The Products We Swear By For Bright, Dewy Skin

Free radicals might sound like a good thing. Newsflash, they’re not.

There are tons of ingredients and so much jargon in the skincare world, it’s often hard to keep up. And, do you know what? You really don’t have to be able to reel off every detail about every single alpha hydroxy acid. Similarly, we’ll never test you on the spelling of methylsulfonylmethane. Because even we have to constantly look that one up… and it's basically why we call it MSM ;)

However, in order to make informed decisions about what you do and do not put on your skin, there are certain skincare words, ingredients and terms that are important to know about.

And free radicals make that list.

So, What Are Free Radicals?

Do you want the long or the short answer to that question? Well, the short answer is that they’re extremely bad news when it comes to the health of the skin because they’re nasty components that break down collagen, elastin and even your DNA.

The (slightly) longer answer is that they’re highly reactive, unstable atoms that form in your skin when it’s been exposed to things it doesn’t like. Think UV radiation, pollution, cigarette smoke, a sugar-rich diet and you’ll be on the right page.

Atoms have electrons orbiting them which usually come in pairs so they can work together to stabilize and balance themselves. When they’re exposed to internal or external aggressors, however, these atoms split and get left with unpaired electrons which makes them lose their stability. And this is when they become free radicals.

Free radicals are unstable and they don't like that about themselves, so they go on a scavenger hunt, stealing electrons from wherever they can find them – often from healthy cells in your skin (and body). This leads to oxidative stress and no end of damage.

How Do Free Radicals Affect The Skin?

Not in a good way, that’s for sure. You’ve seen what happens to an apple when you take a bite out of it and leave it unfinished? It turns brown, right? Well this is caused by free radicals and is also a result of oxidation.

Of course, your skin doesn’t feel the damage quite so quickly as a poor old apple, but it’s the same process. Cell membranes, proteins and DNA all start to wither as they become starved of valuable electrons; ones they really can’t afford to lose. The result is that collagen and elastin production becomes compromised and your natural moisturization levels dwindle. Continue to allow this to happen and your skin will prematurely age as a result. Fine lines and wrinkles will appear quicker than expected, your skin may start to sag before its time and your complexion will generally look sad and dull.

The word is, free radicals are bad news and you really don’t want them to get the better of you.

The Best Way To Win The War Against Free Radicals

One word: antioxidants. Antioxidants are to free radicals what Batman is to the Joker. They’re the good guys that stop free radicals causing damage to your precious skin and, like most skincare companies, we talk about antioxidants A LOT. It's because they work.

Unlike other molecules which become damaged and turn into free radicals themselves when an electron is snatched away, antioxidants are able to neutralize free radicals by donating electrons without losing stability. They’re uber cool and totally stop the skin-damaging chain reaction that free radicals so desperately want to achieve. Take that, free rads!

So where do antioxidants come from? Well, your body has a natural antioxidant defense system that works hard to keep you healthy, and, er, free radical-free, but this weakens as you get older which is why it requires help from external sources. Including plenty of antioxidant-rich fruit and veggies in your diet is a great start, but topical antioxidants are the best way to really target your skin and help keep your complexion strong, supple, radiant and youthful-looking.

Topical antioxidants can be found in all manner of skincare products but we believe, to really maximize their powers, you have to include an antioxidant serum in your routine. Serums have a small molecular structure than other products (this is why they’re deliciously thin and silky to apply). This allows them to really penetrate the skin and deliver powerful, active ingredients deep beneath the surface. Exactly where those free radicals are trying to do their worst.

Want in? Then say hello to three of the best antioxidant serums for neutralizing free radicals...

1. Vitamin C Facial Serum

This baby has clocked up over 140,000 reviews on Amazon and, in our opinion, can do no wrong. The ultimate facial serum for brightening your skin, it harnesses the clinically-proven prowess of vitamin C to fight free radicals and keep your skin looking its absolute best. And if you’re a little scared of the strength of pure vitamin C, the good news is we use sodium ascorbyl phosphate (SAP). SAP is a much gentler version and offers all the same benefits, but with fewer side effects. This award-winning serum also contains vitamin E and hyaluronic acid to hydrate and soothe your skin. A legit favorite.

