True Radical Honesty From Our Community

There’s nothing worse than spending a gazillion bucks on skincare, for it to go ahead and do zip. But if you know how your skin likes to do business and use formulations that contain researched, proven ingredients, you’re well on the way to nailing a great complexion.

We’ve all been lured by the latest gold-infused miracle skin potion that promises (but always fails to deliver) flawless, younger-looking skin in days. To be fair, wanting to believe glossy skincare commercials gets us all every now and again. But those days are over because we now know that a) skincare cannot perform miracles and b) the most important steps for achieving and maintaining fabulous skin only work if you know your skin type. Then and only then are you able to make informed decisions about which products to apply and what to realistically expect.

So, is your skincare routine working out for you? If not, think about what you could be doing wrong. Chances are, it’s one of the following…

1. Do You Know Your Skin?

Understanding your skin and knowing, not only your skin type, but how it to reacts to changes in the weather, the time of the month, even your diet goes a long way to nailing an effective skincare routine.

The best way for you to learn about your skin – right now – is to gently cleanse and dry it, then leave it for a few hours without applying any product or makeup. After this time, look at your skin in the mirror and touch it (with clean hands, of course). If it looks and feels pretty normal then, surprise surprise, you have normal skin. But if it's already shiny or greasy, you have oily skin. If it feels tight, maybe a little rough and looks flaky, you have dry skin. And if it’s a bit of both? You have combination skin.

Only by scrutinizing your skin in the moment, can you really know what’s going on with it at that particular time. Yes, you may have oily skin as a rule, but perhaps it’s currently feeling dry in certain areas thanks to a little dehydration from too many boozy nights. Or perhaps your skin is generally pretty normal, but it’s looking red and feels a tad sensitive due to your hormones or from using too many potent active ingredients.

Getting to know your skin in order to make informed tweaks to your lifestyle and skincare routine? Priceless.

2. Are You Nailing The Basics?

Eye creams, treatment serums and chemical exfoliation are all well and good, but you should never underestimate the powers of basic skincare – namely cleansing and moisturizing. The truth is, without a good cleansing and moisturizing routine, you may as well not bother with the rest.

Cleansing is the absolute foundation of great skin, helping to remove dirt, oil, makeup and bacteria from your skin that can clog your pores, cause irritation and age you up if left to sit around for too long. Good cleansing also prepares and primes your skin for the rest of your routine, allowing your products to penetrate the skin more effectively. To perfect your cleansing game, choose a kind formulation like our Daily Facial Cleanser which is ideal for most skin types and use it to wash your face twice daily – no excuses. Use your hands to gently massage it all over for one or two minutes to help boost circulation and encourage lymphatic drainage.

Another super important step in your routine is moisturizing, which should never be forgotten about. Depending on the formulation, moisturizing helps feed your skin with nutrients, but more importantly it locks in essential hydration to protect your skin’s barrier function. If you fail to moisturize morning and night after cleansing your skin will lose its strength and resiliency in no time.

3. Are You Being Consistent With Your Routine?

Making small changes to your routine is great if your skin is doing something it doesn’t normally do, but if it’s behaving as normal, a consistent routine is worth its weight in gold.

For the best results from your routine, always use your products regularly and as advised on the label. For example, potent retinols and antioxidant serums like our C-Plus Super Serum are best used just two or three times a week, whereas less powerful serums can be applied every day depending on your skin type. Of course, your skin’s tolerance may vary, but once you find your sweet spot, stick with it for at least a few weeks before upping your frequency.

4. Are You Being Realistic With Your Expectations?

Skincare that promises ‘miracle’ results overnight? All lies. While many ingredients have been clinically proven to offer awesome benefits for your skin (oh hi there retinol, vitamin C, hyaluronic acid and friends), they are never going to give you the same instantly dramatic results that you might get from Botox or fillers, for example. On the flipside, skincare costs way less and doesn’t involve needles or downtime. So, there’s that.

The main thing to remember is that yes, certain skincare products can give you instant moisturization, subtle brightening or cleansing benefits, but in order to work to their full potential, any product that works on a cellular level will need time (usually around four to six weeks) and a little bit of patience. So, don’t expect miracles. After all, those fine lines and dark spots didn’t just appear one morning; they built, grew and etched themselves into your skin over time. So, how can your skincare products possibly get rid of them overnight? Answer: they can’t.

