Skincare Rules To Live By This Summer

Realistic skincare goals are the bomb. Because there’s always room for improvement when it comes to the look and feel of your skin.

Let’s get one thing clear. Striving for skin perfection is not something we subscribe to here at TruSkin. Better skin? Sure. But perfect skin? Hell no. In fact, does that even exist outside Hollywood movies and retouched glossy magazine covers? Probably not.

That being said, there’s nothing wrong with wanting to improve what you’ve been blessed with. That’s just human nature. Whether you’re done with your dull, lackluster skin or totally over your monthly breakouts, these are the kind of skin issues we can get on board with. Because wanting better things for your skin is realistic. It’s also attainable – especially when you’re armed with the right tools and a side of skincare knowhow.

On that note, read on for five of the most common skin goals – plus how to flip them into reality…

Skincare Goal #1: Glowing Skin

Dull skin that lacks radiance hits us all at some point. And whether it’s a temporary, day-after-the-night-before blip or a more long-term grievance, dull skin is usually related to one big issue: dehydration.

Dehydration can be a problem for any skin type – dry or oily – and it happens when your skin isn’t retaining enough moisture. Not to be confused with dry skin, which lacks sebum, dehydration occurs thanks to things like cold weather, stress, a lack of sleep, poor skincare choices and surprise, surprise, sun damage. Basically anything that screws up your barrier function and compromises your skin's ability to hold onto water.

But dehydration isn’t the only reason your skin might look kind of sad. Poor cellular turnover can also be an issue. Healthy, adult skin has a turnover rate of around 28 days (give or take) but as you age, this gets longer as your skin cells become sluggish and dead ones hang around longer than necessary.

To help get your glow back, we recommend two important things. First, increase your skin’s moisture levels by applying a hydrating serum twice daily. Try one that contains ingredients like hyaluronic acid or aloe vera. We love Hyaluronic Acid Serum when our skin is feeling thirsty.

Second up, add a little gentle exfoliation into your skincare routine. Our Charcoal Clarifying Cleanser is a great choice because it contains citric acid, a chemical exfoliator that helps dissolve the bonds that bind dead skin cells together.

Skincare Goal #2: Smaller-Looking Pores

Pores are kind of annoying, we agree. But they’re actually super important for your skin to function so don’t give them too much of a hard time, OK?

Your body has two types of pores: those that produce sebum (oil) and others than produce sweat. Oil-producing pores are tiny little openings found at the top of your hair follicles where they release sebum to moisturize and soften the skin. 

This may sound innocent, but the problem starts when your sebaceous glands produce too much sebum than your skin really needs, causing your pores to stretch and become blocked. This is very common for oily and combination skin types, but here’s the thing – your pore size is determined by genetics which means that, no matter what you do, you can’t physically shrink them. However, there are many things you CAN do to help strengthen and firm your skin, and simultaneously help keep your pores in decent shape.

Keeping your skin clean and your pores clear of excess oils, makeup, sunscreen and the like is your most important play, but don't go too nuts. Gentle is the key. Try our new Tea Tree Super Cleanser+, followed by Ocean Minerals Super Toner for a pore-kicking cleansing routine that won’t strip your skin completely dry.  

Skincare Goal #3: Less Visible Wrinkles

As the most common signs of aging, fine lines and wrinkles are a bugbear we all have to face at some point. And while it’s easy to say, ‘don’t worry about them,’ it’s much harder to actually put that into practice.

Lines and wrinkles usually appear on and around areas of the face that experience repeated muscle movement. This is because repetitive motions like laughing, frowning and smiling cause weaknesses and dips in the skin which, as your skin matures and it loses valuable proteins, don’t bounce back like they used to.

Once wrinkles start to set-in, they’re pretty tricky to eradicate with skincare products alone, but the best way to keep them at a minimum is to look after your collagen levels. And this is where the mighty retinol steps in.

Retinol is the gold-standard of skincare because it actually ‘communicates’ with your skin at a cellular level, encouraging it to rev up collagen and elastin production, accelerate cell turnover and neutralize skin-damaging free radicals. Pretty good stuff.

Try applying our awesome Retinol Facial Serum nightly (after patch testing, of course) to improve the appearance of your fine lines and wrinkles – and to help stop new ones from forming!

