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140,000+ glowing reviews

From the Brand of America’s #1 Online Selling Serum

Give Your Skin the Nutrition It Craves

Skin-friendly ingredients effective for longer

Plant-based, nutrient-rich blends that boost results

A serum for every need

Clinically tested

Cruelty-free

Derma tested

Dermatologist tested

Vegan friendly

Meet our skin-friendly serums

  • Hydrate

    Hyaluronic Acid Serum

    Uses the only botanical form of Hyaluronic Acid that’s shown to be more hydrating*

    With a purposeful, nutrient-rich blend that boosts results by improving penetration and absorption

    (* than more commonly used form, Sodium Hyaluronate)

    $15.97

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  • SMOOTHE LINES & WRINKLES

    Retional Serum

    Intentionally formulated with a soothing, nutrient-rich blend to counteract irritation commonly associated with retinol

    $19.97

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  • BRIGHTEN

    Vitamin C Serum

    #1 Online Selling Serum with over 140,000 glowing reviews

    Uses a different form of Vitamin C that’s gentler on skin and effective longer

    With a purposeful, nutrient-rich blend that boosts results by improving penetration and absorption

    $21.97

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  • 4-way age defense

    Vitamin C Super Serum+

    Uses a different form of Vitamin C that’s gentler on skin and effective longer

    Intentionally formulated with Retinol, Niacinamide, & Hyaluronic Acid for extra anti-aging benefits

    Add into your skincare routine 2-3x a week

    $24.79

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  • refine texture

    Niacinamide Serum

    A multi-tasking superhero that refines texture, minimizes look of pores, and brightens dullness

    With purposeful, nutrient-rich blend to boost results

    $15.99

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As seen in...

Skin-Friendly, Skin Nutrition Your Skin Craves

Every ingredient matters. And what’s even better than great ingredients? Great ingredients that play well together. As pioneers of the importance of skin nutrition, we are dedicated to developing innovative, skin-friendly blends, each a purposefully balanced medley of key antioxidants, super-nutrients and nourishing botanical actives your skin truly craves.

Sodium Ascorbyl Phosphate (Vitamin C)

Stable at a skin-friendly pH
Ascorbic Acid, more commonly-used form of Vitamin C, that is stable at an acidic pH level and can be harsh to skin

Effective longer
Ascorbic Acid, whose instability causes it to lose efficiency more quickly

Less irritating to skin
Ascorbic Acid, which irritates skin over time due to its stability at a more acidic pH

Paraben free

Sulfate free

Skin friendly

Vegan

The reviews are in

  • For the first time in my life I am not wearing foundation!

    I have just completed month 3 of using the entire Tru Skin line. HA serum at night, Vitamin C serum during the day, eye cream night and day and retinal moisturiser alternated w C moisturiser. For the first time in my life I am not wearing foundation. I am 44 and my skin looks bright and fresh. So excited!! I will never go without this line. Feels great and I highly recommend.

    – RCross

    Verified Buyer

  • The Holy Grail of Face Serums!

    "This is the Holy Grail of Face serums!! I am a product junkie and have used some very expensive brands and not seeing the results I’m seeing with this. I’m 54 and never had any work or procedures on my face. It took about three weeks but I noticed my skin almost glows. It’s now a must have in my face regimen. "

    – Michelle A

    Verified Buyer

  • Where has this been all of my life?

    “The stuff is amazing! At 31 I am trying to take care of my skin more as I noticed my face looks ‘tired’. I started to use this and saw immediate results. I apply it after washing/using a derma roller and follow up with applying moisturizer afterwards. My husband has even noticed a difference after using a week and has said things like ‘your face is glowing’, ‘your face looks radiant’, ‘you look different, younger’, ‘whatever you are doing is working’. Bottom line is if you’re in search of an anti aging serum, stop looking and buy this.”

    – J.D.M

    Verified Buyer

Results you can see

Your current serum may be harming your skin

TruSkin Serum

Clean & effective, skin-friendly formulas

Uses only the most effective AND skin-friendly active ingredients

Purposefully formulated with plant-powered, nutrient-rich blends to boost results and skin health

Other brands

Harsh and irritating to skin

Use less stable ingredients that lose their efficacy faster

Not formulated to work with your skin over time

Our Guarantee

We guarantee your complete satisfaction or your money back within 90 days of purchase

Satisfaction guaranteed

Fast shipping

Hassle free returns

Featured Bundles

Morning/night bundle

$41.99 $34.99

You save $7.00

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Age-defying trio

$57.95 $44.95

You save $13.00

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Clinically tested

Cruelty-free

Dermatologist tested

Derma tested

Vegan friendly

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