5. Finally, Are You Overloading Your Skin?

One sure-fire way to irritate your skin and cause unwanted breakouts is to overload your face with way too many active ingredients.

You may think that bombarding your skin with countless serums containing high-performing vitamin C, glycolic acid, retinol and salicylic acid will give you a red carpet complexion much quicker than if you were to stick with one product, but oh how wrong you are. Unless these active ingredients have been carefully formulated into one treatment serum or a board-certified professional has prescribed them, cocktailing is a major no-no. Some ingredients should never be applied together, but do you know which ones they are? Thought not. So, instead, introduce serums into your routine one at a time to see how your skin tolerates it. It's also wise to patch test a new formulation before applying it to your whole face. And give it at least four weeks to take effect before dismissing it.

Or, if it's one of ours, falling in love with it;)

Troubled with pimples on your chest? Annoyed by the dreaded 'bacne'? Then it’s time to take action against body breakouts once and for all. 

Body breakouts… boy, are they stressful. Even during wintertime when your skin is mostly covered by chunky sweaters, they can be painful and itchy. And come summer when you want to start exposing a little more flesh to the world? Then the whole situation becomes downright rude.

So, what causes acne on your back and chest (aka folliculitis) and is it the same as the stuff that plagues your face? Kind of. All acne, wherever it may be located, is caused by excess oils which gets trapped in your pores alongside dead skin cells where, together, they become inflamed. Depending on the level of inflammation and whether the pore remains open or closed, these blocked pores can become anything from blackheads (although these are very uncommon on the body) and whiteheads through to pimples, pustules or full-blown cysts.

Body breakouts most commonly occur on your back and chest where your skin tends to be oilier. However, sweat coupled with friction from tight-fitting clothes can irritate the skin anywhere on your body, causing pimples on your legs, arms, even your butt – yes, butt acne: also a thing.

Whether you do or don’t get plagued by breakouts depends mainly on your genes and your skin’s level of oiliness, but hormones and stress are other major factors. You can also blame COVID-19 if you’ve noticed more flare-ups during this past year than ever before. The combination of worry, being too exhausted to take care of yourself and a poor diet can all increase inflammation and breakouts in your skin. 

How To Treat Body Breakouts

Thankfully, most skin grievances come with simple solutions. And body breakouts are no exception. Below, we’ve rounded up five of the most effective – and easiest ­­– ways to get prevent and treat body acne. You can thank us later.

1. Reassess Your Cleansing Habits

As tempting as it may be to start exfoliating your body like crazy in a vain attempt to scrub those zits away, this is a terrible idea. Harsh scrubs and cleansers will irritate your skin and compromise your barrier function, making matters a whole lot worse in the long term, so file them away for now. Oh and you know those overly fragranced shower creams that feel super moisturising and luxurious? Well, they’re going to do nothing for your body breakouts. Avoid.

Instead, wash your skin gently with an oil-absorbing, balancing cleanser like Skin Clearing Charcoal Face Wash. Charcoal Face Wash contains activated charcoal which helps draw bacteria, toxins, dirt and oils from your skin making it perfect for blemish-prone areas. Cleanse your body after shampooing and conditioning your hair so your conditioner doesn’t leave residue on your skin, and use a gentle mitt or muslin cloth to help exfoliate as you cleanse.

2. Shower Immediately After Working Out

Always remove your workout clothes and take a shower immediately after exercising.

Bacteria loves sweat, so if you like sitting around drinking tea or catching up with emails after working out, this will do your body breakouts no favors at all, increasing irritation and generally giving bacteria the perfect breeding ground to do its absolute worse. To avoid this, thoroughly cleanse your skin as soon as possible, using a gentle wash that contains acne-fighting ingredients like salicylic acid, tea tree oil or, of course, activated charcoal.

3. Moisturize

When you don’t moisturize your skin, your sebaceous glands go into overdrive, producing even more oils to counteract any dryness your skin may be experiencing. These oils will continue to block your pores and make breakouts ten times worse.

OK, so body oils and butters contain pore-clogging ingredients like coconut oil and cocoa butter which are terrible for acne-prone skin… but there are plenty of moisturizers that don’t and are perfect for balancing, soothing and repairing your skin’s barrier function. All of which are important for treating breakouts. Look for moisturizers that are non-comedogenic (this means they’re less likely to block pores) and contain light humectant and emollient ingredients which work to draw water into the skin and lock it all in. Ingredients like hyaluronic acid and glycerin are especially great for oily, congested skin types. You’ll find both of these in our Retinol Moisturizer which also contains retinol (obviously!) to help boost cell turnover and reduce irritation – win-win.

