True Radical Honesty From Our Community

Turns out, vitamin C really IS the bright stuff.

Summer’s gone and fall is in full swing. Now, we have nothing against this time of the year (falling leaves, indoor fires, red wine Sundays, bliss) but isn’t it annoying when your skin lacks that certain glow it seemed to naturally emanate when the sun was out in full force? And we’re not talking about craving super tan skin that, in all honesty, has been damaged by the sun and will age you up faster than you can say ‘pass the SPF.’ No, we mean the feeling and look your skin has when that warm light is just right. You know where we’re coming from, yes?

Well, just because the days are getting grayer, this doesn’t mean your skin has to follow suit. And neither do you need to spend an extra hour on your skincare routine morning and night just to get your glow on. As it happens, just one ingredient can give your skin the natural radiance it deserves.

Say hello to vitamin C.

Otherwise known as l-ascorbic acid, topical vitamin C is a super potent skincare ingredient that works hard to protect, brighten, strengthen and rejuvenate a tired, dull complexion. It often gets a bad rap by skincare cynics because pure vitamin C is a tricky customer when you apply it to your skin. It can be a tad powerful for some skin types, is highly acidic and it breaks down easily on contact with your skin. Not great news, in case you were wondering.

So, why do we rate it so much? Because, l-ascorbic acid isn't the only vitamin C option available. In fact, there are some awesome derivatives such as sodium ascorbyl phosphate (SAP) which are infinitely more superior than the pure stuff. SAP is a salt version of pure vitamin C and much gentler (but no less effective in the long-term) on your skin. It’s also more stable when it comes into contact with light, air and water which helps it maintain its potency for way longer. Ever wondered why our vitamin C products look a little cloudy? Well, this is due to the salty nature of SAP – kind of like when salt is dissolved in water. Light bulb moment.

So, how exactly does vitamin C work when it comes to brightening your skin and giving you that gorgeous, glowy feeling? Buckle up, here’s the science bit…

1. Vitamin C Is A Powerful Antioxidant

Just like vitamin E, retinol and hyaluronic acid, vitamin C is a potent antioxidant. Antioxidants are super important for the look, feel and health of your skin because they fight free radicals which are created in your skin thanks to external lifestyle and environmental triggers like smoking, alcohol, pollution and exposure to the sun. When free radicals form in the skin, they do a real number on important proteins, DNA and fatty acids, causing all manner of damage which shows up on the surface of your skin by way of lines, wrinkles, dark spots, poor texture, uneven skin tone and sagging.

Thankfully, antioxidants are your life-saving Batman to those free radicals' evil Joker: battling away to stop their onslaught of harm to your skin. And as long as you include plenty of antioxidants in your diet and your skincare, you should come out on top.

As antioxidants go, vitamin C is one of the most well-studied and proven in terms of visible effects on your skin and, according to experts, applying it topically can be 20 times more potent than taking it orally.

2. Vitamin C Inhibits Melanin Production

More good news: vitamin C is not a one-trick pony in its bid to help you achieve a brighter complexion. As well as its ability to quash free radical damage (otherwise known as oxidative stress), vitamin C also inhibits melanin synthesis by decreasing the production of an enzyme called tyrosinase.

Bear with us for a second while we get a little technical.

As you know, melanin is the pigment that gives your skin its unique color. Same for your eyes and hair. When you’re exposed to the sun, melanin production ramps up in a bid to protect your skin against UV damage. This makes your skin look darker and tan. However, melanin production can also go awry, causing your skin to become patchy and uneven-looking. These dark or sun spots are a type of hyperpigmentation called solar lentigines.

Now, back to tyrosinase.

Tyrosinase is an enzyme that catalyzes the production of melanin, so by interfering with tyrosinase production, topical vitamin C simultaneously hampers the amount of melanin in your skin, therefore helping to fade existing dark spots AND reducing the likelihood of you developing new ones.

We told you it was good stuff.

