How you tackle this entirely depends on you, but evaluating your lifestyle, knowing your triggers, taking up yoga and eating a healthy diet are all great places to start. If you’re feeling seriously stressed and are finding it hard to cope, however, call the NAMI (National Alliance on Mental Illness) helpline at 1-800-950-6264.

There’s nothing worse than spending a gazillion bucks on skincare, for it to go ahead and do zip. But if you know how your skin likes to do business and use formulations that contain researched, proven ingredients, you’re well on the way to nailing a great complexion.

We’ve all been lured by the latest gold-infused miracle skin potion that promises (but always fails to deliver) flawless, younger-looking skin in days. To be fair, wanting to believe glossy skincare commercials gets us all every now and again. But those days are over because we now know that a) skincare cannot perform miracles and b) the most important steps for achieving and maintaining fabulous skin only work if you know your skin type. Then and only then are you able to make informed decisions about which products to apply and what to realistically expect.

So, is your skincare routine working out for you? If not, think about what you could be doing wrong. Chances are, it’s one of the following…

1. Do You Know Your Skin?

Understanding your skin and knowing, not only your skin type, but how it to reacts to changes in the weather, the time of the month, even your diet goes a long way to nailing an effective skincare routine.

The best way for you to learn about your skin – right now – is to gently cleanse and dry it, then leave it for a few hours without applying any product or makeup. After this time, look at your skin in the mirror and touch it (with clean hands, of course). If it looks and feels pretty normal then, surprise surprise, you have normal skin. But if it's already shiny or greasy, you have oily skin. If it feels tight, maybe a little rough and looks flaky, you have dry skin. And if it’s a bit of both? You have combination skin.

Only by scrutinizing your skin in the moment, can you really know what’s going on with it at that particular time. Yes, you may have oily skin as a rule, but perhaps it’s currently feeling dry in certain areas thanks to a little dehydration from too many boozy nights. Or perhaps your skin is generally pretty normal, but it’s looking red and feels a tad sensitive due to your hormones or from using too many potent active ingredients.

Getting to know your skin in order to make informed tweaks to your lifestyle and skincare routine? Priceless.

2. Are You Nailing The Basics?

Eye creams, treatment serums and chemical exfoliation are all well and good, but you should never underestimate the powers of basic skincare – namely cleansing and moisturizing. The truth is, without a good cleansing and moisturizing routine, you may as well not bother with the rest.

Cleansing is the absolute foundation of great skin, helping to remove dirt, oil, makeup and bacteria from your skin that can clog your pores, cause irritation and age you up if left to sit around for too long. Good cleansing also prepares and primes your skin for the rest of your routine, allowing your products to penetrate the skin more effectively. To perfect your cleansing game, choose a kind formulation like our Daily Facial Cleanser which is ideal for most skin types and use it to wash your face twice daily – no excuses. Use your hands to gently massage it all over for one or two minutes to help boost circulation and encourage lymphatic drainage.

Another super important step in your routine is moisturizing, which should never be forgotten about. Depending on the formulation, moisturizing helps feed your skin with nutrients, but more importantly it locks in essential hydration to protect your skin’s barrier function. If you fail to moisturize morning and night after cleansing your skin will lose its strength and resiliency in no time.

3. Are You Being Consistent With Your Routine?

Making small changes to your routine is great if your skin is doing something it doesn’t normally do, but if it’s behaving as normal, a consistent routine is worth its weight in gold.

For the best results from your routine, always use your products regularly and as advised on the label. For example, potent retinols and antioxidant serums like our C-Plus Super Serum are best used just two or three times a week, whereas less powerful serums can be applied every day depending on your skin type. Of course, your skin’s tolerance may vary, but once you find your sweet spot, stick with it for at least a few weeks before upping your frequency.

4. Are You Being Realistic With Your Expectations?

Skincare that promises ‘miracle’ results overnight? All lies. While many ingredients have been clinically proven to offer awesome benefits for your skin (oh hi there retinol, vitamin C, hyaluronic acid and friends), they are never going to give you the same instantly dramatic results that you might get from Botox or fillers, for example. On the flipside, skincare costs way less and doesn’t involve needles or downtime. So, there’s that.