4. Spot Treat Troublesome Areas

As well as sticking to a smart cleansing and moisturizing routine, try spot treating problem areas with a targeted acne solution. And good news: most products you use on your face will also work on your body. The only ingredient we don’t advise using on body acne is benzoyl peroxide as this can bleach your clothes and bed linen. However,  anything containing tea tree oil, glycolic acid, salicylic acid or lactic acid will do the job nicely.

Tea Tree Clear Skin Super Serum, for example, combines tea tree oil with salicylic acid, retinol and hyaluronic acid for a gentle, but super effective acne treatment. Apply a drop to clean fingers and smooth it over cleansed pimples daily to reduce irritation and promote healing.

5. Think About The Clothes You Wear

Clothes that generate friction or put pressure on your skin can irritate the follicles, causing another type of acne called acne mechanica. You know those pimples you might have had (or still have) due to wearing your facial mask for prolonged periods of time? Maskne as it became known as? Well, that was acne mechanica and just like facial masks can cause breakouts on your cheeks and jawline, tight clothing like snug collars can do the same to your body.

To reduce your chances of getting acne mechanica on your body, steer clear of tight clothing and man-made fibers which can add to sweat and bacteria build up. Choose cotton clothing as much as possible and wear looser clothes for a while to see if this helps with your breakouts.

And it goes without saying, wash your clothes, especially your bra, after every wear.

What are those dark circles under your eyes all about? And can you really make them go away with just a few lifestyle changes and the odd beauty hack here and there? Sure you can.

If bedtime for you means countless hours of tossing, turning and clock-watching until morning finally arises, you’ll be well aware of the never-ending list of body woes that come with sleepless nights. We’re talking dull hair, lifeless skin, dryness, breakouts and, well, need we go on? Actually yes, because there’s one thing missing from this list. And it’s a big one: dark, under eye circles.

Along with fine lines, wrinkles, dryness and puffiness, dark circles under the eyes are something that affects everyone at some point in their lives. But are they purely a result of lack of sleep or is there more to them that that? Here, we take a look…

What Causes Under Eye Circles?

Contrary to popular belief, the main reason for dark circles – or periorbital hyperpigmentation if you want to get real fancy – is not lack of sleep, but your genes. Yes, time to blame the parents again. Has your mom or dad got noticeably thin, translucent skin along with dark circles under their eyes? Then it’s almost guaranteed that you’re going to be plagued with the same problem. As you know, the skin around your eyes is much thinner and more delicate than the skin on the rest of your face anyway, meaning it ages quicker, becomes looser over time and shows up the underlying tissue and blood vessels more prominently. This means that if your skin is thinner than others (thanks parents), you stand very little chance of naturally keeping dark under eye circles at bay.

But your genes aren’t solely to blame. Dark circles can also be caused by more prominent blood vessels around the eyes or by puffy eyelids which causes shadows under your eyes. The aging process further thins your skin and sun damage can increase the pigment in this area which will cause dark circles to become more noticeable as you get older. Of course, missing out on your quality zzzs further exacerbates the problem due to blood and fluid retention around the eye area and your skin appearing paler from failing to properly regenerate as you sleep.

Sigh.

In other, more positive news, there are plenty of simple home remedies that can help manage dark circles around your eyes. Here are five of our favorites…

5 Ways To Ditch Under Eye Circles

1. Try A Cold Compress

Cold teaspoons, used teabags (chilled, of course) or slices of cucumber may sound like old wives’ tales for treating under eye circles and helping reducing puffiness, but the good news is, they work. Anything that has a cooling effect will constrict your blood vessels, while the light pressure helps drain excess fluid. Cucumber also has a high water content which boosts moisture under the eyes to help with dryness and irritation. Works like a charm, every time.

2. Get More Quality Sleep

Short nights aren't usually the primary cause of dark circles but pale skin from lack of sleep will make them much more obvious. Poor sleep also makes your eyes dry and irritated which won’t help any inflammation or swelling one little bit. Try to get your eight hours as much as possible, (Gallup data shows that Americans only average about 6.8 hours of sleep a night) and elevate your head with an extra pillow. This helps prevent excess fluids from pooling in your lower eyelids.