3. Vitamin C Acts Like A Mild Exfoliator

Vitamin C doesn’t exfoliate your skin in the traditional way like scrubs or alpha hydroxy acids. However, it does promote cell turnover which has a similar end result.

Skin has a natural way of shedding, a process called desquamation. On average, the life cycle of an adult skin cell is around 28 days, in which time it forms, matures, dies and sheds. As you get older, however, this life cycle becomes sluggish, often slowing down to as much as 90 days as you reach your 60s. The result is that skin starts to look less radiant – because dead skin cells don't shed as easily, causing dullness and a tired-looking complexion.

This is why boosting cell turnover through ingredients like retinol and vitamin C, or exfoliation techniques like facial scrubs and AHAs is so important as you get older and skin becomes less vibrant and youthful-looking.

How To Embrace Vitamin C In Skincare

To benefit most from the glow-inducing powers of vitamin C, a facial serum is 100 percent the way to go. Facial serums have a small molecular structure which allows them to deliver ingredients to your skin way quicker and much more effectively than other skincare formulations. And that’s a scientific fact.

Because we love vitamin C so much, four of our six serums contain SAP, our favorite form of vitamin C. Of course, if you’re a purist, you can’t go wrong with the momma of the C-gang, our original and best-selling Vitamin C Serum For Face. This fan favorite and current holder of almost 90,000 ratings on Amazon combines vitamin C with vitamin E and hyaluronic acid to help you reinstate the radiance you deserve. Shout out also to our awesome Vitamin C Super Serum+ which combines vitamin C with retinol to hit the signs of aging where it hurts.

Check out our full range of facial serums and skin care kits, right here.

We also formulate vitamin C into our Brightening Cleanser, Brightening Moisturizer and Deep Hydration Night Cream, so you really can take it up a notch and go for it across your whole regime if that’s your skincare jam.

Just remember, always patch test any new product when you first try it out. SAP is very well tolerated, but like most active ingredients, it’s pretty powerful and isn’t for everyone. Always try a small amount on a discreet area of skin and leave it for 48 hours to test for a reaction before using it on your whole face. And we don’t just say this for fun: it’s important, OK?

Now, get glowing, you beautiful people.

What can you do to counteract dry skin and the flakiness, itching and irritation that often comes as part of the package? Well, we believe what you put on your skin can make a real, difference…

If you have dry skin you’ll know that finding an awesome moisturizer is like discovering your perfect hairdresser. A veritable ‘eureka moment.' But not an easy one to accomplish, that’s for sure. So, why is this the case? Well, it’s confusing business. Firstly, skincare ingredients come and go thanks to technology, trends and the opinions of influencers and A-listers. Remember when snail slime was the future of ageless skin? Yeah, it didn’t last. Also, dry skin can be sensitive to certain ingredients, taking umbrage to the likes of synthetic fragrances, sulfates, parabens and the like, making it hard to find products that don't make your skin sting or become irritated.

This is why we believe it’s super important to know which ingredients to look out for when moisturizing dry skin. Not the fleeting ones that don’t stand the test of time (here's looking at you again, snail slime), but the tried, tested and trusted ingredients that derms have been recommending for decades. Because a) they work and b) well, they work.

But first things first, let’s talk about dry skin…

What Is Dry Skin?

Dry skin, dehydrated skin: same difference, right? Wrong. Dehydrated skin is a temporary condition that any skin type (yes, even oily) can experience and occurs when skin is lacking in water. Dry skin, however, is a whole other ball game. Dry skin is a true skin type like oily, combination and the elusive ‘normal’ skin and it means your skin is lacking in natural oils, NOT water. This dryness is likely to affect your entire body and it’s something you’re born with and will live with your whole life. Sure, it may improve or worsen depending on things like the season, your age or the time of the month, and yes, you can relieve dryness with great skincare products, but all in all, dry skin is for life.

