True Radical Honesty From Our Community

Say goodbye to overly complicated skincare and makeup that takes hours to apply, because this year is all about embracing your natural glow. Unrealistic beauty standards? So last year. And we are 100 percent down with that.

According to the Pinterest Predicts 2021 report, this year is all about a newly coined beauty trend called skinimalism – see what they did there? Skinimalism is not only a clever little word blend (or portmanteau, if you will), but it’s a movement we believe everyone can get on board with: natural, fresh-faced beauty and a clean, simple skincare routine that allows your ‘real’ skin to do all the talking.

Skinimalism is the kind of trend that some beauty brands who want you to ‘buy big or go home’ shudder at. But as a company with a conscience; one that truly believes in enhancing your skin with effective yet affordable products, we’re all over it. We never test on animals, source many of our ingredients from nature and formulate all of our products right here in the US, so while we cut down on our carbon footprint, you get to feel better about the products you put on your face.

But while cleaning up your beauty routine is an important first step, how else can you make sure your skin screams "I'm a natural beauty," rather than "it took me three hours to look like this, but I’m finally Insta ready"?

Here’s how to crush skinimalism and enhance your fresh-faced glow. Because beauty trends may come and go, but gorgeous, natural skin will always be in.

Know Your Skin Type

Understanding your skin is super important when you’re trying to nail the ‘less is more’ approach to beauty. After all, if your products are in constant battle with your skin type, you’re never going to be able to maximize your skin’s potential.

Next time you cleanse your skin, leave it completely free of makeup or skincare for a few hours, then study it in the mirror. Look for redness, dry patches or shininess and touch it – with clean hands of course – to test for further rough patches, bumps or oiliness. By doing this every few months (and especially as the weather changes) you’ll understand your skin so much better and be able to hone your skincare routine accordingly. 

Learn The 3-Step Basics

It’s easy to get bogged down with new beauty products, tools, tricks and techniques and in doing so, forget about the basics. But the simple three-step cleanse, tone and moisturize routine has stood the test of time for a reason: it works. Obviously, you can (and ideally should) include a few other products to target specific concerns and protect your skin from environmental damage, but if you’ve not got your fundamentals sorted, you may as well not bother with the rest.

When it comes to cleansing your skin, do this gently, twice a day and always before bed to thoroughly remove makeup, oils, dirt and debris that can build up throughout the day. Choose your cleanser depending on your skin type and avoid anything that’s laden with unnecessary chemicals and preservatives to help maintain the integrity of your skin’s natural protective barrier. After cleansing, follow with a gentle toner like Daily Facial Rose Water Toner to hydrate, balance, soften or brighten your skin ­– again, depending on your needs. But remember, toners should prep and treat your skin, not strip away your natural oils.

After toning, for sure, add in your extra serums and treatments, but don't forget to finish with moisturizer to lock in hydration and create a protective seal on the surface of your skin. If you have oily skin, stick with light, gel-based formulations and if you’re dry or dehydrated, go for a rich balm or cream. Reckon you’re somewhere in the middle? Then lotions are right up your alley. Smooth moisturizer all over your face and neck while your skin is still damp, using light upwards motions for the best results.

Basic stuff? Yes. But important? Absolutely.

Strip Back Your Daily Routine

Next, it’s time to rethink everything else that goes into your routine such as treatment serums, eye cream and night cream. We know it’s tempting to try and target all your skincare concerns at once with a whole plethora of lotions and potions packed with varying degrees of AHAs, retinol, antioxidants and botanicals, but hold on there because this is against everything you’re working towards – and more importantly, you skin will hate you for it. Yes, you might be a dab hand at whisking up the perfect dirty martini, but skincare cocktailing with powerful, active ingredients is a much finer art. Many ingredients cancel each other out, while others work totally against each other and often cause irritation and redness. So, best leave it to the pros, yes?

Most experts agree that skincare routines containing countless steps and more products than you can count on two hands is completely unnecessary. So, think about your main skincare concern – be it lines, sagging, acne, dark spots, dryness, whatever – then invest in a single daily treatment serum that can tackle your needs in one. Check out our range of carefully curated serum blends if you’re looking to up your skincare game simply but effectively. That is what skinimalism’s all about, after all.

