True Radical Honesty From Our Community

Not that we’re saying sunscreen isn’t important. It is. It SO is. But couple your daily SPF with these other sun safety tips and you can be happy knowing you're doing everything you can to protect your skin from the sun.

While we love the sun and, well, couldn’t survive without it, studies show that sunlight is the number one cause of external skin aging. Now, we don’t like to point the finger, but this means almost everything you hate about your skin – fine lines, wrinkles, rough texture, lack of firmness, dark spots, enlarged pores, the works – is primarily down to sun damage. Dang.

We constantly bang on about the importance of applying a broad-spectrum SPF 30 sunscreen daily and make no apologies for it. But today, we’re here to give that particular lecture a temporary rest because we want to talk about all the other things you can do to protect your skin from the slings and arrows of the sun.

Make the below a top priority this summer (along with your essential SPF, of course) and who knows, you might ward off those visible signs of premature aging just that little bit longer.

Apply Topical Antioxidants

As we’re sure you’re aware, we’re massive fans of topical antioxidants here at TruSkin. And one of the main reasons we love them? Sun damage control.

Exposure to the sun is one of the biggest causes of free radicals – those pesky compounds which love to do a number on your skin, destroying important proteins and causing what’s known as oxidative stress. Oxidative stress spells major bad news for your skin as it leads to the breakdown of collagen and elastin, resulting in lines, wrinkles and premature sagging.

The good news is antioxidants fight tooth and nail against free radicals to limit harm and keep your skin looking awesome for as long as possible. Studies have shown that two of the best antioxidants for sun protection are vitamins C and E. And more good news: we combine these two free radical-fighting powerhouses with hyaluronic acid in our Vitamin C Facial Serum. Apply it underneath your moisturizer and sunscreen daily to really amp up your protection game. But remember, antioxidants do NOT protect your skin from sun burn so don’t think applying a vitamin C serum makes you invincible from the sun. It does not.

Avoid Direct Sunlight Whenever You Can

Nothing beats lounging outside on a hot, sunny day. Actually, add a frozen margarita into the mix and now we’re getting somewhere. But sitting outside in the direct, midday sun? So not good for your skin. Shade always trumps sun, hands down.

Depending on the density and coverage of your chosen shady spot, sitting in the shade protects you from around 15 percent of UV light. Granted, this doesn’t sound like a lot, but when it comes to looking after your skin, we say every smidge of protection counts.

Look for a tree to sit under when picnicking in the park, or remember to take an umbrella if you’re going to spend a day out in the sun. And when looking to buy a new beach umbrella or awning, make sure you look for The Skin Cancer Foundation's Seal of Approval which guarantees the fabric has reached the minimum requirements of 30 UPF (ultraviolet protection factor).

Wear Protective Clothing

Did you know what you wear can also have an impact on your level of sun protection? Plus, clothes don’t wear off like sunscreen as an added bonus. Simple choices like wearing loose fitting clothes, long sleeves or densely woven fabrics such as denim or wool are way more protective for your skin than tight, stretchy or sheer clothing.

Also, according to The Skin Cancer Foundation, dark or bright colors are way better than lighter tones because they help absorb UV radiation before it reaches your skin, adding further protection from sun damage.

Finally, don’t forget a good, tightly-woven hat that doesn’t show too much light through it (you can always check this with a flashlight). A 3-inch brim around the entire circumference is optimum, but if you’re a baseball cap kinda gal, think about adding some kind of drape over your neck and ears to protect those delicate areas.

Don’t Forget Your Sunglasses

Looking after the skin around your eyes is arguably even more important than the skin on the rest of your face. How so? Because this area is thinner and more delicate meaning it’s much less efficient at protecting itself from environmental damage. Also, between 5 and 10 percent of all skin cancers are found on the eyelids. Big warning, right there.