How To Moisturize Dry Skin

Let’s get one thing straight, moisturizing ingredients and hydrating ingredients are not one and the same. Hydrating ingredients add water (hydration) to your skin and include the likes of hyaluronic acid, glycerin and aloe vera, whereas moisturizing ingredients are those that lock water into the skin by providing a protective layer on the surface to help prevent transepidermal water loss (TEWL). Moisturizing ingredients are the most important for dry skin types, but often dryness and dehydration come hand in hand, so a great skincare kit should always include a combination of both.

Today, however, we’re concentrating on the best moisturizing ingredients. And in no particular order, here are our top five…

1. Ceramides

Ceramides are fatty acids that make up around 50 percent of your skin’s composition and are found in the skin’s protective barrier, the stratum corneum. Ceramides are super important to the health of your skin because they act like glue to hold your skin cells together, keeping moisture in and irritants out. Kind of like your body’s own natural moisturizer. Of course, like many good things in life, you lose ceramides as you age. Your levels also take a hit from things like cold, dry air; a poor diet and harsh skincare products that strip your skin of oils.

This is why ceramides are up there as some of, if not the most important ingredients for strengthening your skin’s barrier function and simultaneously moisturizing dry skin.

2. Palmitates

Just because ingredients like ethyhexyl, cetyl and ispopropyl palmitate are tricky to pronounce (and even harder to spell!), this doesn’t make them the bad guys. Far from it. In fact, these palmitates are extremely useful for treating and conditioning dry skin. They come under the umbrella of emollients which are types of ingredients (whether natural or synthetic) that soften and moisturize dry skin by filling in and repairing cracks on the surface to help prevent water loss and keep your skin healthy and free from irritation. Not to be sniffed at, people.

3. Plant Oils

We’re major fans of botanical oils like coconut, jojoba and sunflower for their natural ability to work wonders on all skin types. Like palmitates, they’re super effective emollients, but some oils also have occlusive properties which is an absolute must for dry skin.

Occlusives work by leaving a thin coating on the top layer of your skin which traps in water and other hydrating ingredients, so your skin can make the most of all that moisture and nourishment all day long. Rich oils like coconut and olive can feel a little heavy if you have oily or acne-prone skin. However, they’re awesome for dry or irritated skin whose barrier function needs a little helping hand.

Plant oils are also rich in nutrients and antioxidants, so they’re great for protecting your skin from oxidative stress while strengthening and repairing your skin. Big win.

4. Shea Butter

As butters go, shea is top of the class.

Shea butter is a fat that’s extracted from the nut of the African shea (or karite) tree. Not only is it rich in fatty acids like stearic, oleic and lineoleic which gives it outstanding emollient powers, but shea butter is also an anti-inflammatory making it a beauty for healing a compromised barrier function.

Unlike cocoa butter which can be too rich for some skin types – especially on the face – shea butter is light, easily absorbed and non-comedogenic which means it’s less likely to clog your pores and cause breakouts. But don’t think this makes it any less effective when it comes to moisturizing dry skin. Shea butter is a real winner and is also packed with vitamins and anti-inflammatory compounds to further repair damaged skin. It's so good, it may even help soothe and treat eczema. 

5. Vitamin E

Often seen on skincare labels as tocopherol, tocopheryl acetate or alpha-tocopheryl acetate, vitamin E is one of our favorite ingredients and up there with the likes of vitamin C and retinol as a must for any successful regime. Why is it so great for dry skin? Well, it’s an anti-inflammatory and an antioxidant so helps repair, soothe, protect and heal the skin’s delicate barrier function. But what’s most impressive is that it has a smart way of combining both humectant and emollient qualities all into one. This means it can draw water into your skin like a sponge, AND hold it there. Some experts believe it has the ability to retain moisture for up to 16 whole hours. Wowza.

An oldie, but a real goodie.

Summer’s officially over, folks. So, there’s no better time to add a hard-working face serum into your skincare routine. Frankly, it would be rude not to.

Face serums are mysterious little characters. Often moisturizing, but not really moisturizers; sometimes oily, but definitely not face oils. Mind. Officially. Blown.