The main thing to remember is that yes, certain skincare products can give you instant moisturization, subtle brightening or cleansing benefits, but in order to work to their full potential, any product that works on a cellular level will need time (usually around four to six weeks) and a little bit of patience. So, don’t expect miracles. After all, those fine lines and dark spots didn’t just appear one morning; they built, grew and etched themselves into your skin over time. So, how can your skincare products possibly get rid of them overnight? Answer: they can’t.

5. Finally, Are You Overloading Your Skin?

One sure-fire way to irritate your skin and cause unwanted breakouts is to overload your face with way too many active ingredients.

You may think that bombarding your skin with countless serums containing high-performing vitamin C, glycolic acid, retinol and salicylic acid will give you a red carpet complexion much quicker than if you were to stick with one product, but oh how wrong you are. Unless these active ingredients have been carefully formulated into one treatment serum or a board-certified professional has prescribed them, cocktailing is a major no-no. Some ingredients should never be applied together, but do you know which ones they are? Thought not. So, instead, introduce serums into your routine one at a time to see how your skin tolerates it. It's also wise to patch test a new formulation before applying it to your whole face. And give it at least four weeks to take effect before dismissing it.

Or, if it's one of ours, falling in love with it;)

Troubled with pimples on your chest? Annoyed by the dreaded 'bacne'? Then it’s time to take action against body breakouts once and for all. 

Body breakouts… boy, are they stressful. Even during wintertime when your skin is mostly covered by chunky sweaters, they can be painful and itchy. And come summer when you want to start exposing a little more flesh to the world? Then the whole situation becomes downright rude.

So, what causes acne on your back and chest (aka folliculitis) and is it the same as the stuff that plagues your face? Kind of. All acne, wherever it may be located, is caused by excess oils which gets trapped in your pores alongside dead skin cells where, together, they become inflamed. Depending on the level of inflammation and whether the pore remains open or closed, these blocked pores can become anything from blackheads (although these are very uncommon on the body) and whiteheads through to pimples, pustules or full-blown cysts.

Body breakouts most commonly occur on your back and chest where your skin tends to be oilier. However, sweat coupled with friction from tight-fitting clothes can irritate the skin anywhere on your body, causing pimples on your legs, arms, even your butt – yes, butt acne: also a thing.

Whether you do or don’t get plagued by breakouts depends mainly on your genes and your skin’s level of oiliness, but hormones and stress are other major factors. You can also blame COVID-19 if you’ve noticed more flare-ups during this past year than ever before. The combination of worry, being too exhausted to take care of yourself and a poor diet can all increase inflammation and breakouts in your skin. 

How To Treat Body Breakouts

Thankfully, most skin grievances come with simple solutions. And body breakouts are no exception. Below, we’ve rounded up five of the most effective – and easiest ­­– ways to get prevent and treat body acne. You can thank us later.

1. Reassess Your Cleansing Habits

As tempting as it may be to start exfoliating your body like crazy in a vain attempt to scrub those zits away, this is a terrible idea. Harsh scrubs and cleansers will irritate your skin and compromise your barrier function, making matters a whole lot worse in the long term, so file them away for now. Oh and you know those overly fragranced shower creams that feel super moisturising and luxurious? Well, they’re going to do nothing for your body breakouts. Avoid.

Instead, wash your skin gently with an oil-absorbing, balancing cleanser like Skin Clearing Charcoal Face Wash. Charcoal Face Wash contains activated charcoal which helps draw bacteria, toxins, dirt and oils from your skin making it perfect for blemish-prone areas. Cleanse your body after shampooing and conditioning your hair so your conditioner doesn’t leave residue on your skin, and use a gentle mitt or muslin cloth to help exfoliate as you cleanse.

2. Shower Immediately After Working Out

Always remove your workout clothes and take a shower immediately after exercising.

Bacteria loves sweat, so if you like sitting around drinking tea or catching up with emails after working out, this will do your body breakouts no favors at all, increasing irritation and generally giving bacteria the perfect breeding ground to do its absolute worse. To avoid this, thoroughly cleanse your skin as soon as possible, using a gentle wash that contains acne-fighting ingredients like salicylic acid, tea tree oil or, of course, activated charcoal.