Protect your eyes by wearing sunglasses all year round (even on cloudy days) and choose those that are 100 percent effective at blocking both UVA and UBA radiation. And remember, dry, dehydrated skin around your eyes will age you up super fast so always apply a hydrating eye cream twice daily. Try Hyaluronic Acid Eye Cream which, on top of HA, contains hard-working antioxidants and age-defying ingredients like plant peptides, panthenol and botanical oils.

Think About Your Diet

Last but not least, up your sun protection from the inside out by making a few smart healthy eating choices. Laden your diet with antioxidant-rich fruit and veggies like kiwis, berries, citrus fruits, tomatoes and broccoli and snack on almonds, walnuts and seeds to up your levels of omega 3 essential fats which help reduce UV-induced inflammation.

Studies have also shown that foods which are high in beta-carotene may also play a part in protecting your skin from sun damage. These included sweet potatoes, bell peppers, carrots, spinach and butternut squash.

(Don't forget, however, none of these steps are as important as regular sunscreen. Always, we repeat, always protect your skin with a broad-spectrum SPF 30 lotion or moisturizer as the final step in your morning routine)

Summer picnics, fancy cocktails and new swimwear are three things we love about summer. Three things we hate? Sticky skin, breakouts and sun-scorched noses. Time to fight back...

The sun is shining, but seriously, do you want your t-zone to be doing the same thing? Thought not. Sadly, warm weather brings a whole bunch of skincare challenges to even the most flawless of complexions. So, here’s 10 ways to make sure your skin is glowing and gorgeous this summer, NOT annoying the hell out of you.

1. Spot Treat Breakouts With Tea Tree Oil

Every one of you knows the perils of sun, sweat, sunscreen and oily skin. One word: zits. Summer breakouts are common because heat and humidity = more sweating and an accumulation of oil, dirt and bacteria on the surface of your skin. Everything in life that zits just love.

If this sounds familiar, make sure you steer clear of oil-based sunscreens which can block your pores, and cleanse your skin thoroughly, but gently, twice daily. You could also spot-treat problem areas with Tea Tree Super Serum+ which contains two of the best ingredients for keeping your pores clean and clear: salicylic acid and, of course, tea tree oil. Dab it on cleansed, problem areas before bed for a dramatic improvement in just a few days.

2. Freshen Up With Face Spritz

When the mercury rises, nothing beats a cool-down like a spritz of refreshing facial toner. And yes, water spray will do the job temporarily, but it‘ll also evaporate from the surface of your skin immediately, causing unnecessary dryness in the long term. Not cool (pun totally intended!).

Try keeping Ocean Minerals Super Toner in your purse or beach bag, instead. Of course, this is a great step in your regular morning and evening routine, but it’s also awesome for cooling down your skin on-the-go, smothering it with aloe, antioxidants, ocean minerals and skin-loving botanicals.

3. Make Vitamin C Your New BFF

If you don’t already have a vitamin C product in your regime, summer is THE best time to rectify that. Not only does this free radical scavenging superhero help reduce fine lines and wrinkles caused by the sun, but it also works hard to fade existing dark spots AND prevent new ones from forming.

Studies show that vitamin C also helps strengthen the power of your sunscreen giving you extra protection from those damaging UV rays. So, there’s that. For the ultimate daily protection, apply Vitamin C Facial Serum to cleansed skin in the morning before moisturizer and sunscreen.

4. Embrace Hats, Sunglasses & Of Course, Shade!

Even the most potent sunscreen can’t protect your skin 100 percent of the time, so other precautions are always gratefully received. Embrace large sun hats (they’re very on trend right now); wear sunglasses to protect the delicate skin around your eyes and when in doubt, seek that all-important shade.

5. Avoid Facial Blotting Papers

Don’t get us wrong, some beauty tools are fabulous, but we have to admit, we hate facial blotting papers – those tiny little pieces of what is essentially just  parchment paper. Yes, they’re handy for your purse and yes, they temporarily mop up excess oil but that’s all they are –  temporary. Not only that, but by blotting away oils, they can actually prompt your skin to produce even more of the stuff.