Use Makeup To Enhance Not Hide Your Skin

Paring down your beauty regimen does not stop at skincare: your makeup can always benefit from a little fine-tuning as well.

The main thing to remember is that skinimalism is all about revealing the real you, so while it's tempting to cover your flaws with concealer and foundation, there really is no need. Swap out your heavy base for tinted moisturizer and instead of spending hours perfecting overly contoured cheekbones and eyebrows, go for a touch of creamy blusher on the apples of your cheeks and leave your brows well alone.

Lastly, stop worrying about the odd blemish or fine line... and smile. Your perceived 'flaws' are totally normal and the world wants to see them.

Pack away your jackets and rethink your beauty routine because spring has officially sprung. 

Spring is here, people, and we don’t know about you, but we’re thrilled at the thought of longer, brighter days and placing our piles of thick sweaters firmly at the back of the closet. But saying farewell to winter is not just about switching up your fashion choices. Warmer temperatures and an increase in humidity mean it’s also a great time to rethink your beauty routine.   

Here’s how…

1. Swap To A Lighter Moisturizer

While layering thick, heavy moisturizers and facial oils is awesome when the air is dry and your skin is crying out for extra hydration, come spring, you can afford to go much lighter.

Unless your skin is super dry, avoid rich balms, butters and creams that contain occlusive ingredients like cocoa butter and mineral oils as these can weigh your skin down when the weather warms up. Instead, choose lotions and gel formulations and look for water-based moisturizers that contain lightweight, hydrating ingredients like hyaluronic acid, glycerin, aloe and urea.

2. Give Your Body A Whole Lotta Love

Admit it, your body doesn’t get much beauty attention in the winter months. Well, why should you spend hours buffing, preening and moisturizing your legs and arms when they’re covered up for the entire time, right? If we’re honest, great body care is important all year long to help reduce dryness and buildup on the surface of your skin, but we know that life gets in the way, so you’re excused. Just this once.

Now that spring is in the air, however, sleeves, skirts and pants are about to get shorter and skin that’s been in hibernation for the past six months is about to be revealed. So, you’ve got to up your head-to-toe skincare game. Like now.

First up, buff off those dead, winter skin cells and give yourself an all-over glow by using an exfoliating mitt twice a week in the shower. You could even use it with our Skin Clearing Charcoal Face Wash to help unblock clogged pores on the tops of your arms, or to treat and prevent ingrown hairs on your legs or bikini line. Just remember to go gently, working in light circular motions as you exfoliate.

Oh, and don’t forget to moisturize all over with a light cream or lotion. Do this every day while your skin is still damp to lock in extra hydration.

3. Ditch Out-Of-Date Products

Hands up if you’re guilty of holding on to skincare products even when you don’t use them any more. You’re not alone – beauty hoarding is real.

Products that are past their best, however, not only lose their potency, but also harbor bacteria which may cause irritation to your skin.

All of our TruSkin products have a ‘best used by’ date on their packaging which makes it a breeze for you to know when to toss them. Because we’re good like that. You could also look for the PAO (period after opening) symbol on your product labels. It looks like a little pot with an open lid that has a number followed by the letter ‘M’ inside. This number tells you how many months your product is good for after you’ve opened it which can be super helpful – as long as you remember when you started using it, of course.

When in doubt, anything that’s changed color, gone lumpy or runny, or developed an odd smell should not go anywhere near your skin. Off it goes to product heaven. Buh-bye.

4. Up Your Eyecare Game

Spring equals brighter sunshine (we hope), which means way more squinting and a higher risk of developing lines and wrinkles around your eyes.

Help keep those crow’s feet in check by applying a moisturizing eye cream twice daily. Apply just a tiny amount gently around the contours of your eyes, using your ring fingers to help keep pressure and skin dragging to a minimum. Antioxidants like green tea are great ingredients to keep an eye on (pun 100 percent intended), as are peptides and humectants like hyaluronic acid and glycerin.