But the thing is, a face serum is probably the most important and hard-working product you could have in your skincare arsenal. Sure, it’s not 100 percent vital in terms of keeping your skin clean, moisturized and protected from the sun (they’re the absolute basics for healthy skin, btw). However, if you want to do more than just the bare minimum for your skin and want to keep it looking its best for as long as possible, you simply must include at least one serum in your daily regime.

Not sure where to start? Then allow us to fill you in on all the essential deets. Because summer’s gone, fall’s here and now’s the perfect time to up your skincare game.

What Are Face Serums?

A face serum is a light, water- or gel-based skincare product that’s been formulated to help treat specific concerns or skin conditions like dullness, dehydration or aging. Due to their small, molecular makeup, serums are extremely fast-absorbing and can penetrate deep into your skin. This is why they’re such a great tool for delivering active ingredients exactly where your skin needs them.

How Do Serums Differ To Moisturizers?

Unlike serum, a moisturizer’s main job is to, well, moisturize. Sure, it might contain antioxidants, exfoliating acids and all manner of other skin-loving ingredients as added extras but at the end of the day, a moisturizer’s ability to moisturize your skin is everything. A moisturizer, therefore, is richer than serum and usually contains some kind of emollient or occlusive ingredient (think shea butter, jojoba oil, coconut oil etc.) to create a barrier and stop moisture from escaping from the surface of your skin.

Serums, on the other hand, are lighter and contain much smaller molecules than their moisturizing cousins. Of course, serums can contain hydrating ingredients to help your skin retain moisture, but they don’t often contain occlusive or emollient ingredients (think shea butter, coconut oil etc) which form a seal on the surface of your skin. If they did, they wouldn’t retain such a lightweight composition and they wouldn’t absorb into your skin in such a timely, effective manner.

Is A Face Serum Right For Me?

Probably… but who knows? There are so many different formulations around, there’s bound to be one to suit your needs. However, the most important thing is to always patch test any new serum before applying it all over your face and neck for the first time.

To perform a patch test, apply a small amount to a discreet area of clean skin either behind your ears, inside your elbow, on your wrist or on the side of your neck. Then leave it for a good 48 hours to check for any negative reactions. If everything’s a-okay after this time, you’re good to go. Even mild reactions such as redness or a little tingling that settles down after an hour is fine – this is just those awesome ingredients getting to work. However, anything that’s continually uncomfortable or painful is a major red flag. If you experience a bad reaction like this, immediately cleanse your skin and don’t use it again. And if symptoms continue to get worse, always seek advice from a skincare expert.

How Do I Choose A Serum To Suit My Skin Concerns?

Most formulations will feel similarly lightweight and watery or gel-like, so that’s not really a factor. Instead, it’s all about those active ingredients inside.

Here are five awesome ingredients to look out for in a face serum, depending on your skin’s concerns:

1. Hyaluronic Acid
Great For: All skin types.
Hyaluronic acid is one of the best ingredients for hydrating your skin. It’s known as a humectant which means it works like a sponge to draw water to the surface of your skin.

2. Retinol
Great For: Aging or acne-prone skin.
Retinol is seen as the best of the best when it comes to boosting cell turnover and therefore working on everything from fine lines and wrinkles through to dark spots and pimples.

3. Vitamin C
Great For: Dull skin.
One of the most studied antioxidant in skincare, vitamin C protects your skin from free radical damage and inhibits melanin production to boost your skin’s glow factor and improve hyperpigmentation.

 4. Niacinamide

Great For: All skin types, particularly sensitive.
Otherwise known as vitamin B3, niacinamide is a gentle, but effective antioxidant. It works really well with the natural substances in your skin to improve tone, texture and the visible signs of aging.

5. Salicylic Acid
Great For: Oily or combination skin.
Salicylic acid is an oil-soluble chemical exfoliator that gets deep into your pores to reduce excess sebum, reduce acne breakouts and boost cell turnover.

How & When Should I Apply My Face Serum?