2. Niacinamide (B3) Facial Serum

Niacinamide might not be as well-known as vitamin C, but it should never be dismissed because, boy, is it good. A great treatment for most skin types, niacinamide is known as the soothing, calming antioxidant because it’s extremely well tolerated by the skin. That makes it an excellent choice for sensitive skin or acne-prone skin. It also improves the natural production of ceramides in your skin to fortify the surface and strengthen your barrier function. Like our Vitamin C Facial Serum, this incredible serum is also powered by vitamin E and HA to deliver everything your skin needs in just one application.

3. Retinol Facial Serum

Retinol is commonly known for rebuilding the skin by improving cellular turnover and accelerating quality collagen production. But it’s also a darn fine antioxidant which makes it an great all-rounder for halting the visible signs of aging and nixing those pesky free radicals before they get a chance to do some serious damage. It’s hard to resist the all-round geniusness of retinol but remember, it’s pretty potent stuff so needs to be treated with respect. Click here for the lowdown on how best to make retinol a successful part of your skincare regime.

Fine lines and wrinkles are totally natural, but if you want to lessen their impact, you might want to take a look at some of these seemingly innocent lifestyle habits.

We’ve lost count of the number of times we’ve warned you about the perils of the sun and its effect on the number and intensity of your wrinkles. Ditto for stress, smoking and a lack of sleep. But while these things are up there as the most common culprits of aging skin – the sun being the number one offender, of course – there are plenty of other everyday lifestyle habits you probably didn’t realize were affecting the rate at which your skin aged.

Obsessed with your Stanley water bottle right now? Well, for one thing, who isn’t? But for another, you might want to rethink that whole drinking-from-a-straw situation once you’ve read the rest of this article. You have been warned…

Drinking From A Straw

One of the main reasons smoking is so bad for your skin (toxic chemicals aside) is the repetitive motion of puckering up your lips. How so? Well, this repeated action contracts a ring of muscle around the mouth area called the orbicularis oris muscle. Over time, this causes your skin to lose elasticity. And you know those lines you see when you purse your lips? Instead of going away after you relax your mouth, they start to become permanently etched in.

Same thing happens if you drink through a straw all day long.

What To Do: As much as we know you love your Stanley Quencher try not to drink out of it 24/7. At home, switch it out for a regular glass and when you’re out and about go for a water bottle that doesn’t have a straw. Oh, and if you get offered a straw when you next order a gin and tonic in a bar, say no. Those fine lines around your lips – as well as the environment – will be forever grateful.

Your Smartphone

What would we do without our digital devices? They are pretty much everything in today’s modern world. And we wouldn’t have it any other way. However, your smartphone, in particular, plays a huge part in the health of your skin. For one thing, constantly looking down while texting, gaming, emailing and browsing can accelerate the formation of creases or bands around the circumference of your neck, aka ‘tech neck.’ Similarly, squinting and frowning at your phone can add even more lines and wrinkles both on your forehead and around your eyes.

Your digital devices also emit something called high-energy visible (HEV) or blue light which studies suggest are just as damaging to your skin as UV light. Blue light not only has the potential to disrupt your skin’s natural barrier function but it can promote inflammation, encourage discoloration and accelerate collagen damage which is a one-way ticket to fine lines and wrinkles.

What To Do: Use your phone less (ha, if only it were that easy!) and always hold it upright so your head isn’t looking down all the time.

You must also try our awesome Longevity skincare range. This collection of three healthy aging products contains lingonberry stems cells which have been shown to help protect your skin from blue light damage.

The Way You Sleep

Getting lots of quality sleep is majorly important for the state of your skin, but skincare experts also agree that the way in which you sleep carries just as much weight on your skin’s aging process. Sleeping on one side, for example, causes creasing on that same side of your face which can increase your chances of developing fine lines on one side more than the other. Similarly, sleeping on your front and smushing your face into your pillow every night creates repeated pressure on your entire face – a sure-fire way to invite fine lines and wrinkles to do their worst.