Our Eye Gel contains all these and more, making it the perfect update to your spring regimen.

5. Spring Clean Your Makeup Brushes

Grubby makeup brushes that haven’t seen water, let alone cleanser for the past year are asking for trouble – especially if you have sensitive or acne-prone skin.

The American Academy of Dermatology (AAD) recommends cleaning your brushes and sponges every seven to 10 days to get rid of harmful bacteria that can breed due to a buildup of residue, dirt and oil. So, if you’ve not done yours for months, now’s the time to do so.

Simply run the tips of your brushes under lukewarm, running water for a few minutes, then massage a gentle shampoo or cleanser into them for a minute or two. Rinse with clean water and repeat until the water runs clear, then squeeze out excess moisture before laying them flat on a towel to dry.

Finally, it goes without saying that you should apply an antioxidant serum and broad-spectrum sunscreen every morning – without fail. To be honest, this is vital every day of the year, but even more so as the sun gets more intense and you start spending more time outdoors.

Bring it on.

Morning skin can often look kind of ‘meh’ – especially if you’ve over-indulged the night before, of course. But with these easy beauty hacks, glowing skin is just around the corner. 

As you all know, lack of sleep, stress, late-night pizza and a few too many pinots are a recipe for disastrous skin. But here’s the thing: life’s not been easy this past year and stuff gets in the way. Yes, in an ideal world you’d get great sleep every night, your emotional wellbeing would be top of the world, a healthy diet would be taken for granted and your all-round perfect lifestyle, would be, well, just perfect.

But you don’t live in a permanent state of perfection. In fact, nobody does. So, all you can ask is to try your best and give yourself a break – for the sake of your skin and your entire well-being. And great news, people: even though looking after yourself is the single most important way to maintain a radiant, youthful complexion, there are many other easy tricks you can employ to help get your skin’s glow on.

Here are eight of the most tried and tested hacks that are simple, but super effective for maintaining wide-awake skin. Even when inside you might be anything but. 

1. Say Hello To Regular Exfoliation

Whether you’re a fan of physical exfoliators like scrubs and cleansing brushes, or prefer a chemical exfoliator like our Daily Facial Toner, one thing’s for sure, exfoliating your skin is one of the best ways to get the blood flowing to your skin.

Exfoliating helps remove dulling dead skin cells from the surface of your skin to reveal a smoother, clearer complexion. It’s as simple as that. Just remember, if your skin is sensitive, don’t go too mad with AHAs or exfoliate too often with a facial scrub as you could cause irritation and dryness.

Literally the opposite of what you were intending.

2. Don’t Even Dream Of Going To Bed In Your Makeup

It’s late, you’re tired/tipsy and you can’t be bothered to properly cleanse your face before bed. We’ve all been there. But think about this for a second: your skin has been sitting behind that makeup for anywhere from 12 to maybe 16 hours. And that’s a helluva long time for it to collect grime, bacteria, chemicals and environmental pollution that could potentially clog your pores and stop your skin from renewing itself as you sleep. Your skin needs to naturally slough off dead skin cells overnight, but makeup will stop it from doing so, making it look increasingly duller the more you skip your overnight cleansing sesh. And if your makeup contains oils? Well, you might as well invite breakouts onto your skin for a permanent pimple party.

Make sure you fully cleanse every night before bed, using a gentle but effective cleanser like our Vitamin C Daily Facial Cleanser which contains the added brightening benefits of vitamin C. More on the mighty vitamin C in a sec...

3. Boost Your Skin With Facial Massage

Make facial massage a part of your morning cleansing routine and your skin will instantly look healthier and more radiant. As with exfoliation, massage increases blood flow to your skin which boosts collagen production and helps remove toxins. It also helps work the muscles for firmer, more youthful looking skin. And that’s always a bonus.

For a fabulous morning radiance boost, use your hands and pads of your fingers to really work your skin in upwards motions as you cleanse. Finish with a quick rinse of cool water to further boost circulation.