The general rule with skincare is that lighter products should always be applied first so they don’t have to fight with the heavies to reach the surface of your skin. This means, therefore, that serum should always be applied before moisturizer, to cleansed, toned skin. Then you can follow with a face oil and finally, that all-important, never-to-be-forgotten sunscreen (in the morning, of course!).

When it comes to your application technique, NEVER place the serum dropper directly onto your face as this can transfer oil and bacteria from your skin straight back into the bottle. Instead, apply one or two drops of serum onto clean hands, then apply it over your face and neck. Pat it gently all over cleansed skin and don’t worry about massaging it in. This is totally unnecessary. Serums are light enough to absorb into your skin without your help.

All serums are different, but most can be applied every day. Oftentimes, however, two or three times a week is enough – especially with the super potent serums that really pack a potent punch. Just make sure you read your labels for full instructions so you don’t overload your skin and end up causing irritation.

Answer: yes… and no. Because things are rarely black and white in the wonderful world of skincare.

If you thought smoking, booze, no sleep and poor skincare were the root cause of skin aging, well, you’re not wrong. However, hands down the biggest skin ager and far worse than all those factors put together is the sun. According to the Skin Cancer Foundation, the sun is responsible for around 90 percent of external aging. Not 50, not even 70, but a phenomenal 90 percent.

This, as well as the far more serious risks of skin cancer, is the reason we constantly chirp on about the importance of wearing sunscreen and doing everything you can to protect your skin from the sun. And not just in the summer months, but all year long.

Even the most prudent of you, however, will experience some form of sun damage as you age. Because: life. So, what exactly does sun damage look like – other than the obvious red, sunburnt skin? And once it's there can you do anything about it?

Here’s what we know…

What Is Sun Damage?

In fancy terms, any skin damage caused by the sun is known as photoaging. It usually starts to appear after the age of around 20 because the harsh reality is every time you step foot outside, UV radiation hits your skin and causes some kind of harm.

Sun damage not only damages your blood vessels, DNA, collagen and elastin, but it sends your melanocytes (melanin-producing cells) wild, causing your skin to develop dark patchy areas called solar lentigines – or more familiarly known as dark, sun or age spots. Oh, and you know those freckles you think are cute after a day on the beach? Sun damage, right there.

Other signs of photoaging include fine lines and wrinkles, loose skin, sagging, dryness, spider veins and a ruddy complexion.

So, Can You Reverse Sun Damage?

Completely? No. Somewhat? For sure. What we mean by this is that while a lot of photodamage can be permanent, there are certain skincare ingredients and treatments available to help repair and soften lines, fade dark spots, tighten loose skin and reduce spider veins or a blotchy complexion.

In no particular order, here are three of our favorites…

1. Retinol

Oh retinol, how we love thee. One of the most trusted ingredients in skincare, retinol works by stimulating cell turnover and increasing collagen production which helps improve the color, tone and texture of your skin. By working on your skin at a deeper level than many other ingredients, retinol has the ability to combat almost all signs of photoaging. More specifically it can significantly decrease the visibility of lines, wrinkles and dark spots. Let’s have a group hug for that, please.

It can take a good few months for the effects of retinol to be visible, so you must be patient and consistent. And don’t worry if your skin looks kind of cruddy before it gets better. A little dryness and redness is what’s known as retinization – the process in which your skin is adjusting to the treatment. This should be mild and subside after a short period of time, so bear with it and you’ll be thankful in the long run. Of course, if any irritation is painful or long-lasting, you might need to slow it down a little. Apply your retinol treatment just two or three times a week, rather than daily, until your skin acclimates. Then you can build up again as your skin becomes more tolerant. You could also try a Retinol Moisturizer rather than a serum as moisturizing creams and lotions have a slower delivery system so are much gentler on your skin.