3. Moisturize

When you don’t moisturize your skin, your sebaceous glands go into overdrive, producing even more oils to counteract any dryness your skin may be experiencing. These oils will continue to block your pores and make breakouts ten times worse.

OK, so body oils and butters contain pore-clogging ingredients like coconut oil and cocoa butter which are terrible for acne-prone skin… but there are plenty of moisturizers that don’t and are perfect for balancing, soothing and repairing your skin’s barrier function. All of which are important for treating breakouts. Look for moisturizers that are non-comedogenic (this means they’re less likely to block pores) and contain light humectant and emollient ingredients which work to draw water into the skin and lock it all in. Ingredients like hyaluronic acid and glycerin are especially great for oily, congested skin types. You’ll find both of these in our Retinol Moisturizer which also contains retinol (obviously!) to help boost cell turnover and reduce irritation – win-win.

4. Spot Treat Troublesome Areas

As well as sticking to a smart cleansing and moisturizing routine, try spot treating problem areas with a targeted acne solution. And good news: most products you use on your face will also work on your body. The only ingredient we don’t advise using on body acne is benzoyl peroxide as this can bleach your clothes and bed linen. However,  anything containing tea tree oil, glycolic acid, salicylic acid or lactic acid will do the job nicely.

Tea Tree Clear Skin Super Serum, for example, combines tea tree oil with salicylic acid, retinol and hyaluronic acid for a gentle, but super effective acne treatment. Apply a drop to clean fingers and smooth it over cleansed pimples daily to reduce irritation and promote healing.

5. Think About The Clothes You Wear

Clothes that generate friction or put pressure on your skin can irritate the follicles, causing another type of acne called acne mechanica. You know those pimples you might have had (or still have) due to wearing your facial mask for prolonged periods of time? Maskne as it became known as? Well, that was acne mechanica and just like facial masks can cause breakouts on your cheeks and jawline, tight clothing like snug collars can do the same to your body.

To reduce your chances of getting acne mechanica on your body, steer clear of tight clothing and man-made fibers which can add to sweat and bacteria build up. Choose cotton clothing as much as possible and wear looser clothes for a while to see if this helps with your breakouts.

And it goes without saying, wash your clothes, especially your bra, after every wear.

What are those dark circles under your eyes all about? And can you really make them go away with just a few lifestyle changes and the odd beauty hack here and there? Sure you can.

If bedtime for you means countless hours of tossing, turning and clock-watching until morning finally arises, you’ll be well aware of the never-ending list of body woes that come with sleepless nights. We’re talking dull hair, lifeless skin, dryness, breakouts and, well, need we go on? Actually yes, because there’s one thing missing from this list. And it’s a big one: dark, under eye circles.

Along with fine lines, wrinkles, dryness and puffiness, dark circles under the eyes are something that affects everyone at some point in their lives. But are they purely a result of lack of sleep or is there more to them that that? Here, we take a look…

What Causes Under Eye Circles?

Contrary to popular belief, the main reason for dark circles – or periorbital hyperpigmentation if you want to get real fancy – is not lack of sleep, but your genes. Yes, time to blame the parents again. Has your mom or dad got noticeably thin, translucent skin along with dark circles under their eyes? Then it’s almost guaranteed that you’re going to be plagued with the same problem. As you know, the skin around your eyes is much thinner and more delicate than the skin on the rest of your face anyway, meaning it ages quicker, becomes looser over time and shows up the underlying tissue and blood vessels more prominently. This means that if your skin is thinner than others (thanks parents), you stand very little chance of naturally keeping dark under eye circles at bay.

But your genes aren’t solely to blame. Dark circles can also be caused by more prominent blood vessels around the eyes or by puffy eyelids which causes shadows under your eyes. The aging process further thins your skin and sun damage can increase the pigment in this area which will cause dark circles to become more noticeable as you get older. Of course, missing out on your quality zzzs further exacerbates the problem due to blood and fluid retention around the eye area and your skin appearing paler from failing to properly regenerate as you sleep.

Sigh.