What To Do: A silk pillowcase can help reduce friction, but your best bet is to change your sleep position so you sleep on your back with your head slightly raised. This avoids repetitive face-to-pillow contact and stops excess fluids from pooling under your eyes which helps stop dark circles and puffiness. Extra bonus right there.

Forgetting To Wear Sunglasses

Squinting is another one-way ticket to fine lines and wrinkles around the eyes as it causes your periocular muscles to repeatedly contract. And if you continue to do this day after day you will soon see exactly what we mean when those cute lines around your eyes turn into deep crevices that just won’t go away. Squinting also contributes to those annoying vertical lines between your eyebrows – glabellar lines or 11s – making it a real no-no if you care about aging skin.  

What To Do: Wear shades whenever you go outside – even if it’s bright but not particularly sunny. This’ll immediately stop you squinting and will also protect the skin around your eyes from those damaging UV rays. And if you find yourself squinting at your computer or the TV? Well, it might be time for an eye test. Just saying.

Finally, to help keep the skin around your eyes moisturized and youthful-looking, apply an eye cream morning and night. Try our Peptide Eye Gel which helps support collagen production to minimize premature aging.

Allergies

Do you find yourself continually rubbing the skin around your eyes during the allergy season? This happens when your body’s defense system reacts to an allergen it feels threatened by. Mast cells in your eyes then release chemicals like histamine to try and get rid of these allergens which causes your eyes to become red, watery and itchy.

Allergy triggers can come from many things, including airborne pollen and pet hair, but the worst thing you can do for your skin is to vigorously scrub away at your eyes. This seriously upsets your collagen supplies, thinning your skin, wearing it down and inviting lines around your eyes to do their worst.

What To Do: If your eyes are constantly itching, the most important plan of action is to find out why, so talk to your doctor if symptoms persist. In the meantime, try eye drops and if you can't help but rub your eyes, reduce damage by using just the pads of your ring fingers rather than your whole hand. This will help reduce pressure and friction.

Swimming

We hate to knock any form of exercise but swimming in chlorinated water can be pretty harsh on your skin (and your hair for that matter!). Chlorine is great for sanitizing water and eliminating any contaminants that may otherwise cause infection and illness. But it’s not ideal for your delicate skin. In fact it’s a natural irritant that strips natural oils and moisture from your skin’s protective barrier. This is OK in small doses but if you swim every day and don’t protect your skin, this can potentially cause dryness and dehydration. And two things wrinkles love in order to thrive are dryness and dehydration.

What To Do: A pre-swim shower is a great way to reduce chlorine damage because if your skin is already wet, it will absorb less chlorinated water. Smart huh? Of course, you should also shower immediately after swimming and moisturize all over to replace lost sebum and hydration.

When it comes to your face, apply Vitamin C Facial Serum to fully cleansed skin after swimming. Vitamin C helps neutralize the damaging effects of chlorine. Follow with moisturizer and you should be good.

3 Of Our Favorite Wrinkle-Busting Skincare Products

Because a little help goes a very long way...

1. Collagen Boosting Skin Supplement

Want to keep your skin looking its best for as long as possible? Then you simply have to look after your collagen. And what better way than with this daily supplement that’s literally brimming with clinically-proven, collagen-promoting ingredients like vitamin C, acai and biotin.

2. SPF 30 Mineral Sunscreen with Vitamin C

Did we mention that the sun is the biggest culprit when it comes to premature skin aging? We did? Yeah, well, we will continue to do so. We will also continue to laud the benefits of daily, broad-spectrum sunscreen for warding off the sun’s damaging UV rays. And this is an absolute must. No arguments.