Instead of this silly ‘fix,’ keep your skin balanced with a gentle cleansing routine (Charcoal Clarifying Cleanser is awesome for oily skin) and switch out rich, oil-laden moisturizers for light, gel-based formulas. And if you're still a little oily? Try a mattifying primer underneath your makeup.

6. Don’t Shower More Than Once A Day

As tempting as it is to jump in the shower whenever you feel hot, too many showers will compromise your skin’s protective barrier, stripping it of essential oils and drying it out, big time.

Stick to one lukewarm shower a day and keep it to four or five minutes max.

7. Increase Your Exfoliation Game

Over-exfoliating your skin is a terrible idea, but in the summer you can definitely afford to up the ante just a tad – especially if you have oily skin. Instead of once or twice a week, try exfoliating with a gentle scrub or treatment serum like Vitamin C Super Serum+ three times a week. This will ensure your pores remain clear of oil, dirt, makeup and sunscreen.

8. Never Scrimp On Facial Sunscreen

Hopefully by now you know the importance of wearing sunscreen every day of the year – not just in summer. But are you down with exactly how much you should apply?

According to the American Academy of Dermatology (AAD) you should use a full shot glass for your entire body and around half a teaspoon for your face.  

Also, when it comes to SPF for your face, 30 is the sweet spot.

9. Remember, Sun Protection Doesn’t Begin & End With Your Face

For the rest of the year, facial sunscreen is often enough, but now the sun’s out and your body’s getting an airing, don’t forget other exposed areas when slapping on your sun protection.

Research shows that skin cancers are extremely common on the shoulders, chest, arms, legs and backs of the hands, so always protect these areas and indeed any body part that’s not covered by clothing when you’re out in the sun.

10. Use Humidity To Your Advantage

Humectants are hydrating skincare ingredients that work by drawing water into your skin and holding it there like a sponge. In drier climates, humectants have to resort to drawing water up to the surface from deeper levels of your skin, but when it’s humid they’re able to suck it out of the air. Hells yeah!

To keep your skin super hydrated this summer, make sure you include plenty of water-loving humectants in your skincare routine. Our fave is Hyaluronic Acid Facial Serum which combines three hard-working humectants: hyaluronic acid, aloe and glycerin.

Ever wondered whether your fine line was in fact a wrinkle? Or vice versa? But wait, aren’t they basically the same thing? Actually no, they’re quite different.

Fine lines and wrinkles – it’s like you can’t have one without the other. And we’re probably just as much to blame for this as the next skincare company, because whenever we talk about the visible signs of aging it’s all ‘fine line and wrinkles’ this and ‘fine lines and wrinkles’ that.

However, while lines and wrinkles are the most common signs of skin aging, they don’t always come as a package deal. In fact, they’re quite different. So, let’s have a quick look at what they're really about, shall we?

What Is A Fine Line?

Fine lines are the babies of the wrinkle family. They’re shallow, less than two millimeters in depth and more like small creases, if you will. 

Fine lines can appear anywhere on your face, but they’re usually more prevalent on and around areas that experience repeated muscle movement because repetitive motions like frowning and smiling cause weakness in your skin. When you’re young, your skin is able to easily bounce back, but as you get older, it becomes thinner, weaker, drier and less elastic which is why fine lines appear near expressive areas around your eyes, mouth and across your forehead.

Of course, your natural aging process isn’t the only cause of fine lines. Many other factors come into play including the usual suspects: sun damage, smoking, pollution and stress. Research also shows that darker skin is thicker and therefore stays smoother, firmer and with less lines than fair skin. But whatever your skin type, they're kind of inevitable at some point. 

What Is A Wrinkle?