4. Hang Your Head Upside Down

If you’re a yoga bunny, doing a headstand every day is an amazing way to increase the flow of blood, oxygen and nutrients to your face to really get your glow on. But not everyone has the ability to safely stand on their heads, so if this doesn’t sound like your jam, simply tip your head upside down for a couple of minutes every day and you’ll get the exact some results – minus the core strength, of course. Skincare expert and celebrity aesthetician, Renée Rouleau recommends lying on your tummy and hanging your head forward over the edge of your bed for three minutes per day to help boost your inner glow.

5. Make Friends With Vitamin C

When it comes to radiance-boosting skincare ingredients, vitamin C is the nuts. A mild exfoliant and potent antioxidant, vitamin C helps soften the look of hyperpigmention while protecting the skin from the sun and other environmental aggressors to help prevent new dark spots from developing. It also works hard to brighten and wake-up up your skin as a side-note – kind of like a morning shot of double espresso for your skin... but way better for you;)

Try introducing a vitamin C serum like our C-Plus Super Serum into your daily routine, applying just a small amount to clean skin after toning and before moisturizing. Vitamin C packs a punch, however, so always perform a patch test first to check for sensitivities.

6. Quench Your Thirst… And Your Skin

A thirsty body is a thirsty complexion and dry, dehydrated skin is so not the way to go if you’re in the market for a radiant glow. Therefore, make sure you drink plenty of fluids – especially if you suffer with puffy skin and bags under your eyes due to water retention. Drink a glass of water first thing in the morning and keep a bottle on your desk to sup throughout the day.

When we say drink lots, however, this doesn't necessarily mean you have to stick with water. Herbal teas and fresh juices are also great ways to hydrate. Fruit and veggies contain fibre, nutrients and antioxidants that help flush out toxins and fight skin-damaging free radicals, so up your juicing game with superfoods like carrots, beetroot, tomatoes, cucumber, pomegranate and papaya – all of which are awesome for glowing skin.

7. Lay Off The Heavy Makeup

When your skin is looking particularly sad, it’s tempting to pile on the foundation and concealer. But masking your skin with heavy makeup can sit in your fine lines and pores where it won’t fool anyone. Instead, apply makeup only where you need it. For your foundation, stick with light, mineral-based formulations and apply it on blemishes or uneven areas of your skin. Blend it well over these specific areas only and it’ll look way more natural than an all-over mask of foundation.

For dark, under eye circles, a great trick is to apply a light-reflecting concealer to the inner corners of your eyes only. This is often where dark circles are most obvious so if you lighten up this area it’ll instantly open up your eyes. Finish with a touch of color over the apples of your cheeks, a little gloss or balm on your lips and you’ll be amazed by how such a little amount of makeup can transform a tired face.

8. Curl Your Eyelashes

OK, so this one has nothing to do with your skin, but trust us, curling your eyelashes will instantly make your eyes and consequently your whole face look younger and more wide-awake. Honestly, try it on mornings when you feel like an extra from The Walking Dead and you’ll never look back.  

And now, you are officially ready to take on the world. Eight hours of sleep or not...

Dreaming of the skin you had when you were age 12? Hard truth: it’s never going to return. And that’s OK because lines and wrinkles are a fact of life. But why? Read on for the science behind why your skin ages…

Growing old is all part and parcel of, well, growing old. But this doesn’t mean you’re not allowed to get annoyed by every new wrinkle, dark spot, saggy body part and gray hair. Knowing how they got there, however, is all part of accepting your body and working with what mother nature gave you.

So, let’s get all sciencey for a minute, shall we? Don’t fret, we’re not talking Sheldon Cooper levels of science, but a bit of knowledge about why your skin ages won’t go amiss now, will it? (And remember, if there's ever anything else you want to know about your skin and/or our products, please shout!)

The first thing you need to know about skin aging is that there are two different types that work together to determine how quickly and the extent to which your skin shows signs of visible aging, namely intrinsic and extrinsic aging.

What Is Intrinsic Aging?