3. Retinol Facial Serum

One of the most effective anti-aging ingredients in skincare, retinol helps stimulate cell turnover and up your skin’s content of quality collagen. This awesome facial serum also contains hydrating hyaluronic acid (take that wrinkles) and vitamin E (same). We love that for you.

Because even if you hate the season of hearts and flowers, it’s always nice to treat your most-loved people to the gift of awesome skin.

Valentine’s Day is one of those times of the year – you either love it (no pun intended) or you simply could not care less. Then there’s Galentine’s Day which, thanks to ‘Parks & Recreation’ became a thing way back in 2010. And we kid you not, it really was that long ago.

Now, the haters are always gonna hate, but no matter how you feel about the season of love, showing your favorite people how much you care about them is always a good idea. So whether you want to honor your high school bestie, offer thanks to an awesome new ‘mom’ friend or celebrate your partner with treats you know they’ll adore, skincare is the perfect gift. PS: Yes, we’re biased. And no, we don’t care.

For Anyone Who Loves To Be Influenced

Packed with her favorite TruSkin products, the Exclusive Kylie Bundle by Kylie Cantrall is the bomb for all-round glowing skin. Containing Soothing Cleansing Milk for the gentlest facial clean-up, Rose Water Refreshing Facial Toner for an instant spritz of nourishing goodness, the classic Vitamin C Facial Serum for gorgeously glowing skin AND a cute message from Kylie herself (because why not?), it won’t fail to light up someone’s day. And their skin for that matter!

For The Die-Hard Skincare Fan

Anyone who knows anything about skincare knows that a great complexion isn’t only about cleansing, moisturizing and protecting your skin from the evil ways of the sun. Sure, these beauty habits are super important, but what goes in your body is just as vital as what you put on your skin. Know someone that is really into their skincare routine and likes to ensure they’re doing everything they can to maximize their best skin? Then they will love our new Collagen Boosting Skin Supplement. Chock full of clinically-proven ingredients to help promote natural collagen production – which is literally everything for healthy skin – you might want to think about adding two to cart. One for them… one for you.

For Those Who Needs A Skincare Shake-Up

Do you have that one person in your life who needs to switch things up in their skincare routine? Ha, don’t we all. And our Daily Essentials Trio is just the ticket. For starters it comes with our best-selling, award-winning Vitamin C Facial Serum which is a fan favorite for many good reasons. You can read all about it here but let’s just say once tried, it’s a keeper. Together with Peptide Eye Gel and Vitamin C Brightening Moisturizer this three-piece gem promises to fine-tune any skin type with zero hassle.

For Guys & Girls Who Love To Glow

Face scrubs are fine, but for truly radiant skin that almost glows from within, a more non-abrasive approach is what most derms and skin experts recommend. Chemical exfoliation can come in many guises – from professional chemical peels to at-home face masks – but our favorites are leave-on treatments. How so? Because you smooth them on after cleansing and then let them do the hard work for you. And we’re nothing, if not all for an easy life!

Fancy spreading this important message to your nearest and dearest? Then furnish them with our incredible 6% AHA, BHA + PHA Liquid Exfoliant which works deeper and harder than any face scrub, without leaving the skin painful and irritated. Which is no joke if you know how that feels.

For The Person Who Loves A Set

We recently launched an entire new range of healthy aging products called Longevity and, together, they make for a pretty awesome gift set – even if we do say so ourselves. Skin aging can be an annoying thing to deal with but it happens to everyone, so we figured, why not embrace it with a complete skincare range to help you age gracefully and beautifully?

The Longevity collection includes a Rejuvenating Serum, Depuffing Eye Cream and Renewing Moisturizing Cream and each fabulous product contains bakuchiol, nature’s incredible alternative to retinol. You’ll also find other skincare greats such as hyaluronic acid, snow algae and lingonberry stem cells in there to complete the healthy aging regime. Gift them all. Then wait for the thanks to come back in droves.