In other, more positive news, there are plenty of simple home remedies that can help manage dark circles around your eyes. Here are five of our favorites…

5 Ways To Ditch Under Eye Circles

1. Try A Cold Compress

Cold teaspoons, used teabags (chilled, of course) or slices of cucumber may sound like old wives’ tales for treating under eye circles and helping reducing puffiness, but the good news is, they work. Anything that has a cooling effect will constrict your blood vessels, while the light pressure helps drain excess fluid. Cucumber also has a high water content which boosts moisture under the eyes to help with dryness and irritation. Works like a charm, every time.

2. Get More Quality Sleep

Short nights aren't usually the primary cause of dark circles but pale skin from lack of sleep will make them much more obvious. Poor sleep also makes your eyes dry and irritated which won’t help any inflammation or swelling one little bit. Try to get your eight hours as much as possible, (Gallup data shows that Americans only average about 6.8 hours of sleep a night) and elevate your head with an extra pillow. This helps prevent excess fluids from pooling in your lower eyelids.

3. Apply An Effective Eye Treatment

Not only is the skin around your eyes thinner and more delicate than the rest of your face, but it also contains fewer sebaceous glands. This means it’s less able to keep itself moisturized, supple and healthy-looking which all adds up to a big, fat hello to premature aging. To combat dark circles – as well as puffiness and lines – invest in an effective eye treatment that contains antioxidants to protect and strengthen the skin, plus peptides to boost collagen and elastin. Both TruSkin eye treatments work on the visible signs of aging around the eyes but we particularly love Eye Gel for getting to grips with dark circles and puffiness. Just remember to use a gentle touch as you apply it so you don’t drag or rub the skin around your eyes.

4. Stay Hydrated

Like lack of sleep, dehydration isn't the main cause of dark circles, but it’s not going to help matters. Not one bit. On the other hand, drinking plenty of water helps flush toxins through your body and stops it from retaining fluid – especially under your eyes. Make sure you get your fill of H20 and herbal teas, and eat plenty of water-rich foods like watermelon, zucchini, tomatoes, citrus fruits and of course, cucumber.

5. When In Doubt, Cheat With Makeup

As with most skincare concerns, treatment and prevention are your best bet for long-term results. But you can’t beat a little cover-up job in the meantime. Dark circles are usually blue-ish in color, so to hide them properly look for a concealer that's yellow or peach toned. Apply it in an upside-down triangle shape below each eye and blend well with a soft-bristled concealer brush. Feel like you can still see those pesky shadows? Then finish with a slightly lighter concealer to really brighten and open up your eyes.

Yes, the struggle with dark, under eye circles is real. But thankfully, the solutions are just as real. Can we have a hurrah for that?

Face serums are a must for anyone interested in maximizing their skin’s potential and targeting those little annoyances like dryness, lines, dark spots or excess oil. But that’s the simple part: it’s choosing a serum to suit your skin that can be a bit of a minefield…

If you’re yet to introduce a serum into your skincare routine, let us be the ones to tell you – the right one could change your life. Yes it’ll add another step to your beauty routine, but honestly, what’s an extra minute or so between friends? And when you see what the right one can do for your skin, you’ll wonder how you ever lived without it.

Lightweight and super-powered, serums pack a real punch thanks to their small molecular makeup. What does this really mean? Simple: small molecules allow for a deeper penetration of active ingredients and therefore more effective results for your skin. A serum is able to get right under your skin where regular lotions and moisturizers dare not, and in all honesty cannot, go. This means they are way more effective at targeting specific issues like discoloration, fine lines, wrinkles and any other bugbear you care to mention.

But how do you know where to start? Erm, right here, with these six, cleverly formulated serums that cater for the most common skincare types and concerns.

1. Normal or Dry Skin Types: C-Plus Super Serum

One of our favorite all-rounders, think of C-Plus Super Serum as your go-to for maintaining healthy, more radiant skin. Packed with vitamin C, along with niacinamide, retinol, hyaluronic acid and MSM it reads like a veritable who’s who of clinically-proven skincare ingredients. And if you’re worried about this cocktail of active ingredients playing havoc with your skin, don’t be. C-Plus Super Serum is surprisingly gentle and free of common irritants like synthetic fragrance, silicones, parabens and sulfates. It’s a bit of show-off, we know, but deservedly so. Use it two or three times a week for the best results.