Skincare Goal #4: Fewer Breakouts

Pimples, spots, zits, breakouts, whatever you call them, welcome they are not. So annoying, then, that acne is the most common skin condition in the US and affects around 50 million of us every darn year!

Acne rears its ugly head (pun absolutely intended) when your pores get blocked up with an excess of sebum that mixes with dead skin cells and bacteria. Thanks to genetics, you’re either susceptible to acne, or you’re not. But plenty of other triggers can contribute to the frequency and severity of your breakouts. Hormones – yeah those again – are a major trigger, as is stress.

Obviously you can’t miraculously change your genetic makeup but there are plenty of skincare ingredients and helpful tricks for treating and controlling your breakouts. Our absolute go-to is Tea Tree Super Serum+ which combines tea tree oil with salicylic acid and niacinamide to create a powerful, yet gentle way to balance your skin and deal with unwanted pimples. Tea tree is one of the best ingredients for acne as its anti-inflammatory, antimicrobial AND way less irritating than things like benzoyl peroxide. What’s more you only need to apply it two or three times a week to see experience visible results.

Skincare Goal #5: A More Even Skin Tone

Fed up with dark spots that are totally killing your skin’s mojo? Dark spots, aka hyperpigmentation, appear when your skin produces too much melanin which is the pigment that gives it its color. The three main triggers are your hormones; skin trauma like a bite, burn or pimple; or the sun.

We like to blame the sun for all manner of things where the skin is concerned. But this is totally legit for it really does have a lot to answer for. Dark spots included. Even if the sun wasn’t the original trigger, the sun makes any dark spot so much worse in the long run.

This is why protecting your skin from the sun’s evil rays is the single most important thing you can do for dark spots and patchy skin. Broad-spectrum sunscreen is a must (hi there SPF 30 Mineral Sunscreen with Vitamin C) but don’t dismiss antioxidants, either, which have a very clever way of neutralizing free radical damage and shielding your skin from cumulative photodamage. Our go-to is always vitamin C which not only protects your skin from damage but also helps to fade the appearance of uneven skin that’s already come and bitten you on the butt! Try our classic Vitamin C Facial Serum twice daily, swapping it out for Vitamin C Super Serum+ two or three times a week, to really hit dark spots where it hurts.

Summer may be history (for now), but dull weather doesn’t mean your skin has to look equally as cruddy.

It’s only November and we’re already missing those long, sunny days when our skin automatically glowed with health. Dang. But here’s the thing: just because the weather has become duller, colder and a little gray around the edges, your skin can still be as radiant as a balmy, July day. You just need to know how to boost your circulation, encourage healthy skin turnover and maintain clean, clear, hydrated skin.

Sounds too much like hard work? On the contrary. Below, ten quick and easy tips for glowing skin ­– all year long.

1. Exfoliate, Baby!

Exfoliation is definitely ‘the one’ when it comes to quick fixes for brighter, happier-looking skin. And the reasons are simple. Exfoliating your skin – whether you use a scrub, mitt, cleansing brush or chemical treatment – encourages your cells to turn over more efficiently, ridding the surface of dulling dead skin cells and allowing all of the fresh stuff to take their place.

Over-exfoliating can have the opposite effect, however, breaking down your skin’s important barrier function and causing your skin to become angry, red, irritated, dry, pimply or any number of other things that aren’t top of your skin’s wish list. The key, therefore, is to go gently – we recommend using a kind-to-skin chemical treatment like our new AHA, BHA + PHA Liquid Exfoliant – and start out just once or twice a week until your skin acclimates. Sure, you can slowly build up to daily use but listen to your skin and don’t push it. Less is best.

2. Embrace The Upside Down

Want to immediately get blood flowing to your skin with absolutely zero effort? Simple: hang your head upside down for a couple of minutes each day. This immediately rushes circulation to your face and neck, flooding your skin with radiance-boosting oxygen and nutrients. And don’t worry if you can no longer contort your body into a headstand. Just lie back on your bed, face up, and tip your head back over the edge. Everyone can do that. Stick with two or three minutes, max, however. Any longer might make you feel funny. And yes, ‘funny’ is the scientific word for it!

3. Go Big On Hydration

Dehydrated skin is a major cause of dullness because thirsty skin is unable to reflect light as well as soft, hydrated skin.