Wrinkles, on the other hand, are fine lines that have simply grown-up. Over time, repeated use of your facial muscles, along with the continual degradation of collagen, elastin and hyaluronic acid cause fine lines to become thicker, deeper and more noticeable. This is when that innocuous fine line graduates into a big, bad wrinkle. Oh, and all those other external aggressors battling away at your skin for years and years don’t help either… 

But it’s not all bad news, folks, because fine lines and wrinkles might not be the same thing, but what you do to prevent them is. Can we get a 'hooray' for that?

The 3 Most Important Ways To Prevent Lines & Wrinkles

It’s perfectly normal for your skin to age and, in all honesty, expression lines around your eyes and mouth are all part of living your best life. However, there are certain other external factors you can control to help manage the rate in which your lines appear and mature into wrinkles.

1. Look After Your Barrier Function

Your skin’s barrier (aka the stratum corneum) is its uppermost layer and vital for protecting your body and keeping you alive.

Like the mortar that holds your skin together, your barrier is primarily made up of ceramides, fatty acids and cholesterol and it has three essential roles.

First, your skin’s barrier protects you from external toxins, allergens, pollution and UV radiation. Second, it works hard to reduce moisture loss. And third, it helps transport essential nutrients to the underlying layers of your skin. When your barrier works properly it maintains healthy skin by keeping it soft, supple, hydrated. It also keeps it safe from sensitivities, irritation and of course, environmental damage.

On the flipside, when it begins to weaken and function poorly, your skin becomes more prone to dryness, dehydration, inflammation and premature aging. Hello, fine lines and eventually wrinkles…

So, how can you look after your skin’s barrier function? Well, of course you shouldn’t smoke, get stressed or skip zzzs. But neither should you ever over-exfoliate. And this is really important because it’s one of the biggest mistakes people make with their skin. Sure, gentle exfoliation works wonders for increasing cellular turnover and boosting radiance, but too much of a good thing breaks down your skin’s barrier, causing it to become everything you don’t want for your complexion.

Our advice is to exfoliate your face just two or three times a week, using either a physical exfoliator like a scrub or cleansing brush; or try a treatment cleanser or toner that contains chemical exfoliating acids like lactic, glycolic or salicylic.

2. Apply Topical Antioxidants

Free radical damage (aka oxidative stress) is a killer for aging you up before your time, so doing everything you can to keep it under control is super important. Of course, maintaining a healthy barrier function will instantly help you ward off free radical damage from the sun and environment, but you should also include topical antioxidants in your daily skincare routine.

Antioxidants are vitamins and minerals that help protect your skin from oxidative stress by neutralizing free radicals. This stops free radicals from attacking all the good stuff in your skin that keeps it soft, strong and supple (yes, we’re talking to you, collagen and elastin), therefore reducing damage and helping your skin defy the signs of extrinsic aging.

Want to say ‘hold on a minute’ to fine lines and wrinkles? Then apply at least one topical antioxidant to your skin every day. Obviously, we’re massive fans of vitamin C, but vitamin E, niacinamide, retinol and hyaluronic acid also have antioxidant qualities that effectively get the job done. Not sure which one is right for you? Here’s some help choosing your perfect weapon.

3. Wear Sunscreen Every Day

If we had a dollar for every time we’ve stressed the importance of sunscreen we’d be millionaires... no, billionaires by now. But we’ll continue to bang on about it and make no apologies for it. Why? Because that big ball of fire in the sky is THE NUMBER ONE cause of external skin damage. Lines, wrinkles, dark spots, sagging, poor texture, the works. According to The Skin Cancer Foundation, a massive 90 percent of skin aging is caused by the sun and people who wear a daily sunscreen of at least SPF 15 or higher show 24 percent less skin aging than those who don’t.

Apply a good amount of sun protection (foundation, tinted moisturizer, powder... literally anything!) as the last step in your morning routine and we promise you, those lines will be much slower in coming.  

Lecture over. For now.

Overnight skincare won’t transform your skin literally overnight, but apply a few carefully chosen formulations before turning in for the night and your skin will reap the benefits in the long term.