Determined by genetics, intrinsic aging (aka chronological or natural aging) happens over time and is totally out of your control. This means that whatever you do and however much you care for your skin, this type of aging will happen. It's called nature.

So, why is this the case? Well, many factors come into play, but it’s mainly because production of all that good stuff beneath the surface of your skin starts to slow down and degrade as you age. This includes: collagen which strengthens and plumps your skin; elastin which makes it springy and pliable; natural oils which keep it soft and supple; glycosaminoglycans (GAGs) and hyaluronic acid for hydration, and ceramides which protect your skin and help retain moisture. Studies show that after the age of 20, for example, your skin starts to produce 1 percent less collagen every year. All this ‘slowing down’ works to make your skin thinner, drier, more delicate, more prone to damage and less likely to heal so quickly.

But that’s not all. You naturally lose fat below the skin’s surface as you get older and this often manifests itself in loose skin around your jawline, sunken eyes and/or less plump cheeks. Bone loss – which starts to slowly happen at age 40 – also plays its part, causing the skin around your mouth and chin to become puckered and wrinkled.

The good news is that despite intrinsic aging being completely out of your control, it only plays a small part in what you see in the mirror. That's where extrinsic aging comes into play – the true bad cop in this story…

What Is Extrinsic Aging?

On top of the whole Mother Nature, Father Time thing comes extrinsic aging – a far more controllable, but way more powerful beast.

Extrinsic aging is the process that takes place as a result of environmental and lifestyle stressors. The main culprit here is the sun (no surprise there) which is why extrinsic aging is often known as photoaging. However, there are plenty of other offenders that play their part. Pollution, emotional stress, alcohol, smoking, a poor diet, lack of sleep, you know the drill…

Every factor involved in extrinsic aging causes what’s known as oxidative stress on the skin – a process in which the balance of antioxidants (your skin’s natural defense mechanism) vs free radicals (damage-inducing molecules) gets thrown way off. This onslaught of free radicals then attack and break down important proteins in the skin’s dermis including collagen and elastin, which is a one-way ticket to premature skin aging such as fine lines, wrinkles, thin skin, lack of radiance, sun spots and sagging.

On top of all that, lack of sleep and emotional stress also increase the levels of cortisol in your body which encourages inflammation in your skin, further depletes collagen and elastin, and plays havoc with your barrier function – the top protective layer of your skin that keeps essential moisture in and damaging toxins out. Compromise this important protective barrier and you’re asking for trouble in the form of dryness, dehydration, inflammation and itchy skin.

All this spells disaster for the youthfulness of your skin. 

So, Can You Protect Your Skin Against Intrinsic and Extrinsic Aging?

When it comes to intrinsic aging, no. But extrinsic aging? Absolutely. Lifestyle-wise try to sleep more, booze less, don’t smoke, eat better, stay out of the sun and be less stressed. And yes, we know these are easier said than done, but trust us, they’ll go a long way to enjoying a more youthful-complexion – especially if you simultaneously kick-start an effective, anti-aging skincare routine.

To do so, treat your skin with care (no zealous scrubbing on a daily basis, capeesh?) and introduce an antioxidant serum into your regimen to help protect your skin from environmental damage. Anything containing vitamin C is going to be super effective at neutralizing free radicals, specifically those bad boys produced from the sun and the harmful effects of the ozone. Apply yours every morning to clean skin before moisturizing for the best results.

Sunscreen with a broad-spectrum protection of SPF 30 or more is also an important step in your routine. And yes, you do need to apply it all year round. No discussion.

Finally, never forget to moisturize – no matter how oily you think your complexion is. Moisturizing helps strengthen and maintain that protective barrier we talked about earlier making it vital for the health and look of your skin.

At any age.

Who knew your smartphone was yet another thing to be concerned about in the war against aging skin?

There are many arguments against allowing your smartphone to rule your life 24/7. Stopping you from living in the moment, making you have a crappy night’s sleep, the lack of real-life social interaction (although that’s not happening much right now) and so on.

Well, here’s another one to add to the list: wrinkles.