So word of warning: never let your skin get too parched, people. Drink plenty of water and layer a hydrating serum under your moisturizer to ensure you draw lots of moisture to your skin’s uppermost layers. We’re all over the epic combo of Hyaluronic Acid Facial Serum, followed by Vitamin C Brightening Moisturizer.

More on the mighty vitamin C in a sec…

4. Try A Quick-Fix, DIY Face Mask

Blending your own, DIY face mask may remind you way too much of your teenage years, but get the right formula and you’ll be on to a real winner. We’re big fans of mixing together plain yogurt, avocado and a teaspoon of honey and slathering this all over our face and neck for around 10 minutes. Yogurt is great for soothing inflammation and gently exfoliating the skin while honey and avocado add that vital hydration and moisturization. 

Needless to say, remember to rinse thoroughly. Well, dur.

5. Moisturize Before Bed

Of course you’re not going to skip moisturizer in the morning (ARE YOU NOW!?) but before bed, certain skincare practices often go out of the window. Because tiredness, laziness, a few too many wines… things get in the way.

However, if you really want your skin to be happy, healthy and glowing, neglecting your night time routine is a big mistake. And no, swooshing a cleansing wipe over your skin does not count.

Every night – without fail – cleanse your face and neck, apply your favorite serum and never forget to moisturize with a gentle but high-powered night cream. Our Vitamin C Deep Hydration Night Cream is awesome for refueling your skin as you sleep – literally wrapping your skin in nutrients, antioxidants and rich botanical extracts. It’s a must if you want to wake up with radiant skin before you even look in the mirror.

6. Eat Your Way To Radiant Skin

Antioxidants are a super important part of your diet, whatever your health and skincare goals. But for a brighter, more radiant complexion, they are everything. Of course, we’re never going to deprive you of your favorite treats every now and again, but as a rule, try to include more nuts, seeds and colorful fresh fruit and veggies in your diet. Specifically, reach for things like strawberries, broccoli, grapes, walnuts and almonds.

7. Get Up Close & Personal With Vitamin C

Vitamin C is non-negotiable in the search for glowy skin. It just is. With decades of research under its belt, it’s been proven time and again for protecting your skin from the nasty effects of environmental free radical damage. And if you weren’t aware of just how damaging free radicals can be, know this. They’re seriously bad news for your collagen, breaking it down and killing your skin’s plump, radiant mojo.

But that’s not all, vitamin C also helps inhibit melanin production to help keep dark spots and patchy skin in check. Honestly, it’s a skin brightening shoo-in.

If you’re worried about the potential irritating effects of vitamin C on your sensitive skin, you're right to. But it's not out of the question for any skin type, as long as you look out for gentler derivatives like sodium ascorbyl phosphate (SAP). We only ever use SAP in our vitamin C products because it’s effective, for one, and way less irritating, for another. What’s not to love?

8. Kickstart Circulation With Gua Sha

Massaging your skin with your hands and fingers is a great way to give circulation a kick up the booty. But if you fancy going the extra mile, try a little facial gua sha.

Fast becoming a given in many a proficient skincare routine, gua sha is an East Asian massage technique that involves working a flat, rounded gua sha tool over the skin to relax your facial muscles, encourage microcirculation and help reduce puffiness while boosting radiance and firming the skin. You simply hold the tool (usually made from jade or rose quartz) flat against your skin and then stroke the curved side in one direction over your face and neck. We like to apply a facial oil first to help it glide over your skin more smoothly. You could also do it while your skin is wet, after cleansing.

9. Don’t Skip Toner

Many people can give or take toner but if you’re looking to really amp up your glow, a great toning product can prove an awesome tool to have in your skincare arsenal. Of course, it’s all about choosing the right one but go for deeply hydrating formulations or anything with gentle, skin-nourishing ingredients and you’ll find your skin instantly looks perkier. Added bonus is that toners can help the rest of your regime penetrate your skin more effectively.

10. Fake It, Till You Make It

Of course, makeup can be a true friend when your skin is not playing fair. Illuminating lotions or ‘glotions’ that combine moisturizing benefits with subtle color and highlighting shimmer are great for faking lit-from-within skin. But they can be little too shimmery for some – especially if you have oily skin. A great trick? Mix a drop with your regular foundation or moisturizer to dilute the shimmer.