Some skincare sceptics firmly believe that night cream is a marketing con. Fools. The thing is, your skin has very different needs at night than during the day. If all you’re looking for in your routine is the basics (clean, moisturized skin) then sure, you’re going to be just fine with a couple of products for day and night. However, if you want to target, treat and prevent more pressing concerns such as fine lines, dark spots and acne, you’ll be sorely disappointed by the results a bog-standard cleanse and moisturize routine will offer.

An effective morning routine, for example, requires antioxidants and sunscreen to protect you from environmental stressors and free radical damage. It may also benefit from lighter day creams that give your skin almost invisible moisturization – the perfect base for priming your skin and facing the day.

In contrast, when you’re asleep, your skin kick-starts a whole regeneration process making it one of the most important times for rich, collagen-boosting products that help improve the health, look and feel of your complexion.

Studies show that people who get between seven and nine hours of sleep each night have skin that’s more moisturized and better able to protect and heal itself than those who sleep for five hours or less. How so? Because when your body rests, blood flow to your skin increases, collagen production ramps up, free radical damage gets repaired and your skin’s super important barrier function is restored. Cut back on your sleep and you deny your skin this precious time to repair itself. This means that compared to the lightweight, protective formulations your skin thrives on during the day, overnight skincare should revolve around boosting collagen, enhancing moisture, replenishing oils and therefore helping to repair and replenish your skin's protective barrier.

Convinced you need to step up your bedtime skincare routine but unwilling to spend hours in the bathroom before turning in for the night? Then you’ve come to the right place because we believe you need just three nighttime skincare formulations to care for your entire complexion. 

Overnight Must-Have #1. A Skin-Restoring Serum

If you’re serious about looking after your skin, you should always apply an overnight facial serum after cleansing. Serums are light, fast-absorbing formulations that have a much smaller molecular structure than moisturizers, meaning they’re able to deliver active ingredients deeper into your skin. We truly believe everyone needs two serums in their skincare lives – one for the morning and one for night – but the formulation you choose will obviously depend on what the issues you want to address. For dryness, HA is always a winner; for dark spots we love vitamin C or niacinamide, and for acne, serums containing salicylic acid or tea tree oil are always a great shout.

If you’re looking for the true gold standard of overnight face serums, however, try a formulation containing retinol like our fabulous Retinol Serum. Retinol is a clever little ingredient that derms, beauty editors and A-listers all swear by. When applied to your skin it triggers and activates certain genes to increase collagen production and stimulate your skin to turn over more efficiently. This not only helps soften, thicken and plump up the skin but offers no end of benefits for enlarged pores, acne, pigmentation and aging skin. If this wasn’t enough to convince you of its superpowers, research also shows that retinol has powerful antioxidant properties to help combat free radical damage.

Overnight Must-Have #2. An Awesome Eye Treatment

Lack of sleep is hell on the skin around your eyes, causing redness, fluid retention, dark circles, lines and wrinkles. Why do your eyes take the hit so badly? Because the skin in this area is thinner, more fragile and contains fewer sebaceous (oil-producing) glands than the rest of your face, so it ages lightning fast. If you think about it, the skin around your eyes also works pretty hard thanks to repetitive movements like blinking, smiling, squinting and so on. Without a targeted eye treatment product, therefore, it stands no chance in the fight against premature aging. And what better way to repair and replenish it than overnight when your eyes are less subject to the constant, repetitive movements of, well, being awake?

Some of the most powerful ingredients to look for in an overnight eye treatment are hyaluronic acid, peptides, vitamin C and retinol. Hyaluronic acid (HA) helps your skin retain water, vitamin C brightens and repairs, while peptides and retinol boost collagen. All great stuff for the skin around your eyes, we think you’ll agree.

Try our Eye Cream which contains potent antioxidants such as vitamins B5, C and E, plus plant peptides and HA. Share a pea-sized amount between both eyes and smooth or tap it gently onto the skin, using your ring fingers for a lighter, less skin-damaging touch.