2. Vitamin C

Known at TruSkin HQ as the brightening powerhouse, vitamin C is a clever little antioxidant that mops up free radical damage and fades dark spots into the bargain. Sun-induced free radicals are a real issue when it comes to aging skin because they hunt down all the good proteins in your skin, breaking down collagen and causing all kinds of harm. The great news is you can minimize free radical formation by regularly applying a hard-working topical antioxidant like vitamin C. Our Vitamin C Facial Serum not only contains a stable form of vitamin C called sodium ascorbyl phosphate, but two other antioxidants to the tune of vitamin E and hyaluronic acid. Frankly, free radicals stand no chance.

It’s also worth noting that vitamin C contains properties that inhibit tyrosinase, an enzyme that generates melanin production. Erratic melanin is what makes your skin go patchy and dark from too much time in the sun, so by regulating it, you immediately help lessen the blow of dark spots and an uneven skin tone. Take that, sun damage!

3. Sunscreen

There’s no denying that prevention is way, WAY better than cure. After all, skin cells that have been subject to decades of sun exposure with very little sun protection could be so damaged, they’re no longer repairable. Therefore, the best way to reverse sun damage is to avoid it in the first place.

Obviously we don’t expect you to never leave the house again, but there are some simple things you can do to protect your skin from the damaging rays of the sun like seek shade and wear protective clothing. However, the most important trick you can employ is to apply sunscreen. Every. Morning.

When it comes to choosing sunscreen, look for a formulation that’s broad-spectrum which means it protects you from UVA as well as UVB radiation. Never go less than SPF 30 and apply it generously and often.

Professional Treatments For Reducing Sun Damaged Skin

If your sun damage is more serious, there are also some super effective, professional treatments available at your derm’s office. The American Academy of Dermatology (AAD) recommends chemical peels, laser treatments, IPL and microdermabrasion for addressing pigmentation issues, while fillers can restore lost volume and Botox is often a go-to for dealing with fine lines and wrinkles.

Speak to your skincare professional about any photoaging concerns you may have and they can recommend your best plan of action.

In the meantime, did we mention the importance of sunscreen?...

Here, we take a look at four of the greatest skincare ingredient double acts dermatologists agree bring out the best in each other.

Netflix and red wine… PB and J… some things work really well together. Like harmonious machines that are simply meant to be. When it comes to skincare, however, you can’t just buy into different formulations, whack them all over your skin and hope for the best. For a start, this is a complete waste of your hard-earned cash and precious time because certain ingredients render others useless. And for another thing, piling potent actives on your face can upset your skin’s natural pH level and compromise your barrier function, giving your complexion no end of problems like itching, redness and breakouts.

Word to the wise: skincare match-making? Bad idea. However, some ingredients complement each other so perfectly they're too good to miss. You just need to know what you’re dealing with in order to benefit from what they have to offer. Better yet, let us do the cocktailing for you.

Herein, four of the most popular skincare ingredient duos we’re totally on board with.

Vitamin C and Vitamin E

As antioxidants go, vitamin C is top of the class. It’s been studied for decades and proven to neutralize damaging free radicals which form in the skin when it’s exposed to environmental nasties such as pollution and UV radiation. If left to their own devices, free radicals cause oxidative stress which breaks down important cells, proteins (namely collagen) and DNA in your skin, leading to lines, wrinkles, dark spots and, well, you know the drill.

You literally can't go wrong if you apply a daily vitamin C treatment to your skin, but when you combine it with other trusted antioxidants, it goes into overdrive, offering your skin double the protection. The combination of vitamins C and E, for example, is one of the most popular in skincare. And for very good reasons. Vitamin E not only amps up vitamin C's ability to protect your skin from free radical damage, but it helps preserve its stability and therefore its efficacy and results. Good stuff.

Find This Dynamic Duo In: Vitamin C Facial Serum

Retinol and Hyaluronic Acid

While retinol is one of the most cherished anti-aging ingredients in skincare, its powers can be a little, shall we say, intense for some skin types? A topical form of vitamin A, retinol works by communicating with your skin cells to make them turn over more efficiently. Of course, there’s much more to it than that, but this is the basic premise of how it helps boost collagen and elastin to work on fine lines, wrinkles, dark spots and even acne breakouts.