2. Oily Skin: Tea Tree Clear Skin Super Serum

A customer must-have for reducing breakouts and balancing excess oils while maintaining a certain kindness to aging skin, Tea Tree Clear Skin Super Serum has been touted as “pretty life-changing” by one particular fan. Yes, truly.

Research shows that tea tree oil boasts anti-bacterial, antiviral, anti-fungal and anti-inflammatory properties, making it an effective treatment for mild to moderate acne… and a great, natural alternative to benzoyl peroxide. Tea tree oil can also help balance oiliness, minimize enlarged pores and may even help relieve dryness. We combine it with salicylic acid, retinol and plenty of other age-defying ingredients to produce this gentle but oh-so-effective serum that your skin will love. Use it to spot treat troublesome breakouts, or apply it all-over, two to three times a week before moisturizing.

3. Dry Or Dehydrated Skin: Hyaluronic Acid Serum

Hyaluronic acid (HA) has been having a moment in skincare for quite some time now. And its popularity is not going away. A key component in your skin's natural makeup, HA has the unique capacity of retaining up to 1,000 times its weight in water. We’ll just let that sink in for a minute. One. Thousand. Times.

This sponge-like quality makes HA extremely important for keeping your skin moisturized and healthy, and it's why it rightfully takes its place at the top of ingredients your skin can’t get enough of. Hyaluronic Acid Serum harnesses the powers of this water-loving ingredient and blends it with vitamins C and E, plus jojoba oil to help lock moisture into your skin. A real find for dry, dehydrated or ANY skin type, if you ask us.

4. Aging Skin: Retinol Serum

Speaking of ingredients that can literally do no wrong, let’s give a big shout out to retinol. Proven time and time again to be one of the most effective ingredients for reducing the visible signs of aging, retinol is a topical form of vitamin A that activates certain genes in your skin to boost collagen production and stimulate your skin cells to turn over more efficiently. This helps soften wrinkles and dark spots, and it's dynamite at making your skin look, well, damn good.

Our Retinol Serum combines retinol with HA, vitamin E, aloe and green tea – an awesome combination known to help hydrate, protect, nourish and reduce irritation. Priceless.

5. Sensitive Skin: Niacinamide Serum

Sensitive skin and active ingredients don’t often make for a match made in heaven. However, niacinamide is one of the exceptions to this rule. A proven antioxidant, niacinamide boasts all the usual benefits of your favorite free radical-fighters (ie: an improvement in dark spots, lines, wrinkles, blemishes and firmness), plus it helps regulate inflammation and improve your barrier function to strengthen and protect your delicate skin. And all this with few to no side-effects. Yes, there really is a beauty god.

Niacinamide Facial Serum might only be a year old but it’s already a favorite with customers looking for an antioxidant serum that brightens and balances skin gently, yet effectively.

6. Dull Or Sun Damaged Skin: Vitamin C Serum

We don’t like to blow our trumpets too much, but our awesome Vitamin C Serum continues to turn heads and now boasts over 65,000 reviews on Amazon. In fact, it’s the number one best seller in facial serums. Just saying.

One of the most effective and highly researched antioxidants in skincare, topical vitamin C works hard to boost collagen, fade dark spots and protect your skin from the damaging effects of the sun. Depending on the type of vitamin C used, it can be a tad too good to be true for some skin types, but we use sodium ascorbyl phosphate (SAP) in our formulations which is more gentle than the pure stuff… but equally as effective. This classic serum combines SAP with vitamin E, hyaluronic acid, MSM and a whole host of botanicals for a glow-boosting treat you'll want to use time and time again.

PS: Before We Go…

Our serums have been carefully curated to suit all skin types, but still, they contain a lot of potent active ingredients so they should always be applied with care. The golden rules? 1. Do a patch test first. 2. Introduce one slowly into your routine (two or three times a week) before applying it every day. And 3. Always finish with your favorite moisturizer to lock all those ingredients into your skin.

Done and done.