Overnight Must-Have #3. The Perfect Night Cream

If you have a highly moisturizing serum on the go, you might think you can do without night cream. Big mistake. Serums rarely contain emollient or occlusive ingredients which are important for sealing water and oils into your skin, so while serums are great for delivering ingredients deep into your skin, you still need to follow with moisturizer to lock all that goodness in. Whatever your skin type.

Our new Vitamin C Deep Hydration Night Cream has been formulated to work with your skin’s overnight renewal system to support your skin, stimulate collagen production and strengthen that all-important barrier function. As well as containing one of our favorite antioxidants – vitamin C – this decadent night treatment comes bursting with nourishing and healing botanicals such as aloe, cocoa butter and rosehip oil. For the best results, apply it nightly as the final step in your bedtime skincare routine.

And you're done. See, that wasn't too time consuming, was it? Sweet dreams, y'all ;)

Face serums are a must for anyone interested in maximizing their skin’s potential and targeting those little annoyances like dryness, lines, dark spots or excess oil. But that’s the simple part: it’s choosing a serum to suit your skin that can be a bit of a minefield…

If you’re yet to introduce a serum into your skincare routine, let us be the ones to tell you – the right one could change your life. Yes it’ll add another step to your beauty routine, but honestly, what’s an extra minute or so between friends? And when you see what the right one can do for your skin, you’ll wonder how you ever lived without it.

Lightweight and super-powered, serums pack a real punch thanks to their small molecular makeup. What does this really mean? Simple: small molecules allow for a deeper penetration of active ingredients and therefore more effective results for your skin. A serum is able to get right under your skin where regular lotions and moisturizers dare not, and in all honesty cannot, go. This means they are way more effective at targeting specific issues like discoloration, fine lines, wrinkles and any other bugbear you care to mention.

But how do you know where to start? Erm, right here, with these six, cleverly formulated serums that cater for the most common skincare types and concerns.

1. Normal or Dry Skin Types: C-Plus Super Serum

One of our favorite all-rounders, think of C-Plus Super Serum as your go-to for maintaining healthy, more radiant skin. Packed with vitamin C, along with niacinamide, retinol, hyaluronic acid and MSM it reads like a veritable who’s who of clinically-proven skincare ingredients. And if you’re worried about this cocktail of active ingredients playing havoc with your skin, don’t be. C-Plus Super Serum is surprisingly gentle and free of common irritants like synthetic fragrance, silicones, parabens and sulfates. It’s a bit of show-off, we know, but deservedly so. Use it two or three times a week for the best results.

2. Oily Skin: Tea Tree Clear Skin Super Serum

A customer must-have for reducing breakouts and balancing excess oils while maintaining a certain kindness to aging skin, Tea Tree Clear Skin Super Serum has been touted as “pretty life-changing” by one particular fan. Yes, truly.

Research shows that tea tree oil boasts anti-bacterial, antiviral, anti-fungal and anti-inflammatory properties, making it an effective treatment for mild to moderate acne… and a great, natural alternative to benzoyl peroxide. Tea tree oil can also help balance oiliness, minimize enlarged pores and may even help relieve dryness. We combine it with salicylic acid, retinol and plenty of other age-defying ingredients to produce this gentle but oh-so-effective serum that your skin will love. Use it to spot treat troublesome breakouts, or apply it all-over, two to three times a week before moisturizing.

3. Dry Or Dehydrated Skin: Hyaluronic Acid Serum

Hyaluronic acid (HA) has been having a moment in skincare for quite some time now. And its popularity is not going away. A key component in your skin's natural makeup, HA has the unique capacity of retaining up to 1,000 times its weight in water. We’ll just let that sink in for a minute. One. Thousand. Times.

This sponge-like quality makes HA extremely important for keeping your skin moisturized and healthy, and it's why it rightfully takes its place at the top of ingredients your skin can’t get enough of. Hyaluronic Acid Serum harnesses the powers of this water-loving ingredient and blends it with vitamins C and E, plus jojoba oil to help lock moisture into your skin. A real find for dry, dehydrated or ANY skin type, if you ask us.