You could also try dusting a mineral highlighting powder over the high plains of your face to draw attention and reflect light. Just don’t go too ‘bronze’ with the shade as warm, dark tones can age you up lightning fast.
 
 

How do you know your moisturizer is ‘the one’ – not too thick, not too thin, not too oily, but just about right? Well, it’s not rocket science, you just need to a) understand your skin type and b) know your way around a few choice ingredients. Let’s get on that.

Moisturizing is a fundamental part of any successful skincare regime. Every day you cleanse, perhaps you tone (or not!), you treat your skin with an eye cream and serum, then you moisturize and, in the mornings, finish with sunscreen. Because that’s the kind of skincare pro you are. And we love you for that.

But just how much do you know about what’s inside your moisturizer? And are all those ingredients really doing the best they can for your skin type or maybe, just maybe, is your moisturizer a tad shy of your skin’s true needs?

To help you find the correct moisturizer, first you need to know your skin type.

The best way to do this is to study your skin in the mirror, when it’s completely free of makeup or skincare products. Cleanse your face with a mild formulation like Soothing Cleansing Milk, then gently pat it dry with a clean, cotton towel and leave it be. After about an hour, examine your skin and touch it with clean hands to discover how it looks and feels.

Does it feel tight, itchy and look a little flaky in places? Then it’s DRY. Does it look shiny and feel greasy to the touch? Then it’s OILY. Is it a mixture of the two; dry and tight in areas, and greasy in others? Then it’s COMBINATION. And finally, does it feel pretty darn great all over, with no dryness or oiliness? Then you have NORMAL skin. And we’re not jealous at all. Honestly.

It’s also worth noting that other issues you may think are your skin type, are not. Sensitive skin for example, can be dry OR oily. And the same goes for acne-prone skin. This means that anything other than dry, normal, oily and combination is a skin condition, rather than a type, usually as a result of factors like aging, your hormones, elevated stress or the products you put on your skin.

OK, so now you know how to determine your skin type, let’s have a look at your moisturizing besties shall we?

Dry Skin

If you have dry skin, moisturizer is arguably the most important product for you to get right. After all, the very definition of dry skin is the lack of natural sebum (oil) which is so important for keeping skin soft, supple and moisturized.

So what should your skin be soaking up? Well, the key for you is to use gentle products that are rich and buttery to strengthen and fortify your barrier function and help your skin retain moisture while stopping irritants from breaking through. Heavier formulations that contain occlusive ingredients are your true friends because these create a seal over the top of your skin, substituting for your lack of sebum and locking in hydration.

Look out for things like shea butter, coconut oil, ceramides, glycerin and olive oil  – and, of course, avoid anything that’s going to cause further dryness such as synthetic fragrances, harsh alcohols and parabens.

Try: Vitamin C Brightening Moisturizer

Oily Skin

If you have oily skin it’s tempting to want to skip moisturizer altogether. Massive mistake. When you fail to moisturize oily skin, your sebaceous glands think your skin is dry so they go into overdrive, producing even more sebum to compensate for the moisturization which is lacking. The result? Way too much oil that can build up in your pores if you’re not careful, causing potential breakouts.

The key for moisturizing oily skin types is to keep it light by looking for thinner formulations like lotions and gels. You want to avoid heavy, occlusive ingredients like butters and heavy oils because these trap oil into the skin making it feel greasy and sticky. Instead, go big on humectants to add hydration (think hyaluronic acid, aloe vera and glycerin) and combine these with gentle emollients to seal in moisture without blocking your pores. Jojoba oil is a great emollient that's noncomedogenic and ideal for oily skin types.

Try: Firming Collagen Day Lotion

Combination Skin

Looking after combination skin can feel like an impossible task. If you concentrate on the dry areas are you going to make the oily ones even oilier? And vice versa? Some people swear by using two separate moisturizers to target the different areas of their face – one light, gel-based formula for the t-zone and a richer, oil-based cream for drier areas. But this is a real effort. Not to mention crazy expensive.

Similar to oily skin types, a better (and cheaper!) option is to go for a noncomedogenic moisturizer that contains humectants to draw water into the skin and emollients to lock it there. Avoid harsh ingredients which could upset the balance of your skin and go all-in on antioxidants like vitamin C and green tea to help protect your skin from environmental damage.