To counterbalance the potential side-effects some of you may experience from using retinol (here’s looking at you redness, dryness and peeling), look out for formulations that blend it with hyaluronic acid. Retinol and HA is one of our favorite combos because it offers the amazing age-defying benefits of retinol, minus irritation thanks to the hydrating powers of HA.

Find This Dynamic Duo In: Retinol Facial Serum

Tea Tree Oil and Salicylic Acid

If you’re prone to breakouts, you’ll know what a wonder ingredient tea tree oil is. Extracted from the leaves of, yes you’ve guessed it, the tea tree which is native to Australia, this botanical oil has been proven to have awesome anti-inflammatory and anti-bacterial benefits. Studies show that it’s a very effective treatment for acne and, double bonus, is well tolerated by most skin types.

But if you really want to fight acne from both angles, try a tea tree serum that blends this wonder ingredient with salicylic acid. How so? Because while tea tree oil works on inflammation and redness at a surface level, salicylic acid goes a little deeper to improve cell turnover and help remove excess oil and dirt that can block your pores in the first place. Prevention and treatment? That has to be one of the best combos out there, right?

Find This Dynamic Duo In: Tea Tree Super Serum+

Niacinamide and Vitamin E

Niacinamide is somewhat of a dark horse. But it offers so much for your skin including radiance, hydration, strength and protection, so we’re aiming to change that!

Otherwise known as vitamin B3, niacinamide is a powerful antioxidant and one of the best choices for sensitive skin types as it’s non-irritating and very well tolerated. In fact, it can even work well for those of you with rosacea or eczema – and that’s not an easy accomplishment for any active skincare ingredient…

Because niacinamide is so easy on your complexion (but no less effective, of course), it works well with most other ingredients. However, one of our favorite pairings, especially for restoring and repairing damaged skin, is niacinamide and vitamin E. Vitamin E has awesome emollient and humectant properties which means it can draw water into the skin and keep it there. Twice the antioxidant love as well as the ultimate in moisturization? Count us in.

Find This Dynamic Duo In: Niacinamide Facial Serum

Of course, you must always tread carefully with potent actives – even if they’ve been carefully formulated into one bottle. Always patch test a new product before using it for the first time and remember, less is more.
 
Oh, and one final side note. If you're looking for TWO fabulous power couples that have your skin covered first thing in the morning and last thing before bed, allow us to introduce you to our Day & Night Duo skincare kit. This perfect pairing includes fan-favorite Vitamin C Facial Serum and the equally effective Retinol Facial Serum. Plus it saves you $$$s as an added bonus.

Consistently recommended by dermatologists, skincare acids can exfoliate, brighten, hydrate and even control pesky breakouts. Here, we take a look at five of the absolute best…

Who knew acids could be so awesome for your skin? Actually we did, which is why we formulated some of the most clinically researched and pretty dang effective skincare acids into your favorite TruSkin products.

So, no matter your skin type, age or concerns, it’s time to climb aboard the acid train. Not sure where to start? Then take a peek at these five absolute gems which promise to work hard to keep your skin looking (and feeling) totally awesome.

1. Citric Acid

Often overshadowed by the glycolics and lactics of this world (more on those in a jiffy), citric acid is a fully paid member of the alpha hydroxy acid (AHA) club. AHAs are chemical exfoliators that work by dissolving the ‘glue’ that binds dead skin cells together on the surface of your skin so they can shed more easily. This helps renew and revitalize your skin, improving the texture and tone of your skin and simultaneously softening the signs of aging.

Extracted from, yes you guessed it, citrus fruits such as lemons, limes, grapefruits and oranges, citric acid has a fairly large molecular structure which makes it way less potent than its AHA cousins. For sure, this makes it less immediately effective, but on the bright side it makes it a great choice for sensitive or problematic skin types looking to improve cell turnover without causing irritation.

Citric acid is also a natural, but gentle astringent which means it’s awesome at balancing excess oils, plus it contains antioxidant properties to help protect your skin from external baddies like pollution and sun damage.