3. Apply An Effective Eye Treatment

Not only is the skin around your eyes thinner and more delicate than the rest of your face, but it also contains fewer sebaceous glands. This means it’s less able to keep itself moisturized, supple and healthy-looking which all adds up to a big, fat hello to premature aging. To combat dark circles – as well as puffiness and lines – invest in an effective eye treatment that contains antioxidants to protect and strengthen the skin, plus peptides to boost collagen and elastin. Both TruSkin eye treatments work on the visible signs of aging around the eyes but we particularly love Eye Gel for getting to grips with dark circles and puffiness. Just remember to use a gentle touch as you apply it so you don’t drag or rub the skin around your eyes.

4. Stay Hydrated

Like lack of sleep, dehydration isn't the main cause of dark circles, but it’s not going to help matters. Not one bit. On the other hand, drinking plenty of water helps flush toxins through your body and stops it from retaining fluid – especially under your eyes. Make sure you get your fill of H20 and herbal teas, and eat plenty of water-rich foods like watermelon, zucchini, tomatoes, citrus fruits and of course, cucumber.

5. When In Doubt, Cheat With Makeup

As with most skincare concerns, treatment and prevention are your best bet for long-term results. But you can’t beat a little cover-up job in the meantime. Dark circles are usually blue-ish in color, so to hide them properly look for a concealer that's yellow or peach toned. Apply it in an upside-down triangle shape below each eye and blend well with a soft-bristled concealer brush. Feel like you can still see those pesky shadows? Then finish with a slightly lighter concealer to really brighten and open up your eyes.

Yes, the struggle with dark, under eye circles is real. But thankfully, the solutions are just as real. Can we have a hurrah for that?

Face serums are a must for anyone interested in maximizing their skin’s potential and targeting those little annoyances like dryness, lines, dark spots or excess oil. But that’s the simple part: it’s choosing a serum to suit your skin that can be a bit of a minefield…

If you’re yet to introduce a serum into your skincare routine, let us be the ones to tell you – the right one could change your life. Yes it’ll add another step to your beauty routine, but honestly, what’s an extra minute or so between friends? And when you see what the right one can do for your skin, you’ll wonder how you ever lived without it.

Lightweight and super-powered, serums pack a real punch thanks to their small molecular makeup. What does this really mean? Simple: small molecules allow for a deeper penetration of active ingredients and therefore more effective results for your skin. A serum is able to get right under your skin where regular lotions and moisturizers dare not, and in all honesty cannot, go. This means they are way more effective at targeting specific issues like discoloration, fine lines, wrinkles and any other bugbear you care to mention.

But how do you know where to start? Erm, right here, with these six, cleverly formulated serums that cater for the most common skincare types and concerns.

1. Normal or Dry Skin Types: C-Plus Super Serum

One of our favorite all-rounders, think of C-Plus Super Serum as your go-to for maintaining healthy, more radiant skin. Packed with vitamin C, along with niacinamide, retinol, hyaluronic acid and MSM it reads like a veritable who’s who of clinically-proven skincare ingredients. And if you’re worried about this cocktail of active ingredients playing havoc with your skin, don’t be. C-Plus Super Serum is surprisingly gentle and free of common irritants like synthetic fragrance, silicones, parabens and sulfates. It’s a bit of show-off, we know, but deservedly so. Use it two or three times a week for the best results.

2. Oily Skin: Tea Tree Clear Skin Super Serum

A customer must-have for reducing breakouts and balancing excess oils while maintaining a certain kindness to aging skin, Tea Tree Clear Skin Super Serum has been touted as “pretty life-changing” by one particular fan. Yes, truly.

Research shows that tea tree oil boasts anti-bacterial, antiviral, anti-fungal and anti-inflammatory properties, making it an effective treatment for mild to moderate acne… and a great, natural alternative to benzoyl peroxide. Tea tree oil can also help balance oiliness, minimize enlarged pores and may even help relieve dryness. We combine it with salicylic acid, retinol and plenty of other age-defying ingredients to produce this gentle but oh-so-effective serum that your skin will love. Use it to spot treat troublesome breakouts, or apply it all-over, two to three times a week before moisturizing.