And if you find this isn’t quite enough to moisturize your dry areas? Keep it light in the daytime and amp it up overnight with a rich, nourishing night cream like our Vitamin C Deep Hydration Night Cream.

Try: Renewing Longevity Moisturizing Cream

Normal Skin

If your barefaced skin shows zero signs of dryness or oiliness then you seriously hit the skin jackpot because you’re graced with normal, balanced skin. This is the type of skin everyone else would die for because it’s able to maintain just the right level of moisture. But this doesn’t mean you should neglect it – dehydration, temporary oiliness and breakouts can still hit you at any time. And of course, skin is always going to age, whatever your skin type, but especially if you don’t look after it properly and protect it from the daily perils of UV radiation, pollution and friends.

Normal skin can get away with most moisturizing formulations, but make sure yours contains ingredients that draw in water and hold it there. Vitamin E is great for that. And if you really want to up the ante, look for active ingredients that offer your skin so much more. Retinol, for example, works great in moisturizers and is awesome for normal, aging skin because it works at a deep, cellular level to improve collagen and encourage turnover.

Try: Retinol Moisturizer

Tips For Getting The Most From Your Moisturizer

Now you know what to look for, here’s how to apply your product for the best results, every time…

1. Apply moisturizer to damp skin

Your skin needs plenty of hydration to remain healthy so maximize all that free water from cleansing or toning by moisturizing your face while it’s still a little damp.

2. Moisturize AFTER applying serum

If serum plays a major role in your routine, apply this while your skin is still damp, then leave it for a minute or so before applying moisturizer last. Serums have a smaller molecular size than moisturizers which means they sink in super fast. However, this does mean they have to be applied before moisturizer, otherwise they won’t get through to the surface of your skin.

3. Use the correct amount

Piling oceans of moisturizer onto your face and neck won’t make it work better, it’ll just overload your skin. Instead, use a small amount as instructed on the label and if you feel it’s too moisturizing, or not moisturizing enough, you’re using the wrong formulation. Simple as.

Summer may be history (for now), but dull weather doesn’t mean your skin has to look equally as cruddy.

It’s only November and we’re already missing those long, sunny days when our skin automatically glowed with health. Dang. But here’s the thing: just because the weather has become duller, colder and a little gray around the edges, your skin can still be as radiant as a balmy, July day. You just need to know how to boost your circulation, encourage healthy skin turnover and maintain clean, clear, hydrated skin.

Sounds too much like hard work? On the contrary. Below, ten quick and easy tips for glowing skin ­– all year long.

1. Exfoliate, Baby!

Exfoliation is definitely ‘the one’ when it comes to quick fixes for brighter, happier-looking skin. And the reasons are simple. Exfoliating your skin – whether you use a scrub, mitt, cleansing brush or chemical treatment – encourages your cells to turn over more efficiently, ridding the surface of dulling dead skin cells and allowing all of the fresh stuff to take their place.

Over-exfoliating can have the opposite effect, however, breaking down your skin’s important barrier function and causing your skin to become angry, red, irritated, dry, pimply or any number of other things that aren’t top of your skin’s wish list. The key, therefore, is to go gently – we recommend using a kind-to-skin chemical treatment like our new AHA, BHA + PHA Liquid Exfoliant – and start out just once or twice a week until your skin acclimates. Sure, you can slowly build up to daily use but listen to your skin and don’t push it. Less is best.

2. Embrace The Upside Down

Want to immediately get blood flowing to your skin with absolutely zero effort? Simple: hang your head upside down for a couple of minutes each day. This immediately rushes circulation to your face and neck, flooding your skin with radiance-boosting oxygen and nutrients. And don’t worry if you can no longer contort your body into a headstand. Just lie back on your bed, face up, and tip your head back over the edge. Everyone can do that. Stick with two or three minutes, max, however. Any longer might make you feel funny. And yes, ‘funny’ is the scientific word for it!

3. Go Big On Hydration

Dehydrated skin is a major cause of dullness because thirsty skin is unable to reflect light as well as soft, hydrated skin.

So word of warning: never let your skin get too parched, people. Drink plenty of water and layer a hydrating serum under your moisturizer to ensure you draw lots of moisture to your skin’s uppermost layers. We’re all over the epic combo of Hyaluronic Acid Facial Serum, followed by Vitamin C Brightening Moisturizer.