A Great Choice For: Acid virgins, sensitive or oily skin types.

Find It In: Charcoal Clarifying Cleanser.

2. Glycolic Acid

One of the most effective AHAs available in skincare, glycolic acid has the same exfoliating prowess as citric acid – to the power of ten. This is all down to its small molecular structure which allows it to penetrate your skin way quicker and deeper than other AHAs. Its mini-me molecules also work to stimulate collagen production which is always a winner for firmer, younger-looking skin.

Glycolic acid is extracted from sugar cane or fruit and is often used in professional chemical peels due to its exfoliating super powers. Derms highly recommend it for helping to reduce the visible signs of aging like lines, wrinkles, dullness and dark spots, but it also makes a mean anti-acne treatment by helping to keep those pores of yours clean and clear.

A Great Choice For: Anyone looking to improve tone and texture. It’s a potent acid, however, so start low and slow and always patch test any glycolic acid formulation before using it for the first time.

Find It In: Ocean Minerals Super Toner and Hyaluronic Acid Eye Cream.

3. Hyaluronic Acid

You’ll be no stranger to hyaluronic acid (HA) and its benefits to your skin – after all, it's completely stolen the limelight in recent years. And rightly so.

HA is a naturally-occurring humectant that’s found in abundance in your body where it helps keep your eyes and joints lubricated, and your skin hydrated. Humectants are clever little cookies because they work like sponges to attract and retain water from their surroundings. HA has the capacity to soak up around 1,000 times its weight in water. Not good at visualizing such math? Then let’s just say that’s a LOT. In fact, topical HA is hands down one of the best ingredients for boosting hydration in your skin. With age, however, your natural levels of HA decline (of course it does *eyeroll), which is one of the reasons your skin becomes dehydrated and less plump as time rolls by. And why topical HA is so important for younger-looking skin.

A Great Choice For: Dry, dehydrated skin types, or, in fact, any of you looking to up your skin’s moisture levels. So, that’ll be all of you, right?

Find It In: All of our facial serums, plus Hyaluronic Acid Eye Cream and Retinol Moisturizer.

4. Lactic Acid

Back to AHAs and one of the most widely-used acids in skincare, lactic acid. When formulated in skincare, lactic acid is extracted from sour milk. Now, if that sounds a tad weird, think about Cleopatra and her propensity to bathe in milk. If it was good enough for her…

As a chemical exfoliant, lactic acid is another one of the gentle guys. In terms of its molecular structure, it’s smaller than glycolic acid but bigger than citric acid which makes it a great all-rounder for most skin types, offering light peeling and brightening benefits without too much disruption to your skin’s delicate barrier.

As well as its exfoliating effects, lactic acid is known to have anti-bacterial benefits (see-ya, annoying breakouts). It’s also a humectant, so, like hyaluronic acid, helps your skin retain moisture.

A Great Choice For: Dull skin that needs a little pick-me-up. It also works well for brightening dark circles around your eyes.

Find It In: Hyaluronic Acid Eye Cream.

5. Salicylic Acid

Unlike most exfoliating acids, salicylic acid is a beta rather than an alpha hydroxy acid. What’s the difference between AHAs and BHAs? Well, they kind of do the same thing, boosting cell turnover and collagen production, but BHAs are oil-soluble whereas AHAs are water-soluble. This means BHAs like salicylic acid can penetrate deeper through the lipid layers of your skin and into your sebaceous glands where they help loosen sebum and unblock your pores.

Salicylic acid is derived from willow tree bark and not only exfoliates and unblocks your pores, but has anti-bacterial properties so is ideal for reducing redness and inflammation. It also helps heal as well as prevent breakouts. You’ve got to love it for that.

A Great Choice For: Zapping pimples, blackheads, whiteheads and excess oils. Just remember to go steady with it – overusing salicylic acid can irritate and dry out your skin.

Find It In: Vitamin C Super Serum+ and Tea Tree Super Serum+.