If you can remember life before cell phones, chances are you’re currently in the throngs of middle age when fine lines and wrinkles are already a given. And even if you were born in the ‘90s and don’t legitimately recall a time in adult life when you didn’t own some kind of mobile device, you may still be concerned about the visible signs of skin aging. And good on you – prevention is better than cure, after all.

So, just how is your phone adding to your aging woes? Well, firstly, it’s all about the way in which you look at your phone while texting, browsing social media or playing Words With Friends etc. Constantly looking down is a repetitive movement and you all know what repetitive movements mean? Yes, fine lines and wrinkles. In this case, we're talking about those annoying creases or bands around the circumference of your neck, aka ‘tech neck.’ Similarly, squinting and frowning at your phone will do nothing for the lines on your forehead and around your eyes. Sigh.

But your actions aren’t the only thing to blame for this premature aging battle with technology. Your smartphone also has a lot to answer for: namely high-energy visible (HEV) light.

HEV light is a high-frequency, high-energy light that sits in the violet-blue part of the visible spectrum and is basically what gives off that blue glare from your phone (as well as your computer, tablet and laptop). Studies have suggested that HEV may have similar, perhaps even more damaging effects on your skin as UV radiation, having the potential to disrupt your skin’s natural barrier function and causing inflammation, pigmentation, collagen damage, premature wrinkles and more. *Swiftly puts phone down.

It’s not all bad news though, people. You just need to think more about how you can protect your skin from your smartphone habits. And here are three simple ways to do just that...

1. Assess How & When You Use Your Phone

It's an obvious one, but take a little digital detox to limit the number of hours you spend on your phone. Put it down after 8 pm, for example, or give yourself one morning off every week. Time out will give your skin the breathing space it needs to regenerate and heal itself.

You could also invest in an earpiece and turn on your Bluetooth setting to minimize the amount of HEV light that hits your skin.

Oh, and make sure you look up (or at least straight ahead), rather than down at your phone all the time. By holding your phone at eye-level, you’ll stop your neck from becoming scrunched up and prematurely wrinkled.

2. Always Protect Your Skin

Great skincare is the foundation to awesome skin, so invest in an effective antioxidant serum that’ll help protect and heal your skin. Vitamins A and E are great options, as is niacinamide which is a winner for more sensitive skin types. Our antioxidants usually contain a combination of at least two antioxidants making them 100 percent up for the challenge of anything you throw at your skin – HEV light included. Try our best-selling Vitamin C Serum for added brightening benefits.

Next, never forget to apply sun protection. There are many sun protective products out there that shout about protecting your skin from HEV light, but in all honesty, any mineral-based broad-spectrum sunscreen (they're the ones containing ingredients like zinc oxide and titanium dioxide) will do the job nicely. Apply it liberally every morning to your face and neck.

Last but not least, turn on the night or dark mode on your phone. This reduces the amount of blue light your device emits in favor of yellow light which is way less damaging.

3. Up Your Overnight Skincare Game

It's literally impossible to have your head in your phone while you’re sleeping, so this is a great time to apply hard-working skincare products to help heal any damage your phone may have caused your complexion throughout the day.

Retinol is a great shout for promoting cell renewal, as are hydroxy acids such as lactic, glycolic and salicylic. And don’t forget to moisturize both your face and neck before bed, using a combination of emollients and humectants such as hyaluronic acid, glycerin, shea butter and jojoba oil.

Before we go, one final word on acne.

Cell phones are a total grime magnet, so if you’re a traditionalist and like to use your phone for actually speaking to people (shock, horror!), all that bacteria, oil and dirt will be transmitted straight to your skin where it'll clog pores and possibly lead to irritation and acne flare-ups.

If you suffer with super oily skin that has a tendency to break out, ensure you keep your phone clean. Easy.

No matter who your Valentine is this year, awesome skincare is officially the best gift you could give them.

Without doubt, it’s been a tough year for everybody, so what better time to put a smile on someone’s face than with a fabulous gift for Valentine’s Day? And while roses and chocolates are all well and good, effective skincare offers way more bang for your buck.

