Breaking News: TruSkin Has A New Look!
Hands up if you’re so over 2020 already. Us too. There’s no denying, 2020 has officially sucked on a truly global scale. And this is why we decided a brand new look for yours truly was in order.
If you’ve been with TruSkin from the beginning, you’ll know we first launched back in 2013 with our awesome Vitamin C Serum. Our skincare has always been about quality and results, without the hefty price tags, and we're super proud of how every single one of our products delivers superior ingredients in cleverly curated formulations. Just to blow our own trumpets for a second, Vitamin C Serum is well on the way to 40,000 reviews on Amazon and is currently one of their biggest selling vitamin C serums – no biggie, of course ;)
But we’re not ones to rest on our laurels, and the brains at TruSkin are always thinking of new ways to improve our brand. Nobody’s perfect, after all. This is why we decided that as 2020 is likely to go down in history as the most sucky year, like, ever, it was time to do something positive for our company. And just like the feeling you get when you go for a new haircut after splitting up with your boo, we figured a new look was just what we needed.
Don’t get us wrong, we love our current logo and it’s served us very well over the last few years, but a change is as good as a rest as grandma always says.
So, what’s new? Well, we’ve always taken great care to be truthful to our customers, using natural ingredients as much as possible and offering absolute transparency with everything that goes into our products. The whole TruSkin collection is formulated and bottled in the US and we NEVER test on animals. We don’t hide behind false, ‘miracle-working’ claims and nor do we add unnecessary additives to bulk out our products and save ourselves a ton of money.
Instead, we’re all about the truth. True ingredients, true formulations and true claims that all work together to help you reveal your own true skin. This is how the name TruSkin was born and why it will never change. But it is why our new logo (below) really emphasizes the ‘Tru’ nature of our name (you’re getting that it’s pronounced ‘true’ not ‘truh’ now, right? Good.)
As well as our awesome new logo – which we hope you love as much as we do – all of our existing products will be getting a fabulous makeover which we'll be sharing with you over the next six months or so. This means if you order more than one product during that time, they might arrive with different looks. But don't worry, it's still us and you'll still be receiving the same awesome formulations inside.
Lastly – and this is big news, so you’d best sit down for this one – two exciting new products will be launching before the end of the year. We’re not going to tell you exactly what they are quite yet (sorry), but they’re both products that you, our dear customers, have been asking for over the last few years (wink wink). One will be joining our family of serums at the end of this month, while the other is a very first for TruSkin which we just know is going to give you all the feels.
Watch this space…
About Georgia Gould
Georgia is an award-winning beauty writer who has been in the business for over 20 years. British-born, she began her career as a magazine beauty editor in London before moving to San Francisco, CA in 2012 where she now continues her love as a freelance writer and editor. As well as her editorial work, Georgia has created content for many high-profile beauty brands, including Clarins, L’Oréal, Procter & Gamble, Simple and TRESemmé. Her passions include retinol (obviously), golfing, skiing and walking her beloved Schnauzer, Dave.