4. Aging Skin: Retinol Serum

Speaking of ingredients that can literally do no wrong, let’s give a big shout out to retinol. Proven time and time again to be one of the most effective ingredients for reducing the visible signs of aging, retinol is a topical form of vitamin A that activates certain genes in your skin to boost collagen production and stimulate your skin cells to turn over more efficiently. This helps soften wrinkles and dark spots, and it's dynamite at making your skin look, well, damn good.

Our Retinol Serum combines retinol with HA, vitamin E, aloe and green tea – an awesome combination known to help hydrate, protect, nourish and reduce irritation. Priceless.

5. Sensitive Skin: Niacinamide Serum

Sensitive skin and active ingredients don’t often make for a match made in heaven. However, niacinamide is one of the exceptions to this rule. A proven antioxidant, niacinamide boasts all the usual benefits of your favorite free radical-fighters (ie: an improvement in dark spots, lines, wrinkles, blemishes and firmness), plus it helps regulate inflammation and improve your barrier function to strengthen and protect your delicate skin. And all this with few to no side-effects. Yes, there really is a beauty god.

Niacinamide Facial Serum might only be a year old but it’s already a favorite with customers looking for an antioxidant serum that brightens and balances skin gently, yet effectively.

6. Dull Or Sun Damaged Skin: Vitamin C Serum

We don’t like to blow our trumpets too much, but our awesome Vitamin C Serum continues to turn heads and now boasts over 65,000 reviews on Amazon. In fact, it’s the number one best seller in facial serums. Just saying.

One of the most effective and highly researched antioxidants in skincare, topical vitamin C works hard to boost collagen, fade dark spots and protect your skin from the damaging effects of the sun. Depending on the type of vitamin C used, it can be a tad too good to be true for some skin types, but we use sodium ascorbyl phosphate (SAP) in our formulations which is more gentle than the pure stuff… but equally as effective. This classic serum combines SAP with vitamin E, hyaluronic acid, MSM and a whole host of botanicals for a glow-boosting treat you'll want to use time and time again.

PS: Before We Go…

Our serums have been carefully curated to suit all skin types, but still, they contain a lot of potent active ingredients so they should always be applied with care. The golden rules? 1. Do a patch test first. 2. Introduce one slowly into your routine (two or three times a week) before applying it every day. And 3. Always finish with your favorite moisturizer to lock all those ingredients into your skin.

Done and done.

Word is, when it comes to the varying forms of topical vitamin C, cloudiness is a sign of brighter days ahead. Bear with us while we explain…

Vitamin C is one of the most effective ingredients in skincare. That’s a bold statement, we know, but ask any dermatologist to list their favorite topical antioxidant and we’d bet our lives that vitamin C would be the words on everyone’s lips.

Along with hyaluronic acid and retinol, vitamin C is part of a veritable 'Justice League' of skincare ingredients, offering undeniable benefits for a whole host of skincare concerns. From adding radiance and reducing fine lines, through to improving acne and poor texture, vitamin C works. It just does.

This may sound simple enough, but the thing is, you’ll rarely see the words ‘vitamin C’ on a product’s ingredients list. And you might think this is because skincare manufacturers are out to get you with complicated names, but it’s really not that personal. It’s simply because vitamin C comes in many forms – each with different levels of efficacy, stability, look and even smell. We use a form of vitamin C called sodium ascorbyl phosphate (SAP) across all of our serums and vitamin C products because it works for most skin types and we truly believe in its ability to get the job done without causing irritation. There’s so much more to it than that, but first, let’s have a quick look at vitamin C shall we?

The Facts About Vitamin C In Skincare

Normal skin contains its own relatively high levels of vitamin C whose role is to support, strengthen and protect your skin. A natural and potent antioxidant, vitamin C helps neutralize damage caused by environmental pollutants. It also promotes collagen production and aids healing. However, aging and exposure to UV and pollution causes your levels of vitamin C to dramatically decrease, taking with it the soft, plump, strong and youthful-looking skin you used to know and love.