So, whether you want to share the love with your mum, sibling, partner or BFF these super popular TruSkin treats promise to brighten up anyone’s day. And far be it from us to dissuade you from employing the ‘one for them, one for me’ rule while you’re shopping. It'd be rude not to, right?

1. Niacinamide Serum

Ideal For: Your Favorite Gal

The newest member of our TruSkin line-up and fast becoming a fan favorite, Niacinamide Serum is a real boost for the skin. Otherwise known as vitamin B3, niacinamide is an effective antioxidant that works hard to fight free radical damage caused by environmental and lifestyle stress. And we all know how stressful life is right now.

Niacinamide also helps strengthen the skin’s natural barrier function and regulates oil production to improve the overall health and resiliency of your skin. Our Niacinamide Serum combines all this with the nourishing powers of vitamin E and hyaluronic acid for the perfect day and night treatment that’s ideal for all skin types. A real winner, your BFF will love.

2. Skin Clearing Charcoal Wash

Ideal For: A Special Guy

Stuck for Valentine ideas for the man in your life? Then look no further than Skin Clearing Charcoal Face Wash which comes packed with activated coconut charcoal. What the heck is activated coconut charcoal? Good question. It’s a super absorbent black powder that’s produced from burning coconut shells and binds itself to toxins, oil and bacteria, then whisks them clean away. This makes it an ideal ingredient for treating oily, combination or acne-prone skin. We've gone one step further, however, and formulated it with soothing aloe, hydrating glycerin and calming lavender essential oil for a cleansing treat that benefits ALL skin types.

Fun fact: one teaspoon of activated charcoal has more surface area than a football field which is why it’s also used in emergency rooms as a quick and effective way to remove ingested poison. Interesting, huh?

3. Daily Facial Rose Water Toner

Ideal For: Treating Yourself

Nothing screams Valentine’s Day more than roses and don’t get us wrong, we’d never turn away a dozen of those red blooms – at any time of the year. But Daily Facial Rose Water Toner offers so much more. As a powerful, yet gentle skincare ingredient, rose water dates back to ancient Egyptian times when it was applied to the skin to help cleanse, heal, hydrate and reduce redness. Rose water also has powerful antibacterial and antioxidant properties and is tolerated by most skin types, often being used to help relieve the symptoms of acne, eczema and dermatitis.

More good news: you won’t find any added nasties in our Daily Facial Rose Water Toner, just pure unadulterated rose petal concentrate. Apply it to damp skin after cleansing to hydrate, heal and lift your skin – as well as your spirits.

4. Retinol Moisturizer

Ideal For: The Skincare Obsessive

Anyone who knows anything about beauty and grooming will be fully aware that retinol is the absolute gold-standard of skincare ingredients. Proven to help improve everything from fine lines and wrinkles, through to skin tone, texture, pigmentation and even acne, retinol is a true icon in the skincare world.

The down side is that retinol can sometimes be a tad drying and irritating for sensitive skin types. And this is where Retinol Moisturizer comes to the rescue. Brimming with vitamins E and B5, plus green tea and hyaluronic acid, it harnesses all the powers of a regular retinol serum, with the added benefits of complete moisturization for all skin types. *Adds five to cart.

5. C-Plus Super Serum

Ideal For: Spoiling Friends And Family

Looking to treat a loved one to a super-charged serum that combines a whole host of cleverly curated skin-loving ingredients? Then C-Plus Super Serum has totally got your back. We’re talking vitamin C, niacinamide, retinol, hyaluronic acid, glycerin, salicylic acid, aloe vera, MSM, the works. And if all those active ingredients make you wonder if this serum will make their (or your!) skin totally freak out, don’t panic because it’s surprisingly gentle. We just recommend applying it two or three times a week to begin with, before upping to every day as the skin acclimates.

C-Plus Super Serum is a real winner for brightening and rejuvenating most skin types while fighting the signs of aging such as fine lines, wrinkles, sagging and hyperpigmentation. And we truly believe that.

Happy Valentine’s Day!