3. Dry Or Dehydrated Skin: Hyaluronic Acid Serum

Hyaluronic acid (HA) has been having a moment in skincare for quite some time now. And its popularity is not going away. A key component in your skin's natural makeup, HA has the unique capacity of retaining up to 1,000 times its weight in water. We’ll just let that sink in for a minute. One. Thousand. Times.

This sponge-like quality makes HA extremely important for keeping your skin moisturized and healthy, and it's why it rightfully takes its place at the top of ingredients your skin can’t get enough of. Hyaluronic Acid Serum harnesses the powers of this water-loving ingredient and blends it with vitamins C and E, plus jojoba oil to help lock moisture into your skin. A real find for dry, dehydrated or ANY skin type, if you ask us.

4. Aging Skin: Retinol Serum

Speaking of ingredients that can literally do no wrong, let’s give a big shout out to retinol. Proven time and time again to be one of the most effective ingredients for reducing the visible signs of aging, retinol is a topical form of vitamin A that activates certain genes in your skin to boost collagen production and stimulate your skin cells to turn over more efficiently. This helps soften wrinkles and dark spots, and it's dynamite at making your skin look, well, damn good.

Our Retinol Serum combines retinol with HA, vitamin E, aloe and green tea – an awesome combination known to help hydrate, protect, nourish and reduce irritation. Priceless.

5. Sensitive Skin: Niacinamide Serum

Sensitive skin and active ingredients don’t often make for a match made in heaven. However, niacinamide is one of the exceptions to this rule. A proven antioxidant, niacinamide boasts all the usual benefits of your favorite free radical-fighters (ie: an improvement in dark spots, lines, wrinkles, blemishes and firmness), plus it helps regulate inflammation and improve your barrier function to strengthen and protect your delicate skin. And all this with few to no side-effects. Yes, there really is a beauty god.

Niacinamide Facial Serum might only be a year old but it’s already a favorite with customers looking for an antioxidant serum that brightens and balances skin gently, yet effectively.

6. Dull Or Sun Damaged Skin: Vitamin C Serum

We don’t like to blow our trumpets too much, but our awesome Vitamin C Serum continues to turn heads and now boasts over 65,000 reviews on Amazon. In fact, it’s the number one best seller in facial serums. Just saying.

One of the most effective and highly researched antioxidants in skincare, topical vitamin C works hard to boost collagen, fade dark spots and protect your skin from the damaging effects of the sun. Depending on the type of vitamin C used, it can be a tad too good to be true for some skin types, but we use sodium ascorbyl phosphate (SAP) in our formulations which is more gentle than the pure stuff… but equally as effective. This classic serum combines SAP with vitamin E, hyaluronic acid, MSM and a whole host of botanicals for a glow-boosting treat you'll want to use time and time again.

PS: Before We Go…

Our serums have been carefully curated to suit all skin types, but still, they contain a lot of potent active ingredients so they should always be applied with care. The golden rules? 1. Do a patch test first. 2. Introduce one slowly into your routine (two or three times a week) before applying it every day. And 3. Always finish with your favorite moisturizer to lock all those ingredients into your skin.

Done and done.

When your face’s age says 25, but your neck looks more like 55, something’s got to change.

Your neck deserves so much better than the lousy skincare it gets. We’re sure you lovingly apply your eye cream, antioxidant serum and moisturizer to your face morning and night. Heck, even your hands are probably treated to a slathering of hand cream a few times a day. But your neck? Not so much.

The skin on your neck has fewer sebaceous glands than that on your face, which means it can’t produce as much sebum (oil) to keep it soft, nourished and lubricated. On the one hand this is great news because your neck will rarely suffer from blocked pores and pimples. However, in the fight against the visible signs of aging such as dry skin, fine lines, wrinkles and sagging, a lack of oil is not good.

Couple this with the fact that your neck is exposed to the elements just as much as your face, and, well, you can see where we’re going here.

The upshot of this is you need to employ a better skincare regime for your neglected neck. And fast. Here’s how…

1. Continue Your Skincare Past Your Jawline

As we mentioned, the skin on your neck has very few oil-producing glands. It’s also thinner than the skin on your face which means it contains less collagen and is therefore more prone to dryness, wrinkling and sagging.

All this means that your neck will probably age faster than your face, so whatever skincare routine you apply to your face, don’t stop there. Cleanse and tone your neck twice daily, exfoliate regularly and apply treatment serum and moisturizer down your neck and over your décolletage area.