More on the mighty vitamin C in a sec…

4. Try A Quick-Fix, DIY Face Mask

Blending your own, DIY face mask may remind you way too much of your teenage years, but get the right formula and you’ll be on to a real winner. We’re big fans of mixing together plain yogurt, avocado and a teaspoon of honey and slathering this all over our face and neck for around 10 minutes. Yogurt is great for soothing inflammation and gently exfoliating the skin while honey and avocado add that vital hydration and moisturization. 

Needless to say, remember to rinse thoroughly. Well, dur.

5. Moisturize Before Bed

Of course you’re not going to skip moisturizer in the morning (ARE YOU NOW!?) but before bed, certain skincare practices often go out of the window. Because tiredness, laziness, a few too many wines… things get in the way.

However, if you really want your skin to be happy, healthy and glowing, neglecting your night time routine is a big mistake. And no, swooshing a cleansing wipe over your skin does not count.

Every night – without fail – cleanse your face and neck, apply your favorite serum and never forget to moisturize with a gentle but high-powered night cream. Our Vitamin C Deep Hydration Night Cream is awesome for refueling your skin as you sleep – literally wrapping your skin in nutrients, antioxidants and rich botanical extracts. It’s a must if you want to wake up with radiant skin before you even look in the mirror.

6. Eat Your Way To Radiant Skin

Antioxidants are a super important part of your diet, whatever your health and skincare goals. But for a brighter, more radiant complexion, they are everything. Of course, we’re never going to deprive you of your favorite treats every now and again, but as a rule, try to include more nuts, seeds and colorful fresh fruit and veggies in your diet. Specifically, reach for things like strawberries, broccoli, grapes, walnuts and almonds.

7. Get Up Close & Personal With Vitamin C

Vitamin C is non-negotiable in the search for glowy skin. It just is. With decades of research under its belt, it’s been proven time and again for protecting your skin from the nasty effects of environmental free radical damage. And if you weren’t aware of just how damaging free radicals can be, know this. They’re seriously bad news for your collagen, breaking it down and killing your skin’s plump, radiant mojo.

But that’s not all, vitamin C also helps inhibit melanin production to help keep dark spots and patchy skin in check. Honestly, it’s a skin brightening shoo-in.

If you’re worried about the potential irritating effects of vitamin C on your sensitive skin, you're right to. But it's not out of the question for any skin type, as long as you look out for gentler derivatives like sodium ascorbyl phosphate (SAP). We only ever use SAP in our vitamin C products because it’s effective, for one, and way less irritating, for another. What’s not to love?

8. Kickstart Circulation With Gua Sha

Massaging your skin with your hands and fingers is a great way to give circulation a kick up the booty. But if you fancy going the extra mile, try a little facial gua sha.

Fast becoming a given in many a proficient skincare routine, gua sha is an East Asian massage technique that involves working a flat, rounded gua sha tool over the skin to relax your facial muscles, encourage microcirculation and help reduce puffiness while boosting radiance and firming the skin. You simply hold the tool (usually made from jade or rose quartz) flat against your skin and then stroke the curved side in one direction over your face and neck. We like to apply a facial oil first to help it glide over your skin more smoothly. You could also do it while your skin is wet, after cleansing.

9. Don’t Skip Toner

Many people can give or take toner but if you’re looking to really amp up your glow, a great toning product can prove an awesome tool to have in your skincare arsenal. Of course, it’s all about choosing the right one but go for deeply hydrating formulations or anything with gentle, skin-nourishing ingredients and you’ll find your skin instantly looks perkier. Added bonus is that toners can help the rest of your regime penetrate your skin more effectively.

10. Fake It, Till You Make It

Of course, makeup can be a true friend when your skin is not playing fair. Illuminating lotions or ‘glotions’ that combine moisturizing benefits with subtle color and highlighting shimmer are great for faking lit-from-within skin. But they can be little too shimmery for some – especially if you have oily skin. A great trick? Mix a drop with your regular foundation or moisturizer to dilute the shimmer.

You could also try dusting a mineral highlighting powder over the high plains of your face to draw attention and reflect light. Just don’t go too ‘bronze’ with the shade as warm, dark tones can age you up lightning fast.