Need-To-Know Skincare Trends For 2023
Want to hear all about the buzziest ingredient in skincare for the coming year? Interested to know the most important trends going on for your complexion right now? You got it.
Skincare trends are a funny business. After all, the most important thing for skin is to consistently do the best you can for it so you can enjoy its beauty… while trying not to sweat over the not-so-great stuff. ‘Consistency’ and ‘trends’? Hmm, not really two words that go together in the same sentence, are they? Because one’s all about maintaining a regular routine, while the other is all about switching things up to keep up with changes in fashion.
The thing is, however, skincare trends are an entirely different ballgame to fashion and makeup trends. While the latter are all about buying the latest colors, shapes and must-have ‘it’ items, skincare trends are more focused on your skin as a whole. They’re tailored towards different aspects of your skin or specific types of ingredients, products and new technologies that help maximize your skin’s potential and make it truly glow.
So, while we’re all about nourishing your skin with a consistent routine and awesome skincare products, trends are still important to us. What kind of skincare company would we be if we weren’t on top of the latest happenings in our beloved industry? And how could we possibly create and launch new product formulations if we weren’t clued up on what you, our awesome customers, actually wanted?
On that note, here are some important trends to know for the coming year…
Skin Minimalism (or skinimalism, if you will!)
One of our favorite trends, for sure, is this nod towards stripping back your skincare routine to focus on just a small of number of products that do real good. Gone are the days of applying a bazillion products on a daily basis. It’s totally unnecessary… and often does more harm than good, overwhelming your skin with too many active ingredients and often resulting in irritation and sensitivities.
Instead, the past few years have seen a real trend towards the exact opposite of skin overload. And this trend is set to stay as the economy faces many challenges and frivolous spending is put on hold.
What does this mean in real terms? Well, it’s simple: less is more. No one really needs 15 serums, so take a few steps back, think about what your skin needs and hone your routine to around five or six purposeful products that work in harmony to treat your skin without overloading it. Your skin will totally thank you for it. Oh, and btw, so will the environment.
As mentioned, money sets to play a major role in skincare trends as we get into 2023. This means efficient and more affordable, multi-functional products are going to be front of mind all year long.
Chances are you’re doing this already, but if not, it’s an easy one to subscribe to. First up, look for two- or even three-in-one formulations that offer a number of different skin benefits and a whole lot of bang for your buck (hello SPF 30 Mineral Sunscreen With Vitamin C which moisturizes, protects and brightens your skin!).
Similarly you’re going to want to try our NEW all-singing, all-dancing Multi-Vitamin Facial Serum which is packed with 11 vitamins, minerals and electrolytes to pump your skin full of all the nutrition it needs while improving tone, texture, strength and elasticity. Apply it after cleansing and before moisturizing to maximize your skin’s potential and cut out all the other unnecessary middle men (ie: countless treatment products that simply don’t cut it!).
A Focus On Your Barrier Function
Respecting the integrity of your skin’s barrier function isn’t a trend per se, but tell us this, did you even know what your barrier function was a few years ago? Thought not. Now it’s on everyone’s lips and 2023 is set to be the year that skincare formulations and routines are entirely based around keeping the barrier function healthy.
A quick reminder: your skin’s barrier function is the uppermost layer of your skin which works hard to protect and moisturize it by keeping all the good stuff in and the bad stuff out. It’s always been there – because, nature – but it’s not really been talked about so much in the past. Who knows why, but what we do know is that now it’s here, it’s going nowhere.
Your action points to ensure you’re totally on top of this one? Avoid over-exfoliating and steer clear of strong, harsh chemicals, preservatives and surfactants like sodium laureth sulfate (SLS) and sodium lauryl ether sulfate (SLES) which are extremely drying on your skin.
Also, make sure you’re boosting your skin’s natural moisturizing factor (NMF) to help keep your barrier function in good working order. Include plenty of hydrating ingredients like hyaluronic acid, glycerin and aloe in your regimen and couple these with restorative ceramides and reparative emollients and/or occlusives like jojoba oil and shea butter. We love Vitamin C Brightening Moisturizer which is ideal for a super healthy barrier function.
The Ingredient Of The Year: Tea Tree
Natural ingredients often get mocked for not being glamorous, flashy or even as effective as synthetic, science-formulated ingredients. But in certain cases, this could not be further from the truth. Take tea tree, for example, which, like the desire for a cleaner, greener routine, is seeing a big resurgence in skincare right now.
Used for centuries for its antibacterial, antiseptic and anti-inflammatory powers, tea tree oil has been proven to contain key components to help kill acne-causing bacteria on the surface of the skin. Not only that but it’s a genius when it comes to balancing excess oils, reducing facial redness and calming angry skin. It’s kind of like nature’s alternative to benzoyl peroxide – with the added bonus of fewer side effects.
Not to blow our own trumpets but we were well ahead of the curve with this trend and added a brand new product to our tea tree range at the end of last year: Tea Tree Super Cleanser+. Along with our Tea Tree Super Serum+ (which currently comes free with any purchase of the Cleanser!) you can now reap the benefits of this botanical super power across your cleansing AND treatment routine. Bonus.
Your Wellness For The Win
Studies point to a huge link between your mind and your skin so, while we know life is stressful right now, 2023 is all about looking after your mental health in order for your skin to follow suit.
Stress and anxiety both play a big impact on your skin. And not in a good way. For starters they elevate your cortisol levels which can weaken your skin; cause inflammation; deplete collagen; increase sebum production and trigger flare-ups in existing skin conditions like rosacea, eczema and psoriasis. Stress also impairs that all-important barrier function which, as you know, is the key for strong, supple, healthy skin.
This mind-skin connection is extremely motivating and a great thing to focus on when it comes to actively improving your mental well being, raising your self-care habits and enhancing the health of your skin. It also helps you stop seeking perfection and stress less about your lines, wrinkles, zits and oily skin.
Because stressing about them does nothing but send you right back to square one.