Humectants like hyaluronic acid, glycerin and aloe vera are particularly great for the dry neck area as they draw water to the surface of the skin. As are emollients like shea butter and jojoba oil which smooth over cracks and lock in moisture. Our Retinol Moisturizer contains all these, plus retinol which is ideal for boosting collagen and elastin while treating tone, texture, lines and wrinkles.

2. Apply Products in Upwards Motions

When it comes to applying products to your neck, how you apply them is just as important as what you use. Don’t drag or frantically rub moisturizer down your neck as this will do nothing but push folds into your skin and increase your chances of prematurely aging your neck with saggy, loose skin. Instead, work against gravity by applying your serum and moisturizer in light, upwards strokes to lift the skin rather than drag it down.

3. Protect Your Neck Every Single Day

Protecting your skin from UV damage is vital if you want to avoid all the aforementioned signs of aging, plus pigmentation issues like sun spots. Again, we like to think you’re vigilant about applying sunscreen to your face, but your neck needs it too, because it’s exposed to the sun just as much as the rest of your face, plus it has less natural oils to protect it from environmental damage.

Firstly, up your antioxidant vitamin C levels by applying a C serum all over your face and neck. Vitamin C works like a dog to protect your skin from those damaging free radicals which are so often caused by UV exposure. It also inhibits melanin production to not only prevent your skin from developing dark spots but to help treat those that are already there. Which is nice.

Apply C Plus Super Serum to your neck two or three times a week, and a broad-spectrum moisturizing sunscreen every morning. The American Academy of Dermatology (AAD) recommends going with SPF 30 or higher. And we agree.

4. Stop Looking Down At Your Phone

Looking down at your phone for hours at a time is not only bad for the muscles in your neck, but this repetitive movement will also increase your risk of developing bands of wrinkles around your neck. To help prevent what is not-so-lovingly known as ‘tech neck,’ bring your phone up to your face and try to keep it at eye level as much as possible. The same rule should also be applied to your computer monitor and laptop. Eye level all the way, baby.

5. Practice Some 1-Minute 'Necksercises'

Exercising your neck is a great way to improve muscle tone and boost blood circulation to the skin, therefore allowing more oxygen and nutrients to reach the skin cells and help reduce the signs of aging. And all it takes is a few minutes each day – which you can totally do while working at your desk, cooking dinner or watching TV…

One of our favorite exercises for your neck, or 'necksercises' if you will, is to tilt your head back and point your chin up to the ceiling. Then, keeping your mouth closed, make a chewing motion with your mouth 10 times in one direction and 10 in the other. Simple. You could also follow this with pouting your lips 20 times as if you were kissing the sky for an added extra workout. Do this every day to help keep your neck trim and firm. 

6. Keep Perfume Away From Your Neck

While spritzing perfume on your neck is something we’ve have been doing for centuries, it’s actually not that smart. Most perfumes contain alcohol, you see. In fact, depending on the type of perfume you use, it could contain anything from 70 to 95 percent alcohol. Eau de toilette, for example, is generally only about 5-15 percent fragrance with the rest being alcohol mixed with the tiniest amount of water.

As you know, alcohol is very drying on the skin, so unless you’re using a pure, oil-based scent, you’re better off keeping it away from your neck area where it could cause further drying and crepiness. A better idea is to spray your fragrance at the top of your forearms or spritz it over your clothes where it will sink into the structure of the fibers and take longer to evaporate.

Word is, when it comes to the varying forms of topical vitamin C, cloudiness is a sign of brighter days ahead. Bear with us while we explain…

Vitamin C is one of the most effective ingredients in skincare. That’s a bold statement, we know, but ask any dermatologist to list their favorite topical antioxidant and we’d bet our lives that vitamin C would be the words on everyone’s lips.

Along with hyaluronic acid and retinol, vitamin C is part of a veritable 'Justice League' of skincare ingredients, offering undeniable benefits for a whole host of skincare concerns. From adding radiance and reducing fine lines, through to improving acne and poor texture, vitamin C works. It just does.

This may sound simple enough, but the thing is, you’ll rarely see the words ‘vitamin C’ on a product’s ingredients list. And you might think this is because skincare manufacturers are out to get you with complicated names, but it’s really not that personal. It’s simply because vitamin C comes in many forms – each with different levels of efficacy, stability, look and even smell. We use a form of vitamin C called sodium ascorbyl phosphate (SAP) across all of our serums and vitamin C products because it works for most skin types and we truly believe in its ability to get the job done without causing irritation. There’s so much more to it than that, but first, let’s have a quick look at vitamin C shall we?