For Your Favorite Gym Bunny

Some people love to spend hours on their skin, while others have no time for that and prefer convenient, effective products that help keep their skin healthy with no effort involved. Know that person? Good, because they will adore our Ocean Minerals Super Toner. Turbo-charged with glycolic acid, peptides, vitamin C and one of our favorite lesser-known ingredients, MSM, this toning spritz is the perfect wake-up call for tired, sad skin. It’s a beauty for revving up the skin after working out. Or as a post-cleanse treatment. Actually it’s great any time.

For The One Who Lives For Bedtime

Show us an adult who doesn’t love their bed and we’ll give up coffee forever. Actually we won’t but still, bedtime is the best time, right? And anyone who loves their bed is probably equally as enamoured with their kick-ass, night-time skincare ritual. Well, have we got the perfect treat for them. It comes in the shape of Vitamin C Deep Hydration Night Cream and it’s the ideal way to restore, rejuvenate, nourish and moisturize the skin overnight. An extra punch of vitamin C also ensures the skin wakes up revived, bright and fresher than ever.  

For The Health Enthusiast

An all-in one super serum that floods the skin with vitamins, minerals, electrolytes and more? No, this is not a drill – our Multi-Vitamin Facial Serum is all that and more. But wait, you understand the benefits of vitamins and minerals, but electrolytes? What do they do to the skin that’s so special? One word: hydration. And lots of it. And we call that the best gift for radiant, healthy skin. 

Packed with some of the most forward-thinking (and super effective) ingredients in skincare, our Longevity range is everything for healthy, aging skin. So, let’s get acquainted, shall we?

It’s not often we pat ourselves on the backs, but at the end of 2023 we launched a complete new range of awesome, healthy aging products called Longevity. Brimming with incredible ingredients and with three expertly formulated products, we’re super proud of this range. It’s also been getting some excellent feedback on Amazon with reviews like: “This eye cream has truly been a game-changer for me,” and “I’m sensitive to retinol products, but this makes my skin feel so soft and hydrated.”

True praise indeed.

We figured, therefore, that it was time to tell you a little more about the range. Consisting of three products, Renewing Longevity Moisturizing Cream, Depuffing Longevity Eye Cream and Rejuvenating Longevity Serum this collection is all about its innovative ingredients which are specifically formulated to help skin age healthily and beautifully. We know how much you love to learn about skincare ingredients so we figured you’d love to hear more about the five powerhouses that make Longevity so unique and effective.

So, here we go…

1. Bakuchiol: The Retinol Alternative

Bakuchiol has made headlines over the last five years, but if you’re still none the wiser, here’s the lowdown.

A botanical extract derived from the leaves and seeds of the Psoralea Corylifolia plant (commonly known as babchi), bakuchiol has been used in traditional Chinese and Indian medicine for years to treat skin ailments and diseases. Thanks to its popularity in Ayurvedic practices, it started making its way into western skincare around 2007. And it quickly showed a lot of promise because of its similarities to the gold standard of skincare, retinol.

Unless you’ve been living under a rock for your entire life, you’ll be well aware that retinol is one of the most highly regarded ingredients for improving the tone and texture of the skin. It works at a cellular level to rev up turnover and encourage healthy collagen production, making it a shoo-in for both aging and acne-prone skin. But the thing with retinol is that it’s potent. Like, really potent. So much so that it doesn’t suit all skin types, often causing facial redness, excess dryness, irritation and itching. Which is no one’s idea of a good time.

Of course, there are plenty of alternatives out there that work on similar issues (ceramides, peptides, antioxidants and exfoliating acids to name just a few) but nothing before has ever been compared so closely to retinol as bakuchiol.

This is why we simply had to base our corrective, aging products around this absolute gem of a skincare ingredient. All the powers of wrinkle-reducing, skin-smoothing retinol with way fewer side effects? We’d have been fools not to.

2. Coffeeberry: The Free Radical Terminator

One of skin’s biggest enemies is the free radical. Free radicals are nasty components that form in your skin when it’s exposed to external aggressors like UV radiation, pollution, stress and cigarette smoke. They’re bad news because they screw up your collagen and elastin supplies, having the knock-on effect of encouraging premature lines, wrinkles, dark spots and sagging skin. As we said, bad news.