All this is why vitamin C has made such a name for itself in topical skincare – because a) your skin needs it and b) you naturally lose it through both intrinsic and extrinsic aging.

Simple, right? Ha, not so fast, because this is where things get a little complicated. There's not just one form of vitamin C used in skincare, you see. There are many – some great, some not so much. And the key is to know which ones to look out for.

Many brands use l-ascorbic acid which is the purest and probably the most widely studied form of vitamin C. But l-ascorbic acid comes with its problems. It’s notoriously volatile which means it degrades lightning quick when exposed to light and air. It’s also super potent – sometimes too potent for the skin to handle. Because of these issues, many derivatives of pure vitamin C have been formulated for use in skincare. And this is where the mighty sodium ascorbyl phosphate comes into play.

What Is Sodium Ascorbyl Phosphate?

Along with a lengthy list that includes magnesium ascorbyl phosphate, ascorbyl-6-palmitate and sodium ascorbate, sodium ascorbyl phosphate (we’ll call it SAP from now on) is a derivative of l-ascorbic acid. This means that yes, SAP is slightly less effective than its purer sister but – and this is a major but – it has way more of an edge.

SAP is basically a salt form of vitamin C and one of the most stable versions of the pure stuff. Its sodium molecule is the key as it acts like a natural preservative which stops it from degrading on contact with light, air and water, therefore offering more benefits to your skin. In fact, SAP has been clinically proven to improve the tone and texture of your skin. It also works hard to boost radiance, fight photoaging, fade dark spots and reduce acne. Can’t say fairer than that, right?

But that’s not all. In order for your skin to experience the full benefits vitamin C has to offer, SAP has to be converted back to ascorbic acid once applied to your skin. This may sound like a bad thing, but ascorbic acid is a very active, powerful ingredient, which, when applied directly can cause negative side-effects such as dryness, stinging and redness. Having your skin convert SAP back into ascorbic acid after application, however, reduces these chances of irritation and makes the active ingredient much more tolerant by most skin types – even sensitive.

In our opinion, SAP beats l-ascorbic acid hands down, which is we harness its powers in all of our vitamin C products as well as in C-Plus Super Serum, Hyaluronic Acid Serum and Tea Tree Clear Skin Super Serum.

Why Do TruSkin Vitamin C Serums Look So Cloudy?

This is a question we get asked a lot – especially when it comes to our best-selling Vitamin C Serum. And the answer is simple: the cloudiness (or milkiness if you prefer to think of it that way) is all down to that sodium molecule.

Think about when you add salt to water: it immediately becomes cloudy, right? Well, same principal. The cloudiness is not because your serum has oxidized or become ineffective, it’s simply the salt. And it’s the salt molecule that makes this particular vitamin C derivative more effective and better tolerated by your skin.

One of our mottos here at TruSkin HQ is that cloudiness is a sign of brighter days, or more specifically brighter skin, ahead! Get it now?

How To Include SAP In Your Daily Skincare Routine

Whether you’re an avid C fan or just starting out, SAP can offer your skin outstanding results – as long as you use it correctly. 

The most important rule is to start slowly and do a patch test first. Even though SAP is suitable for most skin types, it’s still an active, potent ingredient so you should always perform a patch test on a discreet area of skin before starting a full facial routine. Not sure how to do that? We can help, right here.

Once you’re sure your skin isn’t going to react, gradually introduce your chosen product into your routine two or three times a week as your skin gets used to the active ingredients. Then you can work up to daily use.

Finally, remember, active ingredients like sodium ascorbyl phosphate work on a cellular level, deep within the skin. This means that yes, it might offer you instantly softer, more radiant skin, but its true benefits will need time to fully take effect. We recommend continually using our C products for at least 28 days for those brighter days to really set in.