The Facts About Vitamin C In Skincare

Normal skin contains its own relatively high levels of vitamin C whose role is to support, strengthen and protect your skin. A natural and potent antioxidant, vitamin C helps neutralize damage caused by environmental pollutants. It also promotes collagen production and aids healing. However, aging and exposure to UV and pollution causes your levels of vitamin C to dramatically decrease, taking with it the soft, plump, strong and youthful-looking skin you used to know and love.

All this is why vitamin C has made such a name for itself in topical skincare – because a) your skin needs it and b) you naturally lose it through both intrinsic and extrinsic aging.

Simple, right? Ha, not so fast, because this is where things get a little complicated. There's not just one form of vitamin C used in skincare, you see. There are many – some great, some not so much. And the key is to know which ones to look out for.

Many brands use l-ascorbic acid which is the purest and probably the most widely studied form of vitamin C. But l-ascorbic acid comes with its problems. It’s notoriously volatile which means it degrades lightning quick when exposed to light and air. It’s also super potent – sometimes too potent for the skin to handle. Because of these issues, many derivatives of pure vitamin C have been formulated for use in skincare. And this is where the mighty sodium ascorbyl phosphate comes into play.

What Is Sodium Ascorbyl Phosphate?

Along with a lengthy list that includes magnesium ascorbyl phosphate, ascorbyl-6-palmitate and sodium ascorbate, sodium ascorbyl phosphate (we’ll call it SAP from now on) is a derivative of l-ascorbic acid. This means that yes, SAP is slightly less effective than its purer sister but – and this is a major but – it has way more of an edge.

SAP is basically a salt form of vitamin C and one of the most stable versions of the pure stuff. Its sodium molecule is the key as it acts like a natural preservative which stops it from degrading on contact with light, air and water, therefore offering more benefits to your skin. In fact, SAP has been clinically proven to improve the tone and texture of your skin. It also works hard to boost radiance, fight photoaging, fade dark spots and reduce acne. Can’t say fairer than that, right?

But that’s not all. In order for your skin to experience the full benefits vitamin C has to offer, SAP has to be converted back to ascorbic acid once applied to your skin. This may sound like a bad thing, but ascorbic acid is a very active, powerful ingredient, which, when applied directly can cause negative side-effects such as dryness, stinging and redness. Having your skin convert SAP back into ascorbic acid after application, however, reduces these chances of irritation and makes the active ingredient much more tolerant by most skin types – even sensitive.

In our opinion, SAP beats l-ascorbic acid hands down, which is we harness its powers in all of our vitamin C products as well as in C-Plus Super Serum, Hyaluronic Acid Serum and Tea Tree Clear Skin Super Serum.

Why Do TruSkin Vitamin C Serums Look So Cloudy?

This is a question we get asked a lot – especially when it comes to our best-selling Vitamin C Serum. And the answer is simple: the cloudiness (or milkiness if you prefer to think of it that way) is all down to that sodium molecule.

Think about when you add salt to water: it immediately becomes cloudy, right? Well, same principal. The cloudiness is not because your serum has oxidized or become ineffective, it’s simply the salt. And it’s the salt molecule that makes this particular vitamin C derivative more effective and better tolerated by your skin.

One of our mottos here at TruSkin HQ is that cloudiness is a sign of brighter days, or more specifically brighter skin, ahead! Get it now?

How To Include SAP In Your Daily Skincare Routine

Whether you’re an avid C fan or just starting out, SAP can offer your skin outstanding results – as long as you use it correctly. 

The most important rule is to start slowly and do a patch test first. Even though SAP is suitable for most skin types, it’s still an active, potent ingredient so you should always perform a patch test on a discreet area of skin before starting a full facial routine. Not sure how to do that? We can help, right here.

Once you’re sure your skin isn’t going to react, gradually introduce your chosen product into your routine two or three times a week as your skin gets used to the active ingredients. Then you can work up to daily use.

Finally, remember, active ingredients like sodium ascorbyl phosphate work on a cellular level, deep within the skin. This means that yes, it might offer you instantly softer, more radiant skin, but its true benefits will need time to fully take effect. We recommend continually using our C products for at least 28 days for those brighter days to really set in.