A proven way to combat free radical damage is to throw topical antioxidants at your skin. And, while we’re huge fans of vitamin C (*understatement of the year, right there!), we’re nothing if not open to other antioxidant ingredients. And coffeeberry extract fits firmly into this camp.

Derived from the fruit that surrounds the coffee bean, coffeeberry extract is chock full of antioxidants and some studies suggest that it has up to 10x the antioxidant powers of other topical ingredients. We call that a pretty strong argument for using it in skincare products for mature skin. So that’s exactly what we did! And you’re welcome.

3. Glycerin: The Hydrating Classic

While we love being at the forefront of skincare technology and exploring nature’s finest new ingredients, we loathe to ignore the classics. And glycerin might be an oldie… but it’s a real goodie.

Sometimes known as glycerol, glycerin is one of the most effective humectants in skincare. In fact, research suggests it’s the most effective humectant you can use on your skin. Even better than hyaluronic acid (HA). This is because it has a lower molecular weight than HA which allows it to penetrate the skin deeper and quicker.

But wait, what do humectants do? Well, they’re the wonderkids of hydration, drawing water to the top layers of the skin like tiny little magnets. This helps to replenish your skin’s natural moisturizing factor, increasing hydration and minimizing water loss while also encouraging healing and better protection from that bad old world we live in. For such an unassuming ingredient, it's pretty powerful stuff… and something you’ll find not only in our Longevity range but across a whole bunch of TruSkin favorites. We salute you, glycerin.

4. Lingonberry Stem Cells: The Anti Blue Light Hero

Berries are big in the superfood world, but few pack the punch of lingonberries which are literally loaded with active plant compounds such as vitamins and polyphenols (basically super-charged antioxidants).

With small, bright red berries and glossy green leaves, the lingonberry plant is a hardy evergreen that’s commonly found in northern American forests as well as northern Europe and Canada. Again, it’s not as common in skincare as other fruits, but it’s great for adding hydration and blocking those pesky free radicals that love to cause havoc deep within your skin. In particular, these smart stem cells have been shown to protect the skin against blue light damage (aka high energy visible, or HEV light) which surrounds us everyday thanks to the sun as well as your smartphones, computers, TVs and other digital devices.

Blue light is part of the visible light spectrum which means that, unlike UV radiation, you can see it. It’s pretty good stuff because it’s high in energy and proven to boost your mood, improve memory and increase mental alertness. However, it’s been linked to eye damage and, according to the Centers for Disease Control and Prevention (CDC), if you expose your body to blue light late at night, it throws your sleep way out of whack. It’s also seen as a real enemy to your skin because, just like UV rays, it produces free radicals which damage DNA and destroy collagen and elastin.

Protection is key, people, and lingonberry stem cells are your gals.

5. Snow Algae: The Pink Powerhouse

You might not have seen snow algae on the skincare shelves before (or in your local park for that matter!), but don’t let that fool you, because it's a true force to be reckoned with.

Snow algae is found in the ice caps and mountain tops of some of the coldest, most extreme climates in the world. Although it’s green at warmer temperatures, snow algae turns pink when the mercury drops and levels of UV radiation increase. This is why it’s often referred to as pink, red or watermelon snow. Why the color change? Well, this produces a clever defense system which protects snow algae from harmful UV radiation and allows it to thrive in such extreme, frigid conditions where most plants would stand no chance.

Pretty cool, right? Well, it’s just as cool for your skin. In fact, research shows that when applied topically and regularly, snow algae not only offers amazing antioxidant properties (take that, free radicals) but also activates certain enzymes and genes to restrict energy to your skin. This encourages them to work more efficiently which, in turn, accelerates DNA repair, boosts collagen production and slows down the aging process to help fortify your skin’s barrier function and strengthen your skin.

Fancy getting in on all these skin-regenerating, age-loving ingredients? Then you must try our fantastic Longevity range, right here.